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A2P 簡訊市場 - 全球產業規模、佔有率、趨勢、機會和預測（按最終用戶、應用程式、地區和競爭細分，2020-2030 年預測）

A2P SMS Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By End-User, By Application, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 181 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年全球應用到個人 (A2P) 簡訊市場價值為 750 億美元，預計到 2030 年將達到 968.6 億美元，預測期內呈現強勁成長，年複合成長率(CAGR) 為 4.2%。這種成長主要源自於企業營運對安全、高效的通訊管道日益成長的需求。

市場概覽
預測期 2026-2030
2024年市場規模 750億美元
2030年市場規模 968.6億美元
2025-2030 年複合年成長率 4.2%
成長最快的領域 推播內容服務
最大的市場 北美洲

A2P SMS 是指從應用程式發送給個人的訊息，廣泛應用於各行各業的客戶通知、行銷活動和交易訊息，包括一次性密碼 (OTP) 和預約提醒。行動裝置的普及以及客戶參與對行動通訊的日益依賴是導致這一需求不斷成長的關鍵因素。

銀行、零售和醫療保健等行業對可靠訊息傳遞解決方案的需求進一步推動了市場擴張。訊息平台的技術進步和對個人化客戶溝通的高度關注也促進了成長。隨著組織旨在透過自動化來最佳化客戶體驗和營運效率，A2P SMS 正在成為現代通訊策略不可或缺的一部分。此外，監管的進步和大容量訊息傳遞基礎設施的發展有望加強市場動態，強化 A2P SMS 在企業通訊中的作用。

關鍵市場促進因素

行動普及率和使用率不斷上升

主要市場挑戰

監管和合規的複雜性

主要市場趨勢

多因素身份驗證 (MFA) 的採用日益增多

目錄

第 1 章：產品概述

第2章：研究方法

第3章：執行摘要

第4章：顧客之聲

第5章：全球 A2P 簡訊市場概覽

第6章：全球 A2P 簡訊市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 按最終用戶（醫療保健、零售、酒店、娛樂、BFSI、旅遊和交通、其他）
    • 按應用程式（互動服務、促銷活動、客戶關係管理 (CRM) 服務、推播內容服務、其他）
    • 按地區（北美、歐洲、南美、中東和非洲、亞太地區）
  • 按公司分類（2024）
  • 市場地圖

第7章：北美A2P簡訊市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 北美：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第8章：歐洲A2P簡訊市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙
    • 比利時

第9章：南美A2P簡訊市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷
    • 智利
    • 秘魯

第10章：中東與非洲 A2P 簡訊市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非
    • 土耳其
    • 以色列

第 11 章：亞太地區 A2P 簡訊市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲
    • 印尼
    • 越南

第 12 章：市場動態

  • 驅動程式
  • 挑戰

第13章：市場趨勢與發展

第 14 章：公司簡介

  • Twilio Inc.
  • Sinch AB
  • Vonage America, LLC
  • Bandwidth Inc.
  • Plivo Inc.
  • Infobip Ltd.
  • Tata Communications Limited
  • T-Mobile USA, Inc.
  • Orange SA
  • Bharti Airtel Limited
  • Proofpoint, Inc.
  • Clickatell Corporation

第 15 章：策略建議

第16章調查會社について,免責事項

簡介目錄
Product Code: 24733

Global Application-to-Person (A2P) SMS market was valued at USD 75 billion in 2024 and is projected to reach USD 96.86 billion by 2030, demonstrating robust growth over the forecast period with a compound annual growth rate (CAGR) of 4.2%. This growth is primarily fueled by the increasing demand for secure, efficient communication channels for business operations.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 75 Billion
Market Size 2030USD 96.86 Billion
CAGR 2025-20304.2%
Fastest Growing SegmentPushed Content Services
Largest MarketNorth America

A2P SMS refers to messages sent from applications to individuals and is widely used across industries for customer notifications, marketing campaigns, and transactional messages, including one-time passwords (OTPs) and appointment reminders. The proliferation of mobile devices and the growing reliance on mobile communication for customer engagement are key contributors to this rising demand.

The need for dependable messaging solutions across sectors such as banking, retail, and healthcare further drives market expansion. Technological advancements in messaging platforms and a heightened focus on personalized customer communication have also bolstered growth. As organizations aim to optimize customer experience and operational efficiency through automation, A2P SMS is becoming an integral part of modern communication strategies. Furthermore, regulatory advancements and the development of high-capacity messaging infrastructure are expected to strengthen market dynamics, reinforcing the role of A2P SMS in enterprise communications.

Key Market Drivers

Rising Mobile Penetration and Usage

The global surge in mobile phone usage is a primary growth driver for the A2P SMS market. With smartphones becoming increasingly ubiquitous and mobile network coverage expanding, businesses are leveraging SMS as a direct, reliable communication tool. In many regions-especially in developing markets where internet access remains limited-mobile devices serve as the main gateway to digital services.

A2P SMS is particularly effective in these contexts due to its high open and response rates, making it ideal for critical alerts, promotional messaging, and transactional updates. The market is expected to benefit further as global smartphone penetration exceeds 80% by 2025, with emerging markets playing a significant role in this growth trajectory.

Key Market Challenges

Regulatory and Compliance Complexities

A significant challenge facing the A2P SMS market is the diverse and evolving regulatory landscape across regions. Laws such as the European Union's General Data Protection Regulation (GDPR) and the United States' Telephone Consumer Protection Act (TCPA) impose stringent requirements around data privacy, consent, and consumer protection.

To comply, businesses must implement comprehensive systems for managing user consent, data security, and message content-often requiring substantial investment in technology and compliance infrastructure. Non-compliance can result in financial penalties and legal liabilities, creating substantial operational risks for global businesses. Additionally, the continuously shifting regulatory environment demands constant monitoring and adaptation, further complicating compliance efforts.

Key Market Trends

Growing Adoption of Multi-Factor Authentication (MFA)

An emerging trend in the A2P SMS market is the increasing use of SMS for Multi-Factor Authentication (MFA). As digital threats escalate, organizations are turning to MFA to secure user accounts and transactions. A2P SMS plays a pivotal role in this area by delivering OTPs and verification codes, offering a reliable and immediate means of authentication.

Driven by the rise of digital banking, e-commerce, and online services, this trend reflects a broader emphasis on enhancing cybersecurity and regulatory compliance. The integration of A2P SMS into MFA frameworks is expected to continue rising, as organizations prioritize secure, real-time communication with their users.

Key Market Players

  • Twilio Inc.
  • Sinch AB
  • Vonage America, LLC
  • Bandwidth Inc.
  • Plivo Inc.
  • Infobip Ltd.
  • Tata Communications Limited
  • T-Mobile USA, Inc.
  • Orange S.A.
  • Bharti Airtel Limited
  • Proofpoint, Inc.
  • Clickatell Corporation

Report Scope:

In this report, the Global A2P SMS Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

A2P SMS Market, By End-User:

  • Healthcare
  • Retail
  • Hospitality
  • Entertainment
  • BFSI
  • Travel & Transport
  • Others

A2P SMS Market, By Application:

  • Interactive Services
  • Promotional Campaigns
  • Customer Relationship Management (CRM) Services
  • Pushed Content Services
  • Others

A2P SMS Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
    • Belgium
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • Indonesia
    • Vietnam
  • South America
    • Brazil
    • Argentina
    • Colombia
    • Chile
    • Peru
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey
    • Israel

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global A2P SMS Market.

Available Customizations:

Global A2P SMS market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Formulation of the Scope
  • 2.4. Assumptions and Limitations
  • 2.5. Sources of Research
    • 2.5.1. Secondary Research
    • 2.5.2. Primary Research
  • 2.6. Approach for the Market Study
    • 2.6.1. The Bottom-Up Approach
    • 2.6.2. The Top-Down Approach
  • 2.7. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.8. Forecasting Methodology
    • 2.8.1. Data Triangulation & Validation

3. Executive Summary

4. Voice of Customer

5. Global A2P SMS Market Overview

6. Global A2P SMS Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By End-User (Healthcare, Retail, Hospitality, Entertainment, BFSI, Travel & Transport, Others)
    • 6.2.2. By Application (Interactive Services, Promotional Campaigns, Customer Relationship Management (CRM) Services, Pushed Content Services, Others)
    • 6.2.3. By Region (North America, Europe, South America, Middle East & Africa, Asia Pacific)
  • 6.3. By Company (2024)
  • 6.4. Market Map

7. North America A2P SMS Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By End-User
    • 7.2.2. By Application
    • 7.2.3. By Country
  • 7.3. North America: Country Analysis
    • 7.3.1. United States A2P SMS Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By End-User
        • 7.3.1.2.2. By Application
    • 7.3.2. Canada A2P SMS Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By End-User
        • 7.3.2.2.2. By Application
    • 7.3.3. Mexico A2P SMS Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By End-User
        • 7.3.3.2.2. By Application

8. Europe A2P SMS Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By End-User
    • 8.2.2. By Application
    • 8.2.3. By Country
  • 8.3. Europe: Country Analysis
    • 8.3.1. Germany A2P SMS Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By End-User
        • 8.3.1.2.2. By Application
    • 8.3.2. France A2P SMS Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By End-User
        • 8.3.2.2.2. By Application
    • 8.3.3. United Kingdom A2P SMS Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By End-User
        • 8.3.3.2.2. By Application
    • 8.3.4. Italy A2P SMS Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By End-User
        • 8.3.4.2.2. By Application
    • 8.3.5. Spain A2P SMS Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By End-User
        • 8.3.5.2.2. By Application
    • 8.3.6. Belgium A2P SMS Market Outlook
      • 8.3.6.1. Market Size & Forecast
        • 8.3.6.1.1. By Value
      • 8.3.6.2. Market Share & Forecast
        • 8.3.6.2.1. By End-User
        • 8.3.6.2.2. By Application

9. South America A2P SMS Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By End-User
    • 9.2.2. By Application
    • 9.2.3. By Country
  • 9.3. South America: Country Analysis
    • 9.3.1. Brazil A2P SMS Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By End-User
        • 9.3.1.2.2. By Application
    • 9.3.2. Colombia A2P SMS Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By End-User
        • 9.3.2.2.2. By Application
    • 9.3.3. Argentina A2P SMS Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By End-User
        • 9.3.3.2.2. By Application
    • 9.3.4. Chile A2P SMS Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By End-User
        • 9.3.4.2.2. By Application
    • 9.3.5. Peru A2P SMS Market Outlook
      • 9.3.5.1. Market Size & Forecast
        • 9.3.5.1.1. By Value
      • 9.3.5.2. Market Share & Forecast
        • 9.3.5.2.1. By End-User
        • 9.3.5.2.2. By Application

10. Middle East & Africa A2P SMS Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By End-User
    • 10.2.2. By Application
    • 10.2.3. By Country
  • 10.3. Middle East & Africa: Country Analysis
    • 10.3.1. Saudi Arabia A2P SMS Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By End-User
        • 10.3.1.2.2. By Application
    • 10.3.2. UAE A2P SMS Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By End-User
        • 10.3.2.2.2. By Application
    • 10.3.3. South Africa A2P SMS Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By End-User
        • 10.3.3.2.2. By Application
    • 10.3.4. Turkey A2P SMS Market Outlook
      • 10.3.4.1. Market Size & Forecast
        • 10.3.4.1.1. By Value
      • 10.3.4.2. Market Share & Forecast
        • 10.3.4.2.1. By End-User
        • 10.3.4.2.2. By Application
    • 10.3.5. Israel A2P SMS Market Outlook
      • 10.3.5.1. Market Size & Forecast
        • 10.3.5.1.1. By Value
      • 10.3.5.2. Market Share & Forecast
        • 10.3.5.2.1. By End-User
        • 10.3.5.2.2. By Application

11. Asia Pacific A2P SMS Market Outlook

  • 11.1. Market Size & Forecast
    • 11.1.1. By Value
  • 11.2. Market Share & Forecast
    • 11.2.1. By End-User
    • 11.2.2. By Application
    • 11.2.3. By Country
  • 11.3. Asia-Pacific: Country Analysis
    • 11.3.1. China A2P SMS Market Outlook
      • 11.3.1.1. Market Size & Forecast
        • 11.3.1.1.1. By Value
      • 11.3.1.2. Market Share & Forecast
        • 11.3.1.2.1. By End-User
        • 11.3.1.2.2. By Application
    • 11.3.2. India A2P SMS Market Outlook
      • 11.3.2.1. Market Size & Forecast
        • 11.3.2.1.1. By Value
      • 11.3.2.2. Market Share & Forecast
        • 11.3.2.2.1. By End-User
        • 11.3.2.2.2. By Application
    • 11.3.3. Japan A2P SMS Market Outlook
      • 11.3.3.1. Market Size & Forecast
        • 11.3.3.1.1. By Value
      • 11.3.3.2. Market Share & Forecast
        • 11.3.3.2.1. By End-User
        • 11.3.3.2.2. By Application
    • 11.3.4. South Korea A2P SMS Market Outlook
      • 11.3.4.1. Market Size & Forecast
        • 11.3.4.1.1. By Value
      • 11.3.4.2. Market Share & Forecast
        • 11.3.4.2.1. By End-User
        • 11.3.4.2.2. By Application
    • 11.3.5. Australia A2P SMS Market Outlook
      • 11.3.5.1. Market Size & Forecast
        • 11.3.5.1.1. By Value
      • 11.3.5.2. Market Share & Forecast
        • 11.3.5.2.1. By End-User
        • 11.3.5.2.2. By Application
    • 11.3.6. Indonesia A2P SMS Market Outlook
      • 11.3.6.1. Market Size & Forecast
        • 11.3.6.1.1. By Value
      • 11.3.6.2. Market Share & Forecast
        • 11.3.6.2.1. By End-User
        • 11.3.6.2.2. By Application
    • 11.3.7. Vietnam A2P SMS Market Outlook
      • 11.3.7.1. Market Size & Forecast
        • 11.3.7.1.1. By Value
      • 11.3.7.2. Market Share & Forecast
        • 11.3.7.2.1. By End-User
        • 11.3.7.2.2. By Application

12. Market Dynamics

  • 12.1. Drivers
  • 12.2. Challenges

13. Market Trends and Developments

14. Company Profiles

  • 14.1. Twilio Inc.
    • 14.1.1. Business Overview
    • 14.1.2. Key Revenue and Financials
    • 14.1.3. Recent Developments
    • 14.1.4. Key Personnel/Key Contact Person
    • 14.1.5. Key Product/Services Offered
  • 14.2. Sinch AB
    • 14.2.1. Business Overview
    • 14.2.2. Key Revenue and Financials
    • 14.2.3. Recent Developments
    • 14.2.4. Key Personnel/Key Contact Person
    • 14.2.5. Key Product/Services Offered
  • 14.3. Vonage America, LLC
    • 14.3.1. Business Overview
    • 14.3.2. Key Revenue and Financials
    • 14.3.3. Recent Developments
    • 14.3.4. Key Personnel/Key Contact Person
    • 14.3.5. Key Product/Services Offered
  • 14.4. Bandwidth Inc.
    • 14.4.1. Business Overview
    • 14.4.2. Key Revenue and Financials
    • 14.4.3. Recent Developments
    • 14.4.4. Key Personnel/Key Contact Person
    • 14.4.5. Key Product/Services Offered
  • 14.5. Plivo Inc.
    • 14.5.1. Business Overview
    • 14.5.2. Key Revenue and Financials
    • 14.5.3. Recent Developments
    • 14.5.4. Key Personnel/Key Contact Person
    • 14.5.5. Key Product/Services Offered
  • 14.6. Infobip Ltd.
    • 14.6.1. Business Overview
    • 14.6.2. Key Revenue and Financials
    • 14.6.3. Recent Developments
    • 14.6.4. Key Personnel/Key Contact Person
    • 14.6.5. Key Product/Services Offered
  • 14.7. Tata Communications Limited
    • 14.7.1. Business Overview
    • 14.7.2. Key Revenue and Financials
    • 14.7.3. Recent Developments
    • 14.7.4. Key Personnel/Key Contact Person
    • 14.7.5. Key Product/Services Offered
  • 14.8. T-Mobile USA, Inc.
    • 14.8.1. Business Overview
    • 14.8.2. Key Revenue and Financials
    • 14.8.3. Recent Developments
    • 14.8.4. Key Personnel/Key Contact Person
    • 14.8.5. Key Product/Services Offered
  • 14.9. Orange S.A.
    • 14.9.1. Business Overview
    • 14.9.2. Key Revenue and Financials
    • 14.9.3. Recent Developments
    • 14.9.4. Key Personnel/Key Contact Person
    • 14.9.5. Key Product/Services Offered
  • 14.10. Bharti Airtel Limited
    • 14.10.1. Business Overview
    • 14.10.2. Key Revenue and Financials
    • 14.10.3. Recent Developments
    • 14.10.4. Key Personnel/Key Contact Person
    • 14.10.5. Key Product/Services Offered
  • 14.11. Proofpoint, Inc.
    • 14.11.1. Business Overview
    • 14.11.2. Key Revenue and Financials
    • 14.11.3. Recent Developments
    • 14.11.4. Key Personnel/Key Contact Person
    • 14.11.5. Key Product/Services Offered
  • 14.12. Clickatell Corporation
    • 14.12.1. Business Overview
    • 14.12.2. Key Revenue and Financials
    • 14.12.3. Recent Developments
    • 14.12.4. Key Personnel/Key Contact Person
    • 14.12.5. Key Product/Services Offered

15. Strategic Recommendations

16. About Us & Disclaimer