市場調查報告書
商品編碼
1570577
Ph 基口紅市場、機會、成長動力、產業趨勢分析與預測,2024-2032 年Ph based lipstick Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032 |
2023 年,全球 pH 值唇膏市場價值為 6.094 億美元,預計 2024 年至 2032 年複合年成長率為 2.6%。此外,電子商務平台的蓬勃發展也有助於推動市場向前發展。
美國人口普查局的數據顯示,2023年美國電商銷售額將成長7.8%。這些平台不僅透過有吸引力的美容產品優惠和折扣來吸引顧客,還擴大了受眾範圍。
整個產業分為產品類型、成品類型、成分類型、價格、配銷通路和地區。
依產品類型,市場分為子彈口紅、液體口紅、凝膠口紅等。子彈頭唇膏細分市場引領市場,收入達2.25 億美元,預計到2032 年將達到2.776 億美元。地位。它們的傳統形狀確保了精確的應用,並增強了使用者的可訪問性。
按成分類型細分,基於 pH 值的口紅市場分為天然和合成類別。合成原料細分市場在 2023 年佔 56% 的市場佔有率,預計 2024-2032 年複合年成長率為 2.8%。 pH 口紅市場對合成成分的偏好源自於其在實現一致變色效果的可靠性。由於 pH 值口紅會根據使用者皮膚的 pH 值調整其色調,因此合成成分提供的穩定性至關重要。這確保了精確的顏料配方和控制,從而實現可預測且一致的顏色變化。
亞太地區pH 值口紅市場的收入高達2.355 億美元,預計到2032 年將達到2.982 億美元。在引領潮流方面韓國、日本等國家。這些國家處於美容創新的前沿,消費者渴望接受新穎的產品,例如變色 pH 口紅。此外,該地區人口眾多且年輕化,加上可支配收入的增加,擴大了對優質美容產品的需求。
The Global pH-Based Lipstick Market was valued at USD 609.4 million in 2023 and is projected to grow at a CAGR of 2.6% from 2024 to 2032. The rising trend of personalized beauty products, particularly among women, is a significant driver for this growth. Additionally, the boom in e-commerce platforms is helping in propelling the market forward.
Data from the U.S. Census Bureau highlights a 7.8% increase in e-commerce sales in the U.S. in 2023. Manufacturers are strategically launching their products on major e-commerce platforms like Nykaa, Myntra, and Purple, which are particularly popular among women. These platforms not only entice customers with attractive deals and discounts on beauty products but also broaden the audience reach.
The overall industry is divided into product type, finish type, ingredient type, price, distribution channel, and region.
Based on product type, the market is segmented into bullet lipstick, liquid lipstick, gel lipstick, and others. The bullet lipsticks segment led the market, generating a revenue of USD 225 million, with projections to reach USD 277.6 million by 2032. Bullet lipsticks hold a dominant position in the global lipstick market, thanks to their timeless appeal and versatility for catering to a diverse consumer base. Their traditional shape ensures precise application, enhancing accessibility for users.
Segmented by ingredient type, the pH-based lipstick market divides into natural and synthetic categories. The synthetic ingredients segment captured a 56% market share in 2023 and is projected to grow at a CAGR of 2.8% during 2024-2032. The preference for synthetic ingredients in the pH lipstick market stems from their reliability in achieving consistent color-changing effects. As pH lipsticks adapt their hue based on the user's skin pH, the stability offered by synthetic ingredients is crucial. This ensures precise pigment formulation and control, leading to predictable and consistent color changes.
Asia Pacific pH-based lipstick market generated a notable revenue of USD 235.5 million, with expectations to hit USD 298.2 million by 2032. The region's dominance in the pH-based lipstick market is largely attributed to its vibrant beauty and skincare culture, especially in trendsetting nations like South Korea and Japan. These countries are at the forefront of beauty innovations, with consumers eager to embrace novel products, such as color-changing pH lipsticks. Furthermore, the region's expansive and youthful population, coupled with rising disposable incomes, amplifies the demand for premium beauty products.