A2P通訊市場規模、佔有率、按產品、通訊管道、SMS 流量、應用程式和地區進行的成長分析 - 產業預測，2024-2031 年

2022年，全球A2P通訊市場規模為716億美元，從2023年的738.9億美元成長到2031年的950.7億美元，複合年成長率預計為3.2%。

在 BFSI、醫療保健、零售和電子商務等行業廣泛採用的推動下，A2P通訊的全球市場正在強勁成長。這種通訊方法透過及時的警報和用戶身份驗證增強了消費者的互動。主要促進因素包括最終用戶興趣的增加、行動廣告的採用增加以及全球智慧型手機普及率的提高。此外，隨著 Facebook Messenger 和 WhatsApp 等 OTT通訊平台的整合，網路服務的興起也透過提高消費者參與度來促進市場擴張。 A2P通訊可顯著加強客戶關係、促進聯繫並增加銷售。此外，短訊服務（SMS）已被證明是一種有效的行銷工具，與其他管道相比具有非常高的投資回報率，可以讓企業以更高的回應率接觸更多的用戶。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制因素和挑戰
• 波特分析及影響
  • 競爭公司之間的敵對關係
  • 替代品的威脅
  • 買方議價能力
  • 新進入者的威脅
  • 供應商的議價能力

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2023）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 價格分析
• 技術進步
• 監管環境
• 專利分析
• 案例研究
• 客戶和購買標準分析

A2P通訊市場規模：依產品和複合年成長率分類（2024-2031 年）

• 市場概況
• 平台
• 服務

A2P通訊市場規模：依通訊管道及複合年成長率（2024-2031）

• 市場概況
• SMS
• 營運商IP
• 第三方應用程式
• 固定費用

A2P通訊市場規模：簡訊流量和複合年成長率 (2024-2031)

• 市場概況
• 國內的
• 國際的

A2P通訊市場規模：按應用和複合年成長率（2024-2031）

• 市場概況
• 認證服務
• 推廣及行銷服務
• 推播內容服務
• 互動訊息服務
• 客戶關係管理服務

A2P通訊市場規模：依最終用戶分類及複合年成長率 (2024-2031)

• 市場概況
• BFSI
• 零售與電子商務
• 政府
• 衛生保健
• 旅遊/酒店業
• 其他

A2P通訊市場規模：按地區和複合年成長率（2024-2031）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東/非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2023）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分類的佔有率分析
  • 收益與前一年同期比較（2021-2023）

主要企業簡介

• AT&T
• China Mobile
• Twilio
• Infobip
• Orange
• Comviva
• BICS
• Monty Mobile
• Tata Communications
• Tyntec
• Soprano Design
• Clickatell
• Cequens
• MSG91
• Plivo
• Mitto
• Bird
• EnableX.io
• TextUs
• Voxvalley

結論和建議

Global A2P Messaging Market size was valued at USD 71.6 billion in 2022 and is poised to grow from USD 73.89 billion in 2023 to USD 95.07 billion by 2031, growing at a CAGR of 3.2% during the forecast period (2024-2031).

The Global A2P Messaging market is experiencing robust growth, fueled by its widespread adoption across sectors like BFSI, healthcare, retail, and e-commerce. This communication method enhances consumer interactions through timely alerts and user authentication. Key drivers include heightened end-user interest, growing mobile advertising penetration, and increased smartphone adoption globally. The rise of internet services, alongside the integration of OTT messaging platforms such as Facebook Messenger and WhatsApp, also contributes to market expansion by improving consumer engagement. A2P messaging significantly enhances client relationships, promotes connectivity, and boosts sales. Additionally, Short Message Service (SMS) has proven to be an effective marketing tool, delivering exceptional returns on investment compared to other channels, thereby enabling businesses to engage a broader audience with a higher response rate.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global A2P Messaging market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global A2P Messaging Market Segmental Analysis

The Asia Pacific region is experiencing rapid growth and is considered the fastest growing region in the A2P messaging market. The region's booming economies, expanding mobile subscriber base, and increasing smartphone penetration are driving the demand for A2P messaging services, and the growth of the A2P messaging market in the Asia Pacific region. Firstly, the region has a large population, with a significant portion of it being mobile-savvy and digitally engaged. Secondly, the rise of e-commerce, digital payment systems, and mobile-based services has created a need for effective customer communication, leading to increased adoption of A2P messaging in industries such as retail, finance, and logistics.

Driver of the Global A2P Messaging Market

The growth of the global A2P messaging market is significantly influenced by the rising mobile penetration and the increasing adoption of smartphones. As mobile device accessibility expands, the potential to reach a wider audience via A2P messaging becomes more pronounced. The convenience and prevalence of mobile technology make it an optimal means for businesses to engage with consumers. Companies are recognizing the vital role of mobile-based marketing and customer interaction, leading to heightened demand for A2P messaging services. This channel allows for personalized communication, enabling targeted promotional content, transactional notifications, and customer service messages, thereby enhancing engagement and driving conversions across various sectors like retail, e-commerce, and banking.

Restraints in the Global A2P Messaging Market

The global A2P messaging market faces several constraints primarily due to intense competition among numerous service providers seeking to capture market share. This competitive landscape often results in pricing pressures and diminished profit margins, compelling companies to differentiate themselves through innovative features, dependable message delivery, and exceptional customer support. Furthermore, the reliance on telecom infrastructure and carrier networks introduces challenges related to network coverage, messaging filtering systems, and anti-spam measures, which can adversely affect message deliverability and overall quality. To meet customer expectations and ensure the success of A2P messaging campaigns, service providers must prioritize high deliverability rates and the preservation of message integrity.

Market Trends of the Global A2P Messaging Market

The Global A2P Messaging market is witnessing a significant trend towards the adoption of Rich Communication Services (RCS), revolutionizing how businesses engage with consumers. This advanced messaging protocol enhances traditional SMS by incorporating rich media content, interactive elements, and analytics features, enabling brands to deliver personalized and engaging communications. With its ability to provide read receipts and richer user experiences, RCS is quickly becoming the preferred choice for enterprises aiming to boost customer interaction and retention. As businesses increasingly prioritize effective communication strategies, the shift towards RCS is expected to drive substantial growth in the A2P messaging market, shaping its future landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Patent Analysis
• Case Studies
• Customer & Buying Criteria Analysis

Global A2P Messaging Market Size by Offering & CAGR (2024-2031)

• Market Overview
• Platforms
• Services

Global A2P Messaging Market Size by Communication Channel & CAGR (2024-2031)

• Market Overview
• SMS
• Operator IP
• Third-party Apps
• Fixed Fees

Global A2P Messaging Market Size by SMS Traffic & CAGR (2024-2031)

• Market Overview
• Domestic
• International

Global A2P Messaging Market Size by Application & CAGR (2024-2031)

• Market Overview
• Authentication Services
• Promotional & Marketing Services
• Pushed Content Services
• Interactive Message Services
• Customer Relationship Management Services

Global A2P Messaging Market Size by End User & CAGR (2024-2031)

• Market Overview
• BFSI
• Retail & Ecommerce
• Government
• Healthcare
• Travel & Hospitality
• Others

Global A2P Messaging Market Size & CAGR (2024-2031)

• North America, (Offering, Communication Channel, SMS Traffic, Application, End User)
  • US
  • Canada
• Europe, (Offering, Communication Channel, SMS Traffic, Application, End User)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Offering, Communication Channel, SMS Traffic, Application, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Offering, Communication Channel, SMS Traffic, Application, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Offering, Communication Channel, SMS Traffic, Application, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• AT&T
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• China Mobile
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Twilio
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infobip
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orange
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Comviva
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BICS
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Monty Mobile
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Communications
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tyntec
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Soprano Design
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clickatell
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cequens
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MSG91
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Plivo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mitto
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bird
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EnableX.io
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TextUs
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Voxvalley
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation