市場調查報告書
商品編碼
1592659
北美語音支付市場預測至 2030 年 - 區域分析 - 按組件(軟體和硬體)、企業規模(大型企業和中小企業)和行業(BFSI、汽車、醫療保健、零售、政府等)North America Voice-Based Payments Market Forecast to 2030 - Regional Analysis - by Component (Software and Hardware), Enterprise Size (Large Enterprises and SMEs), and Industry (BFSI, Automotive, Healthcare, Retail, Government, and Others) |
2022年北美語音支付市值為21.8927億美元,預計2030年將達到48.2293億美元;預計2022年至2030年複合年成長率為10.4%。
對非接觸式支付解決方案的偏好推動了北美語音支付市場
商業領域對非接觸式支付解決方案的日益青睞代表著向簡化和安全的交易流程的更廣泛轉變,從而創造了對基於語音的支付的更多需求。這種轉變是由現代消費者對金融互動的便利性、速度和增強安全性的要求所推動的。隨著全球市場的發展,企業意識到滿足這些偏好的必要性,導致非接觸式支付方式的採用激增。在近場通訊 (NFC)、無線射頻識別 (RFID) 和行動錢包等技術的推動下,非接觸式支付為傳統支付方式提供了快速、高效的替代方案。根據萬事達卡的資料,2021年第一季全球非接觸式交易顯著成長超過40%。
消費者希望減少身體接觸、加快交易速度並最大限度地減少潛在的健康問題,這在最近發生的全球事件的背景下尤其重要。此外,與非接觸式支付相關的無縫用戶體驗可提高客戶滿意度和忠誠度。採用非接觸式支付解決方案的企業也受惠於營運效率的提升。更快的交易處理可提高客戶吞吐量並減少排隊和結帳時間,從而帶來整體積極的購物體驗。此外,資料加密和標記化對於非接觸式交易至關重要,以提供增強的安全性並降低與傳統支付方式相關的風險。因此,所有上述因素都在推動市場成長。
北美語音支付市場概況
北美語音支付市場分為美國、加拿大和墨西哥。在開放銀行計劃、數位轉型和對客戶體驗的持續關注的推動下,北美的金融格局正在引領創新。財務主管和財務長 (CFO) 正在持續轉向投資現代化支付,特別是優先考慮數位支付。
根據Banked 2023年美國消費者支付偏好研究,消費者期望有更多優先考慮速度、便利性和安全的支付方式,並根據自己的情況改變支付方式。研究顯示,如果結帳時可以使用多種付款方式,一半的美國消費者會使用多種付款方式。到 2022 年,這一比例將比 2019 年顯著成長 43%,這表明現代支付平台的靈活性和多功能性不斷增強。資料顯示,消費者的財務習慣正在多樣化,79.2%的受訪者每月使用2-5種支付方式,較2022年的57%大幅上升。 Pay、Google錢包和 PayPal 在美國也越來越受歡迎,59.6% 的受訪者表示他們已經使用過它們。這些數位錢包的吸引力在於其易用性和增強的安全功能,使其成為越來越多用戶的青睞選擇。隨著數位支付方式使用的增加,北美對語音支付的需求也增加。
北美語音支付市場收入及 2030 年預測(百萬美元)
北美語音支付市場細分
北美語音支付市場按組成部分、企業規模、行業和國家/地區進行分類。
根據組件,北美語音支付市場分為軟體和硬體。到 2022 年,軟體領域將佔據更大的市場佔有率。
從企業規模來看,北美語音支付市場分為大型企業和中小企業。 2022年,大型企業細分市場佔據更大的市場佔有率。
根據產業,北美語音支付市場分為 BFSI、汽車、醫療保健、零售、政府等。 BFSI 細分市場在 2022 年佔據最大的市場佔有率。
按國家/地區分類,北美語音支付市場分為美國、加拿大和墨西哥。 2022 年,美國在北美語音支付市場佔有率中佔據主導地位。
Amazon.com Inc、Cerence Inc、Google LLC、華為技術有限公司、NCR VOYIX Corp、PayPal Holdings Inc、Paysafe Limited 和 PCI Pal 是北美語音支付市場上的一些領先公司。
The North America voice-based payments market was valued at US$ 2,189.27 million in 2022 and is expected to reach US$ 4,822.93 million by 2030; it is estimated to register a CAGR of 10.4% from 2022 to 2030.
Preference for Contactless Payment Solutions Fuels North America Voice-Based Payments Market
The rising preference for contactless payment solutions within the business landscape represents a broader shift toward streamlined and secure transaction processes creating more demand for voice-based payments. This shift is driven by the modern consumer's requirement for convenience, speed, and enhanced safety in financial interactions. As the global marketplace evolves, businesses recognize the necessity to meet these preferences, leading to a surge in the adoption of contactless payment methods. Contactless payments, facilitated by technologies such as Near Field Communication (NFC), Radio Frequency Identification (RFID), and mobile wallets, offer a swift and efficient alternative to traditional payment methods. According to data from Mastercard, contactless transactions experienced a remarkable growth of over 40% globally in the first quarter of 2021. Additionally, it was found that 80 % of these contactless transactions were valued under US$ 25.
Consumers appreciate reduced physical contact, expedited transactions, and minimized potential health concerns, which are especially pertinent in the context of recent global events. Moreover, the seamless user experience associated with contactless payments fosters customer satisfaction and loyalty. Businesses embracing contactless payment solutions also benefit from improved operational efficiency. Faster transaction processing enhances customer throughput and reduces queues and checkout times, contributing to an overall positive shopping experience. Furthermore, data encryption and tokenization are essential in contactless transactions to provide enhanced security and mitigate risks associated with traditional payment methods. Thus, all the aforementioned factors are fueling the market growth.
North America Voice-Based Payments Market Overview
The North America voice-based payment market is segmented into the US, Canada, and Mexico. The financial landscape in North America is leading innovation fueled by open banking initiatives, digital transformation, and a continuous focus on customer experience. Treasurers and chief financial officers (CFOs) are making a continued shift toward investing in payment modernization, particularly in prioritizing digital payments.
According to Banked's 2023 research of the US consumer payment preferences, consumers expect more payment options that prioritize speed, convenience, and security and are changing their payment methods based on their circumstances. The study revealed that half of the US consumers would use more than one payment method if it were available at checkout. This percentage has seen a notable increase in 2022, by 43%, from 2019 showcasing the growing flexibility and versatility expected from modern payment platforms. The data shows that consumers are diversifying their financial habits, with 79.2% of respondents using 2-5 payment methods monthly, a significant rise from 57% in 2022. According to the same study, digital wallets and payment services, such as Apple Pay, Google Wallet, and PayPal, are also gaining traction in the US, with 59.6% of respondents saying they have used them. The appeal of these digital wallets lies in their ease of use and enhanced security features, making them a favored choice for a growing number of users. With such an increase in the use of digital payment methods, the demand for voice-based payments is also increasing in North America.
North America Voice-Based Payments Market Revenue and Forecast to 2030 (US$ Million)
North America Voice-Based Payments Market Segmentation
The North America voice-based payments market is categorized into component, enterprise size, industry, and country.
Based on component, the North America voice-based payments market is segmented into software and hardware. The software segment held a larger market share in 2022.
In terms of enterprise size, the North America voice-based payments market is segmented into large enterprises and SMEs. The large enterprises segment held a larger market share in 2022.
Based on industry, the North America voice-based payments market is segmented into BFSI, automotive, healthcare, retail, government, and others. The BFSI segment held the largest market share in 2022.
By country, the North America voice-based payments market is segmented into the US, Canada, and Mexico. The US dominated the North America voice-based payments market share in 2022.
Amazon.com Inc, Cerence Inc, Google LLC, Huawei Technologies Co Ltd, NCR VOYIX Corp, PayPal Holdings Inc, Paysafe Limited, and PCI Pal are some of the leading companies operating in the North America voice-based payments market.