中國的口紅市場趨勢

在過去的二十年中，中國市場已顯著增長，製造業的增長和消費的增長大大改變了社會和經濟格局。該國已成為工業產品和消費品的主要生產國，並且仍在增長，但在研發和新產品開發方面仍然落後，大多數國內製造商缺乏自主知識產權和財力來開發自己的品牌產品。

本報告提供中國的口紅市場趨勢調查，提供商務環境，市場趨勢，行銷策略等資訊。

目錄

第1章 簡介

• 調查範圍和調查手法
• 摘要整理

第2章 商務環境

• 經濟預測
• 主要的經濟指標
• 工業生產
• 人口與勞動
• 外國投資
• 國際貿易
• 金融和稅相關法規
• 銀行系統和法規
• 外匯
• 稅金，關稅
• 市場趨勢
• 技術開發
• 市場發展
• 主要產業的發展
• 地區的發展
• 企業的發展
• 勞動市場的發展

第3章 市場趨勢

• 市場趨勢
• 目前市場分析
• 市場發展趨勢
• 市場課題
• 主要製造廠商
• 目前問題
• 包裝相關法律
• 中國的零售市場趨勢
• 消費者所得趨勢
• 各地區的消費者支出趨勢
• 東北部
• 北部
• 東南部
• 中央部
• 西南部
• 西北部

第4章 行銷策略

• 市場進入概要
• 流通系統
• 流通管道
• 運輸和貨物的基礎設施
• 通訊
• 市場進入
• 中國的出口
• 許可證
• 專利權
• 電子商務
• 公司和當地經銷商
• 代表辦事處和子企業
• 合資企業
• 完全的外資型企業

This study focuses on China's Lipsticks market trends. In the two past decades, the market has been growing at a fast pace. The dramatic expansions of the manufacturing capabilities and rising consumer consumptions in China have transformed China's society and economy. China is one of the world's major producers for industrial and consumer products. Far outpacing other economies in the world, China is the world's fastest growing market for the consumptions of goods and services. The Chinese economy maintains a high speed growth which has been stimulated by the consecutive increases of industrial output, imports & exports, consumer consumption and capital investment for over two decades. Rapid consolidation between medium and large players is anticipated since the Chinese government has been encouraging industry consolidation with an effort to regulate the industry and to improve competitiveness in the world market.

Although China has enjoyed the benefits of an expanding market for production and distribution, the industry is suffering from minimal innovation and investment in R&D and new product development. The sector's economies of scale have yet to be achieved. Most domestic manufacturers lack the autonomic intellectual property and financial resources to develop their own brand name products.

This new study focuses on market trends and forecasts with historical data (2012, 2017 and 2022) and long-term forecasts through 2027 and 2032 are presented.

The primary and secondary research is done in China in order to access up-to-date government regulations, market information and industry data. Data were collected from the Chinese government publications, Chinese language newspapers and magazines, industry associations, local governments' industry bureaus, industry publications, and our in-house databases.

Asia Market Info & Dev Co. is one of the leading sources for up-to-date market information and research on the fastest-growing Chinese markets. We have published over 2,000 reports focusing on the Chinese markets, industry forecasts and company profiles. We provide hard-to-find market data and analyses. Our publications are intended to help international marketers identify business opportunities and promote their product sales in the Chinese markets.

TABLE OF CONTENTS

I. INTRODUCTION

• Report Scope and Methodology
• Executive Summary

II. BUSINESS ENVIRONMENT

• Economic Outlook
• Key Economic Indicators
• Industrial Output
• Population and Labor
• Foreign Investment
• Foreign Trade
• Financial and Tax Regulations
• Banking System and Regulations
• Foreign Exchange
• Taxes, Tariff and Custom Duties
• Market Trends
• Technology Development
• Market Development
• Major Industry Development
• Regional Development
• Enterprise Development
• Labor Market Development

III. LIPSTICKS MARKET TRENDS

• Lipsticks Market Trends
• Current Market Analyses
• Market Development Trends
• Market Challenges
• Major Producers
• Current Issues
• Packaging Legislation
• Chinese Retail Market Trends
• Consumer Income Trends
• Consumer Spending Trends by Region
• Northeast
• North
• Southeast
• Central
• Southwest
• Northwest

IV. MARKETING STRATEGIES

• China Market Entry Overview
• China's Distribution System
• Distribution Channels
• Transportation and Freight Infrastructure
• Communications
• China's Market Entry
• Exporting to China
• License
• Franchising
• E-Commerce
• Trading Companies and Local Agents
• Representative Offices and Subsidiaries
• Joint Ventures
• Wholly Foreign-Owned Enterprise

LIST OF TABLES

I. INTRODUCTION

• Economic Outlook Summary

II. BUSINESS ENVIRONMENT

• Key Economic Indicators
• Industrial Output
• Population and Labor Force Trends
• Foreign Investment and Loans
• Foreign Trade

III. LIPSTICKS MARKET TRENDS

• Lipsticks Sales and Forecasts
• Chinese Retail Market Trends
• Consumer Spending Trends by Region
• Northeast
• North
• Southeast
• Central
• Southwest
• Northwest

LIST OF CHARTS

I. INTRODUCTION

• Economic Outlook Summary

II. BUSINESS ENVIRONMENT

• Key Economic Indicators
• Industrial Output
• Population and Labor Force Trends
• Foreign Investment and Loans
• Foreign Trade

III. LIPSTICKS MARKET TRENDS

• Lipsticks Sales and Forecasts
• Chinese Retail Market Trends
• Retail Sales by Type