市場調查報告書
商品編碼
1332703
全球美白產品市場研究報告 - 2023 年至 2030 年行業分析、規模、佔有率、成長、趨勢和預測Global Skin Lightening Products Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2023 to 2030 |
全球美白產品市場需求預計將從 2022 年的 112.9 億美元增至 2030 年的近 189.7 億美元,2023-2030 年研究期間年複合成長率為 6.7%。
皮膚美白產品,也稱為皮膚美白或皮膚提亮產品,是一種通過減少黑色素(決定膚色的色素)生成來淡化或均勻膚色的化妝品。這些產品用於解決各種皮膚問題,例如色素沉著過度、黑斑、痤瘡疤痕和膚色不均。
消費者對均勻膚色、減少色素沉著過度的渴望以及社會美容規範促進了對亮膚產品的需求。人們對護膚和美容產品的認知不斷提高,加上美容行業的全球成長,推動了這些產品的激增。化妝品公司的行銷和產品創新進一步推動了消費者的興趣和採用。城市化和與污染相關的皮膚損傷促使人們尋求美白產品作為日常護膚的一部分。通過社交媒體推廣護膚品的影響者和名人也會影響消費者的購買行為。電子商務平台的發展使得美白產品在全球範圍內更容易獲得。解決色素沉著過度問題和白皙皮膚的吸引力有助於市場的擴張。然而,負責任的行銷、道德實踐以及對與某些成分相關的潛在風險的認知是消費者的基本考慮因素。
該研究報告涵蓋波特五力模型、市場吸引力分析和價值鏈分析。這些工具有助於清晰地了解行業結構並評估全球範圍內的競爭吸引力。此外,這些工具還對全球美白產品市場的各個細分市場進行了包容性評估。皮膚美白產品行業的成長和趨勢為本研究提供了整體方法。
本節涵蓋區域前景,重點介紹北美、歐洲、亞太地區、拉丁美洲以及中東和非洲的皮膚美白產品市場當前和未來的需求。此外,該報告重點關注所有主要地區各個應用領域的需求、估計和預測。
該研究報告還涵蓋了市場主要參與者的全面概況以及對全球競爭格局的深入了解。亮膚產品市場的主要參與者包括歐萊雅、拜爾斯道夫股份公司、資生堂有限公司、寶潔公司、聯合利華、喜馬拉雅全球控股有限公司、嘉娜寶化妝品公司、Lotus Herbals Pvt.。有限公司、VLCC 醫療保健有限公司、雅芳產品公司。本部分包含競爭格局的整體視圖,包括各種戰略發展,例如關鍵併購、未來產能、合作夥伴關係、財務概況、合作、新產品開發、新產品發布和其他發展。
如果您有任何客製化要求,請寫信給我們。我們的研究團隊可以根據您的需求提供客製化報告。
The global demand for Skin Lightening Products Market is presumed to reach the market size of nearly USD 18.97 BN by 2030 from USD 11.29 BN in 2022 with a CAGR of 6.7% under the study period 2023 - 2030.
Skin lightening products, also known as skin whitening or skin brightening products, are cosmetic products designed to lighten or even out the skin tone by reducing melanin production, the pigment responsible for skin colour. These products are used to address various skin concerns, such as hyperpigmentation, dark spots, acne scars, and uneven skin tone.
Consumer desire for an even skin tone, reduction of hyperpigmentation, and societal beauty norms contribute to the demand for skin lightening products. Increasing awareness of skincare and beauty products, coupled with the global growth of the beauty industry, fuels the proliferation of these products. Marketing and product innovations by cosmetic companies further drive consumer interest and adoption. Urbanization and pollution-related skin damage prompt individuals to seek skin lightening products as part of their skincare routine. Influencers and celebrities promoting skincare products through social media also influence consumer purchasing behaviour. The growth of e-commerce platforms makes skin lightening products more accessible worldwide. Addressing hyperpigmentation concerns and the appeal of fairer skin contribute to the market's expansion. However, responsible marketing, ethical practices, and awareness of potential risks associated with certain ingredients are essential considerations for consumers.
The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of skin lightening products. The growth and trends of skin lightening products industry provide a holistic approach to this study.
This section of the skin lightening products market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
This section covers the regional outlook, which accentuates current and future demand for the Skin Lightening Products market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Skin Lightening Products market include L'Oreal S.A., Beiersdorf AG, Shiseido Co., Ltd., Procter & Gamble, Unilever, Himalaya Global Holdings Ltd., Kanebo Cosmetics Inc., Lotus Herbals Pvt. Ltd., VLCC Health Care Limited, Avon Products, Inc. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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