Global Marketing Automation Market is valued at approximately USD 4.9 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 9.8% over the forecast period 2022-2029.Marketing Automation software streamlines the marketing process through digital marketing techniques. It is an online platform for a different organizations that enables them to work on several online channels with better data for smarter decisions.This also makes it easy to understand the choices of customersand allows easy communication with clients. It basically leads to marketing and sales on one page generating additional revenue at a lower cost. Additionally, the emerging digitalization of businesses and rising penetration of Internet among the users is driving the market for the global marketing automation market.
According to new advancements and developments world is evolving and the emerging digitalization of the business environment is boosting the demand for marketing automation. There has been seen around 10.4% growth year-on-year. In 2020, the global spending on digital transformation accounted forUSD 1.3 trillion. The rising Internet penetration was the major reason for marketing automation by organizationsas this rise was seen up to a great extent from just 4% in 2007 to 47% in 2021. Almost two thirds of the global population is connected to World Wide Web thus, increasing the number of internet, mobile devices and social media users. For instance, internet users across the world stood at 4.9 billion. Moreover, the continuous advancements, developments and innovations for automation with the rising adoption of advanced technologies such as Artificial Intelligence (AI) and Machine Learning (ML) is contributing towards the market growth. However, the rising security concerns for confidential data stifle the market growth of the marketing automation market throughout the forecast period of 2022-2029.
The key regions considered for the Global Marketing Automation Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World.North America dominatedthe market for the marketing automation market. The increasing adoption of automated marketing among the market players of this region played a major role. The largenumber of small and medium size of enterprises helps in accelerating marketing activities. The rise in industries such as entertainment, healthcare, retail, media and so on are adopting marketing automation software's.Asia-Pacific is expected to be the fastest-growing region due to rising usage of mobile devices and Internet. Several growth opportunities are experienced due to increasing adoption of technological solutions such as Iot and cloud computing services in this region.
Major market players included in this report are:
- Act-On Software, Inc.
- Adobe Systems Inc.
- HubSpot, Inc.
- International Business Machines Corporation
- Marketo, Inc.
- Oracle Corporation
- Salesforce Inc.
- Teradata Corporation
- Keap (formerly Infusionsoft)
- WePay, Inc.
Recent Developments in the Market:
- In February 2022, mobile marketing personalization capabilities were added by Adobe that allows users to effectively engage in smartphones with several features such aspush notification, design email, in-app messages and so on.
- In August 2021, Keap introduced a broadcast texting feature and automated text messaging to reduce chaos and save business time.
Global Marketing Automation Market Report Scope:
- Historical Data 2019-2020-2021
- Base Year for Estimation 2021
- Forecast period 2022-2029
- Report Coverage Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
- Segments Covered Solution, Deployment, Enterprise Size, End-use, Region
- Regional Scope North America; Europe; Asia Pacific; Latin America; Rest of the World
- Customization Scope Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporatespotential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and Solution offerings of key players. The detailed segments and sub-segment of the market are explained below:
BySolution:
- Campaign Management
- Email Marketing
- Inbound Marketing
- Mobile Applications
- Lead Nurturing & Lead Scoring
- Reporting & Analytics
- Social Media Marketing
- Others
By Deployment:
By Enterprise Size:
- Large Enterprises
- Small & Medium Enterprises
By End-use:
- BFSI
- Retail
- Healthcare
- Telecom & IT
- Discrete Manufacturing
- Government & Education
- Others
By Region:
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Spain
- Italy
- ROE
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- RoAPAC
- Latin America
- Brazil
- Mexico
- Rest of the World
Table of Contents
Chapter 1. Executive Summary
- 1.1. Market Snapshot
- 1.2. Global & Segmental Market Estimates & Forecasts, 2019-2029 (USD Billion)
- 1.2.1. Marketing Automation Market, by Region, 2019-2029 (USD Billion)
- 1.2.2. Marketing Automation Market, by Solution,2019-2029 (USD Billion)
- 1.2.3. Marketing Automation Market, by Deployment, 2019-2029 (USD Billion)
- 1.2.4. Marketing Automation Market, by Enterprise Size, 2019-2029 (USD Billion)
- 1.2.5. Marketing Automation Market, by End-use, 2019-2029 (USD Billion)
- 1.3. Key Trends
- 1.4. Estimation Methodology
- 1.5. Research Assumption
Chapter 2. Global Marketing Automation Market Definition and Scope
- 2.1. Objective of the Study
- 2.2. Market Definition & Scope
- 2.2.1. Scope of the Study
- 2.2.2. Industry Evolution
- 2.3. Years Considered for the Study
- 2.4. Currency Conversion Rates
Chapter 3. Global Marketing Automation Market Dynamics
- 3.1. Marketing Automation Market Impact Analysis (2019-2029)
- 3.1.1. Market Drivers
- 3.1.1.1. Emerging Digital Business Environment.
- 3.1.1.2. Rising Internet Penetration.
- 3.1.2. Market Challenges
- 3.1.2.1. Security concerns for confidential data.
- 3.1.3. Market Opportunities
- 3.1.3.1. Advancements in Formulation.
- 3.1.3.2. Rising Adoption of AI and ML.
Chapter 4. Global Marketing Automation MarketIndustry Analysis
- 4.1. Porter's 5 Force Model
- 4.1.1. Bargaining Power of Suppliers
- 4.1.2. Bargaining Power of Buyers
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
- 4.2. Futuristic Approach to Porter's 5 Force Model (2019-2029)
- 4.3. PEST Analysis
- 4.3.1. Political
- 4.3.2. Economical
- 4.3.3. Social
- 4.3.4. Technological
- 4.4. Investment Adoption Model
- 4.5. Analyst Recommendation & Conclusion
- 4.6. Top investment opportunity
- 4.7. Top winning strategies
Chapter 5. Risk Assessment: COVID-19 Impact
- 5.1. Assessment of the overall impact of COVID-19 on the industry
- 5.2. Pre COVID-19 and post COVID-19 Market scenario
Chapter 6. Global Marketing Automation Market, by Solution
- 6.1. Market Snapshot
- 6.2. Global Marketing Automation Market by Solution, Performance - Potential Analysis
- 6.3. Global Marketing Automation Market Estimates & Forecasts by Solution2019-2029 (USD Billion)
- 6.4. Marketing Automation Market, Sub Segment Analysis
- 6.4.1. Campaign Management
- 6.4.2. Email Marketing
- 6.4.3. Inbound Marketing
- 6.4.4. Mobile Applications
- 6.4.5. Lead Nurturing & Lead Scoring
- 6.4.6. Reporting & Analytics
- 6.4.7. Social Media Marketing
- 6.4.8. Others
Chapter 7. Global Marketing Automation Market, by Deployment
- 7.1. Market Snapshot
- 7.2. Global Marketing Automation Market by Deployment, Performance - Potential Analysis
- 7.3. Global Marketing Automation Market Estimates & Forecasts by Deployment2019-2029 (USD Billion)
- 7.4. Marketing Automation Market, Sub Segment Analysis
- 7.4.1. On-Premise
- 7.4.2. Cloud
Chapter 8. Global Marketing Automation Market, byEnterprise Size
- 8.1. Market Snapshot
- 8.2. Global Marketing Automation Market by Enterprise Size, Performance - Potential Analysis
- 8.3. Global Marketing Automation Market Estimates & Forecasts by Enterprise Size2019-2029 (USD Billion)
- 8.4. Marketing Automation Market, Sub Segment Analysis
- 8.4.1. Large Enterprise
- 8.4.2. Small and Medium Enterprise
Chapter 9. Global Marketing Automation Market, by End-use
- 9.1. Market Snapshot
- 9.2. Global Marketing Automation Market by End-use, Performance - Potential Analysis
- 9.3. Global Marketing Automation Market Estimates & Forecasts by End-use2019-2029 (USD Billion)
- 9.4. Marketing Automation Market, Sub Segment Analysis
- 9.4.1. BFSI
- 9.4.2. Retail
- 9.4.3. Healthcare
- 9.4.4. Telecom & IT
- 9.4.5. Discrete Manufacturing
- 9.4.6. Government & Education
- 9.4.7. Others
Chapter 10. Global Marketing Automation Market, Regional Analysis
- 10.1. Marketing Automation Market, Regional Market Snapshot
- 10.2. North America Marketing Automation Market
- 10.2.1. U.S.Marketing Automation Market
- 10.2.1.1. Solution breakdown estimates & forecasts, 2019-2029
- 10.2.1.2. Deployment breakdown estimates & forecasts, 2019-2029
- 10.2.1.3. Enterprise Size breakdown estimates & forecasts, 2019-2029
- 10.2.1.4. End-use breakdown estimates & forecasts, 2019-2029
- 10.2.2. CanadaMarketing Automation Market
- 10.3. Europe Marketing Automation Market Snapshot
- 10.3.1. U.K. Marketing Automation Market
- 10.3.2. Germany Marketing Automation Market
- 10.3.3. France Marketing Automation Market
- 10.3.4. Spain Marketing Automation Market
- 10.3.5. Italy Marketing Automation Market
- 10.3.6. Rest of EuropeMarketing Automation Market
- 10.4. Asia-PacificMarketing Automation Market Snapshot
- 10.4.1. China Marketing Automation Market
- 10.4.2. India Marketing Automation Market
- 10.4.3. JapanMarketing Automation Market
- 10.4.4. Australia Marketing Automation Market
- 10.4.5. South Korea Marketing Automation Market
- 10.4.6. Rest of Asia PacificMarketing Automation Market
- 10.5. Latin America Marketing Automation Market Snapshot
- 10.5.1. Brazil Marketing Automation Market
- 10.5.2. MexicoMarketing Automation Market
- 10.6. Rest of The World Marketing Automation Market
Chapter 11. Competitive Intelligence
- 11.1. Top Market Strategies
- 11.2. Company Profiles
- 11.2.1. Act-On Software, Inc.
- 11.2.1.1. Key Information
- 11.2.1.2. Overview
- 11.2.1.3. Financial (Subject to Data Availability)
- 11.2.1.4. ProductSummary
- 11.2.1.5. Recent Developments
- 11.2.2. Adobe Systems Inc.
- 11.2.3. HubSpot, Inc.
- 11.2.4. International Business Machines Corporation
- 11.2.5. Marketo, Inc.
- 11.2.6. Oracle Corporation
- 11.2.7. Salesforce Inc.
- 11.2.8. Teradata Corporation
- 11.2.9. Keap (formerly Infusionsoft)
- 11.2.10. WePay, Inc.,
Chapter 12. Research Process
- 12.1. Research Process
- 12.1.1. Data Mining
- 12.1.2. Analysis
- 12.1.3. Market Estimation
- 12.1.4. Validation
- 12.1.5. Publishing
- 12.2. Research Attributes
- 12.3. Research Assumption