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健康美容化妝品

市場調查報告書

商品編碼

1638922

口紅市場機會、成長動力、產業趨勢分析與預測 2024 - 2032

Lipstick Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032

出版日期: 2024年11月13日 | 出版商:

Global Market Insights Inc. | 英文 230 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

全球口紅市場 2023 年價值 91 億美元，預計 2024 年至 2032 年複合年成長率為 4.8%。不含化學物質的口紅選擇。這一趨勢在歐洲和北美等地區尤其明顯，這些地區具有生態意識的消費者願意投資於符合道德生產的美容產品。

生活水準的提高和可支配收入的增加也推動了市場的成長，使更多的消費者能夠獲得優質的美容產品。品牌利用這一機會，根據當地喜好客製化行銷策略和產品組合，進一步推動區域市場擴張。

依產品形式分類，市場分為棒狀、膏狀、液體狀、鉛筆狀、粉狀等。 2023 年，棒狀口紅佔據最大收入佔有率，達到 38 億美元，預計 2024-2032 年複合年成長率為 5.1%。它們的持久流行歸因於易於使用、多功能性以及能夠滿足各種飾面偏好的能力，包括啞光、光澤和緞面。這種適應性使棒狀口紅成為全球消費者的主要選擇。

市場範圍
開始年份	2023年
預測年份	2024-2032
起始值	91 億美元
預測值	138 億美元
複合年成長率	4.8%

從分銷通路來看，市場分為線上和線下。線下通路佔大部分佔有率，到2023 年將佔78.4%，預計到2032 年將以4.7% 的複合年成長率成長。優勢購買前先評估顏色並親身體驗紋理。

在北美，美國在 2023 年引領市場，佔據該地區市場 75.4% 的佔有率，預計 2024-2032 年複合年成長率為 4.6%。美國市場受益於強勁的美容產品消費支出、全球知名品牌的存在以及對個人美容的文化關注。多元化的消費者群體涵蓋從奢侈品買家到尋求實惠選擇的消費者，促進了多個價位段的成長。

隨著消費者偏好轉向永續性、健康意識和個人化，全球口紅市場可望持續成長。配方、包裝和行銷方面的創新預計將進一步加強市場的發展軌跡，確保其在充滿活力的美容產業中的相關性。

產業生態系統分析
- 影響價值鏈的因素
- 利潤率分析
- 干擾
- 未來展望
- 製造商
- 經銷商
供應商格局
利潤率分析
重要新聞和舉措
監管環境
衝擊力
- 成長動力
  - 對優質有機產品的需求不斷成長
  - 擴大電子商務和數位影響力
  - 增加新興市場的可支配收入
- 產業陷阱與挑戰
  - 與化學成分相關的健康問題
  - 競爭激烈且市場飽和
成長潛力分析
波特的分析
PESTEL分析

第 4 章：競爭格局

介紹
公司市佔率分析
競爭定位矩陣
戰略展望矩陣

第 5 章：市場估計與預測：依表格，2021-2032

主要趨勢
戳
奶油
液體
鉛筆
粉末
其他

第 6 章：市場估計與預測：依飾面類型，2021-2032 年

主要趨勢
奶油
光滑
霧面的
自然的
閃閃發光
其他

第 7 章：市場估計與預測：按成分分類，2021-2032 年

主要趨勢
自然的
合成的

第 8 章：市場估計與預測：依價格範圍，2021-2032

主要趨勢
低的
中等的
高的

第 9 章：市場估計與預測：按配銷通路，2021-2032

主要趨勢
線上
- 電子商務
- 公司網站
離線
- 百貨公司
- 超市/大賣場
- 專業美容店
- 其他

第 10 章：市場估計與預測：按地區分類，2021-2032 年

主要趨勢
北美洲
- 美國
- 加拿大
歐洲
- 英國
- 德國
- 法國
- 義大利
- 西班牙
- 俄羅斯
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳洲
- 印尼
拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
MEA
- 南非
- 沙烏地阿拉伯
- 阿拉伯聯合大公國

第 11 章：公司簡介

AmorePacific
Avon
Chanel
Christian Dior
Coty
Estee Lauder
Inglot Cosmetics
L'Oreal
MAC Cosmetics
Maybelline
Oriflame
Procter & Gamble
Revlon
Shiseido
Yves Rocher

簡介目錄

Product Code: 12257

The Global Lipstick Market, valued at USD 9.1 billion in 2023, is projected to grow at a CAGR of 4.8% from 2024 to 2032. The increasing focus on health, wellness, and environmental sustainability has driven demand for organic, cruelty-free, and chemical-free lipstick options. This trend is particularly pronounced in regions like Europe and North America, where eco-conscious consumers are willing to invest in ethically produced beauty products.

Improved living standards and rising disposable incomes have also fueled the market growth, enabling more consumers to access premium and high-quality beauty products. Brands leverage this opportunity by customizing marketing strategies and product portfolios to align with local preferences, further boosting regional market expansion.

By product form, the market is segmented into stick, cream, liquid, pencil, powder, and others. Stick lipsticks held the largest revenue share of USD 3.8 billion in 2023 and are expected to grow at a CAGR of 5.1% during 2024-2032. Their enduring popularity is attributed to ease of application, versatility, and the ability to cater to various finish preferences, including matte, glossy, and satin. This adaptability makes stick lipsticks a staple choice among consumers globally.

Market Scope
Start Year	2023
Forecast Year	2024-2032
Start Value	$9.1 Billion
Forecast Value	$13.8 Billion
CAGR	4.8%

In terms of distribution channels, the market is divided into online and offline segments. Offline channels account for the majority share, representing 78.4% share in 2023, and are forecasted to grow at a CAGR of 4.7% through 2032. The preference for in-store shopping remains strong, as physical retail locations provide consumers the advantage of testing products, evaluating colors, and experiencing textures firsthand before purchasing.

In North America, the U.S. led the market in 2023, holding a 75.4% share of the regional market, with an anticipated CAGR of 4.6% during 2024-2032. The U.S. market benefits from robust consumer spending on beauty products, the presence of prominent global brands, and a cultural focus on personal grooming. The diverse consumer base spans from luxury buyers to those seeking affordable options, fostering growth across multiple price segments.

As consumer preferences shift toward sustainability, health-consciousness, and personalization, the global lipstick market is poised for sustained growth. Innovations in formulations, packaging, and marketing are expected to further strengthen the market's trajectory, ensuring its relevance in the dynamic beauty industry.

Chapter 1 Methodology & Scope

1.1 Market scope & definitions
1.2 Base estimates & calculations
1.3 Forecast calculations
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Industry 360° synopsis, 2021-2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
- 3.1.1 Factor affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
3.2 Supplier landscape
3.3 Profit margin analysis
3.4 Key news & initiatives
3.5 Regulatory landscape
3.6 Impact forces
- 3.6.1 Growth drivers
  - 3.6.1.1 Rising demand for premium and organic products
  - 3.6.1.2 Expanding e-commerce and digital influence
  - 3.6.1.3 Increasing disposable income in emerging markets
- 3.6.2 Industry pitfalls & challenges
  - 3.6.2.1 Health concerns related to chemical ingredients
  - 3.6.2.2 High competition and market saturation
3.7 Growth potential analysis
3.8 Porter's analysis
3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Form, 2021-2032 (USD Billion)

5.1 Key trends
5.2 Stick
5.3 Cream
5.4 Liquid
5.5 Pencil
5.6 Powder
5.7 Others

Chapter 6 Market Estimates & Forecast, By Finish Type, 2021-2032 (USD Billion)

6.1 Key trends
6.2 Cream
6.3 Glossy
6.4 Matte
6.5 Natural
6.6 Shimmery
6.7 Others

Chapter 7 Market Estimates & Forecast, By Ingredient, 2021-2032 (USD Billion)

7.1 Key trends
7.2 Natural
7.3 Synthetic

Chapter 8 Market Estimates & Forecast, By Price Range, 2021-2032 (USD Billion)

8.1 Key trends
8.2 Low
8.3 Medium
8.4 High

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021-2032 (USD Billion)

9.1 Key trends
9.2 Online
- 9.2.1 E-commerce
- 9.2.2 Company websites
9.3 Offline
- 9.3.1 Departmental stores
- 9.3.2 Supermarkets/hypermarket
- 9.3.3 Specialty beauty stores
- 9.3.4 Others

Chapter 10 Market Estimates & Forecast, By Region, 2021-2032 (USD Billion)

10.1 Key trends
10.2 North America
- 10.2.1 U.S.
- 10.2.2 Canada
10.3 Europe
- 10.3.1 UK
- 10.3.2 Germany
- 10.3.3 France
- 10.3.4 Italy
- 10.3.5 Spain
- 10.3.6 Russia
10.4 Asia Pacific
- 10.4.1 China
- 10.4.2 India
- 10.4.3 Japan
- 10.4.4 South Korea
- 10.4.5 Australia
- 10.4.6 Indonesia
10.5 Latin America
- 10.5.1 Brazil
- 10.5.2 Mexico
- 10.5.3 Argentina
10.6 MEA
- 10.6.1 South Africa
- 10.6.2 Saudi Arabia
- 10.6.3 UAE