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1392269

全球數位戶外市場研究報告 - 2023 年至 2030 年產業分析、規模、佔有率、成長、趨勢和預測

Global Digital Out Of Home Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2023 to 2030

出版日期: 2023年11月01日 | 出版商:

Value Market Research | 英文 177 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄圖表

全球戶外數位市場需求預計將從 2022 年的 247.6 億美元增至 2030 年的近 582.7 億美元，2023-2030 年研究期間CAGR為 11.29%。

數位戶外 (DOOH) 是指在消費者外出時（通常是在公共場所）透過數位顯示器和螢幕向消費者傳達的廣告和訊息。這些顯示器遍布商場、機場、公車站、火車站、路邊廣告看板、體育場和其他人流量大的區域。

市場動態：

在多種因素的推動下，戶外數位市場正在經歷快速成長。它提供動態、引人入勝和互動內容的能力使其有別於傳統的靜態廣告方法。有針對性的廣告是一個關鍵促進因素，它允許廣告商根據人口統計、位置和特定時間自訂訊息，從而提高相關性和參與度。顯示技術的不斷進步，加上數據驅動的洞察和受眾分析工具，使廣告主能夠創建更具影響力的廣告活動。都市化導致人流量大的地區人流增加，使其成為接觸不同受眾的寶貴管道。在數位戶外媒體中採用程序化廣告簡化了交易並提高了受眾定位。此外，COVID-19 大流行加速了向非接觸式解決方案的轉變，導致在不確定時期擴大採用數位戶外廣告作為安全有效的廣告媒體。

研究報告涵蓋波特五力模型、市場吸引力分析和價值鏈分析。這些工具有助於清晰地了解行業結構並評估全球範圍內的競爭吸引力。此外，這些工具還對全球戶外數位市場的每個細分市場進行了包容性評估。數位戶外產業的成長和趨勢為本研究提供了整體方法。

區域分析：

本節涵蓋區域前景，重點介紹北美、歐洲、亞太地區、拉丁美洲以及中東和非洲數位戶外市場當前和未來的需求。此外，該報告重點關注所有主要地區各個應用領域的需求、估計和預測。

該研究報告還涵蓋了市場主要參與者的全面概況以及對全球競爭格局的深入了解。數位戶外市場的主要參與者包括德高集團（法國）、拉馬爾廣告公司（美國）、Clear Channel Outdoor Holdings, Inc.（美國）、OUTFRONT Media（美國）、Prismview LLC（美國）、Daktronics（美國）、NEC Display Solutions, Ltd.（日本）、Stroer SE & Co. KGaA（德國）、Broadsign International LLC。（加拿大）、Ohlmedia Ltd.（澳洲）、Mvix, Inc.（美國）、科視Christie Digital Systems USA, Inc.（美國）。 Ayuda Media Systems（美國）、Deepsky Corporation Ltd.（香港）、Aoto Electronics Co., Ltd（中國）。本節包含競爭格局的整體視圖，包括各種策略發展，例如關鍵併購、未來產能、合作夥伴關係、財務概況、合作、新產品開發、新產品發布和其他發展。

如果您有任何客製化要求，請寫信給我們。我們的研究團隊可以根據您的需求提供客製化報告。

區域展望
介紹
北美銷售分析
- 概覽、歷史與預測資料銷售分析
- 北美按細分市場銷售分析
- 北美按國家銷售分析
- 美國銷售分析
- 加拿大銷售分析
- 墨西哥銷售分析
歐洲銷售分析
- 概覽、歷史與預測資料銷售分析
- 歐洲按細分市場銷售分析
- 歐洲按國家銷售分析
- 英國銷售分析
- 法國銷售分析
- 德國銷售分析
- 義大利銷售分析
- 俄羅斯銷售分析
- 歐洲其他地區銷售分析
亞太地區銷售分析
- 概覽、歷史與預測資料銷售分析
- 亞太地區按細分市場銷售分析
- 亞太地區國家/地區銷售分析
- 中國銷售分析
- 印度銷售分析
- 日本銷售分析
- 韓國銷售分析
- 澳洲銷售分析
- 東南亞銷售分析
- 亞太地區其他地區銷售分析
拉丁美洲銷售分析
- 概覽、歷史與預測資料銷售分析
- 拉丁美洲按細分市場銷售分析
- 拉丁美洲按國家銷售分析
- 巴西銷售分析
- 阿根廷銷售分析
- 秘魯銷售分析
- 智利銷售分析
- 拉丁美洲其他地區銷售分析
中東和非洲銷售分析
- 概覽、歷史與預測資料銷售分析
- 中東和非洲按細分市場銷售分析
- 中東和非洲國家銷售分析
- 沙烏地阿拉伯銷售分析
- 阿拉伯聯合大公國銷售分析
- 以色列銷售分析
- 南非銷售分析
- 中東其他地區和非洲銷售分析

第 9 章：數位戶外公司的競爭格局

數位戶外市場競爭
夥伴關係/協作/協議
併購
新產品發布
其他發展

第 10 章：公司簡介

公司股份分析
市場集中度
JCDecaux (France)

公司簡介
公司收入
產品
最近的發展

Lamar Advertising Company (US)

公司簡介
公司收入
產品
最近的發展

Clear Channel Outdoor Holdings Inc. (US)

公司簡介
公司收入
產品
最近的發展

OUTFRONT Media (US)

公司簡介
公司收入
產品
最近的發展

Prismview LLC (US)

公司簡介
公司收入
產品
最近的發展

Daktronics (US)

公司簡介
公司收入
產品
最近的發展

NEC Display Solutions Ltd. (Japan)

公司簡介
公司收入
產品
最近的發展

Stroer SE & Co. KGaA (Germany)

公司簡介
公司收入
產品
最近的發展

Broadsign International LLC. (Canada)

公司簡介
公司收入
產品
最近的發展

Ohlmedia Ltd. (Australia)

公司簡介
公司收入
產品
最近的發展

Mvix Inc. (US)

公司簡介
公司收入
產品
最近的發展

Christie Digital Systems USA Inc. (US).

公司簡介
公司收入
產品
最近的發展

Ayuda Media Systems (US)

公司簡介
公司收入
產品
最近的發展

Deepsky Corporation Ltd. (Hong Kong)

公司簡介
公司收入
產品
最近的發展

Aoto Electronics Co. Ltd (China).

公司簡介
公司收入
產品
最近的發展

注意 - 在公司概況中，財務詳細資訊和近期發展視情況而定，或者如果是私人公司，則可能不包括在內

簡介目錄圖表

Product Code: VMR112112839

The global demand for Digital Out Of Home Market is presumed to reach the market size of nearly USD 58.27 BN by 2030 from USD 24.76 BN in 2022 with a CAGR of 11.29% under the study period 2023 - 2030.

Digital Out-of-Home (DOOH) refers to advertising and messaging that reaches consumers while they are outside their homes, typically in public spaces, through digital displays and screens. These displays can be found in various locations such as malls, airports, bus stops, train stations, roadside billboards, stadiums, and other high-traffic areas.

MARKET DYNAMICS:

The Digital Out-of-Home market is experiencing rapid growth driven by multiple factors. Its ability to offer dynamic, engaging, and interactive content distinguishes it from traditional static advertising methods. Targeted advertising is a key driver, allowing advertisers to tailor messages based on demographics, locations, and specific times, enhancing relevancy and engagement. Continuous advancements in display technology, coupled with data-driven insights and audience analytics tools, enable advertisers to create more impactful campaigns. Urbanization has led to increased footfall in high-traffic areas, making it a valuable channel to reach diverse audiences. Adopting programmatic advertising in DOOH has streamlined transactions and improved audience targeting. Additionally, the COVID-19 pandemic accelerated the shift toward contactless solutions, leading to increased adoption of Digital Out-of-Home as a safe and effective advertising medium during uncertain times.

The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of digital out of home. The growth and trends of digital out of home industry provide a holistic approach to this study.

MARKET SEGMENTATION:

This section of the digital out of home market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.

By Product

Billboard
Street Furniture
Transit

By Application

Indoor
Outdoor

By Vertical

Commercial
Infrastructural
Institutional

REGIONAL ANALYSIS:

This section covers the regional outlook, which accentuates current and future demand for the Digital Out Of Home market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Digital Out Of Home market include JCDecaux (France), Lamar Advertising Company (US), Clear Channel Outdoor Holdings, Inc. (US), OUTFRONT Media (US), Prismview LLC (US), Daktronics (US), NEC Display Solutions, Ltd. (Japan), Stroer SE & Co. KGaA (Germany), Broadsign International LLC. (Canada), Ohlmedia Ltd. (Australia), Mvix, Inc. (US), Christie Digital Systems USA, Inc. (US). Ayuda Media Systems (US), Deepsky Corporation Ltd. (Hong Kong), Aoto Electronics Co., Ltd (China). This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

In case you have any custom requirements, do write to us. Our research team can offer a customized report as per your need.

1 . PREFACE

1.1. Report Description
- 1.1.1. Objective
- 1.1.2. Target Audience
- 1.1.3. Unique Selling Proposition (USP) & offerings
1.2. Research Scope
1.3. Research Methodology
- 1.3.1. Market Research Process
- 1.3.2. Market Research Methodology

2 . EXECUTIVE SUMMARY

2.1. Highlights of Market
2.2. Global Market Snapshot

3 . DIGITAL OUT OF HOME - INDUSTRY ANALYSIS

3.1. Introduction - Market Dynamics
3.2. Market Drivers
3.3. Market Restraints
3.4. Opportunities
3.5. Industry Trends
3.6. Porter's Five Force Analysis
3.7. Market Attractiveness Analysis
- 3.7.1 Market Attractiveness Analysis By Product
- 3.7.2 Market Attractiveness Analysis By Application
- 3.7.3 Market Attractiveness Analysis By Vertical
- 3.7.4 Market Attractiveness Analysis By Region

4 . VALUE CHAIN ANALYSIS

4.1. Value Chain Analysis
4.2. Raw Material Analysis
- 4.2.1. List of Raw Materials
- 4.2.2. Raw Material Manufactures List
- 4.2.3. Price Trend of Key Raw Materials
4.3. List of Potential Buyers
4.4. Marketing Channel
- 4.4.1. Direct Marketing
- 4.4.2. Indirect Marketing
- 4.4.3. Marketing Channel Development Trend

5 . GLOBAL DIGITAL OUT OF HOME MARKET ANALYSIS BY PRODUCT

5.1 Overview by Product
5.2 Historical and Forecast Data
5.3 Analysis by Product
5.4 Billboard Historic and Forecast Sales by Regions
5.5 Street Furniture Historic and Forecast Sales by Regions
5.6 Transit Historic and Forecast Sales by Regions

6 . GLOBAL DIGITAL OUT OF HOME MARKET ANALYSIS BY APPLICATION

6.1 Overview by Application
6.2 Historical and Forecast Data
6.3 Analysis by Application
6.4 Indoor Historic and Forecast Sales by Regions
6.5 Outdoor Historic and Forecast Sales by Regions

7 . GLOBAL DIGITAL OUT OF HOME MARKET ANALYSIS BY VERTICAL

7.1 Overview by Vertical
7.2 Historical and Forecast Data
7.3 Analysis by Vertical
7.4 Commercial Historic and Forecast Sales by Regions
7.5 Infrastructural Historic and Forecast Sales by Regions
7.6 Institutional Historic and Forecast Sales by Regions

8 . GLOBAL DIGITAL OUT OF HOME MARKET ANALYSIS BY GEOGRAPHY

8.1. Regional Outlook
8.2. Introduction
8.3. North America Sales Analysis
- 8.3.1. Overview, Historic and Forecast Data Sales Analysis
- 8.3.2. North America By Segment Sales Analysis
- 8.3.3. North America By Country Sales Analysis
- 8.3.4. United State Sales Analysis
- 8.3.5. Canada Sales Analysis
- 8.3.6. Mexico Sales Analysis
8.4. Europe Sales Analysis
- 8.4.1. Overview, Historic and Forecast Data Sales Analysis
- 8.4.2. Europe by Segment Sales Analysis
- 8.4.3. Europe by Country Sales Analysis
- 8.4.4. United Kingdom Sales Analysis
- 8.4.5. France Sales Analysis
- 8.4.6. Germany Sales Analysis
- 8.4.7. Italy Sales Analysis
- 8.4.8. Russia Sales Analysis
- 8.4.9. Rest Of Europe Sales Analysis
8.5. Asia Pacific Sales Analysis
- 8.5.1. Overview, Historic and Forecast Data Sales Analysis
- 8.5.2. Asia Pacific by Segment Sales Analysis
- 8.5.3. Asia Pacific by Country Sales Analysis
- 8.5.4. China Sales Analysis
- 8.5.5. India Sales Analysis
- 8.5.6. Japan Sales Analysis
- 8.5.7. South Korea Sales Analysis
- 8.5.8. Australia Sales Analysis
- 8.5.9. South East Asia Sales Analysis
- 8.5.10. Rest Of Asia Pacific Sales Analysis
8.6. Latin America Sales Analysis
- 8.6.1. Overview, Historic and Forecast Data Sales Analysis
- 8.6.2. Latin America by Segment Sales Analysis
- 8.6.3. Latin America by Country Sales Analysis
- 8.6.4. Brazil Sales Analysis
- 8.6.5. Argentina Sales Analysis
- 8.6.6. Peru Sales Analysis
- 8.6.7. Chile Sales Analysis
- 8.6.8. Rest of Latin America Sales Analysis
8.7. Middle East & Africa Sales Analysis
- 8.7.1. Overview, Historic and Forecast Data Sales Analysis
- 8.7.2. Middle East & Africa by Segment Sales Analysis
- 8.7.3. Middle East & Africa by Country Sales Analysis
- 8.7.4. Saudi Arabia Sales Analysis
- 8.7.5. UAE Sales Analysis
- 8.7.6. Israel Sales Analysis
- 8.7.7. South Africa Sales Analysis
- 8.7.8. Rest Of Middle East And Africa Sales Analysis

9 . COMPETITIVE LANDSCAPE OF THE DIGITAL OUT OF HOME COMPANIES

9.1. Digital Out Of Home Market Competition
9.2. Partnership/Collaboration/Agreement
9.3. Merger And Acquisitions
9.4. New Product Launch
9.5. Other Developments

10 . COMPANY PROFILES OF DIGITAL OUT OF HOME INDUSTRY

10.1. Company Share Analysis
10.2. Market Concentration Rate
10.3. JCDecaux (France)
- 10.3.1. Company Overview
- 10.3.2. Company Revenue
- 10.3.3. Products
- 10.3.4. Recent Developments
10.4. Lamar Advertising Company (US)
- 10.4.1. Company Overview
- 10.4.2. Company Revenue
- 10.4.3. Products
- 10.4.4. Recent Developments
10.5. Clear Channel Outdoor Holdings Inc. (US)
- 10.5.1. Company Overview
- 10.5.2. Company Revenue
- 10.5.3. Products
- 10.5.4. Recent Developments
10.6. OUTFRONT Media (US)
- 10.6.1. Company Overview
- 10.6.2. Company Revenue
- 10.6.3. Products
- 10.6.4. Recent Developments
10.7. Prismview LLC (US)
- 10.7.1. Company Overview
- 10.7.2. Company Revenue
- 10.7.3. Products
- 10.7.4. Recent Developments
10.8. Daktronics (US)
- 10.8.1. Company Overview
- 10.8.2. Company Revenue
- 10.8.3. Products
- 10.8.4. Recent Developments
10.9. NEC Display Solutions Ltd. (Japan)
- 10.9.1. Company Overview
- 10.9.2. Company Revenue
- 10.9.3. Products
- 10.9.4. Recent Developments
10.10. Stroer SE & Co. KGaA (Germany)
- 10.10.1. Company Overview
- 10.10.2. Company Revenue
- 10.10.3. Products
- 10.10.4. Recent Developments
10.11. Broadsign International LLC. (Canada)
- 10.11.1. Company Overview
- 10.11.2. Company Revenue
- 10.11.3. Products
- 10.11.4. Recent Developments
10.12. Ohlmedia Ltd. (Australia)
- 10.12.1. Company Overview
- 10.12.2. Company Revenue
- 10.12.3. Products
- 10.12.4. Recent Developments
10.13. Mvix Inc. (US)
- 10.13.1. Company Overview
- 10.13.2. Company Revenue
- 10.13.3. Products
- 10.13.4. Recent Developments
10.14. Christie Digital Systems USA Inc. (US).
- 10.14.1. Company Overview
- 10.14.2. Company Revenue
- 10.14.3. Products
- 10.14.4. Recent Developments
10.15. Ayuda Media Systems (US)
- 10.15.1. Company Overview
- 10.15.2. Company Revenue
- 10.15.3. Products
- 10.15.4. Recent Developments
10.16. Deepsky Corporation Ltd. (Hong Kong)
- 10.16.1. Company Overview
- 10.16.2. Company Revenue
- 10.16.3. Products
- 10.16.4. Recent Developments
10.17. Aoto Electronics Co. Ltd (China).
- 10.17.1. Company Overview
- 10.17.2. Company Revenue
- 10.17.3. Products
- 10.17.4. Recent Developments