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家電健康美容口腔衛生

市場調查報告書

商品編碼

1638887

電動牙刷市場機會、成長動力、產業趨勢分析與預測 2024 - 2032

Electric Toothbrush Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032

出版日期: 2024年11月13日 | 出版商:

Global Market Insights Inc. | 英文 225 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2023 年，全球電動牙刷市場估值為45 億美元，預計2024 年至2032 年複合年成長率為7%。先進牙科護理解決方案的日益關注。

電動牙刷已經發生了顯著的發展，現代型號融入了壓力感測器、內建定時器、智慧連接和應用程式整合等尖端功能。這些創新尤其吸引精通科技的客戶。壓力感應器可防止刷牙壓力過大而損壞牙齦，而計時器可確保使用者按照建議的時間刷牙。包括應用程式連接在內的智慧功能使個人能夠追蹤他們的刷牙習慣、接收量身定做的建議並監控他們的口腔健康進展。

市場分為兩種主要產品類型：充電式電動牙刷和電池供電型。 2023年，充電式電動牙刷佔據市場主導地位，銷售額達32億美元。預計該細分市場將在 2024 年至 2032 年間繼續成長，複合年成長率為 7.3%。與需要頻繁更換電池的電池供電替代品不同，充電刷使用可重複使用的耐用電池，減少浪費和不斷購買的需要。

市場範圍
開始年份	2023年
預測年份	2024-2032
起始值	45 億美元
預測值	82 億美元
複合年成長率	7%

市場也按最終用戶細分，成人和兒童是兩個主要類別。 2023 年，成人市場佔 76.8% 的重要佔有率，預計 2024-2032 年複合年成長率為 7.4%。成年人更傾向於購買電動牙刷，因為電動牙刷具有卓越的清潔效率，與傳統手動牙刷相比，電動牙刷可提供更好的牙菌斑去除和整體口腔護理效果。隨著口腔衛生意識的不斷提高，成年人對先進牙科護理設備的需求可能會增加。

在北美，電動牙刷市場規模將於2023 年達到15 億美元，預計到2032 年將以6.9% 的複合年成長率成長。偏好推動的。此外，該地區還受益於領先製造商的存在和強大的行銷努力，這些努力宣傳了電動牙刷的優勢，刺激了需求並進一步擴大了市場。

產業生態系統分析
- 影響價值鏈的因素
- 利潤率分析
- 干擾
- 未來展望
- 製造商
- 經銷商
- 零售商
衝擊力
- 成長動力
  - 口腔衛生意識不斷提高
  - 電動牙刷設計的創新
  - 方便易用
  - 專業認可和建議
- 產業陷阱與挑戰
  - 電池壽命與充電問題
  - 消費者對手動刷牙的偏好
技術與創新格局
消費者購買行為分析
- 人口趨勢
- 影響購買決策的因素
- 消費品採用
- 首選配銷通路
成長潛力分析
監管環境
定價分析
波特的分析
PESTEL分析

第 4 章：競爭格局

介紹
公司市佔率分析
競爭定位矩陣
戰略展望矩陣

第 5 章：市場估計與預測：依產品類型，2021 - 2032

充電式電動牙刷
電池供電的電動牙刷

第 6 章：市場估計與預測：依最終用途，2021 - 2032 年

主要趨勢
成年人
孩子們

第 7 章：市場估計與預測：按價格，2021 - 2032

主要趨勢
低的
中等的
高的

第 8 章：市場估計與預測：按配銷通路，2021 - 2032

主要趨勢
線上
- 電子商務
- 公司自有網站
離線
- 超市和藥局
- 專賣店

第 9 章：市場估計與預測：按地區，2021 - 2032

主要趨勢
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 英國
- 法國
- 義大利
- 西班牙
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳洲
- 馬來西亞
- 印尼
拉丁美洲
- 巴西
- 墨西哥
MEA
- 沙烏地阿拉伯
- 阿拉伯聯合大公國
- 南非

第 10 章：公司簡介

Brush Buddies
Church & Dwight
Colgate-Palmolive
Conair (Interplak)
Dretec
Fairywill
FOREO
JSB Healthcare
Kolibree
Lion
Ningbo Seago Electric
Omron Healthcare
Panasonic
Philips
Procter & Gamble
Rotadent
SEASTAR
Shenzhen Risun Technology
Smilex
SONIC Chic
Wellness Oral Care

簡介目錄

Product Code: 12262

The Global Electric Toothbrush Market was valued at USD 4.5 billion in 2023 and is projected to grow at 7% CAGR from 2024 to 2032. This growth is largely attributed to increasing awareness of the importance of oral hygiene and the rising focus on advanced dental care solutions.

Electric toothbrushes have evolved significantly, with modern models incorporating cutting-edge features such as pressure sensors, built-in timers, smart connectivity, and app integration. These innovations appeal particularly to tech-savvy customers. Pressure sensors prevent excessive brushing pressure that could damage gums, while timers ensure users brush for the recommended duration. Smart features, including app connectivity, allow individuals to track their brushing habits, receive tailored recommendations, and monitor their oral health progress.

The market is divided into two primary product types: rechargeable electric toothbrushes and battery-powered models. Rechargeable electric toothbrushes dominated the market in 2023, accounting for USD 3.2 billion. This segment is projected to continue its growth with a CAGR of 7.3% between 2024 and 2032. Rechargeable models are more convenient, cost-effective over the long term, and environmentally friendly. Unlike battery-powered alternatives that require frequent battery changes, rechargeable brushes use durable batteries that can be reused, reducing waste and the need for constant purchases.

Market Scope
Start Year	2023
Forecast Year	2024-2032
Start Value	$4.5 Billion
Forecast Value	$8.2 Billion
CAGR	7%

The market is also segmented by end-user, with adults and children as the two primary categories. The adult segment held a significant share of 76.8% in 2023 and is expected to grow at a CAGR of 7.4% during 2024-2032. Adults are more inclined to invest in electric toothbrushes due to their superior cleaning efficiency, which offers better plaque removal and overall oral care compared to traditional manual brushes. As awareness of oral hygiene continues to rise, the demand for advanced dental care devices among adults is likely to increase.

In North America, the electric toothbrush market reached USD 1.5 billion in 2023 and is expected to grow at a CAGR of 6.9% through 2032. This growth is driven by heightened consumer awareness of oral health and a growing preference for electric toothbrushes. Additionally, the region benefits from the presence of leading manufacturers and robust marketing efforts that promote the advantages of electric toothbrushes, fueling demand and further market expansion.

Chapter 1 Methodology & Scope

1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast parameters
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
- 3.1.1 Factors affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
- 3.1.7 Retailers
3.2 Impact forces
- 3.2.1 Growth drivers
  - 3.2.1.1 Rising awareness of oral hygiene
  - 3.2.1.2 Innovation in electric toothbrush designs
  - 3.2.1.3 Convenience and ease of use
  - 3.2.1.4 Professional endorsements and recommendations
- 3.2.2 Industry pitfalls & challenges
  - 3.2.2.1 Battery life and charging issues
  - 3.2.2.2 Consumer preference for manual brushing
3.3 Technology & innovation landscape
3.4 Consumer buying behavior analysis
- 3.4.1 Demographic trends
- 3.4.2 Factors affecting buying decision
- 3.4.3 Consumer product adoption
- 3.4.4 Preferred distribution channel
3.5 Growth potential analysis
3.6 Regulatory landscape
3.7 Pricing analysis
3.8 Porter's analysis
3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021 - 2032, (USD Billion)

5.1 Rechargeable electric toothbrushes
5.2 Battery-powered electric toothbrushes

Chapter 6 Market Estimates & Forecast, By End Use, 2021 - 2032, (USD Billion)

6.1 Key trends
6.2 Adults
6.3 Children

Chapter 7 Market Estimates & Forecast, By Price, 2021 - 2032, (USD Billion)

7.1 Key trends
7.2 Low
7.3 Medium
7.4 High

Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2021 - 2032, (USD Billion)

8.1 Key trends
8.2 Online
- 8.2.1 E-commerce
- 8.2.2 Company owned website
8.3 Offline
- 8.3.1 Supermarkets & pharmacies
- 8.3.2 Specialty stores

Chapter 9 Market Estimates & Forecast, By Region, 2021 - 2032, (USD Billion)

9.1 Key trends
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
9.3 Europe
- 9.3.1 Germany
- 9.3.2 UK
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 South Korea
- 9.4.5 Australia
- 9.4.6 Malaysia
- 9.4.7 Indonesia
9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
9.6 MEA
- 9.6.1 Saudi Arabia
- 9.6.2 UAE
- 9.6.3 South Africa