市場調查報告書
商品編碼
1597368
蘆筍市場 - 全球產業規模、佔有率、趨勢、機會和預測,按產品類型、類型、配銷通路、地區和競爭細分,2019-2029FAsparagus Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Type, By Distribution Channel, By Region & Competition, 2019-2029F |
2023年全球蘆筍市場價值為286.0億美元,預計2029年將達到377.2億美元,預測期內複合年成長率為4.75%。蘆筍屬於天門冬科,有 200 多個品種,種植面積不斷擴大,市場佔有率不斷擴大。它營養豐富,含有纖維、葉酸和維生素 A、C 和 K,具有多種健康益處,如減肥支持、改善消化、改善妊娠結果和降低血壓。蘆筍是一種每年更新的多年生蔬菜,非常適合小規模和兼職農業經營,特別是與直接面對消費者的零售行銷相結合時。
市場概況 | |
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預測期 | 2025-2029 |
2023 年市場規模 | 286億美元 |
2029 年市場規模 | 377.2億美元 |
2024-2029 年複合年成長率 | 4.75% |
成長最快的細分市場 | 蘆筍罐頭 |
最大的市場 | 北美洲 |
2022年,秘魯蘆筍出口總量為1.57億公斤,其中新鮮綠蘆筍(通常包裝在5公斤盒裝)占出口量的82%以上。罐裝蘆筍約佔13%,冷凍蘆筍約佔4.85%。值得注意的是,秘魯約 75% 的新鮮綠蘆筍產量用於出口,其中 52% 用於罐裝,一半用於冷凍。
蘆筍喜歡溫帶或亞熱帶氣候和非酸性土壤,在中國、泰國、墨西哥、秘魯和德國等國家種植最多。這些地理洞察與市場動態、消費者對有機農產品的偏好以及易於準備的食品選擇的趨勢相結合,顯著推動了市場的成長。消費者對有機和健康食品的偏好激增,加上湯、罐頭和冷凍產品等加工形式的蘆筍越來越受歡迎,推動了市場的穩定成長。此外,蘆筍的醃製和鹽醃形式以及收穫技術的不斷進步凸顯了技術在提高產量和解決該市場領域勞動力短缺問題方面的重要性。
營養益處與健康意識
收穫技術的創新
收割勞力短缺
生產成本高
來自替代蔬菜的競爭
蘆筍加工產品的增加
有機和永續農業實踐
產品類型見解
區域洞察
The global Asparagus Market was valued at USD 28.60 Billion in 2023 and is expected to reach USD 37.72 Billion by 2029 with a CAGR of 4.75% during the forecast period. Asparagus, belonging to the Asparagaceae family with over 200 species, is increasingly cultivated and has expanded its market presence. It is highly nutritious, containing fiber, folate, and vitamins A, C, and K, which offer several health benefits such as weight loss support, improved digestion, enhanced pregnancy outcomes, and decreased blood pressure. Being a perennial vegetable that regenerates annually, asparagus is ideal for small-scale and part-time farming operations, especially when combined with direct-to-consumer retail marketing.
Market Overview | |
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Forecast Period | 2025-2029 |
Market Size 2023 | USD 28.60 Billion |
Market Size 2029 | USD 37.72 Billion |
CAGR 2024-2029 | 4.75% |
Fastest Growing Segment | Canned Asparagus |
Largest Market | North America |
In 2022, Peru exported a total of 157 million kg of asparagus, with fresh green asparagus (typically packaged in 5 kg boxes) making up over 82% of the exports. Canned asparagus accounted for around 13%, while frozen asparagus represented about 4.85%. Notably, Peru exported approximately 75% of its total fresh green asparagus production, with 52% of the crop designated for canning and half allocated for the frozen category.
Asparagus prefers temperate or subtropical climates and non-acidic soils, with the highest cultivation in nations like China, Thailand, Mexico, Peru, and Germany. These geographical insights, combined with market dynamics, consumer preferences for organic produce, and trends towards easy-to-prepare food options, significantly fuel market growth. The surge in consumer preference towards organic and health-oriented foods, coupled with the growing popularity of asparagus in processed forms like soups, canned, and frozen products, has propelled steady market growth. Additionally, asparagus's availability in pickled and brined forms and continuous advancements in harvesting techniques highlight the importance of technology in increasing yields and addressing labor shortages in this market sector.
Key Market Drivers
Nutritional Benefits and Health Awareness
The nutritional profile of asparagus substantially boosts its global market popularity. Low in calories yet high in essential nutrients, asparagus appeals to health-conscious consumers. Its fiber content aids in digestion, while its folate is crucial for pregnant women. The presence of vitamins A, C, and K contributes to overall health, including blood pressure reduction. As more consumers recognize the benefits of a balanced diet with nutritious food choices, asparagus's health advantages are gaining widespread acknowledgement. Consequently, the increased emphasis on healthful diets is driving the demand for asparagus in both fresh and processed forms.
Innovations in Harvesting Techniques
Innovative harvesting methods are another significant driver of market growth. Labor shortages have posed challenges to meeting asparagus demand, especially during the pandemic. To address this, technological advancements like automated robotic harvesters are being developed. In New Zealand, for instance, engineers are creating automated robots to handle repetitive and physically taxing harvesting tasks. Robotics Plus, a key player in this innovation space, has developed a prototype robot initially intended for kiwi-fruit orchards, which could be adapted for asparagus harvesting. The potential for robots to operate around the clock can significantly mitigate labor shortages and increase productivity, thereby fueling the asparagus market.
Both white and purple fresh asparagus spears can now be sold at retail in Europe with lengths of up to 24 cm,2 cm longer than previously permitted. This change, effective December 20, 2023, was influenced by lobbying efforts from asparagus growers, particularly in Germany. The adjustment is reflected in the 2023 version of the "UNECE* standard FFV-04 concerning the marketing and commercial quality control of asparagus." The updated standard states that "The maximum length allowed for white and violet asparagus is 24 cm," whereas it had previously set the limit at 22 cm. The maximum length for violet/green and green asparagus remains unchanged at 27 cm.
Key Market Challenges
Labor Shortages in Harvesting
The Global Asparagus Market faces considerable challenges due to labor shortages, particularly during peak harvesting periods. Harvesting asparagus is labor-intensive and requires careful hand-picking to ensure product quality. The COVID-19 pandemic exacerbated labor shortages due to movement restrictions and health concerns, affecting the availability of seasonal workers essential for harvesting. Despite advances in technology, a skilled workforce is still necessary to manage, operate, and maintain harvesting machines. Addressing this issue requires a focus on mechanization and automation in asparagus farming, alongside policies to enhance labor welfare and recruitment.
High Production Costs
High production costs represent a significant challenge for the global asparagus market. Expenses related to the cultivation, maintenance, and shelf-life extension of asparagus plants are considerable. Organic farming further drives up these costs due to stringent standards and more expensive inputs compared to conventional farming. Additionally, the need for specialized harvesting equipment adds to financial burdens. Such high costs can deter small-scale farmers, creating economic barriers that affect overall market supply. Strategies to optimize cost-efficiency, improve yield, and offer financial support to farmers are critical to overcoming this challenge.
Competition from Alternative Vegetables
The global asparagus market also competes with various other vegetables that are easier and cheaper to cultivate. Vegetables like broccoli, spinach, and kale offer similar nutritional benefits and are popular among consumers. This competition can restrict asparagus's market share, particularly among price-sensitive consumers or those with limited access to specialty produce. The challenge lies in differentiating asparagus through unique selling points such as its specific health benefits, culinary versatility, and potential for organic farming. Effective marketing strategies that highlight these attributes can help asparagus maintain its relevance and competitiveness in the global market.
Key Market Trends
Rise in Processed Asparagus Products
A significant trend in the asparagus market is the increased use of asparagus in processed foods. Asparagus has become a vital ingredient in soups and other prepared meals due to its nutritional value and distinctive flavor. Processed forms such as canned and frozen asparagus are gaining popularity for their convenience, ease of preparation, and long shelf life. These products attract working couples and individuals looking for quick meal solutions. The rising preference for ready-to-eat and easy-to-cook food products bodes well for asparagus, positioning it for growth in this market. As lifestyles grow busier, the demand for processed asparagus products is expected to increase.
Organic and Sustainable Farming Practices
The trend toward organic and sustainable farming is increasingly manifesting in the asparagus market. Consumers are not only seeking healthier food options but are also becoming more aware of the environmental impact of their food choices. Organic farming methods, which avoid synthetic pesticides and fertilizers, are gaining traction. This trend is bolstered by a growing number of certifications and labels that assure consumers of the organic and sustainable origins of their food. In countries like Mexico and Peru, there is a rise in the cultivation of organic asparagus aimed at meeting the demands of North American and European markets. As sustainability becomes a key selling point, the shift toward organic farming is set to shape the future of the asparagus market.
Segmental Insights
Product Type Insights
The fresh asparagus segment remains the largest within the global market. Fresh asparagus is prized for its taste and nutritional benefits. It is typically sold at farmers' markets, grocery stores, and through direct-to-consumer channels, providing consumers immediate access to this nutrient-rich vegetable. Consumption of fresh asparagus is driven by health-conscious individuals and food enthusiasts who prefer unprocessed, whole foods. This segment benefits from the increasing demand for organic and locally sourced produce. In addition, culinary trends that emphasize fresh ingredients and farm-to-table dining experiences further boost the demand for fresh asparagus. Fresh asparagus is highly valued for its versatility in the kitchen. It can be prepared in numerous ways, such as grilling, roasting, steaming, and sauteing, making it a staple in both simple and gourmet dishes. Its capacity to enhance flavor and elevate the presentation of meals has made it a favorite among home cooks and professional chefs. Asparagus is featured in a variety of cuisines and is suitable for both everyday meals and special occasions, contributing to its increasing popularity and consumption.
Regional Insights
North America holds a significant position in the global asparagus market, with the United States and Mexico being key contributors. The region has experienced a notable increase in both the production and consumption of organic asparagus. Initiatives in the U.S. to expand the market for fresh and processed asparagus, coupled with Mexico's ability to produce year-round, strengthen North America's market presence. Growing health awareness among consumers and the demand for organic products have significantly influenced market growth in this region. In North America, there is an increasing focus on healthy eating and wellness, prompting consumers to seek nutrient-rich foods that support a balanced diet. Asparagus, loaded with essential vitamins, minerals, and antioxidants, has become a favored option for health-conscious individuals. Its low-calorie and high-fiber profile appeals to those aiming to manage their weight or maintain a healthy lifestyle. The U.S. asparagus market is experiencing growth, driven by the rising popularity of plant-based diets that prioritize fresh, versatile vegetables like asparagus. Additionally, many American consumers are committed to supporting local farmers by purchasing produce from local farms or farmers' markets, which not only bolsters local agriculture but also ensures fresher options with a reduced carbon footprint.
In this report, the global Asparagus Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies presents in the global Asparagus Market.
Global Asparagus Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: