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市場調查報告書

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1622687

全球汽車智慧顯示器市場規模（按技術、顯示器類型、車輛類型、地區、範圍和預測）

Global Smart Display in Automotive Market Size By Technology (LCD, OLED ), By Display Type (Head-Up Display, Center Stack Display), By Vehicle Type (Passenger Cars, Commercial Vehicles, Electric Vehicles ), By Geographic Scope and Forecast

出版日期: 2024年08月12日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

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簡介目錄

汽車智慧顯示器的市場規模及預測

預計 2024 年汽車智慧顯示器市場規模將達到 6.83 億美元，到 2031 年將達到 24.89 億美元，2024 年至 2031 年的複合年增長率為 20.4%。汽車智慧顯示器是整合在車輛上的先進數位螢幕，可提供一系列互動和資訊功能，以增強駕駛體驗。這些顯示器通常內建於儀表板、中央控制台或擋風玻璃上的平視顯示器中。汽車應用中的智慧顯示器提供更強大的功能和增強的安全性能，改變了駕駛員與車輛互動的方式。資訊娛樂系統整合是最常見的應用之一。智慧顯示器將作為導航、媒體和通訊的主要樞紐。

未來智慧顯示器在車載應用中的使用有望透過改善連接性、安全性和用戶互動來改變駕駛體驗。智慧螢幕正迅速融入汽車之中，為駕駛員提供改進的資訊和控制系統。

汽車智慧顯示器的全球市場動態

影響全球汽車智慧顯示器市場的關鍵市場動態

主要市場推動因素：

對改進車載技術的需求不斷增加：

對改進車載技術的需求不斷增長是汽車智慧顯示器市場發展的主要驅動力。當今的消費者希望他們的汽車不僅僅提供基本的交通服務；他們還希望透過整合的技術和連接來獲得更好的駕駛體驗。

電動與自動駕駛汽車的興起：

電動和無人駕駛汽車的興起大大增加了車載應用中對智慧顯示器的需求。電動車 (EV) 和自動駕駛汽車通常需要強大的控制系統和接口，能夠向駕駛員呈現廣泛的資訊。電動車中的智慧顯示器對於顯示電池狀態、充電位置和能源使用情況的即時數據至關重要。

增強的安全功能整合：

智慧顯示器產業的另一個主要驅動力是汽車中增強的安全功能的融入。現代智慧螢幕不僅可以提高駕駛員和乘客的安全性，而且越來越多地用於娛樂。新車現在標配平視顯示器 (HUD)、後視攝影機和碰撞警告系統等功能。

主要問題：

整合和相容性問題：

車載應用中智慧顯示器的主要障礙之一是與現有汽車系統的兼容性。現代車輛採用各種電子設備和控制系統，因此很難將智慧顯示器與這些系統無縫整合。顯示器必須與車輛的資訊娛樂系統、導航和其他功能無縫協作，而不會幹擾或與它們發生衝突。

使用者介面與可用性問題：

另一個重要問題是創建一個對駕駛員來說直覺且安全的使用者介面（UI）。汽車智慧顯示器必須提供清晰、易於使用的介面，以減少駕駛者的分心。複雜的功能很重要，但它們不應該讓消費者不知所措或感到困惑。

耐用性與耐環境性：

汽車智慧顯示器在耐用性和耐環境性方面面臨障礙。汽車顯示器暴露在各種惡劣條件下，包括高溫、振動和紫外線照射。顯示器必須能夠承受惡劣的條件，同時保持效能和可見度。此外，它們必須能夠抵抗運作過程中的振動和衝擊，以防止損壞或故障。

主要趨勢：

增強的駕駛輔助和安全功能：

汽車智慧顯示器最重要的趨勢之一是加入ADAS（進階駕駛輔助系統）。這些顯示器越來越多地被用於將導航、速度和即時警報等關鍵駕駛資訊直接帶入駕駛員的視野。

擴增實境 (AR) 顯示器的普及度不斷提高：

擴增實境（AR）顯示器在汽車產業變得越來越普遍。這些先進的顯示器將數位資訊疊加到駕駛者對現實世界的視角上，創造出更身臨其境、直覺的駕駛體驗。這項技術使駕駛員能夠更好地瞭解周圍環境並做出更有效的決策。

更重視客製化與個人化：

汽車智慧螢幕越來越注重客製化、個人化。現代車載顯示器允許駕駛員透過改變顯示的佈局、主題和資訊來客製化介面。這種客製化還包括調整氣候控制、娛樂選擇和駕駛模式等顯示組件。

Smart Display in Automotive Market size was valued at USD 683 Million in 2024 and is projected to reach USD 2489 Million by 2031, growing at a CAGR of 20.4% from 2024 to 2031. Smart displays in automotive are advanced digital screens embedded within automobiles that offer a variety of interactive and informational functions to improve the driving experience. These displays are usually built into the dashboard, center console, or head-up displays on the windshield. Smart displays in automotive applications are transforming the way drivers interact with their vehicles providing greater functionality and enhanced safety features. Integrating infotainment systems is one of the most common uses. Smart displays serve as the primary hub for navigation, media, and communication.

The future use of smart displays in automotive applications promises to transform the driving experience by improving connection, safety, and user interaction. Smart screens are rapidly being incorporated into vehicles to give drivers with improved information and control systems.

Global Smart Display in Automotive Market Dynamics

The key market dynamics that are shaping the global smart display in the automotive market include:

Key Market Drivers:

Growing Demand for Improved In-Car Technology:

The rising demand for improved in-car technology is a key driver of the smart display market in automotive applications. Modern consumers want vehicles to provide more than just basic transportation; they want better driving experiences with integrated technology and connectivity.

Rise in Electric and Autonomous Vehicles:

The rise of electrified and driverless vehicles is greatly increasing the demand for smart displays in automotive applications. Electric vehicles (EVs) and self-driving vehicles frequently demand powerful control systems and interfaces that can present a wide range of information to the driver. Smart displays in EVs are critical for displaying real-time data on battery status, charging sites, and energy use.

Integration of Enhanced Safety Features:

Another major driver of the smart display industry is the incorporation of enhanced safety features into automobiles. Modern smart screens are increasingly being used to improve driver and passenger safety as well as for entertainment. New automobiles now come standard with features like heads-up displays (HUDs), rear-view cameras, and collision warning systems.

Key Challenges:

Integration and Compatibility Issues:

One of the primary hurdles for smart displays in automotive applications is their compatibility with existing car systems. Modern vehicles employ a variety of electronics and control systems, and integrating a smart display seamlessly with these systems can be difficult. The display must work seamlessly with the vehicle's infotainment system, navigation, and other functions with no disruptions or conflicts.

User Interface and Usability Issues:

Another key problem is creating user interfaces (UIs) that are both intuitive and safe for drivers to use. Smart displays in automobiles must have clear, easy-to-use interfaces that reduce driver distraction. Balancing utility and simplicity is critical; complex features are important but they should not overwhelm or confuse consumers.

Durability and Environmental Resistance:

Vehicle smart displays encounter hurdles in terms of durability and environmental resistance. Displays in automotive applications are subjected to a variety of severe conditions including intense temperatures, vibrations, and UV exposure. Displays must be constructed to resist severe circumstances while maintaining performance and visibility. Furthermore, screens must be resistant to vibrations and shocks encountered when driving to avoid damage or malfunction.

Key Trends:

Enhanced Driver Assistance and Safety Features:

One of the most important trends in smart displays for automotive applications is the incorporation of advanced driver assistance systems (ADAS). These displays are increasingly being utilized to show vital driving information including navigation, speed, and real-time alarms, right in the driver's line of sight.

Growing Adoption of Augmented Reality (AR) Displays:

Augmented reality (AR) displays are becoming more popular in the automotive industry. These advanced displays overlay digital information upon the driver's real-world perspective resulting in a more immersive and intuitive driving experience. This technology enables drivers to better understand their environment and make more effective decisions.

Increased Focus on Customization and Personalization:

Smart screens in vehicles are increasingly emphasizing customization and individuality. Modern automotive displays allow drivers to customize the interface by modifying the layout, themes, and presented information. This customization may include adjusting display components such as climate controls, entertainment selections, and driving modes.

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Global Smart Display in Automotive Market Regional Analysis

Here is a more detailed regional analysis of the global smart display in the automotive market:

Asia Pacific:

The Asia Pacific region is the largest market for smart displays in the automotive industry. This dominance is the result of rapid technological breakthroughs, high vehicle production rates, and rising consumer demand for more in-car entertainment and safety features. According to the International Organization of Motor Vehicle Manufacturers (OICA), Asia Pacific accounts for more than half of worldwide vehicle manufacturing with China contributing over 35% (OICA, 2023). This vast production base allows for significant expansion in smart display technology as automakers add innovative features to their vehicles to meet consumer expectations and remain competitive.

The rapid growth of the automobile industry in countries such as China and India is a key driver of the Asia Pacific smart display market. According to the China Association of Automobile Manufacturers (CAAM), China is the world's largest automotive market with roughly 25 million vehicles sold in 2022 indicating a significant basis for adopting new technology (CAAM, 2023). Similarly, the Society of Indian Automobile Manufacturers (SIAM) reports a considerable increase in vehicle sales in India with 4.2 million units sold in 2022 fuelling demand for advanced automotive technologies (SIAM, 2023). As these countries' automobile markets grow, the use of smart screens in vehicles becomes more common to meet rising consumer expectations for better driving experiences.

Europe:

In Europe, the smart display in the automotive market is expanding rapidly owing mostly to advances in automotive technology and rising consumer demand for improved in-vehicle connectivity. Europe is currently the fastest-growing market for smart displays, thanks to a mix of strict regulatory standards, high customer expectations, and a significant automotive sector presence. The European Commission's strategic aims for improving road safety and driving comfort are closely aligned with advances in smart display technology which contributes to the rapid rise.

The increased need for linked and digitalized automobiles in Europe is propelling the smart display market. The European Union has adopted legislation to encourage the incorporation of entertainment systems and connectivity capabilities into automobiles to improve the driving experience. According to the European Commission's Digital Agenda, there is a strong drive to improve in-vehicle connection and integrate smart technologies to fulfill the needs of modern consumers.

Global Smart Display in Automotive Market: Segmentation Analysis

The Global Smart Display in Automotive Market is segmented based on Technology, Display Type, Vehicle Type, and Geography.

Smart Display in Automotive Market, By Technology

LCD (Liquid Crystal Display)
OLED (Organic Light-Emitting Diode)
AMOLED (Active-Matrix Organic Light-Emitting Diode)
TFT-LCD (Thin-Film Transistor Liquid Crystal Display)

Based on the Technology, the Global Smart Display in the Automotive Market is bifurcated into LCD (Liquid Crystal Display), OLED (Organic Light-Emitting Diode), AMOLED (Active-Matrix Organic Light-Emitting Diode), TFT-LCD (Thin-Film Transistor Liquid Crystal Display). In the global smart display in the automotive market, TFT-LCD (Thin-Film Transistor Liquid Crystal Display) is currently the dominant technology. This dominance is due to its cost-effectiveness and widespread adoption in automotive displays. TFT-LCD panels offer good color accuracy, brightness, and resolution at a relatively lower price compared to OLED and AMOLED technologies. They are also well-suited for various automotive applications such as instrument clusters and infotainment systems where reliability and performance are crucial.

Smart Display in Automotive Market, By Display Type

Head-Up Display (HUD)
Center Stack Display
Instrument Cluster Display
Rear-Seat Entertainment Display

Based on the Display Type, the Global Smart Display in the Automotive Market is bifurcated into Head-Up Display (HUD), Center Stack Display, Instrument Cluster Display, and Rear-Seat Entertainment Display. In the global smart display automotive market, the instrument cluster display is currently the dominant segment. This is primarily due to its crucial role in providing drivers with essential information such as speed, fuel levels, and navigation data. The increasing demand for enhanced driver safety and the integration of advanced driver-assistance systems (ADAS) have elevated the importance of clear, real-time data presentation. Instrument cluster displays offer critical visual information directly in the driver's line of sight which enhances convenience and safety.

Smart Display in Automotive Market, By Vehicle Type

Passenger Cars
Commercial Vehicles
Electric Vehicles (EVs)
Autonomous Vehicles

Based on the Vehicle Type, the Global Smart Display in the Automotive Market is bifurcated into Passenger Cars, Commercial Vehicles, Electric Vehicles (EVs), and Autonomous Vehicles. In the global smart display in the automotive market, passenger cars are currently the dominant segment. This dominance is primarily driven by the increasing demand for advanced infotainment systems and driver assistance features in consumer vehicles. As automotive technology progresses, passenger cars are increasingly equipped with sophisticated smart displays that enhance user experience through navigation, media, and connectivity features. Additionally, consumer preferences for higher-tech interiors and the integration of smartphone functionalities contribute to the growth of smart displays in this segment.

Smart Display in Automotive Market, By Geography

North America
Europe
Asia Pacific
Rest of the World

Based on Geography, the Global Smart Display in Automotive Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. The dominant region in the global smart display in the automotive market is Asia Pacific. This dominance is driven by several factors including the rapid growth of automotive manufacturing in countries like China, Japan, and South Korea. Asia Pacific is a hub for major automotive manufacturers and suppliers leading to high demand for advanced technologies such as smart displays. The region's large consumer base and increasing adoption of high-tech features in vehicles contribute to its market leadership. Competitive pricing and local manufacturing also enhance the region's market position making it the leading area for smart display integration in automobiles.

Key Players

The "Global Smart Display in Automotive Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are
Bosch, Continental, Denso, LG Display, Panasonic, Aptiv, Magna International, Harman, Jabil, and Foxconn.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Smart Display in Automotive Market Key Developments

In January 2024, LG Display revealed innovative automotive displays at the Consumer Electronics Show (CES). According to the business, the largest extant display is a 57-inch pillar-to-pillar (P2P) LCD that covers the dashboard from the left on the driver's side to the right side of the front passenger seat.
In January 2024, AUO, a global pioneer in display technology, made its CES debut in Las Vegas this year, showcasing breakthrough display technologies and solutions, including the groundbreaking Micro LED. It will showcase a variety of in-vehicle display HMI systems and extended mobility applications, imagining the future of smart mobility.