Clootrack實時客戶體驗分析平台

客戶體驗提高了獲利能力

客戶體驗是高風險決策的重要因素。

但是，這個決定很麻煩

快速的市場動向

• 無法理解不斷變化的客戶優先級。

有許多方面需要改進

• 很難自信地決定要關注什麼。

難以說服利益相關者

• 為了獲得有效的結果，多個部門需要齊頭並進，加緊行動。但是，每個部門的利益相關者都有自己的客戶理解。

現有的替代方法都沒有用

常規市場研究

• 需要時間
• 有偏見
• 成本高

社交聽力工具

• 需要專家來設置要聽的內容
• 重複失敗，因為您無法搜索未知的內容
• 不切實際的考慮
• 相應的數據來源主要是社交媒體平台
• 針對ORM的廣告系列跟蹤和構建

數據科學團隊

• 建立系統需要深厚的技術技能
• 構建系統需要時間
• 成本高
• 數據科學團隊通常是共享資源，因此在需要時難以保護

按代理商/業務流程外包（BPO）進行手動標記

• 由於只能檢查一部分數據，因此無法掌握整個圖像，並且需要花費大量時間。
• 容易出錯
• 每次都需要密切監視結果

軟件工具分析模塊

• 半最佳分析
• 分析方法因工具而異
• 難以將來自不同工具的分析應用於相同規模
• 不是基於經過驗證的市場研究模型

需要什麼

為高風險決策者構建的客戶體驗分析平台。

基於Clootrack AI的平台

• 匯總來自多個來源的客戶反饋
• 分析客戶反饋並確定定性分析
• 提供客戶體驗的綜合視圖

B2C品牌的理想選擇。

Clootrack如何工作？

客戶端

我們的一些客戶

關於Clootrack

SmartEye

• 由AI驅動的平台，可匯總和分析客戶對話並識別機會和威脅

智能探針

• 一個由超過5000萬名受訪者組成的在線面板以及一個針對您的客戶的開放式調查。實時獲取公平反饋。

CLOOTRACK --SmartEye

匯總和分析與客戶的在線和內部對話，以進行詳細的定性分析。

ClootrackSmartEye區分因素

智能無監控平台

• 您無需進行設置即可獲得公正的考慮。

建立行之有效的市場進行品牌分析

調查框架

• 您可以獲得實際結果。

根據客戶反饋創建對價

• 增加透明度和可靠性。

在統計上比傳統方法更強大

支持超過55種語言

檢索外部數據並集成公司數據

• 實現無縫數據集成

Clootrack SmartEye-使用示例

客戶體驗/品牌健康的統一視圖

您可以通過在線以及與企業內客戶的對話來集中瞭解客戶體驗。

• 確定需要重點關注的內容，以有意義的方式改善客戶體驗
• 根據快速變化的市場趨勢制定戰略決策
• 諮詢公司/代理商-根據數據提供快速建議
• 評估品牌對競爭對手的穩健性

電子商務類別

體驗基準測試

按SKU/類別對產品和服務的客戶體驗進行基準測試。它還包括有關競爭對手的信息。

• 確定主要客戶的關注點。除非升級，否則大多數運輸和產品問題都將被忽略。
• 為競爭對手設定基準，以對品牌和服務採取適當的措施。
• 協調多個品牌的運營部門應對需要重點關注的關鍵客戶問題。
• 品牌使用它來衡量整個電子商務平台的性能。

廣告系列效果跟蹤

根據互聯網上的觀點跟蹤數字廣告活動的定性和定量反應。

• 衡量品牌資產的績效
• 與競爭對手的基準

Clootrack智能探針

一項開放式調查，旨在發現隱藏的情緒。

ClootrackSmartProbe區分因素

• 可以分析大量自由形式的反饋
• 大多數問題都是自由形式的，提供公正的考慮
• 顯著減少問卷創建時間

Clootrack SmartProbe-使用示例

有效假設的評估

根據您的個人資料選擇一個面板以檢驗您的假設。自由格式的問題為您提供公正的調查結果。

• 客戶目標達成過程
• 假設驗證

其他詳細信息

價值主張

• 明確客戶優先事項
• 公正的考慮
• 基於數據的結論可確保各個團隊之間的一致性
• 平均減少90％的工作時間
• 平均節省85％的成本

Clootrack智能唯一性和細節

全自動引擎，它基於以下考慮因素：

在各種條件（例如區域和時間）下都可以進行細分。

• 1. 客戶的主要優先事項
• 2. 客戶的主要擔憂
• 3. 現有品牌的資產價值
• 4. 競爭對手的長處和短處
• 5. 新趨勢
• 6. 在設計和顏色等各個方面回答客戶的假設

領域專業知識

Clootrack分析引擎

高級概述

步驟1：

• 高級品牌設置

步驟2：

• AI引擎的定期分析

步驟3：

• 實時品牌知名度報告

Clootrack SmartEye

支持的在線數據源類型

Clootrack具有廣泛的數據搜尋功能，可以從流行的在線數據源檢索數據。

• 電子商務評論
• 評論網站
• 社交媒體
• 博客評論
• 特定領域的利基網站
• 同行評審論壇

相應的公司數據源類型

Clootrack具有廣泛的集成功能，例如不使用API□□來檢索公司內部公司數據的鬆散耦合。

• 開放式NPS反饋
• CRM憑單
• 網站/應用反饋
• 電子郵件反饋
• 自由形式調查
• 客戶建議

Clootrack智能探針

在線面板覆蓋率：

智能探針-機制

為什麼客戶體驗和客戶見解使用Clootrack

• 1. 無需花費時間進行設置
• 2. 幾乎實時地更深入地瞭解新細分
• 3. 來自所有渠道的數據支持的考慮因素促進了不同部門之間的協調
• 4. 根據鄰近地區和客戶群中的廣泛信息採取行動
• 5. 具有成本效益
• 6. 補充現有系統的功能示例：收聽工具，調查結果等。

Today, Customer Experience Drives Profitability!

This makes Customer Experience A Key Factor in High Stake Decision Making Every Day!

However, Decision Makers are struggling...

Market Trends are Moving Fast

• Cannot keep tab of changing customer priorities.

There are Many Aspects to Improve

• Difficult to decide what to focus on with confidence

Difficult to Convince Stakeholders

• For effective results multiple departments must join hands with focussed action. However, stakeholders from each department have their own version of customer understanding.

The Existing Alternatives Are Not Helpful

Traditional Market Research

• Takes long time
• Biased
• Highly Expensive

Social Listening Tools

• Need expert to configure what to listen to

• Many a times goes wrong, as you don't search for those which you don't know about

• Non actionable insights

• Data sources supported are mostly social media platforms

• Built for campaign tracking & ORM

Data Science Teams

• Need deep tech skills to build the system

• Takes time to get it right

• Highly Expensive

• Data science teams are generally shared resources making it difficult to obtain the needed resource allocation when needed

Manual Tagging with Agencies/BPO

• No wholistic picture as only part of the data can be considered. Else it becomes highly time consuming

• Error prone

• Need close monitoring of results every time

Analytics Module of Software Tools

• Sub optimal analysis
• Different tools analyze different way
• Difficult to align analysis by different tools to same scale
• Not based on proven market research models

What is Needed?

Customer Experience Analytics Platform built for High Stake Decision Makers.

Clootrack AI - Based Platform That

• Aggregates Customer Feedback Across Multiple Sources
• Discerns Customer Speak to Identify Qualitative Insights
• Provide Unified View of Customer Experience

Ideal for B2C Brands.

Clootrack - How It Works?

Our Clients

Some of the Clients

How Does Clootrack Do It ?

SmartEye

• AI driven platform that aggregates and analyzes customer conversations to identify opportunities & threats.

SmartProbe

• Open Ended Survey of online panel of 50 Million+ respondents or your own customers. Unearth unbiased feedback real time.

CLOOTRACK - SmartEye

Aggregates and analyses all online and enterprise customer conversations to obtain qualitative granular insights.

Clootrack SmartEye - Differentiators

Intelligent Unsupervised Platform.

• Hence no configureation effort & insights unbiased.

Built for Brand Analysis Using Proven Market.

Research Frameworks

• Hence results actionable

Insights back traced to original customer verbatims.

• Builds transparency and confidence.

Statistically more robust than traditional means.

Supports 55+ Languages

Ability to crawl external data & integrate enterprise data.

• Seamless Data Integration.

Clootrack SmartEye - Use Cases

Unified View of Customer Experience/Brand Health

A single view of customer experience from online and enterprise customer conversations.

• Identify aspects to focus on to improve customer experience in meaningful way

• Arrive at strategic decisions based on fast moving market trends

• Consulting firms/Agencies - Make data driven pitches in a fast pace

• Evaluate Brand Health vis a vis Competition

E-Commerce Category

Experience Benchmarking

SKU/Category wise benchmarking of customer experience on product and service. Includes competitor intelligence as well.

• Identify key customer concerns. Many customer concerns on delivery and product are missed unless escalated.

• Competitive benchmarking to take appropriate action with brand/service.

• Align multiple brand, operations departments on the key issues concerning the customer which needs focused efforts.

• Used by brands to benchmark performance across ecommerce platforms.

Campaign Performance Track

Track qualitative and quantitative response to digital campaigns through online opinions.

• Measure performance of brand assets
• Benchmark with competition

Clootrack SmartProbe

Open ended survey to unearth hidden emotions .

Clootrack SmartProbe - Differentiators

• Ability to analyze large number of open-ended feedback.
• Unbiased insights as most questions are open ended.
• Significant reduction in questionnaire formation time.

Clootrack SmartProbe - Use Cases

Effective Hypothesis Evaluation

Validation of hypothesis with profile based panel selection. Open ended questions make the survey results unbiased.

• Customer funnel track
• Validate hypothesis

Other Details

Value Proposition

• Clarity on Customer Priorities
• Unbiased Insights
• Alignment Among Diverse Teams, As Conclusions Are Data Driven
• 90% Avg. Reduction in time taken
• 85% Avg. Reduction in cost

Clootrack Intelligence - Unique & Detailed

Fully automated engine that brings out the following insights.

Segmentations by various criteria like geography, time possible.

• 1. Key Customer Priorities

• 2. Key Customer Concerns

• 3. Brand Equity of Incumbent Players

• 4. Competitor Strengths & Weaknesses

• 5. Emerging Trends

• 6. Answers to client hypothesis on various aspects like design, color etc.

Domain Expertise

Clootrack Analysis Engine

High Level Overview

STEP 1:

• Configure brand Details

STEP 2:

• Analysis run by AI Engine regularly

STEP 3:

• Real Time brand perception reports

Clootrack SmartEye

Types of Online Data Sources Supported

Clootrack has extensive data crawl capabilities to fetch data from public online data sources.

• eCommerce Reviews
• Review Sites
• Social Media
• Blog comments
• Domain Specific Niche Sites
• Peer Review Forums

Types of Enterprise Data Sources Supported

Clootrack has extensive integrations to fetch data from internal enterprise data, including loosely coupled integration without APIs.

• Open Ended NPS Feedback
• CRM Tickets
• Website/App Feedback
• Email Feedback
• Open ended Surveys
• Customer Suggestions

Clootrack SmartProbe

Online Panel Coverage:

Smart Probe - How it Works

Why Customer Experience Departments Use Clootrack?

Why Customer Insights Departments Use Clootrack?

• 1. No time needed to be spent on configuration

• 2. Deep understanding of new segments close to real time

• 3. Easily align different departments, as insights are data backed and from all channels

• 4. Actions can be taken based on wide information across adjacencies and customer segments.

• 5. Cost Effective

• 6. Works complementary to existing systems eg: Listening tools, Survey Results etc.