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家電健康美容口腔衛生

市場調查報告書

商品編碼

1661095

2025 年至 2033 年電動牙刷市場報告，按技術（旋轉式、振動式）、刷毛類型（軟刷毛、奈米刷毛）、配銷通路（線上、線下）、最終用戶（成人、兒童）和地區分類

Electric Toothbrush Market Report by Technology (Rotational, Vibrational), Bristle Type (Soft Bristles, Nanometer Bristles), Distribution Channel (Online, Offline), End User (Adults, Children), and Region 2025-2033

出版日期: 2025年02月10日 | 出版商:

IMARC | 英文 146 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄圖表

2024IMARC Group全球電動牙刷市場規模達到 34 億美元。大眾日益成長的牙齒健康問題、刷子功能的技術進步、牙科專業人士的認可以及向智慧個人化口腔護理解決方案的轉變是推動市場成長的一些關鍵因素。

電動牙刷是一種透過快速自動的刷毛運動來清潔牙齒、舌頭和牙齦的裝置。它利用頭部的旋轉和左右運動，有效去除牙菌斑並最大限度地減少牙齦炎的影響。電動牙刷由計時器、數位提醒系統、多個刷頭附件和壓力感測器組成，可防止使用者刷牙過於用力而傷害琺瑯質和牙齦。它還提供各種刷牙模式，例如常規刷牙、牙齦護理、深度清潔、舌頭清潔、美白和最大限度地降低牙齒敏感度。

口腔和牙齒疾病的發生率不斷上升是推動市場成長的關鍵因素之一。此外，生活方式的改變和不健康的飲食模式，包括食用高糖食物、酒精和菸草，也增加了蛀牙和其他牙齒問題的發生，增加了對電動牙刷等口腔護理產品的需求。與此相符的是，產品製造商正在使用創新的矽基軟刷毛，這種刷毛不會引起刺激並最大限度地減少刷口腔敏感部位時引起的疼痛。此外，各種技術進步都在促進市場成長，例如採用創新壓力感測器技術的智慧電動牙刷的開發、刷頭更換提醒功能、藍牙連接以及向智慧型手機即時傳輸資料以進行持續監控。其他因素，包括消費者可支配收入的增加、製造商的積極促銷活動以及透過線上零售管道輕鬆獲得產品，預計將進一步推動市場的發展。

本報告解答的關鍵問題

2024 年全球電動牙刷市場規模？ 2025-2033年全球電動牙刷市場的預期成長率是多少？
推動全球電動牙刷市場發展的關鍵因素有哪些？
COVID-19 對全球電動牙刷市場有何影響？
根據技術，全球電動牙刷市場分佈如何？
根據刷毛類型，全球電動牙刷市場如何分佈？
根據配銷通路，全球電動牙刷市場的分佈是怎樣的？
根據最終用戶，全球電動牙刷市場的分佈如何？
全球電動牙刷市場的重點區域有哪些？
全球電動牙刷市場的關鍵參與者/公司有哪些？

市場結構
關鍵參與者
關鍵參與者簡介
- Church & Dwight Co. Inc.
- Colgate-Palmolive Company
- Conair Corporation (Jarden)
- Den-Mat Holdings LLC
- Dr. Fresh LLC (High Ridge Brands Co.)
- FOREO
- Koninklijke Philips NV
- Lion Corporation
- Panasonic Corporation
- Shenzhen Risun Technology Co. Ltd.
- Procter & Gamble Company

簡介目錄圖表

Product Code: SR112025A2413

The global electric toothbrush market size reached USD 3.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 4.9 Billion by 2033, exhibiting a growth rate (CAGR) of 3.86% during 2025-2033. The growing dental health issues among the masses, technological advancements in brush features, endorsements from dental professionals and a shift towards smart, personalized oral care solutions are some of the key factors bolstering the market growth.

An electric, or power, toothbrush refers to a device used for cleaning the teeth, tongue and gums through rapid and automatic bristle motions. It uses rotations and side-to-side movements of the head and is effective in removing the plaque and minimizing the effects of gingivitis. The electric toothbrush consists of timers, digital reminder systems, multiple brush head attachments and pressure sensors that prevent the user from brushing too aggressively and damaging the tooth enamel and gums. It also offers various brushing modes, such as routine brushing, gum care, deep cleaning, tongue cleaning, whitening and minimizing tooth sensitivity.

The increasing prevalence of oral and tooth-related ailments is one of the key factors driving the growth of the market. Furthermore, changing lifestyles and the adoption of unhealthy dietary patterns, including consumption of sugar-rich foods, alcohol and tobacco, have enhanced the occurrence of cavities and other dental problems, thereby increasing the demand for oral care products, such as the electric toothbrush. In line with this, product manufacturers are using innovative silicon-based soft bristles that do not cause irritation and minimize the pain caused while brushing sensitive areas of oral cavities. Additionally, various technological advancements, such as the development of smart electric toothbrushes with innovative pressure sensor technology, head replacement reminding capability, bluetooth connectivity and real-time data transfer to smartphones for constant monitoring, are contributing to the market growth. Other factors, including rising disposable incomes of the consumers, along with aggressive promotional activities by manufacturers and easy product availability through online retail channels, are expected to drive the market further.

Key Market Segmentation:

Breakup by Technology:

Rotational
Vibrational

Breakup by Bristle Type:

Soft Bristles
Nanometer Bristles

Breakup by Distribution Channel:

Online
Offline

Breakup by End User:

Adults
Children

Breakup by Region:

North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being Church & Dwight Co. Inc., Colgate-Palmolive Company, Conair Corporation (Jarden), Den-Mat Holdings LLC, Dr. Fresh LLC (High Ridge Brands Co.), FOREO, Koninklijke Philips N.V., Lion Corporation, Panasonic Corporation, Shenzhen Risun Technology Co. Ltd. and Procter & Gamble Company.

Key Questions Answered in This Report

1.What was the size of the global electric toothbrush market in 2024?
2.What is the expected growth rate of the global electric toothbrush market during 2025-2033?
3.What are the key factors driving the global electric toothbrush market?
4.What has been the impact of COVID-19 on the global electric toothbrush market?
5.What is the breakup of the global electric toothbrush market based on the technology?
6.What is the breakup of the global electric toothbrush market based on the bristle type?
7.What is the breakup of the global electric toothbrush market based on the distribution channel?
8.What is the breakup of the global electric toothbrush market based on the end user?
9.What are the key regions in the global electric toothbrush market?
10.Who are the key players/companies in the global electric toothbrush market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview
4.2 Key Industry Trends

5 Global Electric Toothbrush Market

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Technology

6.1 Rotational
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
6.2 Vibrational
- 6.2.1 Market Trends
- 6.2.2 Market Forecast

7 Market Breakup by Bristle Type

7.1 Soft Bristles
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
7.2 Nanometer Bristles
- 7.2.1 Market Trends
- 7.2.2 Market Forecast

8 Market Breakup by Distribution Channel

8.1 Online
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
8.2 Offline
- 8.2.1 Market Trends
- 8.2.2 Market Forecast

9 Market Breakup by End User

9.1 Adults
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
9.2 Children
- 9.2.1 Market Trends
- 9.2.2 Market Forecast

10 Market Breakup by Region

10.1 North America
- 10.1.1 United States
  - 10.1.1.1 Market Trends
  - 10.1.1.2 Market Forecast
- 10.1.2 Canada
  - 10.1.2.1 Market Trends
  - 10.1.2.2 Market Forecast
10.2 Asia Pacific
- 10.2.1 China
  - 10.2.1.1 Market Trends
  - 10.2.1.2 Market Forecast
- 10.2.2 Japan
  - 10.2.2.1 Market Trends
  - 10.2.2.2 Market Forecast
- 10.2.3 India
  - 10.2.3.1 Market Trends
  - 10.2.3.2 Market Forecast
- 10.2.4 South Korea
  - 10.2.4.1 Market Trends
  - 10.2.4.2 Market Forecast
- 10.2.5 Australia
  - 10.2.5.1 Market Trends
  - 10.2.5.2 Market Forecast
- 10.2.6 Indonesia
  - 10.2.6.1 Market Trends
  - 10.2.6.2 Market Forecast
- 10.2.7 Others
  - 10.2.7.1 Market Trends
  - 10.2.7.2 Market Forecast
10.3 Europe
- 10.3.1 Germany
  - 10.3.1.1 Market Trends
  - 10.3.1.2 Market Forecast
- 10.3.2 France
  - 10.3.2.1 Market Trends
  - 10.3.2.2 Market Forecast
- 10.3.3 United Kingdom
  - 10.3.3.1 Market Trends
  - 10.3.3.2 Market Forecast
- 10.3.4 Italy
  - 10.3.4.1 Market Trends
  - 10.3.4.2 Market Forecast
- 10.3.5 Spain
  - 10.3.5.1 Market Trends
  - 10.3.5.2 Market Forecast
- 10.3.6 Russia
  - 10.3.6.1 Market Trends
  - 10.3.6.2 Market Forecast
- 10.3.7 Others
  - 10.3.7.1 Market Trends
  - 10.3.7.2 Market Forecast
10.4 Latin America
- 10.4.1 Brazil
  - 10.4.1.1 Market Trends
  - 10.4.1.2 Market Forecast
- 10.4.2 Mexico
  - 10.4.2.1 Market Trends
  - 10.4.2.2 Market Forecast
- 10.4.3 Others
  - 10.4.3.1 Market Trends
  - 10.4.3.2 Market Forecast
10.5 Middle East and Africa
- 10.5.1 Market Trends
- 10.5.2 Market Breakup by Country
- 10.5.3 Market Forecast

11 SWOT Analysis

11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
- 15.3.1 Church & Dwight Co. Inc.
  - 15.3.1.1 Company Overview
  - 15.3.1.2 Product Portfolio
  - 15.3.1.3 Financials
  - 15.3.1.4 SWOT Analysis
- 15.3.2 Colgate-Palmolive Company
  - 15.3.2.1 Company Overview
  - 15.3.2.2 Product Portfolio
  - 15.3.2.3 Financials
  - 15.3.2.4 SWOT Analysis
- 15.3.3 Conair Corporation (Jarden)
  - 15.3.3.1 Company Overview
  - 15.3.3.2 Product Portfolio
- 15.3.4 Den-Mat Holdings LLC
  - 15.3.4.1 Company Overview
  - 15.3.4.2 Product Portfolio
- 15.3.5 Dr. Fresh LLC (High Ridge Brands Co.)
  - 15.3.5.1 Company Overview
  - 15.3.5.2 Product Portfolio
- 15.3.6 FOREO
  - 15.3.6.1 Company Overview
  - 15.3.6.2 Product Portfolio
  - 15.3.6.3 Financials
  - 15.3.6.4 SWOT Analysis
- 15.3.7 Koninklijke Philips N.V.
  - 15.3.7.1 Company Overview
  - 15.3.7.2 Product Portfolio
  - 15.3.7.3 Financials
  - 15.3.7.4 SWOT Analysis
- 15.3.8 Lion Corporation
  - 15.3.8.1 Company Overview
  - 15.3.8.2 Product Portfolio
  - 15.3.8.3 Financials
- 15.3.9 Panasonic Corporation
  - 15.3.9.1 Company Overview
  - 15.3.9.2 Product Portfolio
  - 15.3.9.3 Financials
  - 15.3.9.4 SWOT Analysis
- 15.3.10 Shenzhen Risun Technology Co. Ltd.
  - 15.3.10.1 Company Overview
  - 15.3.10.2 Product Portfolio
- 15.3.11 Procter & Gamble Company
  - 15.3.11.1 Company Overview
  - 15.3.11.2 Product Portfolio
  - 15.3.11.3 Financials
  - 15.3.11.4 SWOT Analysis

簡介目錄圖表

List of Figures

Figure 1: Global: Electric Toothbrush Market: Major Drivers and Challenges
Figure 2: Global: Electric Toothbrush Market: Sales Value (in Billion USD), 2019-2024
Figure 3: Global: Electric Toothbrush Market: Breakup by Technology (in %), 2024
Figure 4: Global: Electric Toothbrush Market: Breakup by Bristle Type (in %), 2024
Figure 5: Global: Electric Toothbrush Market: Breakup by Distribution Channel (in %), 2024
Figure 6: Global: Electric Toothbrush Market: Breakup by End User (in %), 2024
Figure 7: Global: Electric Toothbrush Market: Breakup by Region (in %), 2024
Figure 8: Global: Electric Toothbrush Market Forecast: Sales Value (in Billion USD), 2025-2033
Figure 9: Global: Electric Toothbrush (Rotational) Market: Sales Value (in Million USD), 2019 & 2024
Figure 10: Global: Electric Toothbrush (Rotational) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 11: Global: Electric Toothbrush (Vibrational) Market: Sales Value (in Million USD), 2019 & 2024
Figure 12: Global: Electric Toothbrush (Vibrational) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 13: Global: Electric Toothbrush (Soft Bristles) Market: Sales Value (in Million USD), 2019 & 2024
Figure 14: Global: Electric Toothbrush (Soft Bristles) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 15: Global: Electric Toothbrush (Nanometer Bristles) Market: Sales Value (in Million USD), 2019 & 2024
Figure 16: Global: Electric Toothbrush (Nanometer Bristles) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 17: Global: Electric Toothbrush (Online Distribution) Market: Sales Value (in Million USD), 2019 & 2024
Figure 18: Global: Electric Toothbrush (Online Distribution) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 19: Global: Electric Toothbrush (Offline Distribution) Market: Sales Value (in Million USD), 2019 & 2024
Figure 20: Global: Electric Toothbrush (Offline Distribution) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 21: Global: Electric Toothbrush (Adults) Market: Sales Value (in Million USD), 2019 & 2024
Figure 22: Global: Electric Toothbrush (Adults) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 23: Global: Electric Toothbrush (Children) Market: Sales Value (in Million USD), 2019 & 2024
Figure 24: Global: Electric Toothbrush (Children) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 25: North America: Electric Toothbrush Market: Sales Value (in Million USD), 2019 & 2024
Figure 26: North America: Electric Toothbrush Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 27: United States: Electric Toothbrush Market: Sales Value (in Million USD), 2019 & 2024
Figure 28: United States: Electric Toothbrush Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 29: Canada: Electric Toothbrush Market: Sales Value (in Million USD), 2019 & 2024
Figure 30: Canada: Electric Toothbrush Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 31: Asia Pacific: Electric Toothbrush Market: Sales Value (in Million USD), 2019 & 2024
Figure 32: Asia Pacific: Electric Toothbrush Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 33: China: Electric Toothbrush Market: Sales Value (in Million USD), 2019 & 2024
Figure 34: China: Electric Toothbrush Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 35: Japan: Electric Toothbrush Market: Sales Value (in Million USD), 2019 & 2024
Figure 36: Japan: Electric Toothbrush Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 37: India: Electric Toothbrush Market: Sales Value (in Million USD), 2019 & 2024
Figure 38: India: Electric Toothbrush Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 39: South Korea: Electric Toothbrush Market: Sales Value (in Million USD), 2019 & 2024
Figure 40: South Korea: Electric Toothbrush Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 41: Australia: Electric Toothbrush Market: Sales Value (in Million USD), 2019 & 2024
Figure 42: Australia: Electric Toothbrush Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 43: Indonesia: Electric Toothbrush Market: Sales Value (in Million USD), 2019 & 2024
Figure 44: Indonesia: Electric Toothbrush Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 45: Others: Electric Toothbrush Market: Sales Value (in Million USD), 2019 & 2024
Figure 46: Others: Electric Toothbrush Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 47: Europe: Electric Toothbrush Market: Sales Value (in Million USD), 2019 & 2024
Figure 48: Europe: Electric Toothbrush Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 49: Germany: Electric Toothbrush Market: Sales Value (in Million USD), 2019 & 2024
Figure 50: Germany: Electric Toothbrush Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 51: France: Electric Toothbrush Market: Sales Value (in Million USD), 2019 & 2024
Figure 52: France: Electric Toothbrush Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 53: United Kingdom: Electric Toothbrush Market: Sales Value (in Million USD), 2019 & 2024
Figure 54: United Kingdom: Electric Toothbrush Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 55: Italy: Electric Toothbrush Market: Sales Value (in Million USD), 2019 & 2024
Figure 56: Italy: Electric Toothbrush Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 57: Spain: Electric Toothbrush Market: Sales Value (in Million USD), 2019 & 2024
Figure 58: Spain: Electric Toothbrush Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 59: Russia: Electric Toothbrush Market: Sales Value (in Million USD), 2019 & 2024
Figure 60: Russia: Electric Toothbrush Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 61: Others: Electric Toothbrush Market: Sales Value (in Million USD), 2019 & 2024
Figure 62: Others: Electric Toothbrush Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 63: Latin America: Electric Toothbrush Market: Sales Value (in Million USD), 2019 & 2024
Figure 64: Latin America: Electric Toothbrush Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 65: Brazil: Electric Toothbrush Market: Sales Value (in Million USD), 2019 & 2024
Figure 66: Brazil: Electric Toothbrush Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 67: Mexico: Electric Toothbrush Market: Sales Value (in Million USD), 2019 & 2024
Figure 68: Mexico: Electric Toothbrush Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 69: Others: Electric Toothbrush Market: Sales Value (in Million USD), 2019 & 2024
Figure 70: Others: Electric Toothbrush Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 71: Middle East and Africa: Electric Toothbrush Market: Sales Value (in Million USD), 2019 & 2024
Figure 72: Middle East and Africa: Electric Toothbrush Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 73: Global: Electric Toothbrush Industry: SWOT Analysis
Figure 74: Global: Electric Toothbrush Industry: Value Chain Analysis
Figure 75: Global: Electric Toothbrush Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Electric Toothbrush Market: Key Industry Highlights, 2024 and 2033
Table 2: Global: Electric Toothbrush Market Forecast: Breakup by Technology (in Million USD), 2025-2033
Table 3: Global: Electric Toothbrush Market Forecast: Breakup by Bristle Type (in Million USD), 2025-2033
Table 4: Global: Electric Toothbrush Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
Table 5: Global: Electric Toothbrush Market Forecast: Breakup by End User (in Million USD), 2025-2033
Table 6: Global: Electric Toothbrush Market Forecast: Breakup by Region (in Million USD), 2025-2033
Table 7: Global: Electric Toothbrush Market Structure
Table 8: Global: Electric Toothbrush Market: Key Players

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