電動牙刷市場評估：依產品類型、依電源、依刷頭類型、依最終用戶、依分銷管道、依地區、機會、預測（2017-2031）

美國電動牙刷市場近年來顯示出顯著的成長和創新。這種增長可歸因於消費者口腔衛生意識增強、技術進步以及轉向更方便、更有效的牙科護理等因素。 2023年市場規模為8.783億美元，預計到2031年將達到12.4903億美元，2024年至2031年複合年增長率為4.5%。

電動牙刷配備有振動刷頭、定時器和壓力感應器等功能，與傳統手動牙刷相比，表現出更優越的清潔能力，需求正在增加。人們對口腔衛生重要性的認識不斷增強，促使市場快速成長。

此外，科技的進步使電動牙刷更具吸引力和使用者友善性。具有藍牙連接功能和追蹤刷牙習慣的行動應用程式的智慧牙刷越來越受歡迎。這項創新改善了整體刷牙體驗，使其對使用者更具吸引力和個性化。

近年來，電動牙刷市場不斷推出環保且永續的替代品。隨著越來越多的消費者尋求環保產品，配備可充電、長效電池的牙刷應運而生，減少了對一次性電池的需求。

整體而言，美國電動牙刷市場正在蓬勃發展，各種產品迎合了不同消費者的喜好和需求。隨著消費者優先考慮口腔健康並為其日常牙科護理尋求技術先進的解決方案，市場預計將持續成長。

智慧型牙刷的推出為市場帶來了技術優勢

創新和智慧牙刷是支持美國電動牙刷市場快速成長的主要驅動力。這些先進技術透過整合智慧功能和連接性改變了牙科護理習慣。具有藍牙、行動應用程式和即時數據監控功能的智慧牙刷徹底改變了口腔衛生習慣。使用者可以收到個人化的回饋、追蹤刷牙習慣並設定牙齒護理目標，使口腔衛生維護既有吸引力又有效。此外，這些設備通常具有多種刷牙模式和壓力感測器，以確保徹底清潔，同時防止過度用力。技術創新和智慧牙刷正在將電動牙刷市場推向新的高度，以滿足美國人不斷變化的需求和偏好，因為牙科專家支持其有效性，而消費者則尋求方便、數據驅動的解決方案。

2023 年 8 月，牙醫師最推薦的水牙線品牌 WATERPIKR 發表了最新產品 Sensonic 電動牙刷。 Sensonic 電動牙刷採用最先進的超音波技術和獨特的刷毛圖案，符合牙齒的自然形狀。這些創新相結合，可提供明顯更好的清潔體驗，無論是在可見的效果還是更深層的清潔感上。

充電式電動牙刷因其方便和高效而越來越受歡迎。

充電式電動牙刷處於將美國電動牙刷市場推向新高度的最前線。這些先進的設備已成為尋求高效且功能豐富的牙科護理解決方案的消費者的首選。充電牙刷具有多種刷牙模式、內建計時器和壓力感測器等優點，可滿足各種口腔護理需求。它的便利性和有效性重塑了牙齒衛生習慣，使個人更容易保持最佳的口腔衛生。隨著人們對永續發展和減少浪費的日益關注，充電式電動牙刷符合具有環保意識的消費者趨勢。

隨著消費者優先考慮更好的口腔衛生和技術創新，充電式電動牙刷繼續主導市場，推動市場擴張和發展。 2022 年 1 月，口腔保健公司 Curaprox 推出了最新產品 Hydrosonic Easy，這是一款電動牙刷系列。該產品的電池續航時間為 2 週，內建定時器可達到最佳刷牙時間。

本報告研究和分析了美國電動牙刷市場，提供市場規模和預測、市場動態以及主要參與者的現狀和前景。

目錄

第一章研究方法

第 2 章專案範圍與定義

第三章 COVID-19 對美國電動牙刷市場的影響

第 4 章執行摘要

第五章客戶回饋

• 人口統計（年齡/群組分析 - 嬰兒潮世代、X 世代、千禧世代、Z 世代、性別、收入 - 低收入、中等收入、高收入、地區、國籍等）
• 市場認知度與產品訊息
• 產品情報
• 品牌知名度與忠誠度
• 購買決策時考慮的因素
• 購買頻率
• 購買通路
• 現有或已計劃的用戶
• 來自牙科專業人士、朋友和家人的推薦/線上評論
• 品牌大使和影響者行銷在促進產品/品牌滲透方面的作用

第六章美國電動牙刷市場展望（2017-2031）

• 市場規模與預測
  • 金額
  • 數量
• 依產品類型
  • 震動旋轉牙刷
  • 超音波牙刷
• 依電源
  • 電池供電
  • 充電
• 依刷頭型
  • 標準刷頭
  • 針對過敏症的刷頭
• 依最終用戶
  • 成人
  • 兒童
• 依分銷管道
  • 線上通路
  • 超商/大賣場
  • 藥局/藥局
  • 便利商店、百貨公司
  • 其他
• 依地區
  • 東北
  • 西南航空
  • 西方
  • 東南
  • 中西部
• 市佔率：依公司劃分（2023 年）

第 7 章市場地圖（2023 年）

• 依產品類型
• 依電源
• 依刷頭型
• 依最終用戶
• 依分銷管道
• 依地區

第八章宏觀環境與產業結構

• 需求與供給分析
• 進出口分析
• 價值鏈分析
• PESTEL 分析
• 波特五力分析

第 9 章市場動態

• 生長促進因素
• 抑製成長的因素（問題、限制因素）

第十章主要公司狀況

• 前 5 名市場領導者的競爭矩陣
• 前 5 位市場領導者的市場收入分析（2023 年）
• 併購/合資企業（如果適用）
• SWOT 分析（5 家市場公司）
• 專利分析（如果適用）

第11章定價分析

第 12 章案例研究

第十三章主要公司展望

• Koninklijke Philips N.V.
• Procter & Gamble Company
• Colgate-Palmolive Company
• Church & Dwight Co., Inc.
• Conair Corporation
• Den-Mat Holdings LLC
• FOREO
• Xiaomi Inc.
• SEJOY Store
• Quip NYC, Inc.

第14章戰略建議

第十五章關於我們公司，免責聲明

The United States electric toothbrush market has witnessed significant growth and innovation in recent years. This growth can be attributed to several factors, including increasing consumer awareness of oral hygiene, technological advancements, and a shift towards more convenient and effective dental care. The market value reached USD 878.3 million in 2023 and is set to unfold further with a projected CAGR of 4.5% from 2024 to 2031, reaching a market value of USD 1249.03 million by the end of the forecast period.

Consumers are becoming more aware of their oral health, leading to a greater demand for electric toothbrushes as these devices provide superior cleaning capabilities compared to traditional manual toothbrushes, with features such as oscillating brush heads, timers, and pressure sensors. This increased awareness of the importance of oral hygiene has led to a surge in the market.

Furthermore, technological advancements have made electric toothbrushes more appealing and user-friendly. Smart toothbrushes with Bluetooth connectivity and mobile apps that track brushing habits have gained popularity. This innovation enhances the overall brushing experience, making it more engaging and personalized for users.

In recent years, the electric toothbrush market has witnessed the introduction of eco-friendly and sustainable alternatives. Many consumers are now seeking products that are environmentally responsible, which has led to the creation of rechargeable and long-lasting battery toothbrushes, reducing the need for disposable batteries.

Overall, the United States electric toothbrush market is thriving, with a diverse range of products catering to various consumer preferences and needs. The market's growth will continue as consumers prioritize oral health and seek technologically advanced solutions for their dental care routines.

Introduction of Smart Toothbrushes Adding a Technological Edge to the Market

Innovation and smart toothbrushes are major driving forces behind the burgeoning United States electric toothbrush market. These advanced technologies have transformed dental care routines by integrating intelligent features and connectivity. Smart toothbrushes equipped with Bluetooth, mobile apps, and real-time data monitoring have revolutionized oral hygiene practices. Users can receive personalized feedback, track their brushing habits, and set dental care goals, making oral health maintenance engaging and effective. Additionally, these devices often boast multiple brushing modes and pressure sensors, ensuring a thorough cleaning while protecting against excessive force. With dental professionals endorsing their efficacy, and consumers seeking convenient and data-driven solutions, innovation and smart toothbrushes are propelling the electric toothbrush market to new heights, catering to the evolving needs and preferences of the American populace.

In August 2023, WATERPIK®, the top-recommended brand of water flossers by dental professionals, introduced their latest product, the Sensonic Electric Toothbrush, which utilizes cutting-edge sonic technology and a uniquely crafted bristle pattern that conforms to the natural shape of teeth. These innovations combine to provide a noticeably superior cleaning experience, both in terms of visible results and the sensation of a deeper clean.

Rechargeable Electric Toothbrushes Gaining Popularity Due to Their Convenience and Efficiency

Rechargeable electric toothbrushes are at the forefront of propelling the United States electric toothbrush market to new heights. These advanced devices have become the preferred choice for consumers seeking an efficient and feature-rich dental care solution. Offering benefits such as multiple brushing modes, built-in timers, and pressure sensors, rechargeable toothbrushes cater to a diverse range of oral care needs. Their convenience and effectiveness have reshaped dental hygiene routines, making it easier for individuals to maintain optimal oral health. With a growing emphasis on sustainability and reduced waste, rechargeable electric toothbrushes align with eco-conscious consumer trends.

As consumers increasingly prioritize superior oral hygiene and technological innovation, rechargeable electric toothbrushes continue to dominate the market, driving its expansion and evolution. In January 2022, Curaprox, an oral healthcare company, launched its latest product, the Hydrosonic Easy line of power toothbrushes, which employed a droplet-shaped design for enhanced effectiveness, especially with its sensitive yet efficient brush head. The product was thoughtfully designed with a 2-week battery life and a built-in timer for optimal brushing duration.

Rising Awareness Regarding the Significance of Oral Hygiene and its Relation to Overall Well-being

The surge in oral health awareness is a potent catalyst propelling the growth of the United States electric toothbrush market. With an increasingly health-conscious population, the importance of maintaining optimal oral hygiene has gained prominence. Consumers are now better informed about the connection between oral health and overall well-being, which has driven the demand for more effective dental care products. Electric toothbrushes have emerged as a solution that offers superior cleaning compared to manual counterparts. They help users achieve a thorough and consistent clean, reducing the risk of oral issues. This heightened awareness, coupled with endorsements from dental professionals, has fuelled the adoption of electric toothbrushes as an essential tool in the pursuit of better oral health, contributing significantly to market expansion.

In January 2023, Y-Brush, a third-generation sonic toothbrush known for its ability to clean a set of teeth in just 10 seconds, made its debut in the United States market after gaining popularity with around 100,000 users in Europe. The official U.S. launch of the Y-Brush took place during the CES 2023 tech show, happening in Las Vegas.

Impact of COVID-19

The COVID-19 pandemic impacted the United States electric toothbrush market significantly. Initially, there was a surge in demand for hygiene products, including electric toothbrushes, as health consciousness grew. However, supply chain disruptions and economic uncertainties affected production and distribution. The market adapted by emphasizing online retail and e-commerce. The focus on overall health and advanced dental care solutions boosted the market's resilience, as consumers sought effective oral hygiene options. Despite early challenges, the electric toothbrush market adjusted to changing consumer behaviors and remained a vital component of oral health maintenance during the pandemic.

Key Players Landscape and Outlook

The United States electric toothbrush market features a competitive landscape with several key players driving innovation and growth. Industry leaders like Koninklijke Philips N.V., Colgate-Palmolive Company, and Church & Dwight Co., Inc. offer a wide range of advanced electric toothbrushes with smart features, catering to diverse consumer preferences. These companies continually invest in research and development to introduce cutting-edge technology and design. Additionally, many startups and emerging players are contributing to market dynamism with their sleek, subscription-based models.

As oral health awareness and technological advancements continue to evolve, the market outlook remains positive, with a focus on providing consumers with more effective and personalized dental care solutions. In November 2022, Quip NYC, Inc. introduced its groundbreaking Rechargeable Electric Toothbrush, representing its debut in the electric toothbrush market. This innovative toothbrush offered a game-changing feature. It could retain the battery charge for as long as three months. Recharging was also very easy and infrequent- users only needed to attach the magnetic charging contact to the brush's base, that too as few as four times a year.

Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Impact of COVID-19 on the United States Electric Toothbrush Market

4. Executive Summary

5. Voice of Customer

• 5.1. Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
• 5.2. Market Awareness and Product Information
• 5.3. Product Intelligence
• 5.4. Brand Awareness and Loyalty
• 5.5. Factors Considered in Purchase Decision
  • 5.5.1. Brand Reputation
  • 5.5.2. Effective Cleaning
  • 5.5.3. Customization
  • 5.5.4. Connectivity
  • 5.5.5. Design & Comfort
  • 5.5.6. Innovation
  • 5.5.7. Value for Money
  • 5.5.8. Eco-Friendly Solutions
  • 5.5.9. Availability and Accessibility
• 5.6. Frequency of Purchase
• 5.7. Purchase Channel
• 5.8. Existing or Intended User
• 5.9. Recommendations from dental professionals, friends, family/online reviews
• 5.10. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

6. United States Electric Toothbrush Market Outlook, 2017-2031F

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. By Product Type
  • 6.2.1. Oscillating-rotary Toothbrush
  • 6.2.2. Sonic Toothbrush
• 6.3. By Power Source
  • 6.3.1. Battery-Powered
  • 6.3.2. Rechargeable
• 6.4. By Brush Head Type
  • 6.4.1. Standard Brush Head
  • 6.4.2. Sensitive Brush Head
• 6.5. By End-user
  • 6.5.1. Adults
  • 6.5.2. Children
• 6.6. By Distribution Channel
  • 6.6.1. Online Channel
  • 6.6.2. Supermarket/Hypermarket
  • 6.6.3. Pharmacies/Drug Stores
  • 6.6.4. Convenience and Departmental Stores
  • 6.6.5. Others
• 6.7. By Region
  • 6.7.1. Northeast
  • 6.7.2. Southwest
  • 6.7.3. West
  • 6.7.4. Southeast
  • 6.7.5. Midwest
• 6.8. By Company Market Share (%), 2023

7. Market Mapping, 2023

• 7.1. By Product Type
• 7.2. By Power Source
• 7.3. By Brush Head Type
• 7.4. By End-user
• 7.5. By Distribution Channel
• 7.6. By Region

8. Macro Environment and Industry Structure

• 8.1. Supply Demand Analysis
• 8.2. Import Export Analysis
• 8.3. Value Chain Analysis
• 8.4. PESTEL Analysis
  • 8.4.1. Political Factors
  • 8.4.2. Economic System
  • 8.4.3. Social Implications
  • 8.4.4. Technological Advancements
  • 8.4.5. Environmental Impacts
  • 8.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 8.5. Porter's Five Forces Analysis
  • 8.5.1. Supplier Power
  • 8.5.2. Buyer Power
  • 8.5.3. Substitution Threat
  • 8.5.4. Threat from New Entrant
  • 8.5.5. Competitive Rivalry

9. Market Dynamics

• 9.1. Growth Drivers
• 9.2. Growth Inhibitors (Challenges and Restraints)

10. Key Players Landscape

• 10.1. Competition Matrix of Top Five Market Leaders
• 10.2. Market Revenue Analysis of Top Five Market Leaders (in %, 2023)
• 10.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
• 10.4. SWOT Analysis (For Five Market Players)
• 10.5. Patent Analysis (If Applicable)

11. Pricing Analysis

12. Case Studies

13. Key Players Outlook

• 13.1. Koninklijke Philips N.V.
  • 13.1.1. Company Details
  • 13.1.2. Key Management Personnel
  • 13.1.3. Products & Services
  • 13.1.4. Financials (As reported)
  • 13.1.5. Key Market Focus & Geographical Presence
  • 13.1.6. Recent Developments
• 13.2. Procter & Gamble Company
• 13.3. Colgate-Palmolive Company
• 13.4. Church & Dwight Co., Inc.
• 13.5. Conair Corporation
• 13.6. Den-Mat Holdings LLC
• 13.7. FOREO
• 13.8. Xiaomi Inc.
• 13.9. SEJOY Store
• 13.10. Quip NYC, Inc.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

14. Strategic Recommendations

15. About Us & Disclaimer

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. United States Electric Toothbrush Market, By Value, In USD Million, 2017-2031F
• Figure 2. United States Electric Toothbrush Market, By Volume, In Thousand Units, 2017-2031F
• Figure 3. United States Electric Toothbrush Market Share (%), By Product Type, 2017-2031F
• Figure 4. United States Electric Toothbrush Market Share (%), By Power Source, 2017-2031F
• Figure 5. United States Electric Toothbrush Market Share (%), By Brush Head Type, 2017-2031F
• Figure 6. United States Electric Toothbrush Market Share (%), By End-user, 2017-2031F
• Figure 7. United States Electric Toothbrush Market Share (%), By Distribution Channel, 2017-2031F
• Figure 8. United States Electric Toothbrush Market Share (%), By Region, 2017-2031F
• Figure 9. By Product Type Map-Market Size (USD Million) & Growth Rate (%), 2023
• Figure 10. By Power Source Map-Market Size (USD Million) & Growth Rate (%), 2023
• Figure 11. By Brush Head Type Map-Market Size (USD Million) & Growth Rate (%), 2023
• Figure 12. By End-user Map-Market Size (USD Million) & Growth Rate (%), 2023
• Figure 13. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), 2023
• Figure 14. By Region Map-Market Size (USD Million) & Growth Rate (%), 2023