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市場調查報告書
商品編碼
1513507
全球直播商務平台市場規模研究,按類別(服裝和時尚、化妝品和個人護理、消費性電子產品、家具、娛樂、其他)和 2022-2032 年區域預測Global Live Commerce Platforms Market Size study, by Category (Apparel & Fashion, Cosmetics & Personal Care, Consumer Electronics, Furnishing, Entertainment, Others) and Regional Forecasts 2022-2032 |
2023年全球直播商務平台市場價值約為9.18億美元,預計在2024-2032年預測期內將以超過21.20%的健康成長率成長。直播商務平台也稱為直播購物或直播商務,受傳統廣告和家庭購物網路的啟發,透過直播視訊來促進賣家和買家之間的即時互動。他們融合了社交媒體、電子商務功能和視訊串流,以創造有吸引力的購物體驗。賣家現場展示產品或服務,使觀眾能夠透過評論、提問和接收即時回饋進行互動,從而增強真實性和透明度。在全球直播商務平台市場中,這些直播商務平台提供即時購買並影響社交網路,以擴大受眾範圍並建立社群。它們用於產品發布、演示、限時搶購和促銷活動,迎合現代消費者對互動和真實購物體驗的偏好。此外,人們越來越重視將擴增實境 (AR) 和虛擬實境 (VR) 技術整合到直播商務串流中,改善產品演示並為全球直播商務市場的消費者創造引人入勝的購物體驗。
全球直播商務平台市場由技術進步、消費者行為變化以及社交媒體影響者的崛起等多種因素推動。擁有大量活躍追隨者的影響者可以產生真實、相關的內容,與觀眾產生共鳴,從而提高產品的知名度和信任度。他們在直播期間的即時溝通提高了消費者的參與度並推動即時購買決策。影響者的推薦提供了一種一致性和時尚感,使直播商務成為一個充滿活力和有效的銷售管道,特別是對於優先考慮個性化和互動購物體驗的年輕、精通技術的消費者而言。然而,技術障礙和監管挑戰可能會阻礙預測期內的市場成長。
全球直播商務平台市場研究涵蓋的關鍵區域包括亞太地區、北美、歐洲、拉丁美洲和世界其他地區。 2023年,亞太地區由於該地區直播電商的早期採用和快速成長,在收入方面將主導全球直播電商平台市場,其中淘寶直播和京東直播等平台處於領先地位。中國消費者被直播購物的互動性和吸引力所吸引。由於強大的網際網路基礎設施、智慧型手機的廣泛使用以及社交媒體的參與文化,該市場處於領先地位。此外,當地有影響力的人和名人在推廣產品、提高觀眾參與度和銷售方面發揮著重要作用。此外,北美市場是預測期內成長最快的地區。
Global Live Commerce Platforms Market is valued at approximately USD 918 million in 2023 and is anticipated to grow with a healthy growth rate of more than 21.20% over the forecast period 2024-2032. Live commerce platforms are also known as live shopping or live streaming commerce broadcast live video to facilitate real-time interaction between sellers and buyers, inspired by traditional advertisements and home shopping networks. They merge social media, e-commerce features, and video streaming to produce appealing shopping experiences. Sellers showcase products or services live, enabling viewers to interact by commenting, asking questions, and receiving immediate feedback, enhancing authenticity and transparency. In the Global Live Commerce Platform Market, these live commerce platforms offer instant purchases and influence social networks to expand audience reach and build community. They are used for product launches, demonstrations, flash sales, and promoting events, catering to modern consumer preferences for interactive and genuine shopping experiences. Moreover, there's a growing emphasis on integrating Augmented Reality (AR) and Virtual Reality (VR) technologies within live commerce streams, improving product demonstrations and creating engaging shopping experiences for consumers in the Global Live Commerce Market.
The Global Live Commerce Platforms Market is driven by several factors such as technological advancements, varying consumer behavior, and the rise of social media influencers. Influencers, with their large, engaged followings, can generate authentic, relevant content that resonates with viewers, increasing product visibility and trust. Their real-time communication during live streams improves consumer engagement and drive instant purchase decisions. Influencers' recommendations provide a sense of consistency and trendiness, making live commerce a dynamic and effective sales channel, particularly among younger, tech-savvy consumers who prioritize personalized and interactive shopping experiences. However, technical barriers and regulatory challenges can hinder the market growth in forecasts period.
The key regions considered for the Global Live Commerce Platforms Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. In 2023, Asia-Pacific is dominating the Global Live Commerce Platform Market in terms of revenue due to its early adoption and rapid growth of live commerce in the region, with platforms such as Taobao Live and JD Live leading the way. Chinese consumers are involved in live streaming for shopping, attracted by the interactive and engaging format. The market is leading due to strong internet infrastructure, wide smartphone usage, and a culture of social media involvement. Additionally, local influencers and celebrities play a significant role in promoting products, driving high viewer engagement and sales. Furthermore, the market in North America is the fastest growing region in the forecasts period.