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市場調查報告書
商品編碼
1290941
BI及分析市場:現狀分析與預測(2022-2028年)BI and Analytics Market: Current Analysis and Forecast (2022-2028) |
由於雲端運算、大數據分析和商業智能工具的日益普及,預計 BI 和分析市場在預測期內將以 9% 左右的複合年增長率大幅增長。此外,數字技術的日益採用、公司之間的競爭加劇、對改進決策的需求不斷增加以及公司對成本效益和客戶滿意度的需求不斷增加是推動市場增長的最突出因素之一。雲端運算投資的增加也促進了市場的高增長率。例如,谷歌發現,由於當前的經濟氣候,41.4%的全球科技和商業領袖計劃增加對雲端運算(主要是雲端型服務和產品)的投資。
為了加深BI及分析產業的市場引進相關理解,市場按照北美(美國,加拿大,其他北美地區),歐洲(德國,英國,法國,義大利,西班牙,其他歐洲地區),亞太地區(中國,日本,印度,其他亞太地區),其他全球國家的,那個存在分析著。BI及分析的需求在北美地區伸長,主要根據幾個理由。變得生成龐大的數量的資料的數位技術各種各樣的產業被採用的事,成為主要的促進因素的1個。BI及分析工具,提供企業理解這個資料的意義,得對業務的洞察,進行資料驅動型的決策的能力。以再加上快的步調不斷變化的市場維持競爭力的必要性高漲著,BI及分析,企業迅速緊握趨勢和機會有用。再加上資料的隱私和保全越發變得被重視,企業為了由於確保資料的安全性,變得採用被洗練了的BI及分析工具。
BI and analytics include the applications, infrastructure, tools, and best practices that enable information to be accessed and analyzed to improve and optimize decision-making and performance. A primary use of BI is to enable business units, managers, executives, and other operational staff to make more informed decisions backed by accurate data. It helps you find new business opportunities, reduce costs, and identify inefficient processes that need to be reviewed.
The BI and analytics market is expected to grow at a strong CAGR of around 9% during the forecast period owing to the increasing adoption of cloud computing, big data analytics, and business intelligence tools. Moreover, the growing adoption of digital technologies, fierce competition between businesses, increasing demand for improved decision-making, and rising need for cost-effectiveness and improved customer satisfaction among businesses are some of the most prominent factors driving the growth of the market. In addition, the rising investment in cloud computing is also helping the market to grow at a strong growth rate. For instance, according to Google, 41.4% of global technology and business leaders are planning to increase their investment in cloud computing (mostly cloud-based services and products) due to the current economic climate.
Based on component, the market is bifurcated into solutions and services. Amongst solutions and services, the solutions segment catered to a significant share of the market in 2021. This is due to the benefits associated with BI and analytics solutions such as identifying trends & patterns, improved operational efficiency, driving revenue & performance, making informed decisions, etc. BI and analytics help companies gain a competitive edge by helping them find new opportunities and strategize smarter. With the help of all the data, businesses can identify market trends and improve corporate profit margins
On the basis of industry, the market is segmented into information & communication technology, banking & financial services, manufacturing, retail & e-commerce, and others. The banking & financial services industry held a significant share of the BI and analytics market in 2021 and is expected to grow at a substantial CAGR during the forecasted period. This is because BI and analytics allow financial institutions to create better customer retention policies. With a better understanding of their usage, patterns, and transactions, an organization can offer a better experience to the customer
For a better understanding of the market adoption of the BI and analytics industry, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Italy, Spain, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. The demand for BI and analytics is growing in the North America region mainly due to several reasons. The growing adoption of digital technologies across various industries, which generates a massive amount of data is one of the key drivers. BI and analytics tools provide companies with the ability to make sense of this data, gain insights into their operations, and make data-driven decisions. Additionally, there is a growing need for businesses to remain competitive in a fast-paced market, and BI and Analytics can help them identify trends and opportunities quickly. Further on, the increasing emphasis on data privacy and security is driving companies to adopt more sophisticated BI and analytics tools to ensure the safety of their data
Some of the major players operating in the market include: Adobe; Google; IBM, Oracle; SAS Institute Inc.; Salesforce, Inc.; Micro Focus; Cloud Software Group, Inc.; SAP SE; and QlikTech International AB