市場調查報告書
商品編碼
1622076
2024 年至 2031 年基於位置的 VR 市場(按組件、技術、最終用戶和地區劃分)Location-based Virtual Reality Market by Component (Hardware, Software), Technology (2-Dimensional, 3-Dimensional), End-user (Amusement Parks, Family Entertainment Centers, Gaming Arcades), & Region for 2024-2031 |
基於位置的虛擬實境 (LBVR) 市場正受到虛擬實境硬體和軟體技術進步的推動,使 LBVR 成為沉浸式娛樂體驗的一種越來越有吸引力和可行的選擇。據 Verified Market Research 分析師稱,基於位置的 VR 市場估值預計將從 2024 年的 67.8 億美元增長至 2031 年的 714.2 億美元。
LBVR 市場快速擴張主要得益於全球對獨特、沉浸式娛樂體驗的需求不斷增長、VR 技術成本下降以及對基於位置的娛樂場所的投資不斷增加。預計 2024 年至 2031 年期間市場複合年增長率為 34.21%。
基於位置的 VR 市場定義/概述
基於位置的虛擬實境 (LBVR) 被定義為一種在特定實體位置或場地而不是使用者家中體驗的虛擬實境娛樂形式。在 LBVR 體驗中,使用者通常會配戴 VR 耳機和其他感官設備,在穿越專門設計的實體空間時沉浸在虛擬環境中。
此外,LBVR還有廣泛的應用範圍,包括遊戲、教育體驗、虛擬旅遊、訓練模擬等。遊樂園、家庭娛樂中心、博物館和其他地方都利用它們為遊客創造獨特的、身臨其境的體驗。這項技術將VR的沉浸感與共享實體空間的社交性結合,創造出新穎的娛樂可能性。
消費者對獨特、身臨其境的娛樂體驗的需求正在不斷增長。由於傳統娛樂形式面臨來自家庭娛樂選擇的競爭,在家中無法輕易複製的基於位置的體驗變得更具吸引力。 LBVR 提供的沉浸感和互動性是其他娛樂形式難以實現的,對於尋求新奇體驗的消費者來說,這是一個有吸引力的選擇。
與VR技術相關的成本正在下降。隨著 VR 硬體變得越來越便宜且功能強大,娛樂場所投資 LBVR 設定變得越來越實用。成本的降低使得廣泛的營運商能夠進入 LBVR 市場,從小型商場到大型主題樂園。
此外,對基於位置的娛樂場所的投資也在成長。在競爭激烈的環境中,零售空間被重新評估,許多房地產開發商和購物中心業主開始轉向體驗式景點來吸引顧客。 LBVR 被視為向 "零售娛樂" 轉變的關鍵技術,推動了該領域的投資和擴張。
此外,VR 技術的進步正在提高 LBVR 體驗的品質和多樣性。改進的圖形、觸覺回饋和運動追蹤使 VR 體驗更加身臨其境、更加逼真。這些技術發展正在擴大 LBVR 內容的可能性,吸引消費者和企業使用該技術。
預測期內,VR內容的高製作成本將成為基於位置的VR產業發展的一大障礙。開發身臨其境且引人入勝的虛擬實境體驗需要在技術、軟體和內容創作方面進行大量投資。對於許多企業來說,聘請專業開發人員、購買專用設備以及優化 VR 平台內容的成本過高,限制了基於位置的 VR 解決方案的採用。
The location-based virtual reality (LBVR) market is being propelled upwards by technological advancements in VR hardware and software, positioning LBVR as an increasingly attractive and feasible option for immersive entertainment experiences. According to analysts from Verified Market Research, the location-based virtual reality market is estimated to reach a valuation of USD 71.42 Billion by 2031, up fromUSD 6.78 Billion valued in 2024.
The rapid expansion of the LBVR market is primarily driven by rising global demand for unique, immersive entertainment experiences, as well as decreasing costs of VR technology and increasing investments in location-based entertainment venues. It is projected that the market will grow at aCAGR of 34.21 % from 2024 to 2031.
Location-based Virtual Reality Market: Definition/Overview
Location-based virtual reality (LBVR) is defined as a form of VR entertainment that is experienced in a specific physical location or venue, rather than in a user's home. In LBVR experiences, users typically wear VR headsets and other sensory equipment to be immersed in a virtual environment while moving around in a specially designed physical space.
Furthermore, LBVR has a wide range of applications, including gaming, educational experiences, virtual tours, and training simulations. It is being increasingly adopted by amusement parks, family entertainment centers, museums, and other venues to offer unique, immersive experiences to visitors. The technology combines the immersive nature of VR with the social aspect of shared physical spaces, creating novel entertainment possibilities.
Our reports include actionable data and forward-looking analysis that help you craft pitches, create business plans, build presentations and write proposals.
There is an increasing consumer demand for unique and immersive entertainment experiences. As traditional forms of entertainment face competition from home-based options, location-based experiences that cannot be easily replicated at home are becoming more attractive. LBVR offers a level of immersion and interactivity that is difficult to achieve with other forms of entertainment, making it a compelling option for consumers seeking novel experiences.
The costs associated with VR technology are decreasing. As VR hardware becomes more affordable and sophisticated, it becomes more feasible for entertainment venues to invest in LBVR setups. This cost reduction is making it possible for a wider range of businesses to enter the LBVR market, from small arcades to large theme parks.
Additionally, there is growing investment in location-based entertainment venues. As retail spaces are being reimagined in the face of e-commerce competition, many property developers and mall owners are turning to experience-based attractions to draw visitors. LBVR is seen as a key technology in this shift towards "retailtainment," driving investment and expansion in the sector.
Furthermore, advancements in VR technology are enhancing the quality and variety of LBVR experiences. Improvements in graphics, haptic feedback, and motion tracking are making VR experiences more immersive and realistic. These technological developments are expanding the possibilities for LBVR content, attracting both consumers and businesses to the technology.
The high cost of generating VR content is a significant impediment to the location-based virtual reality industry over the forecast period. Developing immersive and compelling VR experiences necessitates major investments in technology, software, and content creation. Many businesses find the costs of employing professional developers, obtaining specialized equipment, and optimizing content for VR platforms prohibitively expensive, restricting their adoption of location-based VR solutions.
According to VMR analysis, the hardware segment is estimated to dominate the market in the component segment during the forecast period. The hardware component of LBVR systems includes VR headsets, motion trackers, haptic devices, and powerful computers to run VR software. There is a continuous improvement in VR hardware technology. New generations of VR headsets offer higher-resolution displays, wider fields of view, and more comfortable designs, enhancing the overall user experience. These improvements are making LBVR more attractive to consumers and businesses alike.
Additionally, the development of specialized hardware for LBVR applications is contributing to market growth. This includes omnidirectional treadmills, haptic suits, and other devices that enhance the immersion and interactivity of LBVR experiences. As these technologies become more sophisticated and widely available, they are expected to drive further adoption of LBVR.
Furthermore, the decreasing cost of VR hardware is making it more accessible to a wider range of businesses. As production scales up and technology matures, the price of VR equipment is falling, allowing more venues to invest in LBVR setups.
The 3-dimensional technology segment is estimated to dominate the LBVR market during the forecast period. 3D technology in LBVR provides a more immersive and realistic experience compared to 2D alternatives. Advancements in 3D rendering technology are making it possible to create more detailed and realistic virtual environments. This enhanced realism is crucial for creating compelling LBVR experiences that keep users engaged and coming back for more.
Additionally, the increasing processing power of VR-capable computers is enabling more complex 3D environments to be rendered in real time. This allows for more interactive and dynamic LBVR experiences, further driving the adoption of 3D technology in the market.
Furthermore, user expectations are pushing the market towards more immersive 3D experiences. As consumers become more familiar with VR technology, they are demanding higher quality, more realistic virtual environments, which only be delivered through advanced 3D technology.
According to VMR Analyst, Asia Pacific is estimated to dominate the LBVR market during the forecast period. Asia-Pacific's edge in the Location-Based Virtual Reality (LBVR) market is driven by its advanced technological ecosystem. Countries like China, Japan, and South Korea lead in VR hardware and software development, with significant innovation and early adoption of innovative technologies. This technological advantage positions the region as a global leader in VR solutions.
The strong gaming and entertainment culture in the region also plays a vital role. VR has become increasingly popular in arcades, theme parks, and entertainment centers, particularly in China and Japan. This high consumer interest, paired with large investments in VR-based entertainment experiences, further propels the market's growth.
Furthermore, government initiatives and the adoption of VR in sectors like tourism and retail contribute to Asia-Pacific's dominance. China's 14th Five-Year Plan emphasizes support for VR, while VR-based attractions in shopping malls and tourist destinations continue to gain traction. Combined with a large and growing middle-class population, these factors create a conducive environment for the expansion of LBVR technologies in the region.
The North American region is estimated to exhibit the highest growth within the LBVR market during the forecast period. The growing consumer interest in immersive experiences, especially in gaming and entertainment, is a major driver. VR arcades, theme parks, and entertainment centers are expanding, with large players investing in VR-based attractions to meet this demand.
North America, particularly the U.S., is home to some of the world's leading VR technology companies, which contribute to innovation in both hardware and software. The development of more affordable and high-quality VR systems has accelerated the growth of LBVR venues across the region.
Furthermore, LBVR is increasingly being adopted for corporate training and educational purposes. Companies and institutions are using VR for simulations, skill-building, and training, driving demand for location-based solutions that offer high-quality, immersive experiences.
The LBVR market's competitive landscape is characterized by a mix of large technology companies, specialized VR firms, and location-based entertainment providers, all vying for market share in this rapidly growing industry.
Some of the prominent players operating in the location-based virtual reality market include:
The VOID
Zero Latency
Hologate
Sandbox VR
VRstudios
Dreamscape Immersive
Survios
Nomadic
SPACES
Neurogaming
In March 2023, The VOID announced plans to relaunch its location-based VR experiences in partnership with Unibail-Rodamco-Westfield (URW). This partnership aims to bring The VOID's immersive VR experiences to URW's premier destinations across the U.S. and Europe.
In January 2023, Zero Latency unveiled its new "Far Cry VR" experience, developed in partnership with Ubisoft. This marks a trend of LBVR companies collaborating with major game developers to bring popular franchises into the location-based VR space.