Global Men's Grooming Products Market is valued at approximately USD 202.6 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 8.0% over the forecast period 2023-2030. Men's Grooming Products are products used by men such as hair care products. Beard care products, skin care products and more. Men's use these products to enhance their physical appearance. The Men's Grooming Products market is expanding because of factors such as growing skin concern among men's and increase in Disposable income. However, harmful chemicals involved in men's grooming products and high price of organic men's grooming products might hinder the market growth.
Skin problems in men and their rising concern for their skin are increasing. As according to the American Academy of Dermatology, approximately 85% of people between the ages of 12 and 24 experience at least minor acne, which increases the concern of skin among men also. An increase in disposable income is another factor driving this market. As according to the Organization for Economic Cooperation and Development (OECD) the average household disposable income per capita is USD 30 490 a year, this disposable income shows increase in consumers investing in themselves more. The increase in the presence of men's salon is a factor which acts as an opportunity for this market to grow. As, according to Statista, in 2023, in Japan, around 27.9% of respondents said they paid six to eleven visits to a beauty salon per year this visit of population encourages salons to expand their services with new grooming products resulting in growth of market. E-commerce play a big role for this market to grow in forecast period as rise in people shift to online shopping has increase the sales of many markets including Men's grooming product market. According to Statista 2023, In 2022, retail e-commerce sales were estimated to exceed USD 5.7 trillion globally while in 2021, it was 5.2 trillion U.S. dollars worldwide. This increase in retail sales of e-commerce in growth in sales of men's grooming products from e-commerce market.
The key regions considered for the Global Men's Grooming Products Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. Asia Pacific dominated the market in 2022 Increase in adoption of population regarding personal care and physical appearance among men coupled with introduction of new men's grooming product manufacturers in this region leads to rise in market. North America is expected to grow significantly over the forecast period, owing to factors such as the presence of key players such as Louis Vuitton, Beiersdorf, and Estee Lauder which further expects for product visibility and easy availability in this region. Additionally, rising metrosexual culture also act as a driving factor for Men's grooming market in this region.
Major market player included in this report are:
- Beiersdorf AG
- Procter & Gamble Co.
- L'Oreal SA
- Shiseido Co., Ltd.
- Vi-john Group
- Kao Corporation
- Johnson & Johnson Pvt Ltd.
- Unilever PLC
- ITC Limited
- Reckitt Benckiser Group Plc
Recent Developments in the Market:
- In December 2022. Beiersdorf acquires S-Bio medic and strengthens expertise in the field of acne treatment, this acquisition accelerates companies' power in innovation and Strategic investment in the dynamic research field of skin microbiome to drive the future of skin care. S-Bio medic to continue as an independently managed entity in the Beiersdorf Group.
- In August 2023, Loreal acquired AESOP, a luxury beauty brand Loreal looks forward to AESOP's unique combination of urbanity, hedonism, and undeniable luxury, taps into all of today's ascending currents.
- In June 2023, Shiseido's a advanced dermatological research launched two new beauty devices. Those devices are a new beauty serum, "EFFECTIM Bright Lifting Serum (quasi-drug) and "EFFECTIM Bright Beauty Lifting Activator," These devices provide original energy into the deeper layers of the skin with these products people can follow their skincare routine in their busy lives easily.
Global Men's Grooming Products Market Report Scope:
- Historical Data - 2020 - 2021
- Base Year for Estimation - 2022
- Forecast period - 2023-2030
- Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
- Segments Covered - Product, Distribution Channel, Type, Region
- Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
- Customization Scope - Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Product:
- Skin Care
- Hair Styling
- Shave/Beard Care
- Accessories
- Color Cosmetics
By Distribution Channel:
- Supermarkets & Hypermarkets
- Online
- Others
By Type:
By Region:
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Spain
- Italy
- ROE
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- RoAPAC
- Latin America
- Brazil
- Mexico
- Middle East & Africa
- Saudi Arabia
- South Africa
- Rest of Middle East & Africa
Table of Contents
Chapter 1. Executive Summary
- 1.1. Market Snapshot
- 1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
- 1.2.1. Men's Grooming Products Market, by Region, 2020-2030 (USD Billion)
- 1.2.2. Men's Grooming Products Market, by Product, 2020-2030 (USD Billion)
- 1.2.3. Men's Grooming Products Market, by Distribution Channel, 2020-2030 (USD Billion)
- 1.2.4. Men's Grooming Products Market, by Type, 2020-2030 (USD Billion)
- 1.3. Key Trends
- 1.4. Estimation Methodology
- 1.5. Research Assumption
Chapter 2. Global Men's Grooming Products Market Definition and Scope
- 2.1. Objective of the Study
- 2.2. Market Definition & Scope
- 2.2.1. Industry Evolution
- 2.2.2. Scope of the Study
- 2.3. Years Considered for the Study
- 2.4. Currency Conversion Rates
Chapter 3. Global Men's Grooming Products Market Dynamics
- 3.1. Men's Grooming Products Market Impact Analysis (2020-2030)
- 3.1.1. Market Drivers
- 3.1.1.1. Growing skin concern among men's
- 3.1.1.2. Increase in Disposable income
- 3.1.2. Market Challenges
- 3.1.2.1. The harmful chemicals involved in men's grooming products
- 3.1.2.2. High price of organic men's grooming products
- 3.1.3. Market Opportunities
- 3.1.3.1. Expanding services at men's barber shops and salons
- 3.1.3.2. Rise in people shifting to online shopping
Chapter 4. Global Men's Grooming Products Market Industry Analysis
- 4.1. Porter's 5 Force Model
- 4.1.1. Bargaining Power of Suppliers
- 4.1.2. Bargaining Power of Buyers
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
- 4.2. Porter's 5 Force Impact Analysis
- 4.3. PEST Analysis
- 4.3.1. Political
- 4.3.2. Economical
- 4.3.3. Social
- 4.3.4. Technological
- 4.3.5. Environmental
- 4.3.6. Legal
- 4.4. Top investment opportunity
- 4.5. Top winning strategies
- 4.6. COVID-19 Impact Analysis
- 4.7. Disruptive Trends
- 4.8. Industry Expert Perspective
- 4.9. Analyst Recommendation & Conclusion
Chapter 5. Global Men's Grooming Products Market, by Product
- 5.1. Market Snapshot
- 5.2. Global Men's Grooming Products Market by Product, Performance - Potential Analysis
- 5.3. Global Men's Grooming Products Market Estimates & Forecasts by Product 2020-2030 (USD Billion)
- 5.4. Men's Grooming Products Market, Sub Segment Analysis
- 5.4.1. Skin Care
- 5.4.2. Hair Styling
- 5.4.3. Shave/Beard Care
- 5.4.4. Accessories
- 5.4.5. Color Cosmetics
Chapter 6. Global Men's Grooming Products Market, by Distribution Channel
- 6.1. Market Snapshot
- 6.2. Global Men's Grooming Products Market by Distribution Channel, Performance - Potential Analysis
- 6.3. Global Men's Grooming Products Market Estimates & Forecasts by Distribution Channel 2020-2030 (USD Billion)
- 6.4. Men's Grooming Products Market, Sub Segment Analysis
- 6.4.1. Supermarkets & Hypermarkets
- 6.4.2. Online
- 6.4.3. Others
Chapter 7. Global Men's Grooming Products Market, by Type
- 7.1. Market Snapshot
- 7.2. Global Men's Grooming Products Market by Type, Performance - Potential Analysis
- 7.3. Global Men's Grooming Products Market Estimates & Forecasts by Type 2020-2030 (USD Billion)
- 7.4. Men's Grooming Products Market, Sub Segment Analysis
- 7.4.1. Mass
- 7.4.2. Premium
Chapter 8. Global Men's Grooming Products Market, Regional Analysis
- 8.1. Top Leading Countries
- 8.2. Top Emerging Countries
- 8.3. Men's Grooming Products Market, Regional Market Snapshot
- 8.4. North America Men's Grooming Products Market
- 8.4.1. U.S. Men's Grooming Products Market
- 8.4.1.1. Product breakdown estimates & forecasts, 2020-2030
- 8.4.1.2. Distribution Channel breakdown estimates & forecasts, 2020-2030
- 8.4.1.3. Type breakdown estimates & forecasts, 2020-2030
- 8.4.2. Canada Men's Grooming Products Market
- 8.5. Europe Men's Grooming Products Market Snapshot
- 8.5.1. U.K. Men's Grooming Products Market
- 8.5.2. Germany Men's Grooming Products Market
- 8.5.3. France Men's Grooming Products Market
- 8.5.4. Spain Men's Grooming Products Market
- 8.5.5. Italy Men's Grooming Products Market
- 8.5.6. Rest of Europe Men's Grooming Products Market
- 8.6. Asia-Pacific Men's Grooming Products Market Snapshot
- 8.6.1. China Men's Grooming Products Market
- 8.6.2. India Men's Grooming Products Market
- 8.6.3. Japan Men's Grooming Products Market
- 8.6.4. Australia Men's Grooming Products Market
- 8.6.5. South Korea Men's Grooming Products Market
- 8.6.6. Rest of Asia Pacific Men's Grooming Products Market
- 8.7. Latin America Men's Grooming Products Market Snapshot
- 8.7.1. Brazil Men's Grooming Products Market
- 8.7.2. Mexico Men's Grooming Products Market
- 8.8. Middle East & Africa Men's Grooming Products Market
- 8.8.1. Saudi Arabia Men's Grooming Products Market
- 8.8.2. South Africa Men's Grooming Products Market
- 8.8.3. Rest of Middle East & Africa Men's Grooming Products Market
Chapter 9. Competitive Intelligence
- 9.1. Key Company SWOT Analysis
- 9.1.1. Company 1
- 9.1.2. Company 2
- 9.1.3. Company 3
- 9.2. Top Market Strategies
- 9.3. Company Profiles
- 9.3.1. Beiersdorf AG
- 9.3.1.1. Key Information
- 9.3.1.2. Overview
- 9.3.1.3. Financial (Subject to Data Availability)
- 9.3.1.4. Product Summary
- 9.3.1.5. Recent Developments
- 9.3.2. Procter & Gamble Co.
- 9.3.3. L'Oreal SA
- 9.3.4. Shiseido Co., Ltd.
- 9.3.5. Vi-john Group
- 9.3.6. Kao Corporation
- 9.3.7. Johnson & Johnson Pvt Ltd.
- 9.3.8. Unilever PLC
- 9.3.9. ITC Limited
- 9.3.10. Reckitt Benckiser Group Plc
Chapter 10. Research Process
- 10.1. Research Process
- 10.1.1. Data Mining
- 10.1.2. Analysis
- 10.1.3. Market Estimation
- 10.1.4. Validation
- 10.1.5. Publishing
- 10.2. Research Attributes
- 10.3. Research Assumption