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市場調查報告書

商品編碼

1672695

客戶成功管理市場按組件、垂直、應用和地區分類

Customer Success Management Market, By Component, By Industry Vertical, By Application, By Geography

出版日期: 2025年02月20日 | 出版商:

Coherent Market Insights | 英文 164 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2025 年全球客戶成功管理市場規模估計為 24.5 億美元，預計到 2032 年將達到 97.4 億美元，2025 年至 2032 年的複合年成長率為 21.8%。

報告範圍		報告詳細資訊
基準年	2024	2025 年市場規模	24.5億美元
效能資料	從 2020 年到 2024 年	預測期	2025 至 2032 年
預測期：2025-2032年複合年成長率：	21.80％	2032 年價值預測	97.4億美元

數字。 2025 年顧客成功管理市場佔有率（按地區）

客戶成功管理 (CSM) 是一種新的商業實踐，專注於透過確保所購買的產品和服務的成功來最大化產品和服務的價值。隨著客戶期望的提高以及訂閱模式取代一次性購買，CSM 對於企業在競爭激烈的市場中提供持續價值和留住現有客戶至關重要。 CSM 包含策略流程和組織文化變革，使面向客戶的團隊能夠在購買前和購買後階段主動滿足客戶需求。透過主動監控產品使用情況並徵求回饋，CSM 可以幫助將業務目標與客戶成功相結合，並提高長期忠誠度和擁護度。

市場動態：

客戶成功管理市場的成長源自於企業需要從以產品為中心轉向以客戶為中心，以建立永續的客戶關係。不斷發展的消費模式推動了對可衡量的業務成果的需求，因此需要積極主動的客戶參與。然而，高昂的實施成本和改變現有企業流程的困難限制了市場的發展。軟體即服務 (SaaS) 交付模式和巨量資料分析等技術的日益普及，為 CSM 供應商提供了最佳化產品使用和獲得寶貴客戶洞察的巨大機會。透過即時監控使用模式，您可以主動解決問題並確保持續交付價值。

本研究的主要特點

本報告對全球客戶成功管理市場進行了詳細分析，並以 2024 年為基準年，展示了預測期（2025-2032 年）的市場規模和復合年成長率。

它還強調了各個領域的潛在商機並說明了該市場的有吸引力的投資提案矩陣。

它還提供了對市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景以及主要企業採用的競爭策略的重要見解。

全球客戶成功管理市場的主要企業是根據公司亮點、產品系列、關鍵亮點、財務績效和策略等參數進行的分析。

本研究報告介紹的主要企業包括 Armatic Technologies Inc.、Avaya Holdings Corp.、ClientSuccess Inc.、CustomerSuccessBox、Freshworks Inc.、Gainsight Inc.、IBM Corporation、Medallia Inc.、Open Text Corporation、Oracle Corporation、Planhat AB、Salesforce.com Inc.、SIQ SESite、Usercgeny Limited

本報告的見解將使負責人和企業經營團隊能夠就未來產品發布、新興趨勢、市場擴張和行銷策略做出明智的決策。

全球客戶成功管理市場報告迎合了該行業的各個相關人員，例如投資者、供應商、產品製造商、經銷商、新進業者和財務分析師。

可以透過用於分析全球客戶成功管理市場的各種策略矩陣來促進相關人員的決策。

公司簡介
- Armatic Technologies Inc.
- Avaya Holdings Corp.
- ClientSuccess Inc.
- CustomerSuccessBox
- Freshworks Inc.
- Gainsight Inc.
- IBM Corporation
- Medallia Inc.
- Open Text Corporation
- Oracle Corporation
- Planhat AB
- Salesforce.com Inc.
- SAP SE
- Sitecore
- Tech Mahindra Limited
- Totango
- UserIQ Inc.
- Verint Systems Inc.

第9章分析師建議

第10章調查方法

參考
調查方法

簡介目錄

Product Code: CMI5237

Global Customer Success Management Market is estimated to be valued at USD 2.45 Bn in 2025 and is expected to reach USD 9.74 Bn by 2032, growing at a compound annual growth rate (CAGR) of 21.8% from 2025 to 2032.

Report Coverage		Report Details
Base Year:	2024	Market Size in 2025:	USD 2.45 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	21.80%	2032 Value Projection:	USD 9.74 Bn

Figure. Customer Success Management Market Share (%), By Region 2025

Customer Success Management Market - IMG1

Introduction:

Customer success management (CSM) is an emerging business practice focusing on maximizing product value for customers by ensuring their success with the purchased product or service. With rising customer expectations and adoption of subscriptions model over one-time purchases, CSM has become crucial for companies to deliver continuous value and retain existing customers in highly competitive markets. CSM encompasses strategic processes and organizational culture changes that empower customer-facing teams to proactively address customer needs across pre- and post-purchase phases. By actively monitoring product usage and seeking feedback, CSM helps align business goals with customer success to enhance loyalty and advocacy over the long-term.

Market Dynamics:

The customer success management market growth is driven by the need for organizations to shift from a product-centric to customer-centric approach to build sustainable customer relationships. Rising demand for measurable business outcomes along with evolving consumption models has necessitated the need for proactive engagement with customers. However, high implementation costs and difficulty in changing existing enterprise processes act as restraints for the market. The growing adoption of software-as-a-service delivery models and technologies like big data analytics presents significant opportunities for CSM vendors to optimize product usage and gain valuable customer insights. Real-time monitoring of usage patterns can help address issues proactively and ensure continuous value delivery.

Key features of the study:

This report provides in-depth analysis of the global customer success management market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global customer success management market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include Armatic Technologies Inc., Avaya Holdings Corp., ClientSuccess Inc., CustomerSuccessBox, Freshworks Inc., Gainsight Inc., IBM Corporation, Medallia Inc., Open Text Corporation, Oracle Corporation, Planhat AB, Salesforce.com Inc., SAP SE, Sitecore, Tech Mahindra Limited, Totango, UserIQ Inc., and Verint Systems Inc. are the major players

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

The global customer success management market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global customer success management market

Detailed Segmentation-

By Component
- Software
- Services
- Professional Services
- Consulting
- System Integration and Implementation
- Support and Maintenance
- Managed Services
By Industry Vertical
- Healthcare
- Retail
- BFSI
- IT and Telecommunications
- Government
- Other
By Application
- Sales and Marketing Management
- Customer Experience Management
- Risk and Compliance Management
- Other Applications
By Region
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East & Africa
Key Players Insights
- Armatic Technologies Inc.
- Avaya Holdings Corp.
- ClientSuccess Inc.
- CustomerSuccessBox
- Freshworks Inc.
- Gainsight Inc.
- IBM Corporation
- Medallia Inc.
- Open Text Corporation
- Oracle Corporation
- Planhat AB
- Salesforce.com Inc.
- SAP SE
- Sitecore
- Tech Mahindra Limited
- Totango
- UserIQ Inc.
- Verint Systems Inc.

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Component
- Market Snippet, By Industry Vertical
- Market Snippet, By Application
- Market Snippet, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
- Restraints
- Market Opportunities
Regulatory Scenario
Industry Trend
Merger and Acquisitions
New system Launch/Approvals
Impact of COVID-19 Pandemic

4. Customer Success Management Market, By Component, 2020-2032, (USD Billion)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021-2032
- Segment Trends
Software
- Introduction
- Market Size and Forecast, 2020-2032, (USD Billion)
Services
- Introduction
- Market Size and Forecast, 2020-2032, (USD Billion)
Professional Services
Consulting
System Integration and Implementation
Support and Maintenance
Managed Services

5. Customer Success Management Market, By Industry Vertical, 2020-2032, (USD Billion)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021-2032
- Segment Trends
Healthcare
- Introduction
- Market Size and Forecast, 2020-2032, (USD Billion)
Retail
- Introduction
- Market Size and Forecast, 2020-2032, (USD Billion)
BFSI
- Introduction
- Market Size and Forecast, 2020-2032, (USD Billion)
IT and Telecommunications
- Introduction
- Market Size and Forecast, 2020-2032, (USD Billion)
Government
- Introduction
- Market Size and Forecast, 2020-2032, (USD Billion)
Other
- Introduction
- Market Size and Forecast, 2020-2032, (USD Billion)

6. Customer Success Management Market, By Application, 2020-2032, (USD Billion)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021-2032
- Segment Trends
Sales and Marketing Management
- Introduction
- Market Size and Forecast, 2020-2032, (USD Billion)
Customer Experience Management
- Introduction
- Market Size and Forecast, 2020-2032, (USD Billion)
Risk and Compliance Management
- Introduction
- Market Size and Forecast, 2020-2032, (USD Billion)
Other Applications
- Introduction
- Market Size and Forecast, 2020-2032, (USD Billion)

7. Customer Success Management Market, By Region, 2020-2032, (USD Billion)

Introduction
- Market Share Analysis, By Region, 2025 and 2032 (%)
North America
- Regional Trends
- Market Size and Forecast, By Component, 2020-2032, (USD Billion)
- Market Size and Forecast, By Industry Vertical, 2020-2032, (USD Billion)
- Market Size and Forecast, By Application, 2020-2032, (USD Billion)
- Market Size and Forecast, By Country, 2020-2032, (USD Billion)
  - U.S.
  - Canada
Europe
- Regional Trends
- Market Size and Forecast, By Component, 2020-2032, (USD Billion)
- Market Size and Forecast, By Industry Vertical, 2020-2032, (USD Billion)
- Market Size and Forecast, By Application, 2020-2032, (USD Billion)
- Market Size and Forecast, By Country, 2020-2032, (USD Billion)
  - U.K.
  - Germany
  - France
  - Russia
  - Rest of Europe
Asia Pacific
- Regional Trends
- Market Size and Forecast, By Component, 2020-2032, (USD Billion)
- Market Size and Forecast, By Industry Vertical, 2020-2032, (USD Billion)
- Market Size and Forecast, By Application, 2020-2032, (USD Billion)
- Market Size and Forecast, By Country, 2020-2032, (USD Billion)
  - China
  - India
  - Japan
  - ASEAN
  - Australia
  - South Korea
  - Rest of Asia Pacific
Latin America
- Regional Trends
- Market Size and Forecast, By Component, 2020-2032, (USD Billion)
- Market Size and Forecast, By Industry Vertical, 2020-2032, (USD Billion)
- Market Size and Forecast, By Application, 2020-2032, (USD Billion)
- Market Size and Forecast, By Country, 2020-2032, (USD Billion)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Middle East & Africa
- Regional Trends
- Market Size and Forecast, By Component, 2020-2032, (USD Billion)
- Market Size and Forecast, By Industry Vertical, 2020-2032, (USD Billion)
- Market Size and Forecast, By Application, 2020-2032, (USD Billion)
- Market Size and Forecast, By Country, 2020-2032, (USD Billion)
  - South Africa
  - GCC Countries
  - Rest of the Middle East & Africa

8. Competitive Landscape

Company Profiles
- Armatic Technologies Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Avaya Holdings Corp.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- ClientSuccess Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- CustomerSuccessBox
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Freshworks Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Gainsight Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- IBM Corporation
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Medallia Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Open Text Corporation
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Oracle Corporation
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Planhat AB
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Salesforce.com Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- SAP SE
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Sitecore
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Tech Mahindra Limited
- Totango
- UserIQ Inc.
- Verint Systems Inc.