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市場調查報告書
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1627651

全球男性美容產品市場預測（2025-2030）

Global Men's Grooming Products Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 120 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

預計到 2025 年男性美容產品市場規模將達到 701.49 億美元，到 2030 年將成長至 934.19 億美元，複合年成長率為 5.90%。

由於全球男性對整裝儀容重要性的認知不斷增強，預計男性美容產品市場在預測期內將顯著成長。個人保健產品的需求、可支配收入的增加和生活水準的提高也在擴大市場。

男性美容市場促進因素

  • 不斷成長的消費需求促使主要市場參與者增加研發投入和新產品開發。

擴大產品系列以滿足不斷成長的消費者需求也表明未來幾年市場具有成長潛力。例如，2024 年 4 月，Piramal Pharma Limited 的消費品部門 (CPD) 推出 BOHEM 產品系列，進軍男士個人美容領域。這包括除毛噴霧劑、生毛油和腋下滾珠除毛劑。透過 BOHEM，Piramal Pharma 旨在將男性美容文化轉變為更全面的自我護理照顧程序，利用經過科學驗證的成分來提供明顯的效果。

此外，社會對整裝儀容的要求越來越高，導致男性在各種聚會上提升社交形象的需求激增，這也是未來五年男性美容市場的主要驅動力。電子商務的興起和社交媒體平台使用率的提高，導致了美容產品的廣泛應用。此外，男士時尚的不斷發展趨勢也推動著眾多產品的推出和消費者的採用。

男性美容產品市場的地理展望：

  • 預計北美將佔據主要的市場佔有率。

男性美容產品市場按地區分類為北美洲、南美洲、歐洲、中東和非洲以及亞太地區。

由於美國和加拿大等國家出於對個人護理和整裝儀容的擔憂，大量男性美容產品的使用率很高，因此預計北美地區在整個預測期內將保持顯著的佔有率。

由於人們對個人衛生和個人護理的興趣日益濃厚，預計未來五年亞太地區的市場將大幅成長。城市人口的成長和分銷管道的擴大是未來五年推動亞太地區市場成長的一些關鍵因素。

為什麼要購買這份報告？

  • 深刻的分析：獲得深入的市場洞察，涵蓋主要地區和新興地區，重點關注客戶群、政府政策和社會經濟因素、消費者偏好、垂直行業和其他子區隔。
  • 競爭格局：了解全球主要企業所採用的策略策略，並了解正確策略帶來的潛在市場滲透率。
  • 市場趨勢和促進因素：探索動態因素和關鍵市場趨勢以及它們將如何影響市場的未來發展。
  • 可行的建議：利用洞察力做出策略決策，在動態環境中開闢新的業務流和收益。
  • 適合廣泛用戶：對於新興企業、科學研究機構、顧問公司、中小企業和大型企業來說都是有益且具成本效益的。

公司使用我們的報告有何目的？

產業與市場考量、商業機會評估、產品需求預測、打入市場策略、地理擴張、資本支出決策、法律規範與影響、新產品開發、競爭影響

研究範圍

  • 2022 年至 2030 年的歷史資料與預測
  • 成長機會、挑戰、供應鏈前景、法規結構、客戶行為和趨勢分析
  • 競爭定位、策略和市場佔有率分析
  • 各細分市場及各地區（包括國家）的收益成長及預測分析
  • 公司概況（尤其是關鍵發展）。

目錄

第 1 章 簡介

  • 市場概況
  • 市場定義
  • 研究範圍
  • 市場區隔
  • 貨幣
  • 先決條件
  • 基準年和預測年時間表
  • 相關人員的主要利益

第2章調查方法

  • 研究設計
  • 研究過程

第3章執行摘要

  • 主要發現
  • 分析師觀點

第4章 市場動態

  • 市場促進因素
    • 包裝需求不斷增加
    • 更加重視永續性
  • 市場限制
    • 環境問題
    • 生產成本高
  • 波特五力分析
  • 產業價值鏈分析

第 5 章 全球男性美容產品市場（按產品）

  • 介紹
  • 護膚
    • 奶油
    • 洗面乳
    • 其他
  • 頭髮護理
    • 油
    • 洗髮精
    • 其他
  • 刮鬍護理
    • 刮鬍膏
    • 刮鬍前用劑乳液
    • 鬍後
  • 其他

6. 全球男性美容產品市場按分銷管道分類

  • 介紹
  • 線上
  • 離線

7. 全球男性美容產品市場（按地區）

  • 介紹
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 西班牙
    • 義大利
    • 其他
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非
    • 其他
  • 亞太地區
    • 中國
    • 日本
    • 韓國
    • 印度
    • 印尼
    • 泰國
    • 台灣
    • 其他

第8章競爭格局及分析

  • 主要企業和策略分析
  • 新興企業和市場盈利
  • 合併、收購、協議和合作
  • 供應商競爭力矩陣

第9章 公司簡介

  • Procter & Gamble
  • Unilever
  • Beiersdorf
  • Reckitt Benckiser Group plc
  • L'Oreal SA
  • Marico
  • Estee Lauder Companies
  • Brickell Men's Products
  • Shiseido Company, Limited
  • The Man Company
簡介目錄
Product Code: KSI061613472

The global men's grooming products market was valued at US$70.149 billion in 2025, and it is anticipated to grow to US$93.419 billion in 2030, with a CAGR of 5.90%.

Due to increasing awareness of the importance of personal grooming among men worldwide, the market for men's grooming products is expected to grow significantly during the forecast period. The demand for personal care products, rising disposable income, and living standards are also expanding the market.

Global Men's Grooming Products Market Drivers

  • The burgeoning consumer needs are leading to increased investments by key market players in R&D and develop new products.

The expansion of the product portfolio to cater to the growing consumer requirements also shows the market's potential to grow in the coming years. For instance, in April 2024, Piramal Pharma Limited's Consumer Products Division (CPD) entered into the men's personal grooming category with the launch of the BOHEM product range. This includes a Hair Removal Spray, a Beard Growth Oil, and an Underarm Roll-On. With BOHEM, Piramal Pharma aims to shift the grooming culture among men towards more inclusive self-care routines, leveraging scientifically proven ingredients for tangible results.

Furthermore, the burgeoning requirements of males to uplift their social image at various gatherings because of the rising societal pressure to look well-groomed is also fuelling the men's grooming products market growth in the next five years. The growing penetration of the e-commerce industry and the rising usage of social media platforms are leading to the wide adoption of grooming products. Additionally, the ever-evolving male fashion trends are driving the introduction of numerous offerings and a rise in consumer uptake.

Global Men's Grooming Products Market Geographical Outlook:

  • North America is predicted to hold a substantial market share.

Based on geography, the global men's grooming products market has been segmented into North America, South America, Europe, the Middle East and Africa, and the Asia Pacific.

The North American region is projected to hold a notable share throughout the forecast period because of the high use of numerous male grooming products due to personal care and grooming concerns in countries like the United States and Canada.

Due to the rising concerns about personal hygiene and personal care, the market in the Asia Pacific area is predicted to rise at a respectable rate over the next five years. The increasing urban population, along with the expansion of distribution channels, are some of the key factors supplementing the market growth in the APAC region during the next five years.

Reasons for buying this report:-

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, other sub- segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape up future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decision to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data & forecasts from 2022 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, Customer Behaviour, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others)

The Global Mans Grooming Products market is segmented and analyzed as follows:

By Product

  • Skin Care
  • Creams
  • Facewash
  • Others
  • Hair Care
  • Oils
  • Shampoos
  • Others
  • Shave Care
  • Shaving Cream
  • Pre-Shave Lotion
  • After-Shave Lotion
  • Others
  • Others

By Distribution Channel

  • Online
  • Offline

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Spain
  • Italy
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • South Africa
  • Others
  • Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Indonesia
  • Thailand
  • Taiwan
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base and Forecast Years Timeline
  • 1.8. Key benefits for the stakeholders

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Process

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings
  • 3.2. Analyst View

4. MARKET DYNAMICS

  • 4.1. Market Drivers
    • 4.1.1. Growing Demand for Packaging
    • 4.1.2. Increasing Focus on Sustainability
  • 4.2. Market Restraints
    • 4.2.1. Environmental Concerns
    • 4.2.2. High Production Cost
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. The Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis

5. GLOBAL MEN'S GROOMING PRODUCTS MARKET BY PRODUCT

  • 5.1. Introduction
  • 5.2. Skin Care
    • 5.2.1. Creams
    • 5.2.2. Facewash
    • 5.2.3. Others
  • 5.3. Hair Care
    • 5.3.1. Oils
    • 5.3.2. Shampoos
    • 5.3.3. Others
  • 5.4. Shave Care
    • 5.4.1. Shaving Cream
    • 5.4.2. Pre-Shave Lotion
    • 5.4.3. After-Shave Lotion
  • 5.5. Others

6. GLOBAL MEN'S GROOMING PRODUCTS MARKET BY DISTRIBUTION CHANNEL

  • 6.1. Introduction
  • 6.2. Online
  • 6.3. Offline

7. GLOBAL MEN'S GROOMING PRODUCTS MARKET BY GEOGRAPHY

  • 7.1. Introduction
  • 7.2. North America
    • 7.2.1. USA
    • 7.2.2. Canada
    • 7.2.3. Mexico
  • 7.3. South America
    • 7.3.1. Brazil
    • 7.3.2. Argentina
    • 7.3.3. Others
  • 7.4. Europe
    • 7.4.1. Germany
    • 7.4.2. France
    • 7.4.3. United Kingdom
    • 7.4.4. Spain
    • 7.4.5. Italy
    • 7.4.6. Others
  • 7.5. Middle East and Africa
    • 7.5.1. Saudi Arabia
    • 7.5.2. UAE
    • 7.5.3. South Africa
    • 7.5.4. Others
  • 7.6. Asia Pacific
    • 7.6.1. China
    • 7.6.2. Japan
    • 7.6.3. South Korea
    • 7.6.4. India
    • 7.6.5. Indonesia
    • 7.6.6. Thailand
    • 7.6.7. Taiwan
    • 7.6.8. Others

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 8.1. Major Players and Strategy Analysis
  • 8.2. Emerging Players and Market Lucrativeness
  • 8.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 8.4. Vendor Competitiveness Matrix

9. COMPANY PROFILES

  • 9.1. Procter & Gamble
  • 9.2. Unilever
  • 9.3. Beiersdorf
  • 9.4. Reckitt Benckiser Group plc
  • 9.5. L'Oreal S.A.
  • 9.6. Marico
  • 9.7. Estee Lauder Companies
  • 9.8. Brickell Men's Products
  • 9.9. Shiseido Company, Limited
  • 9.10. The Man Company