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市場調查報告書
商品編碼
1701281
高費率通訊市場規模、佔有率、趨勢分析報告:產品、應用、地區、細分市場預測,2025-2030 年Premium Messaging Market Size, Share & Trends Analysis Report By Product (A2P SMS, A2P MMS, P2A SMS, P2A MMS), By Application (BFSI, Retail, Entertainment & Media, Hospitality, Outsourcing), By Region, And Segment Forecasts, 2025 - 2030 |
預計到 2024 年,全球高費率通訊市場規模將達到 754.4 億美元,2025 年至 2030 年的複合年成長率為 9.1%。
簡訊作為業務和行銷溝通工具的廣泛採用以及高費率通訊服務成本的下降是該市場的主要驅動力。由於客戶關係管理 (CRM) 策略的不斷轉變,高費率通訊服務在多個業務領域變得越來越普遍。隨著智慧型手機普及率持續成長,這些設備支援的更先進的通訊格式的使用也呈現爆炸性成長。客戶更喜歡高費率通訊高費率通訊服務,因為它們對方便用戶使用,能激發客戶對公司提供的服務的更多興趣,並為所有相關人員提供更大的價值。
高費率通訊對企業具有巨大的吸引力,因為它允許企業以品牌化和無縫的方式直接與客戶聯繫。包括富媒體訊息(圖像和影片)在內的功能以及與客戶即時溝通的能力對於創造個人化體驗至關重要。根據 2023 年行動簡訊警報報告,64% 的消費者認為企業應該更頻繁地透過簡訊聯繫他們。此外,75% 的用戶希望收到包含特別優惠的文字訊息,這凸顯了品牌有更多機會調整訊息,以提高其業務知名度。根據Sender 2023年的報告,98%的消費者表示他們會與收到的每條文字訊息互動,點擊率接近11.0%。這使得使用通訊服務成為希望進行有針對性的行銷宣傳活動的品牌的一種非常有效的策略,例如直接向行動裝置發送推播通知、獨家優惠和限時促銷。
高費率通訊服務(尤其是簡訊)提供了即時可靠的管道,用於傳遞訂單確認、交易警報、交付追蹤和行銷優惠等時間敏感訊息。詐騙警示和即時交易監控對於維護客戶信心至關重要,尤其是在 BFSI 和電子商務等領域。 A2P通訊使企業能夠發送有關可疑活動、未經授權的交易和潛在詐騙的即時警報 - 讓客戶隨時了解情況並最大限度地減少潛在損失。數位交易工具的持續普及進一步推動了市場的積極發展,因為高費率通訊服務對於發送安全通知(例如有關付款成功/失敗、交易金額和數位錢包活動的警報)至關重要。這一領域中高費率通訊的一個突出用途是雙因素認證(2FA)。企業通常透過簡訊或彩信發送動態密碼,以在使用者登入或執行關鍵操作(例如發起銀行轉帳、更新帳戶資訊或進行購買)時驗證使用者的身分。這確保了相關人員的安全和隱私,並防止未授權存取。
為客戶提供全面、豐富的品牌體驗的需求凸顯了將高費率通訊與其他行銷管道結合的重要性。高費率通訊被視為全通路行銷策略的關鍵部分,零售商確保在不同平台(包括電子郵件、社群媒體、行動應用程式和實體店)上通訊一致的訊息。例如,收到促銷簡訊後,客戶可以透過電子郵件或應用程式通知收到個人化的後續訊息。推動高費率通訊產業擴張的另一個因素是業務日益全球化以及使用跨境宣傳活動來接觸不同國家和地區的受眾。 SMS 和 MMS 是跨地區的通用工具,非常適合透過相關的在地化內容接觸國際客戶。高費率通訊服務還支援多語言通訊,這對於在多個國家和地區營運的零售商至關重要。使用客戶當地語言進行個人化訊息可以使訊息更具相關性並提高參與率。
The global premium messaging market size was valued at USD 75.44 billion in 2024 and is projected to grow at a CAGR of 9.1% from 2025 to 2030. Extensive use of SMS as a business communication tool for operational and marketing communications and decreasing costs of premium messaging services are major drivers of this market. Premium messaging has become popular across several business sectors due to continued shifts in Customer Relationship Management (CRM) strategies. As smartphone adoption continues to witness positive growth, the use of more advanced messaging formats that these devices can support has also increased sharply. Customers prefer premium messaging services as they are user-friendly, generate interest in the services offered by a business, and provide significant value to every stakeholder.
Premium messaging holds a substantial appeal among businesses, allowing them to connect directly with customers in a branded, seamless manner. Features including rich media messages (images and videos) and the ability to communicate with customers in real-time are considered critical in creating personalized experiences. According to a report by Mobile Text Alerts published in 2023, 64% of consumers believe that businesses should contact them more frequently through SMS. Furthermore, 75% of users want text messages that contain special offers, highlighting more opportunities for brands to adapt their messages to boost the visibility of their business. Another report by Sender in 2023 found that 98% of consumers stated that they interact with every received text message, with the click-through rate being close to 11.0%. This has made the use of messaging services a highly effective strategy for brands aiming to use targeted marketing campaigns, including push notifications, exclusive offers, and time-bound promotions delivered directly to mobile devices.
Premium messaging services, particularly SMS, provide an immediate and reliable channel to deliver time-sensitive messages, such as order confirmations, transaction alerts, delivery tracking, and marketing offers. Fraud alerts and real-time transaction monitoring are critical to maintaining customer trust, particularly in sectors such as BFSI and e-commerce. A2P messaging allows businesses to send immediate alerts about suspicious activities, unauthorized transactions, or potential fraud, keeping customers informed and minimizing potential losses. The continued rise in the adoption of digital transaction tools has further helped shape positive developments in the market, as premium messaging services are integral for sending secure notifications regarding payment success/failure, transaction amounts, and alerts for digital wallet activity. A prominent application of premium messaging in this segment is Two-Factor Authentication (2FA). Businesses often send one-time passwords via SMS or MMS to verify the identity of users during login or when performing sensitive actions, such as initiating a bank transfer, updating account information, or making a purchase. This ensures extra security and privacy for the involved parties and prevents unauthorized access.
The need to provide a comprehensive and well-rounded brand experience for customers has highlighted the importance of integrating premium messaging with other marketing channels. Premium messaging is considered a vital part of the omnichannel marketing strategy, where retailers ensure consistent messaging across different platforms, such as email, social media, mobile apps, and physical stores. For example, customers can receive a promotional SMS and then have a personalized follow-up through an email or app notification. Another factor encouraging the expansion of the premium messaging industry is the increasing globalization of businesses and the use of cross-border campaigns to engage audiences in different countries or regions. SMS and MMS are universal tools that work across geographies, making them ideal for reaching international customers with localized, relevant content. Premium messaging services also support multilingual communication, which is crucial for retailers operating in multiple countries or regions. Personalized messaging in the local language of customers increases the relevance of the message and improves engagement rates.
Global Premium Messaging Market Report Segmentation
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global premium messaging market report based on product, application, and region: