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市場調查報告書
商品編碼
1634623
無麩質產品市場:現狀分析與未來預測(2024-2032)Gluten-Free Products Market: Current Analysis and Forecast (2024-2032) |
無麩質產品市場預計將以約 8.4% 的速度成長。其背景是乳糜瀉盛行率的不斷上升。此外,不斷增加的研發、投資、產品進步和產業合作正在推動無麩質產品市場的發展。例如,2021 年 11 月,連鎖超市 Hy-Vee, Inc. 推出了新的自有品牌 Good Graces,提供全系列無麩質產品。 Good Graces 目前有 30 種無麩質產品,另有 60 種產品正在開發中。
根據產品,市場分為烘焙產品、小吃和即食產品、披薩和義大利麵、甜點和冰淇淋等。預計烘焙產品類別將佔據無麩質產品市場的最大佔有率。這是因為對於可用於多種用途的產品的需求很高。這包括麵包、蛋糕、糕點、曲奇和餅乾等烘焙食品,可以滿足麩質不耐症和敏感人群的基本需求,同時也能滿足注重健康的顧客的需求。新的麵粉組合和加工方法使無麩質烘焙食品更具吸引力,而且品質更高。該領域的消費者消費飽和度較高,且屬於經常消費的類別,促進了該市場類型的成長。
根據來源,市場分為動物來源和植物來源。其中,動物來源部分對無麩質產品產業的貢獻最大。這些產品提供多種蛋白質,包括肉類、家禽產品、蛋類和乳製品。其目標客戶是那些避免食用麩質的患者和那些尋求植物性食品營養替代品的消費者。在過去的幾年裡,消費者對高蛋白飲食的認識和興趣的增強,促進了動物性無麩質食品中無麩質產品的興起。此外,其他一系列加工肉製品也在不斷創新,包括無麩質加工肉類和無乳糖乳製品的興起,這些都正在擴大市場。該行業也受到日益流行的生酮飲食和原始人飲食的影響,這些飲食遠離麩質和動物產品。
根據分銷管道,市場分為便利商店、超市和大賣場、專賣店、網路商店和其他。超市和大賣場是無麩質產品市場最重要的通路之一。超市和大賣場透過提供各種無麩質產品在市場上發揮重要作用。銷售點、活動、品牌和私人選擇使零售通路至關重要。便利商店和一站式商店的新鮮出爐的無麩質產品的銷售穩定。
為了更瞭解無麩質產品的市場接受情況,市場被細分為北美(美國、加拿大和北美其他地區)、歐洲(德國、英國、法國、西班牙、義大利和歐洲其他地區) ) 、亞太地區(中國、日本、韓國、印度和東南亞)以及中東和非洲(沙烏地阿拉伯、阿聯酋、埃及、奈及利亞和南非)。其他地區)和其他地區。特別是北美無麩質產品市場相對較新且充滿活力。隨著麩質疾病變得越來越普遍,注重健康的消費者開始轉向無麩質產品作為更健康的選擇。光是美國就佔了消費量的三分之一以上,使其成為世界上最大的無麩質食品市場,其中大部分被歸類為烘焙產品、零食和預製食品。新的推動因素包括改善產品供應、推出新開發的無麩質食品和品質標籤。此外,網上商店和專門銷售無麩質產品的商店的增加也增加了市場需求,不僅僅是針對患有這種疾病的人。
市場的主要參與者包括 Hain Celestial Group、General Mills, Inc.、Kellanova、卡夫亨氏公司、Barilla G. e R. F.lli S.p.A.、Spaichinger Nudelmacher (ALB-GOLD Group),其中包括 Arnott's Group (Kohlberg Kravis Roberts & Co. L.P.)、Ecotone、Alara Wholefoods Ltd 和百事可樂公司(PepsiCo, Inc.)。
The gluten-free products market has also grown globally mainly because consumers are being made aware of gluten-related diseases such as Celiac disease and gluten sensitivity. The request for healthier snacks through conscious consumers has also contributed to market growth. Many companies have added gluten-free products from baked foods to snacks and drink products because of developments in food technology and product innovation. Strategic drivers that have been driving the growth of this market include the increased use of gluten products for lifestyle purposes and increased availability channels including supermarkets, online presence, and gluten stores. North America and European countries are showing this trend mostly, but the Asia-Pacific region can be identified as a potential market because of the increasing urban population and focus on their diet plans.
The gluten-free products market is set to show a growth rate of about 8.4%. This is due to the increasing prevalence of Celiac disease. Also, increasing R&D, investment, product advancements, and collaborations in this industry drive the Gluten-Free Products market. For instance, in November 2021, Hy-Vee, Inc., a supermarket chain, introduced Good Graces, a new private brand featuring a full range of gluten-free products. Good Graces currently includes 30 gluten-free products with an additional 60 items in development.
Based on product, the market is segmented into bakery products, snacks & RTE products, pizzas & pasta, desserts & ice creams, and others. The bakery products category is expected to have the largest market share of the gluten-free products market. Owing to the high demand for products that can be used in multiple ways. These include bakery meals such as breads, cakes, pastries, cookies, and biscuits tailored to the basic human needs of gluten intolerance patients or sensitive system individuals as well as providing for the requirements of health-conscious customers. New flour combinations and processing methods have made choices of gluten-free baking appealing, enhancing their quality even further. This segment has highly saturated consumption among consumers and is an often-consuming category which enhances the growth of this market type.
Based on the source, the market is bifurcated into animal sources and plant sources. Among these, the animal sources segment is the largest contributor to the gluten-free products industry. These products offer an extensive range of proteins in the form of meat, poultry products, eggs, and dairy products. They target patients avoiding gluten in their diets and other consumers who want to take nutrient-rich foods instead of plant-based products. Over the past years, consumer awareness and interest in high-protein diet, and gluten-free products have contributed to animal-based gluten-free foods. Further, there has been more innovation in different other processed meat products such as gluten-free processed meats and an increase in lactose-free dairy products has broadened the market. This segment is also affected by an increase in the uptake of ketogenic and paleo diets which are in line with gluten and animal-based foods.
Based on the distribution channel, the market is segmented into convenience stores, supermarkets & hypermarkets, specialty stores, online, and others. Among these, supermarkets and hypermarkets are among the most significant distribution channels in the gluten-free products market. Supermarkets and hypermarkets play a major role in the markets by offering a variety of gluten-free products. Sections, campaigns, and branded and private options make the retail channels crucial. Being convenient foods and one-stop stores, they guarantee steady sales with freshly baked gluten-free products.
For a better understanding of the market adoption of gluten-free products, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. Among these, the North American gluten-free products market is relatively new and vibrant due to the growing popularity of gluten disorders and health-conscious consumers turning to gluten-free products as healthier options. The United States alone accounts for more than one-third of consumption thus making it the world's largest market for gluten-free foods most of which fall under bakery products, snacks, and ready-to-eat meals. New drivers include a better product supply, the introduction of newly developed gluten-free food products, and quality labeling. The increase in online stores and shops focused solely on gluten-free products also increases the demand in the market, not only for sick people.
Some major players running in the market include The Hain Celestial Group; General Mills, Inc.; Kellanova; The Kraft Heinz Company; Barilla G. e R. F.lli S.p.A.; Spaichinger Nudelmacher (ALB-GOLD Group); Arnott's Group (Kohlberg Kravis Roberts & Co. L.P.); Ecotone; Alara Wholefoods Ltd; PepsiCo, Inc.