電動牙刷市場規模、佔有率和成長分析：按技術、按最終用途、按銷售管道、按地區 - 行業預測，2024-2031 年

Electric Toothbrush Market Size, Share, Growth Analysis, By Technology (Rotational, Vibrational), By End Use (Adults, Children), By Sales Channel (Online, Offline), By Region - Industry Forecast 2024-2031

出版日期: 2024年08月16日 | 出版商:

SkyQuest | 英文 223 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2022年全球電動牙刷市場規模將為69.2億美元，從2023年的87.1億美元成長到2031年的434億美元，預測期（2024-2031）預計複合年成長率為25.80%。

隨著可支配收入的增加和口腔健康意識的提高，電動牙刷的全球市場預計將擴大。在牙科專業人士的支持下，美國牙科協會的全國兒童牙齒健康月等措施旨在提高人們對口腔健康的認知，尤其是兒童的口腔健康。包括蛀牙在內的口腔疾病非常普遍，影響著全球約 50% 的人口。約 24 億人的恆牙有蛀牙，超過 4.8 億兒童的乳牙有蛀牙。隨著人們對口腔衛生意識的增強，對電動牙刷等有效口腔衛生產品的需求也增加。都市化和生活方式的改變導致對口腔健康產生負面影響的產品消費量增加，例如酒精、菸草和甜食。這一趨勢進一步增加了對高效牙科治療解決方案的需求。世界衛生組織全球口腔健康計劃等支持性計劃預計將透過將口腔健康納入更廣泛的公共衛生工作來推動市場需求。此外，中產階級人口正在成長，特別是在中國等地區，預計近70%的人口屬於中產階級，這有望增加電動牙刷的銷售量。這些人口變化，加上可支配收入和醫療保健支出的增加，可能會推動市場成長。

市場概況
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 英國
- 法國
- 義大利
- 西班牙
- 其他歐洲國家地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲 (MEA)
- 海灣合作理事會國家
- 南非
- 其他中東/非洲地區

競爭格局

前5名企業對比
主要企業市場定位（2023年）
主要市場參與者所採取的策略
近期市集活動
主要企業市場佔有率（2023年）

主要企業簡介

Procter & Gamble Co.（US）
Colgate-Palmolive Company（US）
Koninklijke Philips NV（Netherlands）
Panasonic Corporation（Japan）
Water Pik, Inc.（US）
JSB Healthcare（India）
Foreo（Sweden）
Conair Corporation（US）
Shenzhen Risun Technology Co., Ltd.（China）
Brush-Baby Ltd.（UK）
Sonic Chic（UK）
Mornwell（China）
Shenzhen Beautylife Electronic Technology Co., Ltd.（China）
Quip NYC Inc.（US）
Den-Mat Holdings, LLC（US）
Brio Product Group（US）
Shenzhen Huge Creation Technology Limited（China）
Interplak（US）
Triple Bristle（US）
Smile Direct Club, Inc.（US）

簡介目錄

Product Code: SQMIG25H2022

Global Electric Toothbrush Market size was valued at USD 6.92 billion in 2022 and is poised to grow from USD 8.71 billion in 2023 to USD 43.40 billion by 2031, growing at a CAGR of 25.80% in the forecast period (2024-2031).

The global market for electric toothbrushes is projected to expand as disposable incomes rise and awareness of oral health increases. Initiatives such as the American Dental Association's National Children's Dental Health Month aim to boost awareness about oral hygiene, especially among children, with the support of dental professionals. Oral diseases, including tooth decay, are highly prevalent, affecting around 50% of the global population. Approximately 2.4 billion people suffer from tooth decay in permanent teeth, while over 480 million children experience decay in primary teeth. As awareness of oral health grows, so does the demand for effective oral hygiene products like electric toothbrushes. Urbanization and lifestyle changes have led to higher consumption of detrimental products such as alcohol, tobacco, and sugary foods, which negatively impact oral health. This trend further drives the need for efficient dental care solutions. Supportive programs, like the WHO Global Oral Health Program, are expected to boost market demand by integrating oral health into broader public health initiatives. Additionally, the increasing middle-class population, particularly in regions like China, where nearly 70% of the population is projected to belong to the middle class, is anticipated to enhance sales of electric toothbrushes. This demographic shift, along with rising disposable incomes and healthcare expenditure, will likely fuel market growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the global Electric Toothbrush market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Electric Toothbrush Market Segmental Analysis

Global Electric Toothbrush market is segmented by technology, end use, and region. Based on end use, the market can be segmented into adults and children. Based on technology, the market is segmented into Rotational and Vibrational. Based on region, the market is segmented into North America, Europe, Asia Pacific, South America and Rest of the world

Drivers of the Global Electric Toothbrush Market

A key driver for the global electric toothbrush market is the growing awareness of the significance of oral health and hygiene. As more individuals recognize the advantages of proper oral care, the demand for electric toothbrushes has risen. Efforts by dental associations and health organizations, such as the American Dental Association's National Children's Dental Health Month and the WHO Global Oral Health Program, are also contributing to heightened awareness and boosting the demand for these advanced toothbrushes. The increasing prevalence of dental issues and heightened awareness of oral hygiene are expected to have a lasting impact on the market. According to dental health organizations, users of electric toothbrushes experience healthier gums, reduced tooth decay, and longer tooth retention compared to those using manual brushes. This growing emphasis on effective oral care is likely to continue driving the market for electric toothbrushes throughout the forecast period.

Restraints in the Global Electric Toothbrush Market

A significant restraint on the global electric toothbrush market is the higher cost of electric toothbrushes compared to manual ones. Despite their superior cleaning performance and user convenience, the elevated price of electric toothbrushes can deter budget-conscious consumers, particularly in emerging markets. Furthermore, the ongoing expense of replacing brush heads and the need for a power source to operate the toothbrush contribute to the overall cost of ownership. These factors can further limit market growth by making electric toothbrushes less accessible to cost-sensitive buyers.

Market Trends of the Global Electric Toothbrush Market

A notable trend in the global electric toothbrush market is the growing demand for smart toothbrushes. These advanced devices are equipped with sensors and Bluetooth connectivity, allowing them to monitor brushing habits and provide real-time feedback to users. Smart toothbrushes can also store brushing data and generate personalized reports for both users and dentists. The incorporation of artificial intelligence and machine learning technologies is anticipated to further enhance these devices' capabilities, boosting their adoption. Additionally, there is a rising trend towards the use of eco-friendly materials and sustainable manufacturing practices, which is expected to influence the future development of the market.

Introduction

Objectives of the Study
Definitions
Market Scope

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Market Overview Outlook
Supply Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers

Key Market Insights

Key Success Factors of The Market
Value Chain Analysis
Top Investment Pockets
Market Attractive Index
Ecosystem Mapping
Technology Analysis
Patent Analysis
Pestel Analysis
Industry Analysis
User Perspective Analysis

Global Electric Toothbrush Market by Technology

Market Overview
Rational
Vibrational

Global Electric Toothbrush Market by End Use

Market Overview
Adults
Children

Global Electric Toothbrush Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- UK
- France
- Italy
- Spain
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Activities in the Market
Key Companies Market Share (%), 2023

Key Company Profiles

Procter & Gamble Co. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Colgate-Palmolive Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Koninklijke Philips N.V. (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Panasonic Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Water Pik, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
JSB Healthcare (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Foreo (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Conair Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Shenzhen Risun Technology Co., Ltd. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Brush-Baby Ltd. (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sonic Chic (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mornwell (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Shenzhen Beautylife Electronic Technology Co., Ltd. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Quip NYC Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Den-Mat Holdings, LLC (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Brio Product Group (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Shenzhen Huge Creation Technology Limited (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Interplak (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Triple Bristle (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Smile Direct Club, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments