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市場調查報告書
商品編碼
1517496

全球客戶智慧平台市場規模研究，依企業規模、最終用戶、應用程式、元件、部署模式、資料管道和區域預測 2022-2032

Global Customer Intelligence Platform Market Size study, by Enterprise Size, by End User, by Application, by Component, by Deployment Mode, by Data Channel and Regional Forecasts 2022-2032
出版日期: | 出版商: Bizwit Research & Consulting LLP | 英文 200 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2023 年全球客戶智慧平台市場價值為 27.2 億美元，預計在 2024-2032 年預測期間將以 26.50% 的年複合成長率成長。客戶智慧平台包含大量的軟體工具和解決方案，使企業能夠收集、分析和利用客戶資料，從而獲得關鍵的見解，以增強客戶參與度並實現策略性業務目標。該市場有助於企業深入了解客戶，提供個人化體驗，推動零售、電子商務、金融服務、電信、醫療保健、旅遊和酒店等各個行業的成長和成功。

全球客戶智慧平台市場受到數據驅動決策的日益重要的推動，數位平台的激增極大地推動了客戶智慧平台市場的擴張。對個人化客戶體驗的需求不斷成長，加上進階分析和人工智慧 (AI) 的廣泛採用，凸顯了市場的強勁成長軌跡。此外，對客戶保留和忠誠度的高度關注凸顯了這些平台在當代商業策略中發揮的關鍵作用。此外，全通路客戶參與的重要性日益增加，預計將為市場創造利潤豐厚的成長機會。然而，與資料品質和整合複雜性相關的挑戰對市場成長構成了重大障礙。

全球客戶智慧平台市場研究涵蓋的關鍵區域包括亞太地區、北美、歐洲、拉丁美洲和世界其他地區。 2023年，由於該地區技術進步和創新生態系統的支撐，北美在2023年佔據了最大的市場佔有率。此外，預計亞太地區在預測期內將實現最高成長率。該地區日益重視以客戶為中心的策略，以提高競爭力和客戶體驗，為客戶智慧平台市場提供了可觀的成長前景。

目錄

第 1 章：全球客戶智慧平台市場執行摘要

  • 全球客戶智慧平台市場規模及預測（2022-2032）
  • 區域概要
  • 分部摘要
    • 按企業規模
    • 按最終用戶
    • 按申請
    • 按組件
    • 按部署模式
    • 透過數據通道
  • 主要趨勢
  • 經濟衰退的影響
  • 分析師推薦與結論

第 2 章：全球客戶智慧平台市場定義與研究假設

  • 研究目的
  • 市場定義
  • 研究假設
    • 包含與排除
    • 限制
    • 供給側分析
      • 可用性
      • 基礎設施
      • 監管環境
      • 市場競爭
      • 經濟可行性（消費者的角度）
    • 需求面分析
      • 監理框架
      • 技術進步
      • 環境考慮
      • 消費者意識和接受度
  • 預估

方法

  • 研究涵蓋的年份
  • 貨幣兌換率

第 3 章：全球客戶智慧平台市場動態

  • 市場促進因素
    • 人工智慧和機器學習的進步
    • 對個人化客戶體驗的需求
    • 注重客戶保留和忠誠度
  • 市場挑戰
    • 數據品質問題
    • 數據整合挑戰
  • 市場機會
    • 全通路客戶參與
    • 採用進階分析和人工智慧

第 4 章：全球客戶智慧平台市場產業分析

  • 波特的五力模型
    • 供應商的議價能力
    • 買家的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭競爭
  • PESTEL分析
    • 政治的
    • 經濟
    • 社會的
    • 技術性
    • 環境的
    • 合法的
  • 頂級投資機會
  • 最佳制勝策略
  • 顛覆性趨勢
  • 產業專家視角
  • 分析師推薦與結論

第 5 章：2022-2032 年全球客戶智慧平台市場規模及企業規模預測

  • 細分儀表板
  • 全球客戶智慧平台市場：2022 年與 2032 年企業規模收入趨勢分析
    • 大型企業
    • 中小企業

第 6 章：2022-2032 年全球客戶智慧平台市場規模與最終用戶預測

  • 細分儀表板
  • 全球客戶智慧平台市場：2022 年與 2032 年最終用戶收入趨勢分析
    • BFSI
    • 資訊科技和電信
    • 零售及電子商務
    • 衛生保健
    • 媒體與娛樂
    • 製造業
    • 旅行和旅遊
    • 其他

第 7 章：2022-2032 年全球客戶智慧平台市場規模及應用預測

  • 細分儀表板
  • 全球客戶智慧平台市場：2022 年和 2032 年應用收入趨勢分析
    • 客戶資料收集和管理
    • 客戶區隔與目標定位
    • 客戶體驗管理
    • 客戶行為分析
    • 全通路行銷
    • 個性化推薦
    • 其他

第 8 章：2022-2032 年全球客戶智慧平台市場規模及組成部分預測

  • 細分儀表板
  • 全球客戶智慧平台市場：2022 年與 2032 年組件收入趨勢分析
    • 平台
    • 服務

第 9 章：2022-2032 年全球客戶智慧平台市場規模與部署模式預測

  • 細分儀表板
  • 全球客戶智慧平台市場：2022 年與 2032 年部署模式收入趨勢分析
    • 本地部署
    • 雲

第 10 章：2022-2032 年全球客戶智慧平台市場規模及資料通路預測

  • 細分儀表板
  • 全球客戶智慧平台市場：2022 年與 2032 年資料通路收入趨勢分析
    • 網路和電子郵件
    • 社群媒體
    • 移動的
    • 呼叫中心
    • 有存貨
    • 其他

第 11 章：2022-2032 年全球客戶智慧平台市場規模及地區預測

  • 北美客戶智慧平台市場
    • 美國客戶智慧平台市場
      • 2022-2032 年企業規模細分規模與預測
      • 2022-2032 年最終用戶細分規模與預測
      • 2022-2032 年應用細分規模與預測
      • 2022-2032 年組件細分尺寸與預測
      • 2022-2032 年部署模式細分規模與預測
      • 2022-2032 年資料管道細分規模與預測
    • 加拿大客戶情報平台市場
      • 2022-2032 年企業規模細分規模與預測
      • 2022-2032 年最終用戶細分規模與預測
      • 2022-2032 年應用細分規模與預測
      • 2022-2032 年組件細分尺寸與預測
      • 2022-2032 年部署模式細分規模與預測
      • 2022-2032 年資料管道細分規模與預測
  • 歐洲客戶智慧平台市場
    • 英國客戶智慧平台市場
    • 德國客戶智慧平台市場
    • 法國客戶智慧平台市場
    • 西班牙客戶智慧平台市場
    • 義大利客戶智慧平台市場
    • 歐洲其他地區客戶智慧平台市場
  • 亞太客戶智慧平台市場
    • 中國客戶智慧平台市場
    • 印度客戶智慧平台市場
    • 日本客戶情報平台市場
    • 澳洲客戶智慧平台市場
    • 韓國客戶智慧平台市場
    • 亞太地區其他客戶智慧平台市場
  • 拉丁美洲客戶智慧平台市場
    • 巴西客戶智慧平台市場
    • 墨西哥客戶智慧平台市場
    • 拉丁美洲其他地區客戶智慧平台市場
  • 中東和非洲客戶智慧平台市場
    • 沙烏地阿拉伯客戶智慧平台市場
    • 南非客戶智慧平台市場
    • 中東和非洲其他地區客戶智慧平台市場

第 12 章：競爭情報

  • 重點企業SWOT分析
  • 頂級市場策略
  • 公司簡介
    • Oracle Corporation
      • 關鍵訊息
      • 概述
      • 財務（視數據可用性而定）
      • 產品概要
      • 市場策略
    • SAS Institute Inc.
    • SAP SE
    • Accenture
    • International Business Machines Corporation
    • Informatica Inc.
    • Microsoft Corporation
    • Google LLC
    • Salesforce, Inc
    • Adobe Inc

第 13 章：研究過程

  • 研究過程
    • 資料探勘
    • 分析
    • 市場預測
    • 驗證
    • 出版
  • 研究屬性
簡介目錄

Global Customer Intelligence Platform Market was valued at USD 2.72 billion in 2023 and is anticipated to grow at a compound annual growth rate CAGR of 26.50% during forecast period 2024-2032. Customer intelligence platforms, encompassing a myriad of software tools and solutions, empower businesses to collect, analyze, and utilize customer data, thereby garnering pivotal insights to augment customer engagement and achieve strategic business goals. This market is instrumental in enabling companies to comprehend their clientele profoundly, offering personalized experiences that drive growth and success across various industries such as retail, e-commerce, financial services, telecommunications, healthcare, travel, and hospitality.

The Global Customer Intelligence Platform Market is driven by burgeoning significance of data-driven decision-making, and proliferation of digital platforms has substantially propelled the expansion of the customer intelligence platform market. The escalating demand for personalized customer experiences, alongside the widespread adoption of advanced analytics and artificial intelligence (AI), underscores the market's robust growth trajectory. Furthermore, an intensified focus on customer retention and loyalty accentuates the critical role these platforms play in contemporary business strategies. Moreover, increasing importance of omnichannel customer engagement is anticipated to create lucrative growth opportunities for the market. However, challenges pertaining to data quality and integration complexities pose significant impediments to market growth.

The key regions considered for the Global Customer Intelligence Platform Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. In 2023, North America commanded the largest market share in 2023, bolstered by its technological advancements and innovation ecosystem within the region. Furthermore, the Asia-Pacific region is projected to register the highest growth rate during the forecast period. The region's burgeoning focus on customer-centric strategies to enhance competitiveness and customer experiences provides substantial growth prospects for the customer intelligence platform market.

Major market players included in this report are:

  • Oracle Corporation
  • SAS Institute Inc
  • SAP SE
  • Accenture
  • International Business Machines Corporation
  • Informatica Inc.
  • Microsoft Corporation
  • Google LLC
  • Salesforce, Inc
  • Adobe Inc

The detailed segments and sub-segment of the market are explained below:

By Enterprise Size:

  • Large Enterprise
  • Small and Medium-sized Enterprise

By End User:

  • BFSI
  • IT and Telecom
  • Retail and E-commerce
  • Healthcare
  • Media and Entertainment
  • Manufacturing
  • Travel and Tourism
  • Others

By Application:

  • Customer Data Collection and Management
  • Customer Segmentation and Targeting
  • Customer Experience Management
  • Customer Behaviour Analytics
  • Omnichannel Marketing
  • Personalized Recommendation
  • Others

By Component:

  • Platform
  • Services

By Deployment Mode:

  • On-premise
  • Cloud

By Data Channel:

  • Web and Email
  • Social Media
  • Mobile
  • Call Centers
  • In Store
  • Others

By Region:

  • North America
  • U.S.
  • Canada
  • Europe
  • UK
  • Germany
  • France
  • Spain
  • Italy
  • ROE
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • RoAPAC
  • Latin America
  • Brazil
  • Mexico
  • Middle East & Africa
  • Saudi Arabia
  • South Africa
  • RoMEA

Years considered for the study are as follows:

  • Historical year - 2022
  • Base year - 2023
  • Forecast period - 2024 to 2032

Key Takeaways:

  • Market Estimates & Forecast for 10 years from 2022 to 2032.
  • Annualized revenues and regional level analysis for each market segment.
  • Detailed analysis of geographical landscape with Country level analysis of major regions.
  • Competitive landscape with information on major players in the market.
  • Analysis of key business strategies and recommendations on future market approach.
  • Analysis of competitive structure of the market.
  • Demand side and supply side analysis of the market

Table of Contents

Chapter 1. Global Customer Intelligence Platform Market Executive Summary

  • 1.1. Global Customer Intelligence Platform Market Size & Forecast (2022-2032)
  • 1.2. Regional Summary
  • 1.3. Segmental Summary
    • 1.3.1. By Enterprise Size
    • 1.3.2. By End User
    • 1.3.3. By Application
    • 1.3.4. By Component
    • 1.3.5. By Deployment Mode
    • 1.3.6. By Data Channel
  • 1.4. Key Trends
  • 1.5. Recession Impact
  • 1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Customer Intelligence Platform Market Definition and Research Assumptions

  • 2.1. Research Objective
  • 2.2. Market Definition
  • 2.3. Research Assumptions
    • 2.3.1. Inclusion & Exclusion
    • 2.3.2. Limitations
    • 2.3.3. Supply Side Analysis
      • 2.3.3.1. Availability
      • 2.3.3.2. Infrastructure
      • 2.3.3.3. Regulatory Environment
      • 2.3.3.4. Market Competition
      • 2.3.3.5. Economic Viability (Consumer's Perspective)
    • 2.3.4. Demand Side Analysis
      • 2.3.4.1. Regulatory frameworks
      • 2.3.4.2. Technological Advancements
      • 2.3.4.3. Environmental Considerations
      • 2.3.4.4. Consumer Awareness & Acceptance
  • 2.4. Estimation

Methodology

  • 2.5. Years Considered for the Study
  • 2.6. Currency Conversion Rates

Chapter 3. Global Customer Intelligence Platform Market Dynamics

  • 3.1. Market Drivers
    • 3.1.1. Advancements in AI and Machine Learning
    • 3.1.2. Demand for Personalized Customer Experiences
    • 3.1.3. Focus on Customer Retention and Loyalty
  • 3.2. Market Challenges
    • 3.2.1. Data Quality Issues
    • 3.2.2. Data Integration Challenges
  • 3.3. Market Opportunities
    • 3.3.1. Omnichannel Customer Engagement
    • 3.3.2. Adoption of Advanced Analytics & AI

Chapter 4. Global Customer Intelligence Platform Market Industry Analysis

  • 4.1. Porter's 5 Force Model
    • 4.1.1. Bargaining Power of Suppliers
    • 4.1.2. Bargaining Power of Buyers
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
  • 4.2. PESTEL Analysis
    • 4.2.1. Political
    • 4.2.2. Economical
    • 4.2.3. Social
    • 4.2.4. Technological
    • 4.2.5. Environmental
    • 4.2.6. Legal
  • 4.3. Top Investment Opportunity
  • 4.4. Top Winning Strategies
  • 4.5. Disruptive Trends
  • 4.6. Industry Expert Perspective
  • 4.7. Analyst Recommendation & Conclusion

Chapter 5. Global Customer Intelligence Platform Market Size & Forecasts by Enterprise Size 2022-2032

  • 5.1. Segment Dashboard
  • 5.2. Global Customer Intelligence Platform Market: Enterprise Size Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 5.2.1. Large Enterprise
    • 5.2.2. Small and Medium-sized Enterprise

Chapter 6. Global Customer Intelligence Platform Market Size & Forecasts by End User 2022-2032

  • 6.1. Segment Dashboard
  • 6.2. Global Customer Intelligence Platform Market: End User Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 6.2.1. BFSI
    • 6.2.2. IT and Telecom
    • 6.2.3. Retail and E-commerce
    • 6.2.4. Healthcare
    • 6.2.5. Media and Entertainment
    • 6.2.6. Manufacturing
    • 6.2.7. Travel and Tourism
    • 6.2.8. Others

Chapter 7. Global Customer Intelligence Platform Market Size & Forecasts by Application 2022-2032

  • 7.1. Segment Dashboard
  • 7.2. Global Customer Intelligence Platform Market: Application Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 7.2.1. Customer Data Collection and Management
    • 7.2.2. Customer Segmentation and Targeting
    • 7.2.3. Customer Experience Management
    • 7.2.4. Customer Behaviour Analytics
    • 7.2.5. Omnichannel Marketing
    • 7.2.6. Personalized Recommendation
    • 7.2.7. Others

Chapter 8. Global Customer Intelligence Platform Market Size & Forecasts by Component 2022-2032

  • 8.1. Segment Dashboard
  • 8.2. Global Customer Intelligence Platform Market: Component Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 8.2.1. Platform
    • 8.2.2. Services

Chapter 9. Global Customer Intelligence Platform Market Size & Forecasts by Deployment Mode 2022-2032

  • 9.1. Segment Dashboard
  • 9.2. Global Customer Intelligence Platform Market: Deployment Mode Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 9.2.1. On-premise
    • 9.2.2. Cloud

Chapter 10. Global Customer Intelligence Platform Market Size & Forecasts by Data Channel 2022-2032

  • 10.1. Segment Dashboard
  • 10.2. Global Customer Intelligence Platform Market: Data Channel Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 10.2.1. Web and Email
    • 10.2.2. Social Media
    • 10.2.3. Mobile
    • 10.2.4. Call Centers
    • 10.2.5. In Store
    • 10.2.6. Others

Chapter 11. Global Customer Intelligence Platform Market Size & Forecasts by Region 2022-2032

  • 11.1. North America Customer Intelligence Platform Market
    • 11.1.1. U.S. Customer Intelligence Platform Market
      • 11.1.1.1. Enterprise Size breakdown size & forecasts, 2022-2032
      • 11.1.1.2. End User breakdown size & forecasts, 2022-2032
      • 11.1.1.3. Application breakdown size & forecasts, 2022-2032
      • 11.1.1.4. Component breakdown size & forecasts, 2022-2032
      • 11.1.1.5. Deployment Mode breakdown size & forecasts, 2022-2032
      • 11.1.1.6. Data Channel breakdown size & forecasts, 2022-2032
    • 11.1.2. Canada Customer Intelligence Platform Market
      • 11.1.2.1. Enterprise Size breakdown size & forecasts, 2022-2032
      • 11.1.2.2. End User breakdown size & forecasts, 2022-2032
      • 11.1.2.3. Application breakdown size & forecasts, 2022-2032
      • 11.1.2.4. Component breakdown size & forecasts, 2022-2032
      • 11.1.2.5. Deployment Mode breakdown size & forecasts, 2022-2032
      • 11.1.2.6. Data Channel breakdown size & forecasts, 2022-2032
  • 11.2. Europe Customer Intelligence Platform Market
    • 11.2.1. U.K. Customer Intelligence Platform Market
    • 11.2.2. Germany Customer Intelligence Platform Market
    • 11.2.3. France Customer Intelligence Platform Market
    • 11.2.4. Spain Customer Intelligence Platform Market
    • 11.2.5. Italy Customer Intelligence Platform Market
    • 11.2.6. Rest of Europe Customer Intelligence Platform Market
  • 11.3. Asia-Pacific Customer Intelligence Platform Market
    • 11.3.1. China Customer Intelligence Platform Market
    • 11.3.2. India Customer Intelligence Platform Market
    • 11.3.3. Japan Customer Intelligence Platform Market
    • 11.3.4. Australia Customer Intelligence Platform Market
    • 11.3.5. South Korea Customer Intelligence Platform Market
    • 11.3.6. Rest of Asia Pacific Customer Intelligence Platform Market
  • 11.4. Latin America Customer Intelligence Platform Market
    • 11.4.1. Brazil Customer Intelligence Platform Market
    • 11.4.2. Mexico Customer Intelligence Platform Market
    • 11.4.3. Rest of Latin America Customer Intelligence Platform Market
  • 11.5. Middle East & Africa Customer Intelligence Platform Market
    • 11.5.1. Saudi Arabia Customer Intelligence Platform Market
    • 11.5.2. South Africa Customer Intelligence Platform Market
    • 11.5.3. Rest of Middle East & Africa Customer Intelligence Platform Market

Chapter 12. Competitive Intelligence

  • 12.1. Key Company SWOT Analysis
  • 12.2. Top Market Strategies
  • 12.3. Company Profiles
    • 12.3.1. Oracle Corporation
      • 12.3.1.1. Key Information
      • 12.3.1.2. Overview
      • 12.3.1.3. Financial (Subject to Data Availability)
      • 12.3.1.4. Product Summary
      • 12.3.1.5. Market Strategies
    • 12.3.2. SAS Institute Inc.
    • 12.3.3. SAP SE
    • 12.3.4. Accenture
    • 12.3.5. International Business Machines Corporation
    • 12.3.6. Informatica Inc.
    • 12.3.7. Microsoft Corporation
    • 12.3.8. Google LLC
    • 12.3.9. Salesforce, Inc
    • 12.3.10. Adobe Inc

Chapter 13. Research Process

  • 13.1. Research Process
    • 13.1.1. Data Mining
    • 13.1.2. Analysis
    • 13.1.3. Market Estimation
    • 13.1.4. Validation
    • 13.1.5. Publishing
  • 13.2. Research Attributes