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市場調查報告書
商品編碼
1527337

全球銷售技術市場規模研究（按類型、應用和區域預測 2022-2032）

Global Sales Tech Market Size study, by Type, by Application and Regional Forecasts 2022-2032
出版日期: | 出版商: Bizwit Research & Consulting LLP | 英文 285 Pages | 商品交期: 2-3個工作天內

價格
簡介目錄

2023 年全球銷售技術市場價值約為 367.48 億美元，預計在 2024-2032 年預測期內將以超過 16.33% 的健康成長率成長。銷售技術市場包含各種旨在增強銷售方法、提高生產力和改善客戶關係管理的工具和系統。該市場的關鍵組成部分包括客戶關係管理（CRM）系統、銷售自動化工具、分析平台、通訊工具和銷售參與系統。該市場的主要驅動力是人工智慧和機器學習的整合以提供預測性見解、對行動可訪問性的日益關注、與其他業務工具的無縫互通性以及對增強客戶體驗的重視。

全球銷售技術市場的驅動力是快速轉向遠端工作環境，這顯著增加了網路安全威脅的風險，迫使銷售技術供應商加強安全措施。針對銷售和 CRM 系統的資料外洩和網路攻擊激增，凸顯了對強大安全協議的需求。此外，大流行造成的干擾導致新銷售技術工具的實施和整合延遲，因為遠端工作條件通常需要複雜的新技術部署和培訓程序。此外，企業擴大轉向電子商務平台，推動了對整合銷售和行銷技術解決方案的需求。全通路銷售策略的成長正在利用銷售技術來統一線上和線下銷售工作，預計將為市場創造利潤豐厚的機會。然而，高成本和複雜的整合將阻礙 2024-2032 年預測期內市場的整體需求。

全球銷售技術市場研究涵蓋的關鍵區域包括亞太地區、北美、歐洲、拉丁美洲和世界其他地區。 2023年，北美成為全球銷售技術市場的領先地區，這歸因於在強勁的經濟環境的支持下先進技術的迅速採用，為此類投資提供了財務資源。 Salesforce、HubSpot 和 Microsoft 等主要科技公司的存在促進了銷售技術解決方案的創新和廣泛使用。此外，北美發達的 IT 基礎設施支援這些工具的無縫部署和整合，大型企業和精通技術的中小企業都利用銷售技術來提高效率和生產力，並高度重視改善客戶體驗。此外，預計亞太地區的市場在 2024 年至 2032 年的預測期內將以最快的速度發展。

目錄

第 1 章：全球銷售技術市場執行摘要

  • 全球銷售技術市場規模及預測（2022-2032）
  • 區域概要
  • 分部摘要
    • 按類型
    • 按申請
  • 主要趨勢
  • 經濟衰退的影響
  • 分析師推薦與結論

第 2 章：全球銷售技術市場定義與研究假設

  • 研究目的
  • 市場定義
  • 研究假設
    • 包容與排除
    • 限制
    • 供給側分析
      • 可用性
      • 基礎設施
      • 監管環境
      • 市場競爭
      • 經濟可行性（消費者的角度）
    • 需求面分析
      • 監理框架
      • 技術進步
      • 環境考慮
      • 消費者意識和接受度
  • 估算方法
  • 研究涵蓋的年份
  • 貨幣兌換率

第 3 章：全球銷售技術市場動態

  • 市場促進因素
    • 數位轉型的興起與遙遠的趨勢
    • 電子商務成長
  • 市場挑戰
    • 成本高、整合複雜
    • 網路安全威脅
  • 市場機會
    • 拓展新興市場
    • 全通路銷售策略的成長

第 4 章：全球銷售技術市場產業分析

  • 波特的五力模型
    • 供應商的議價能力
    • 買家的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭競爭
    • 波特五力模型的未來方法
    • 波特的五力影響分析
  • PESTEL分析
    • 政治的
    • 經濟
    • 社會的
    • 技術性
    • 環境的
    • 合法的
  • 頂級投資機會
  • 最佳制勝策略
  • 顛覆性趨勢
  • 產業專家視角
  • 分析師推薦與結論

第 5 章：全球銷售技術市場規模與預測：按類型 - 2022-2032

  • 細分儀表板
  • 全球銷售技術市場：類型收入趨勢分析，2022 年和 2032 年
    • 客戶關係管理
    • 探勘和潛在客戶開發
    • 銷售自動化
    • 銷售報告和管理
    • 專案管理
    • 其他

第 6 章：全球銷售技術市場規模與預測：按應用分類 - 2022-2032

  • 細分儀表板
  • 全球銷售技術市場：2022 年和 2032 年應用收入趨勢分析
    • 中型企業
    • 大型企業

第 7 章：全球銷售技術市場規模與預測：按地區 - 2022-2032

  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 西班牙
    • 義大利
    • 歐洲其他地區
  • 亞太
    • 中國
    • 印度
    • 日本
    • 澳洲
    • 韓國
    • 亞太地區其他地區
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 拉丁美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 南非
    • 中東和非洲其他地區

第 8 章：競爭情報

  • 重點企業SWOT分析
  • 頂級市場策略
  • 公司簡介
    • Salesforce
      • 關鍵訊息
      • 概述
      • 財務（視數據可用性而定）
      • 產品概要
      • 市場策略
    • LinkedIn
    • HubSpot
    • Zoho
    • ZoomInfo
    • Outreach
    • Freshwork
    • ClickFunnels
    • Pipedrive
    • Sugar CRM
    • Clari
    • Mindtickle, Inc.
    • Leadfeeder

第 9 章：研究過程

  • 研究過程
    • 資料探勘
    • 分析
    • 市場預測
    • 驗證
    • 出版
  • 研究屬性
簡介目錄

Global Sales Tech Market is valued at approximately USD 36,748 million in 2023 and is anticipated to grow with a healthy growth rate of more than 16.33% over the forecast period 2024-2032. The sales tech market comprises a wide array of tools and systems designed to enhance sales methodologies, elevate productivity, and improve customer relationship management. Key components of this market include Customer Relationship Management (CRM) systems, sales automation tools, analytics platforms, communication tools, and sales engagement systems. The market is predominantly driven by the integration of AI and machine learning for predictive insights, the rising focus on mobile accessibility, seamless interoperability with other business tools, and an emphasis on enhancing customer experience.

The Global Sales Tech Market is driven by rapid shift to remote work environments has notably increased the risk of cybersecurity threats, pressuring sales tech providers to bolster security measures. The surge in data breaches and cyber-attacks targeting sales and CRM systems has highlighted the need for robust security protocols. Furthermore, the disruptions caused by the pandemic have led to delays in the implementation and integration of new sales tech tools, as remote working conditions often necessitate complex deployment and training procedures for new technologies. Moreover, Businesses are increasingly transitioning to e-commerce platforms, driving the demand for integrated sales and marketing tech solutions. The growth in omnichannel sales strategies is leveraging sales tech to unify online and offline sales efforts is anticipated to create lucrative opportunities for the market. However, high cost and complex integration is going to impede the overall demand for the market during the forecast period 2024-2032.

The key regions considered for the Global Sales Tech Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. In 2023, North America emerged as the leading region in the global sales tech market attributed to the swift adoption of advanced technologies supported by a robust economic environment, which provides the financial resources for such investments. The presence of major tech companies such as Salesforce, HubSpot, and Microsoft fosters innovation and widespread use of sales tech solutions. Additionally, North America's well-developed IT infrastructure supports seamless deployment and integration of these tools, with both large corporations and tech-savvy SMEs leveraging sales tech to enhance efficiency and productivity, driven by a strong emphasis on improving customer experience. Furthermore, the market in Asia Pacific is anticipated to develop at the fastest rate over the forecast period 2024-2032.

Major market players included in this report are:

  • Salesforce
  • LinkedIn
  • HubSpot
  • Zoho
  • ZoomInfo
  • Outreach
  • Freshwork
  • ClickFunnels
  • Pipedrive
  • Sugar CRM
  • Clari
  • Mindtickle, Inc.
  • Leadfeeder

The detailed segments and sub-segment of the market are explained below:

By Type:

  • Customer Relationship Management
  • Prospecting and Lead Generation
  • Sales Automation
  • Sales Reporting and Management
  • Project Management
  • Others

By Application:

  • Medium-Sized Enterprises
  • Large Enterprises

By Region:

  • North America
  • U.S.
  • Canada
  • Europe
  • UK
  • Germany
  • France
  • Spain
  • Italy
  • ROE
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • RoAPAC
  • Latin America
  • Brazil
  • Mexico
  • RoLA
  • Middle East & Africa
  • Saudi Arabia
  • South Africa
  • RoMEA

Years considered for the study are as follows:

  • Historical year - 2022
  • Base year - 2023
  • Forecast period - 2024 to 2032

Key Takeaways:

  • Market Estimates & Forecast for 10 years from 2022 to 2032.
  • Annualized revenues and regional level analysis for each market segment.
  • Detailed analysis of geographical landscape with Country level analysis of major regions.
  • Competitive landscape with information on major players in the market.
  • Analysis of key business strategies and recommendations on future market approach.
  • Analysis of competitive structure of the market.
  • Demand side and supply side analysis of the market

Table of Contents

Chapter 1. Global Sales Tech Market Executive Summary

  • 1.1. Global Sales Tech Market Size & Forecast (2022-2032)
  • 1.2. Regional Summary
  • 1.3. Segmental Summary
    • 1.3.1. By Type
    • 1.3.2. By Application
  • 1.4. Key Trends
  • 1.5. Recession Impact
  • 1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Sales Tech Market Definition and Research Assumptions

  • 2.1. Research Objective
  • 2.2. Market Definition
  • 2.3. Research Assumptions
    • 2.3.1. Inclusion & Exclusion
    • 2.3.2. Limitations
    • 2.3.3. Supply Side Analysis
      • 2.3.3.1. Availability
      • 2.3.3.2. Infrastructure
      • 2.3.3.3. Regulatory Environment
      • 2.3.3.4. Market Competition
      • 2.3.3.5. Economic Viability (Consumer's Perspective)
    • 2.3.4. Demand Side Analysis
      • 2.3.4.1. Regulatory frameworks
      • 2.3.4.2. Technological Advancements
      • 2.3.4.3. Environmental Considerations
      • 2.3.4.4. Consumer Awareness & Acceptance
  • 2.4. Estimation Methodology
  • 2.5. Years Considered for the Study
  • 2.6. Currency Conversion Rates

Chapter 3. Global Sales Tech Market Dynamics

  • 3.1. Market Drivers
    • 3.1.1. Rising Digital Transformation and Remote Trends
    • 3.1.2. E-commerce Growth
  • 3.2. Market Challenges
    • 3.2.1. High Costs and Complex Integration
    • 3.2.2. Cybersecurity Threats
  • 3.3. Market Opportunities
    • 3.3.1. Expansion into Emerging Markets
    • 3.3.2. Growth in Omnichannel Sales Strategies

Chapter 4. Global Sales Tech Market Industry Analysis

  • 4.1. Porter's 5 Force Model
    • 4.1.1. Bargaining Power of Suppliers
    • 4.1.2. Bargaining Power of Buyers
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
    • 4.1.6. Futuristic Approach to Porter's 5 Force Model
    • 4.1.7. Porter's 5 Force Impact Analysis
  • 4.2. PESTEL Analysis
    • 4.2.1. Political
    • 4.2.2. Economical
    • 4.2.3. Social
    • 4.2.4. Technological
    • 4.2.5. Environmental
    • 4.2.6. Legal
  • 4.3. Top investment opportunity
  • 4.4. Top winning strategies
  • 4.5. Disruptive Trends
  • 4.6. Industry Expert Perspective
  • 4.7. Analyst Recommendation & Conclusion

Chapter 5. Global Sales Tech Market Size & Forecasts by Type 2022-2032

  • 5.1. Segment Dashboard
  • 5.2. Global Sales Tech Market: Type Revenue Trend Analysis, 2022 & 2032 (USD Million)
    • 5.2.1. Customer Relationship Management
    • 5.2.2. Prospecting and Lead Generation
    • 5.2.3. Sales Automation
    • 5.2.4. Sales Reporting and Management
    • 5.2.5. Project Management
    • 5.2.6. Others

Chapter 6. Global Sales Tech Market Size & Forecasts by Application 2022-2032

  • 6.1. Segment Dashboard
  • 6.2. Global Sales Tech Market: Application Revenue Trend Analysis, 2022 & 2032 (USD Million)
    • 6.2.1. Medium-Sized Enterprises
    • 6.2.2. Large Enterprises

Chapter 7. Global Sales Tech Market Size & Forecasts by Region 2022-2032

  • 7.1. North America Sales Tech Market
    • 7.1.1. U.S. Sales Tech Market
      • 7.1.1.1. Type breakdown size & forecasts, 2022-2032
      • 7.1.1.2. Application breakdown size & forecasts, 2022-2032
    • 7.1.2. Canada Sales Tech Market
  • 7.2. Europe Sales Tech Market
    • 7.2.1. U.K. Sales Tech Market
    • 7.2.2. Germany Sales Tech Market
    • 7.2.3. France Sales Tech Market
    • 7.2.4. Spain Sales Tech Market
    • 7.2.5. Italy Sales Tech Market
    • 7.2.6. Rest of Europe Sales Tech Market
  • 7.3. Asia-Pacific Sales Tech Market
    • 7.3.1. China Sales Tech Market
    • 7.3.2. India Sales Tech Market
    • 7.3.3. Japan Sales Tech Market
    • 7.3.4. Australia Sales Tech Market
    • 7.3.5. South Korea Sales Tech Market
    • 7.3.6. Rest of Asia Pacific Sales Tech Market
  • 7.4. Latin America Sales Tech Market
    • 7.4.1. Brazil Sales Tech Market
    • 7.4.2. Mexico Sales Tech Market
    • 7.4.3. Rest of Latin America Sales Tech Market
  • 7.5. Middle East & Africa Sales Tech Market
    • 7.5.1. Saudi Arabia Sales Tech Market
    • 7.5.2. South Africa Sales Tech Market
    • 7.5.3. Rest of Middle East & Africa Sales Tech Market

Chapter 8. Competitive Intelligence

  • 8.1. Key Company SWOT Analysis
  • 8.2. Top Market Strategies
  • 8.3. Company Profiles
    • 8.3.1. Salesforce
      • 8.3.1.1. Key Information
      • 8.3.1.2. Overview
      • 8.3.1.3. Financial (Subject to Data Availability)
      • 8.3.1.4. Product Summary
      • 8.3.1.5. Market Strategies
    • 8.3.2. LinkedIn
    • 8.3.3. HubSpot
    • 8.3.4. Zoho
    • 8.3.5. ZoomInfo
    • 8.3.6. Outreach
    • 8.3.7. Freshwork
    • 8.3.8. ClickFunnels
    • 8.3.9. Pipedrive
    • 8.3.10. Sugar CRM
    • 8.3.11. Clari
    • 8.3.12. Mindtickle, Inc.
    • 8.3.13. Leadfeeder

Chapter 9. Research Process

  • 9.1. Research Process
    • 9.1.1. Data Mining
    • 9.1.2. Analysis
    • 9.1.3. Market Estimation
    • 9.1.4. Validation
    • 9.1.5. Publishing
  • 9.2. Research Attributes