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市場調查報告書

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1622951

2024 年至 2031 年紋理塗料市場（按技術、產品類型、應用和地區劃分）

Texture Paint Market By Technology (Water-based, Solvent-based), By Product Type (Interior, Exterior), By Application (Residential, Non-Residential), And Region for 2024-2031

出版日期: 2024年08月23日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

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簡介目錄

紋理塗料市場評估，2024 年至 2031 年

對可自訂和美觀的室內裝飾解決方案的需求不斷增長是紋理塗料市場的主要驅動力。據 Verified Market Research 分析師稱，紋理漆市場規模預計將從 2023 年的約 120 億美元下降至 2031 年預測期內的 169 億美元。

房屋修繕和翻新工程的趨勢加上商業建築業的發展，促進了對紋理塗料的需求。這將使市場從 2024 年到 2031 年的複合年增長率達到 4.37%。

紋理塗料市場定義/概述

紋理塗料是用顆粒材料和添加劑製成的裝飾塗料，可賦予具有深度和立體感的觸覺表面效果。它用於牆壁、天花板和其他表面，在室內和室外提供視覺吸引力、美感和質感。紋理塗料廣泛用於隱藏牆壁上的瑕疵，例如裂縫和不平整的表面，同時也提供獨特且可自訂的外觀。

此外，它的用途多種多樣，從住宅到商業建築和工業設施。在家裡，紋理塗料通常用於客廳、臥室和走廊，為空間增添溫暖和特色。它也用於零售店、餐廳和工作場所等商業空間，以打造具有視覺吸引力的特色牆和重點區域。

對美觀家居日益增長的需求如何推動紋理塗料市場的發展？

房主越來越希望提高房屋的美學吸引力，包括使用紋理塗料來創造獨特而有吸引力的牆壁和表面。紋理塗料具有多種表面效果，包括霧面、光澤和緞面，可大幅改善建築物內部和外部的外觀。家居裝飾展、社群媒體和室內設計雜誌都促進了紋理塗料的需求增加。

都市化和房地產產業的擴張，尤其是在新興市場，是紋理塗料市場的主要驅動力。新的住宅和商業建築項目經常採用現代設計元素，例如紋理牆壁和表面，以賦予房間特色和立體感。此外，注重獨特、視覺吸引力的室內裝潢的飯店、工作場所和零售店的成長也刺激了對紋理塗料的需求。

此外，塗料技術的進步正在創造對更耐用、更易於塗抹並提供更廣泛的紋理和顏色的高品質紋理塗料的需求。這些改進增加了紋理塗料對住宅和商業用戶的吸引力，鼓勵他們使用紋理塗料而不是標準塗料。

紋理繪畫的環境影響會影響成長嗎？

紋理塗料的製造和使用對環境和人類健康有害的化學物質和化合物。因此，由於環境法規的加強和人們對健康問題的認識不斷提高，對環保、低VOC（揮發性有機化合物）和無毒塗料的開發有需求，這對市場是一個障礙增長受到限制。

紋理塗料市場無論是在產業內部或與其他牆面裝飾方法之間都競爭激烈。為了脫穎而出，營運商必須提供更高品質、獨特的紋理或有競爭力的價格，從而降低利潤率。因此，中小企業在與受益於規模經濟的大型企業競爭時面臨著巨大的課題。

The growing desire for customizable and aesthetically pleasing interior decor solutions is a major driver of the Texture Paint Market. According to the analyst from Verified Market Research, the Texture Paint Market is estimated to reach a valuation of USD 16.9 Billion over the forecast period 2031, by subjugating around USD 12 Billion in 2023.

The rising trend of house repair and remodeling projects, combined with the developing commercial building industry, contributes to the demand for texture paints. It enables the market to grow at aCAGR of 4.37% from 2024 to 2031.

Texture Paint Market: Definition/ Overview

Texture paint is a decorative coating that comprises granular materials or additions, resulting in a tactile surface finish with depth and dimension. It is used on walls, ceilings, and other surfaces to offer visual appeal, aesthetics, and texture to both indoor and outdoor areas. Texture paint is widely used to hide flaws on walls, such as cracks or uneven surfaces, while also providing a distinctive and customizable look.

Furthermore, its applications range from residential residences to commercial buildings and industrial facilities. In residential settings, texture paint is commonly utilized in living rooms, bedrooms, and corridors to provide warmth and individuality to the space. It is used in commercial spaces like as retail stores, restaurants, and workplaces to create visually appealing feature walls or accent areas.

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How does Increased Demand for Aesthetic Homes Drive the Texture Paint Market?

There is an increasing desire among homeowners to improve the aesthetic appeal of their houses, including the use of texture paints to create unique, attractive walls and surfaces. Texture paints come in a range of finishes, including matte, glossy, and satin, and can substantially improve the appearance of both the inside and exterior of a structure. Home renovation programs, social media, and interior design magazines all contribute to the rise in demand for texture paints.

Urbanization and the expansion of the real estate sector, particularly in emerging markets, are key drivers of the Texture Paint Market. New building projects, both residential and commercial, frequently employ modern design elements such as textured walls and surfaces to bring character and dimension to rooms. Also, the growth of hotels, workplaces, and retail locations that prioritize distinctive and visually appealing interiors adds to the demand for texture paints.

Furthermore, the advancement of paint technologies is demanding in the creation of higher-quality texture paints that are more durable, easier to apply, and available in a greater choice of textures and colors. These improvements are upsurging the attraction toward texture paints among both residential and commercial users, boosting their use over standard paints.

Will Impact of Texture Paint on Environment Impact its Growth?

Texture paints are manufactured and applied using chemicals and compounds that can be detrimental to both the environment and human health. As a result, higher environmental restrictions and increased awareness of health problems demand the development of eco-friendly, low-VOC (volatile organic compounds) and non-toxic paints, posing an obstacle in the market, and limiting market growth.

The Texture Paint Market is very competitive both within the business and against alternative wall finishing methods. To stand out, businesses need to offer greater quality, distinctive textures, or competitive prices, which reduces profit margins. As a result, small and medium-sized businesses (SMEs) have significant challenges in competing with larger organizations that benefit from economies of scale.

Category-Wise Acumens

Will Renovation of Place Space Trigger Demand for Interior Paint?

According to VMR analysis, the interior segment is estimated to grow at the highest CAGR in the product type segment during the forecast period. Urbanization leads to the development of new residential and commercial structures, with a strong emphasis on interior aesthetics. The need for personalized and unique interior spaces fuels the market for interior texture paints, which provide a variety of finishes and textures that can significantly modify indoor spaces.

Interior rooms get renovated or repainted more regularly than exteriors due to trends, wear and tear, or a desire to modify the appearance. Interior design trends change quickly, so homeowners and businesses frequently remodel their interiors to stay up with the current styles, boosting demand for interior texture paints.

Furthermore, interior texture paints are intended to be more versatile and easier to apply in a wide range of environments, including homes, workplaces, and commercial buildings. They can be utilized not only for aesthetic reasons, but also for utilitarian ones, such as disguising flaws, increasing longevity, and improving indoor air quality with low-VOC choices. Interior texture paints' versatility and simplicity of application make them appealing to both professional contractors and DIY enthusiasts, adding to their increased market share.

What are the Key Factors Influencing the Residential Sector to Grow in the Market?

The residential segment is estimated to dominate the Texture Paint Market during the forecast period. The continued expansion in global housing demand, driven by population growth and urbanization, plays a crucial role in the residential segment's dominance. As more people move to cities, there is a greater need for new residential development and house improvements. Texture paints are often utilized in these projects due to their aesthetic appeal and protective properties, increasing their demand in the residential sector.

The popularity of DIY (do-it-yourself) home improvement and renovation projects is also contributing to the expansion of the residential Texture Paint Market. Homeowners who want to personalize their living spaces and remodel their interiors frequently pick texture paints due to their versatility and ability to create distinctive finishes. The availability of simple texture paint materials and instructional content online has made it easier for customers to complete such projects themselves, increasing demand.

Furthermore, modern consumers are increasingly drawn to products that combine visual appeal and sustainability. Texture paints offer a variety of finishes and textures, allowing homeowners to get the style and feel they want for their houses. Furthermore, the growing preference for eco-friendly and health-conscious house-building products has increased the demand for texture paints that contain low levels of volatile organic compounds and are created from sustainable ingredients. This shift in consumer tastes has greatly increased the residential segment's market share in the Texture Paint Market.

Country/Region-wise Acumens

How will Urbanization Benefit the Texture Paint Market in Asia Pacific?

According to VMR analyst, Asia Pacific is estimated to dominate the Texture Paint Market during the forecast period. The region is rapidly urbanizing, with a sizable proportion of the population migrating to cities. This urbanization is accompanied by significant infrastructure development, which includes residential and commercial structures, public spaces, and transit networks. Countries like China and India, with their big populations and economic growth, are driving this expansion, producing a massive demand for construction materials, including texture paints for both aesthetic and protective purposes.

The Asia Pacific region's diverse and often harsh climatic conditions, which range from tropical climates in Southeast Asia to cold climates in Northern China and Japan, necessitate the use of texture paints that provide resistance to weathering, moisture, UV radiation, and other environmental factors. Texture paints add resilience and lifespan to structures, making them a popular choice for both residential and non-residential projects.

Furthermore, the region has a considerable presence of texture paint manufacturers, who benefit from cheaper manufacturing costs, raw material availability, and accessibility to regional rising markets. These firms spend in R&D to create items that meet the unique demands and tastes of the local market, such as eco-friendly solutions and products built for the local climate.

How do Restorations and Renovations Projects Drive the European Market Forward?

There are many historical and heritage buildings throughout Europe, as well as older residential and commercial infrastructure that have to be maintained, renovated, and restored regularly. Texture paints are often employed in these projects due to their aesthetic and protective properties, fueling demand in the region. The emphasis on retaining architectural integrity while modernizing buildings for energy efficiency and modern aesthetics helps to drive the Texture Paint Market.

Europe is known for its severe environmental and health standards, particularly those governing the reduction of volatile organic compounds (VOCs) in paints and coatings. This regulatory environment creates a demand for eco-friendly and sustainable texture paint products. Manufacturers in the region have responded by producing and marketing low-VOC, water-based, and environmentally friendly texture paints, which meet both regulatory standards and consumer demands for green products.

Furthermore, European customers are increasingly demanding personalized and aesthetically pleasant living areas, thereby, fueling the expansion of the texture paint industry. There is a growing trend in interior design and home decor that reflects personal styles and preferences, and texture paints provide a variety of alternatives for achieving desired designs and finishes. The market is also seeing an increase in DIY initiatives among homes, fueling demand for texture paints.

Competitive Landscape

The Texture Paint Market is characterized by a dynamic and competitive landscape, fueled by technical breakthroughs, creative product offers, and shifting consumer preferences. In addition, the market's competitiveness is fueled by variables such as pricing strategies, distribution networks, and marketing initiatives targeted at increasing market reach and sales prospects.

Some of the prominent players operating in the Texture Paint Market include:

AkzoNobel, Nippon Paint Holdings, Berger Paints, Asian Paints, Kansai Paint, PPG Industries, BASF, Sherwin-Williams, RPM International, Valspar Corporation, DuluxGroup, Jotun, Hayward Lumber, Behr Paint Company, Kelly-Moore Paints, Benjamin Moore & Co., Farrow & Ball, Little Greene, Zoffany, Craig & Rose.

Latest Developments

In February 2024, AkzoNobel announced its plan to buy PPG Industries' European and North American decorative paints business for €1.1 billion. This acquisition is intended to help AkzoNobel improve its position in the texture paint industry, notably in North America.

In February 2024, Asian Paints announced a new marketing campaign highlighting the advantages of utilizing texture paints to create distinctive and personalized interiors. This campaign is likely to drive up demand for texture paints in India.

In February 2024, Jotun announced the establishment of a new production facility in Saudi Arabia that will produce texture paints. This development is intended to address the increased demand for texture paints in the Middle East.

In January 2024, Berger Paints announced a collaboration with an Indian startup to create and sell a new line of texture paints with antibacterial qualities. This is intended to meet the increasing need for hygienic coatings in homes and hospitals.

In December 2023, Nippon Paint Holdings launched a new line of eco-friendly texture paints produced from recycled materials. This initiative is anticipated to appeal to consumers who are becoming more concerned about sustainability.

1 INTRODUCTION OF GLOBAL TEXTURE PAINT MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

2.1 Data mining
2.2 Secondary research
2.3 Primary research
2.4 Subject matter expert advice
2.5 Quality check
2.6 Final review
2.7 Data triangulation
2.8 Bottom-up approach
2.9 Top-down approach
2.10 Research flow
2.11 Data sources

3 EXECUTIVE SUMMARY

3.1 Overview
3.2 Absolute $ Opportunity
3.3 Market attractiveness
3.4 Future Market Opportunities

4 GLOBAL TEXTURE PAINT MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis

5 GLOBAL TEXTURE PAINT MARKET, BY TECHNOLOGY

5.1 Overview
5.2 Water-based
5.3 Solvent-based

6 GLOBAL TEXTURE PAINT MARKET, BY PRODUCT TYPE

6.1 Overview
6.2 Interior
6.3 Exterior

7 GLOBAL TEXTURE PAINT MARKET, BY APPLICATION

7.1 Overview
7.2 Residential
7.3 Non-residential

8 GLOBAL TEXTURE PAINT MARKET, BY GEOGRAPHY

8.1 Overview
8.2 North America
- 8.2.1 U.S.
- 8.2.2 Canada
- 8.2.3 Mexico
8.3 Europe
- 8.3.1 Germany
- 8.3.2 U.K.
- 8.3.3 France
- 8.3.4 Rest of Europe
8.4 Asia Pacific
- 8.4.1 China
- 8.4.2 Japan
- 8.4.3 India
- 8.4.4 Rest of Asia Pacific
8.5 Rest of the World
- 8.5.1 Latin America
- 8.5.2 Middle East and Africa

9 GLOBAL TEXTURE PAINT MARKET COMPETITIVE LANDSCAPE

9.1 Overview
9.2 Company Market Ranking
9.3 Key Development Strategies
9.4 Company Regional Footprint
9.5 Company Industry Footprint
9.6 ACE Matrix

10 COMPANY PROFILES

10.1 AkzoNobel
- 10.1.1 Company Overview
- 10.1.2 Company Insights
- 10.1.3 Business Breakdown
- 10.1.4 Product Benchmarking
- 10.1.5 Key Developments
- 10.1.6 Winning Imperatives
- 10.1.7 Current Focus & Strategies
- 10.1.8 Threat from Competition
- 10.1.9 SWOT Analysis
10.2 Nippon Paint Holdings
- 10.2.1 Company Overview
- 10.2.2 Company Insights
- 10.2.3 Business Breakdown
- 10.2.4 Product Benchmarking
- 10.2.5 Key Developments
- 10.2.6 Winning Imperatives
- 10.2.7 Current Focus & Strategies
- 10.2.8 Threat from Competition
- 10.2.9 SWOT Analysis
10.3 Berger Paints
- 10.3.1 Company Overview
- 10.3.2 Company Insights
- 10.3.3 Business Breakdown
- 10.3.4 Product Benchmarking
- 10.3.5 Key Developments
- 10.3.6 Winning Imperatives
- 10.3.7 Current Focus & Strategies
- 10.3.8 Threat from Competition
- 10.3.9 SWOT Analysis
10.4 Asian Paints
- 10.4.1 Company Overview
- 10.4.2 Company Insights
- 10.4.3 Business Breakdown
- 10.4.4 Product Benchmarking
- 10.4.5 Key Developments
- 10.4.6 Winning Imperatives
- 10.4.7 Current Focus & Strategies
- 10.4.8 Threat from Competition
- 10.4.9 SWOT Analysis
10.5 Kansai Paint
- 10.5.1 Company Overview
- 10.5.2 Company Insights
- 10.5.3 Business Breakdown
- 10.5.4 Product Benchmarking
- 10.5.5 Key Developments
- 10.5.6 Winning Imperatives
- 10.5.7 Current Focus & Strategies
- 10.5.8 Threat from Competition
- 10.5.9 SWOT Analysis
10.6 PPG Industries
- 10.6.1 Company Overview
- 10.6.2 Company Insights
- 10.6.3 Business Breakdown
- 10.6.4 Product Benchmarking
- 10.6.5 Key Developments
- 10.6.6 Winning Imperatives
- 10.6.7 Current Focus & Strategies
- 10.6.8 Threat from Competition
- 10.6.9 SWOT Analysis
10.7 BASF
- 10.7.1 Company Overview
- 10.7.2 Company Insights
- 10.7.3 Business Breakdown
- 10.7.4 Product Benchmarking
- 10.7.5 Key Developments
- 10.7.6 Winning Imperatives
- 10.7.7 Current Focus & Strategies
- 10.7.8 Threat from Competition
- 10.7.9 SWOT Analysis
10.8 Sherwin-Williams
- 10.8.1 Company Overview
- 10.8.2 Company Insights
- 10.8.3 Business Breakdown
- 10.8.4 Product Benchmarking
- 10.8.5 Key Developments
- 10.8.6 Winning Imperatives
- 10.8.7 Current Focus & Strategies
- 10.8.8 Threat from Competition
- 10.8.9 SWOT Analysis
10.9 RPM International
- 10.9.1 Company Overview
- 10.9.2 Company Insights
- 10.9.3 Business Breakdown
- 10.9.4 Product Benchmarking
- 10.9.5 Key Developments
- 10.9.6 Winning Imperatives
- 10.9.7 Current Focus & Strategies
- 10.9.8 Threat from Competition
- 10.9.9 SWOT Analysis
10.10 Valspar Corporation
- 10.10.1 Company Overview
- 10.10.2 Company Insights
- 10.10.3 Business Breakdown
- 10.10.4 Product Benchmarking
- 10.10.5 Key Developments
- 10.10.6 Winning Imperatives
- 10.10.7 Current Focus & Strategies
- 10.10.8 Threat from Competition
- 10.10.9 SWOT Analysis