男性美容產品市場規模、佔有率和成長分析（按產品類型、價格分佈、分銷管道和地區）- 產業預測 2025-2032

預計 2023 年全球男性美容產品市場規模將達到 653 億美元，並從 2024 年的 704.6 億美元成長到 2032 年的 1294.5 億美元，預測期內（2025-2032 年）的複合年成長率為 7.9%。

個人美容市場正在快速發展，凸顯了良好的外表對於在社會上整裝儀容正面的自我形象的重要性。該行業認可專業、成熟和信心，鼓勵主要企業創新並提供根據消費者需求量身定做的獨特個人保健產品。男性美容產品包括護髮、護膚和剃須護理，隨著髮膠噴霧、香水、鬍鬚蠟等創新解決方案的出現，該行業取得了重大進步，推動了該行業的發展。此外，個人衛生意識的不斷增強也加強了對美容必需品的需求。男性美容意識的增強是市場擴張的關鍵驅動力，各大品牌希望滿足男性對精緻美容產品日益成長的需求，以增強整體健康和自我表達。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

男性美容產品市場規模（按產品類型和複合年成長率） (2025-2032)

• 市場概況
• 刮鬍護理
  • 刮鬍膏
  • 刮鬍凝膠
  • 刮鬍刀和刀片
  • 鬍後護理
  • 洗劑
  • 飛濺/凝膠
  • 香脂
• 護膚
  • 抗衰老
  • 洗面乳
  • 保濕霜
  • 無油
  • 乳液
  • 多用途
• 頭髮護理
  • 洗髮精
  • 護髮素
  • 造型產品
  • 頭油
  • 油灰和粘土
  • 奶油
  • 蠟
  • 凝膠
• 洗護用品
  • 肥皂
  • 淋浴設備和清洗
• 香味
  • 止汗劑和除臭劑
  • 香水
  • 冒號
• 其他

男性美容產品市場規模（按價格分佈和複合年成長率） (2025-2032)

• 市場概況
• 高階價格分佈
• 價格分佈
• 低價價格分佈

男性美容產品市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 大賣場/超級市場
• 沙龍/美容俱樂部
• 藥局
• 電子商務/線上
• 零售商

男性美容產品市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Procter & Gamble Co.（USA）
• Unilever PLC（UK/Netherlands）
• L'Oreal SA（France）
• Beiersdorf AG（Germany）
• Colgate-Palmolive Company（USA）
• Shiseido Company, Limited（Japan）
• Edgewell Personal Care（USA）
• Combe Incorporated（USA）
• Hims & Hers Health, Inc.（USA）
• Estee Lauder Companies Inc.（USA）
• LVMH Moet Hennessy Louis Vuitton SE（France）
• Chanel SA（France）
• Johnson & Johnson（USA）
• Kao Corporation（Japan）
• Reckitt Benckiser Group plc（UK）
• ITC Limited（India）
• Marico Limited（India）
• Emami Limited（India）
• Godrej Consumer Products（India）

結論和建議

Global Men's Grooming Products Market size was valued at USD 65.3 billion in 2023 and is poised to grow from USD 70.46 billion in 2024 to USD 129.45 billion by 2032, growing at a CAGR of 7.9% during the forecast period (2025-2032).

The personal grooming market is rapidly evolving, emphasizing the importance of maintaining one's appearance for a positive self-image in society. This sector evaluates professionalism, maturity, and confidence, leading companies to innovate and deliver unique personal care products tailored to consumer needs. Men's grooming, encompassing hair, skin, and shaving care, is witnessing significant advancements with innovative solutions like hair sprays, scents, and beard waxes, fueling industry growth. Furthermore, the rising awareness of personal hygiene reinforces the demand for grooming essentials. The increasing beauty consciousness among men is a pivotal driver of market expansion, as brands aim to cater to their growing desire for sophisticated grooming products that enhance overall well-being and self-presentation.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Men's Grooming Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Men's Grooming Products Market Segmental Analysis

Global Men's Grooming Products Market is segmented by Product type, Price range, Distribution channel and Region. Based on Product type, the market is segmented into Shave Care, Skincare, Hair Care, Toiletries, Fragrances and Others. Based on Price range, the market is segmented into Premium, Mid-range and Low-range. Based on Distribution channel, the market is segmented into Hypermarkets/Supermarkets, Salons/Grooming Clubs, Drug Stores, e-Commerce/Online and Retail Stores. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Men's Grooming Products Market

The global men's grooming products market is witnessing a significant shift driven by rising consumer preferences for natural, clean-label, and organic options. As awareness grows regarding the harmful effects of chemical ingredients commonly found in products like shaving creams, more men are opting for safer alternatives. This increasing inclination towards natural and cruelty-free grooming products has led to a notable surge in demand. Additionally, major manufacturers are leveraging celebrity endorsements from sports and film icons to further promote their brands, appealing to consumers' desire for trusted, high-quality products. Prominent names like Gillette by P&G are at the forefront of this trend.

Restraints in the Global Men's Grooming Products Market

The global men's grooming products market faces several challenges that could hinder its growth, including strict manufacturing regulations and potential side effects linked to cosmetic items. Additionally, the high costs associated with these products can deter consumers, affecting overall demand. These constraints may limit market expansion and present obstacles for manufacturers looking to attract a wider audience. As companies navigate these issues, the impact on product accessibility and consumer perception remains a critical consideration for the industry's future development and success.

Market Trends of the Global Men's Grooming Products Market

The Global Men's Grooming Products market is witnessing a significant shift towards chemical-free and clean-label offerings, driven by heightened consumer awareness regarding the adverse effects of synthetic ingredients. Men are increasingly opting for natural, organic, and cruelty-free grooming products, reflecting a broader trend towards health and sustainability. This growing preference has led to a surge in demand for premium organic options, as consumers seek safer alternatives that align with their values. Players in the market, such as Bombay Shaving Company with its charcoal shaving foam, are capitalizing on this trend, resulting in higher price points for organic products and a robust growth trajectory for the sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Men's Grooming Products Market Size by Product type & CAGR (2025-2032)

• Market Overview
• Shave Care
  • Shaving Creams
  • Shaving Gels
  • Razors & Blades
  • After Shave Care
  • Lotions
  • Splashes/Gels
  • Balms
• Skincare
  • Anti-aging
  • Face Washes
  • Moisturizers
  • Oil-free
  • Emulsions
  • Multi-purpose
• Hair Care
  • Shampoos
  • Conditioners
  • Styling Products
  • Pomades
  • Putties & Clay
  • Creams
  • Waxes
  • Gels
• Toiletries
  • Soaps
  • Shower & Washes
• Fragrances
  • Antiperspirants & Deodorants
  • Perfumes
  • Colognes
• Others

Global Men's Grooming Products Market Size by Price range & CAGR (2025-2032)

• Market Overview
• Premium
• Mid-range
• Low-range

Global Men's Grooming Products Market Size by Distribution channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets/Supermarkets
• Salons/Grooming Clubs
• Drug Stores
• e-Commerce/Online
• Retail Stores

Global Men's Grooming Products Market Size & CAGR (2025-2032)

• North America (Product type, Price range, Distribution channel)
  • US
  • Canada
• Europe (Product type, Price range, Distribution channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product type, Price range, Distribution channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product type, Price range, Distribution channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product type, Price range, Distribution channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edgewell Personal Care (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Combe Incorporated (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hims & Hers Health, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH Moet Hennessy Louis Vuitton SE (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chanel S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITC Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marico Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Emami Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godrej Consumer Products (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations