電動牙刷市場：現況分析與預測（2023-2030）

Electric Toothbrush Market: Current Analysis and Forecast (2023-2030)

出版日期: 2023年11月30日 | 出版商:

UnivDatos Market Insights Pvt Ltd | 英文 152 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

由於各公司推出創新產品，預計電動牙刷市場在預測期內將以 8.2% 的複合年增長率強勁增長。例如，2022年1月，Procter & Gamble旗下品牌Oral-B與iOSense合作推出了一款新產品Oral-B iO10。其他幾個因素也導致了市場激增，例如電動產品的快速採用、產品發布數量的增加、電動牙刷的使用增加以及企業合作夥伴關係。

根據頭髮的類型，市面上分為軟毛和奈米毛。 2022年的市場中，有效預防流行病和蛀牙的軟毛領域將擁有最高份額，這將是該領域的驅動因素。這種牙刷是專門為牙齒敏感的人設計的。製造商努力改善其產品的用戶體驗並使其更易於使用。因此，軟刷細分市場將在2022年佔據較大的市場份額。

根據技術，市場分為旋轉式和振動式。由於旋轉部分能夠去除牙菌斑並最大限度地降低牙齦炎的風險，預計在預測期內將以最高的複合年增長率增長。消費者支出的增加和創新產品的推出進一步增加了對創新產品的需求。因此，預計旋轉部分在預測期內將在市場上佔據主導地位。

依產品類型，市場分為電池供電型、可充電型和替換型刷頭。 2022 年，電池供電細分市場將佔據最高市場份額。這是由於其實惠的價格。可即時更換電池，方便在電力不足的偏遠地區使用。因此，電池供電細分市場將在 2022 年保持其市場主導地位。

根據最終用戶，市場分為兒童和成人。兒童細分市場預計將以高複合年增長率成長。獨特的設計和技術將吸引那些不關心口腔健康的孩子。刷子的眾多吸引人的功能正在推動這一細分市場的成長。例如，《國際兒童牙科雜誌》上發表的一項新的隨機對照試驗發現，振盪旋轉(O-R) 電動牙刷在減少幼兒（3-10 歲）的牙菌斑和牙齦炎方面比手動牙刷顯著更有效。很有效。因此，兒科領域預計在未來幾年將顯著成長。

為了更了解電動牙刷產業的市場採用情況，市場包括北美（美國、加拿大、北美其他地區）、歐洲（德國、英國、法國、西班牙、義大利、歐洲其他地區）、亞洲太平洋地區（中國、日本、印度、亞太其他地區）和世界其他國家。 2022年的電動牙刷市場由北美主導。有幾個因素正在推動該地區的成長，包括尖端和創新產品的可用性、無線技術的穩步進步、消費者支出的增加、合格牙醫的可用性以及對產品發現的投資增加。我們正在引領市場。例如，經濟分析局報告稱，2021 年 8 月美國個人消費支出成長 0.3%，達到 422 億美元。北美在 2022 年主導電動牙刷市場。

Electric toothbrushes are dental devices designed to help with oral hygiene. They use an oscillating, rotating, or vibrating mechanism in the brush head to clean teeth more effectively than manual toothbrushes. Many models have various features like brushing modes, timers, and pressure sensors. When used correctly and regularly, these brushes can help remove plaque, reduce gingivitis, and improve overall oral health. The electric toothbrush market is growing tremendously due to the rising cases of oral diseases. For instance, the WHO Global Oral Health Status Report (2022) estimated that oral diseases affect close to 3.5 billion people worldwide, with 3 out of 4 people affected living in middle-income countries. Other factors such as the rising awareness of oral health, increased utilization of electric toothbrushes in day-to-day life due to their convenience, the growing popularity of social media platforms, and a rise in the urban population are driving factors for the market.

The Electric Toothbrush Market is expected to grow at a strong CAGR of 8.2% during the forecast period owing to the innovative product launches by companies. For instance, in January 2022, Procter & Gamble's brand Oral-B launched a new product Oral-B iO10 with iOSense, the newest iteration of its tech-driven toothbrush. Several other factors such as a surge in electric product adoption, an increased number of product launches, increased usage of electric toothbrushes, and company collaborations are also leading to the surge in the market.

Based on bristles, the market is bifurcated into soft bristles and nanometer bristles. The soft bristles segment held the highest share in the market in the year 2022 owing to its ability in plague prevention and tooth decay which is a driving factor for the segment. This kind of toothbrush is specially designed for people with sensitive teeth. Manufacturers are striving to improve the user experience of their products to make them more accessible. Hence, the soft bristles segment held a significant market share in the year 2022.

Based on technology, the market is bifurcated into rotational and vibrational. The rotational segment is expected to grow with the highest CAGR during the forecast period owing to its ability to clear plaque and minimize the risk of gingivitis. An increase in consumer spending and innovative product launches has further increased the demand for innovative products. Thus, the rotational segment is expected to gain prominence in the market in the forecast period.

Based on product type, the market is segmented into battery-operated, rechargeable, and replacement brush heads. The battery-operated segment held the highest share of the market in 2022. This can be attributed to its affordable price. Their battery can be instantly replaced, which makes it convenient for remote places that do not receive enough power supply. Thus, the battery-operated segment held dominance in the market in the year 2022.

Based on end-users, the market is bifurcated into children and adults. The children's segment is expected to grow with a high CAGR. The unique design and technology fascinate kids who are mostly ignorant of their oral health. Numerous attractive features of the brush are driving this segment's growth. For instance, according to a new randomized, controlled trial published in the International Journal of Paediatric Dentistry, oscillating-rotating (O-R) electric toothbrushes were significantly more effective than manual toothbrushes in reducing plaque and gingivitis in young children (ages 3-10). Thus, the children segment is expected to grow at a significant rate in the upcoming years.

For a better understanding of the market adoption of the electric toothbrush industry, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. North America dominated the market of electric toothbrushes in 2022. Several factors such as the availability of cutting-edge and innovative products, steady progress in wireless technology, rise in personal consumption expenditure, presence of qualified dentists, and loaded investment in product discovery are driving the market in the region. For instance, the Bureau of Economic Analysis reported that in August 2021, personal consumption expenditure in the U.S. had increased by 0.3%, or USD 42.2 billion. North America dominated the electric toothbrush market among regions in the year 2022.

Some of the major players operating in the market include: Colgate-Palmolive Company, The Procter & Gamble Company, Koninklijke Philips N.V., Xiaomi, Ionsei USA, Panasonic Corporation, Water Pik, DenMat Holdings, Shenzhen Risun Technology, Foreo.

1 MARKET INTRODUCTION

1.1. Market Definitions
1.2. Main Objective
1.3. Stakeholders
1.4. Limitation

2 RESEARCH METHODOLOGY OR ASSUMPTION

2.1. Research Process of the Electric Toothbrush Market
2.2. Research Methodology of the Electric Toothbrush Market
2.3. Respondent Profile

3 MARKET SYNOPSIS

4 EXECUTIVE SUMMARY

5 IMPACT OF COVID-19 ON THE ELECTRIC TOOTHBRUSH MARKET

6 ELECTRIC TOOTHBRUSH MARKET REVENUE (USD BN), 2020-2030F

7 MARKET INSIGHTS BY BRISTLES

7.1. Soft Bristles
7.2. Nanometer Bristles

8 MARKET INSIGHTS BY TECHNOLOGY

8.1. Rotational
8.2. Vibrational

9 MARKET INSIGHTS BY PRODUCT TYPE

9.1. Battery-operated
9.2. Rechargeable
9.3. Replacement Brush Heads

10 MARKET INSIGHTS BY END-USER

10.1. Children
10.2. Adults

11 MARKET INSIGHTS BY REGION

11.1. North America
- 11.1.1. U.S.
- 11.1.2. Canada
- 11.1.3. Rest of North America
11.2. Europe
- 11.2.1. Germany
- 11.2.2. U.K.
- 11.2.3. France
- 11.2.4. Italy
- 11.2.5. Spain
- 11.2.6. Rest of Europe
11.3. Asia-Pacific
- 11.3.1. China
- 11.3.2. Japan
- 11.3.3. India
- 11.3.4. Rest of Asia-Pacific
11.4. Rest of World