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1486825

直播 PPV（按次付費）全球市場：到 2033 年的機會和策略

Live Streaming Pay-Per-View Global Market Opportunities And Strategies To 2033

出版日期: 2024年05月30日 | 出版商:

The Business Research Company | 英文 225 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2018年，全球直播PPV（按次付費）市值為6.8164億美元，至2023年，年複合成長率(CAGR)將超過15.0%。

提高網路普及

網路普及的提高推動了業績期間內直播PPV市場的成長。網路存取的增加擴大了按次付費直播活動的潛在受眾，克服了傳統的地理限制。增加的可近性意味著消費者可以方便地從家中或行動裝置存取事件，而無需實體位置。這種便利性推動了消費者的參與和普及，擴大了組織者的市場範圍和商機。例如，根據新加坡線上參考文獻圖書館 DataReportal 的數據，2022 年 10 月，全球總合50.7 億人使用網際網路，相當於世界總人口的 63.5%。網路用戶數量持續成長，資料顯示，過去12個月，全球連網人數增加了超過1.7億人。此外，根據通訊（ITU）的數據，全球整體擁有網路連線的家庭比例從2018年的54.7%上升到2019年的57%，2019年將有約45億人上網。可以訪問它。 Facebook 的 Internet.org 等措施也促進了網路普及的提升。因此，網路普及的上升推動了這段期間直播付費電視市場的成長。

The live streaming pay-per-view market consists of sales, by entities (organizations, sole traders and partnerships), of live streaming pay-per-view solutions and services that are utilized across various sectors, such as sports, media, entertainment and education, providing a real-time viewing experience that can be accessed globally. The technology behind live streaming PPV involves broadcasting live content through the internet, where it can be watched on numerous devices such as smartphones, tablets, computers and smart TVs (televisions), effectively broadening the reach and engagement beyond traditional venue limits.

The global live streaming pay-per-view market was valued at $681.64 million in 2018 which grew till 2023 at a compound annual growth rate (CAGR) of more than 15.0%.

Increased Internet Penetration

Increased internet penetration boosted the growth of the live streaming pay-per-view market in the historic period. The increase in internet access broadened the potential audience for live streaming pay-per-view events, overcoming previous geographical constraints. Enhanced accessibility enabled consumers to conveniently access events from home or on mobile devices, without the need for physical presence. This convenience drove higher consumer engagement and adoption, expanding market reach and revenue opportunities for organizers. For instance, in October 2022, according to DataReportal, a Singapore-based online reference library, a total of 5.07 billion people around the world used the internet, equivalent to 63.5% of the world's total population. Internet users continue to grow too, with the data indicating that the world's connected population grew by more than 170 million in the past 12 months. Additionally, according to the ITU (International Telecommunication Union), globally, the percentage of households with internet access increased from 54.7% in 2018 to 57% in 2019. About 4.5 billion people had access to the internet in 2019. Initiatives such as Internet.org by Facebook also contributed to the rise in internet penetration. Therefore, the increase in internet penetration drove the growth of the live streaming pay-per-view market during this period.

Launch Of Innovative Platforms To Improve Consumer Experience

Companies in the live streaming pay-per-view market are developing new product solutions to improve consumer experience. For example, in April 2024, TPT Global Tech, a US-based Internet service provider offering media content, announced the beta testing phase of its innovative mobile TV broadcasting application, VuMe Live PPV. The innovative platform VuMe Live PPV aims to transform the way consumers watch live events via pay-per-view (PPV) options straight on their mobile phones. The software promises to stream live events such as concerts, sporting events and exclusive broadcasts in a flawless and high-quality manner. Additionally, in October 2023, Veeps Inc., a US-based live streaming service provider, launched Veeps All Access, a new subscription service that gives fans unlimited access to all of the live shows, on-demand content and special artist exclusives on Veeps so they can enjoy live music and entertainment from popular artists and iconic venues every day. With the help of All Access's formidable platform partners, they offer their customers live music like never before. The monthly fee for All Access is $11.99 or $120 for a yearly pass.

The global live streaming pay-per-view market is fairly fragmented, with a large number of players operating in the market. The top ten competitors in the market made up 24.74% of the total market in 2022.

Live Streaming Pay-Per-View Global Market Opportunities And Strategies To 2033 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global live streaming pay-per-view market as it emerges from the COVID-19 shut down.

Reasons to Purchase

Gain a truly global perspective with the most comprehensive report available on this market covering 15 geographies.
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Create regional and country strategies on the basis of local data and analysis.
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Where is the largest and fastest-growing market for live streaming pay-per-view? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The live streaming pay-per-view market global report from The Business Research Company answers all these questions and many more.

The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider live streaming pay-per-view market; and compares it with other markets.

The report covers the following chapters

Introduction and Market Characteristics- Brief introduction to the segmentations covered in the market, definitions and explanations about the segment by component and by verticals.
Key Trends- Highlights the major trends shaping the global market. This section also highlights likely future developments in the market.
Macro-Economic Scenario- The report provides an analysis of the impact of the COVID-19 pandemic, impact of the Russia-Ukraine war and impact of rising inflation on global and regional markets, providing strategic insights for businesses in the live streaming pay-per-view market.
Global Market Size And Growth- Global historic (2018-2023) and forecast (2023-2028, 2033F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
Regional And Country Analysis- Historic (2018-2023) and forecast (2023-2028, 2033F) market values and growth and market share comparison by region and country.
Market Segmentation- Contains the market values (2018-2023) (2023-2028, 2033F) and analysis for each segment by component and by verticals in the market. Historic (2018-2023) and forecast (2023-2028) and (2028-2033) market values and growth and market share comparison by region market.
Regional Market Size and Growth- Regional market size (2023), historic (2018-2023) and forecast (2023-2028, 2033F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.

Competitive Landscape- Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.

Competitive Benchmarking- Briefs on the financials comparison between major players in the market.
Competitive Dashboard- Briefs on competitive dashboard of major players.
Key Mergers and Acquisitions- Information on recent mergers and acquisitions in the market covered in the report. This section gives key financial details of mergers and acquisitions, which have shaped the market in recent years.
Market Opportunities And Strategies- Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
Conclusions And Recommendations- This section includes recommendations for live streaming pay-per-view providers in terms of product/service offerings geographic expansion, marketing strategies and target groups.
Appendix- This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.

Markets Covered:

1) By Component: Solutions; Services
2) By Verticals: Sports; Media And Entertainment; Education; Other Verticals
Companies Mentioned: International Business Machine Corporation; UFC Fight Pass; Sky Group Ltd.; Amazon Web Services Inc.; ESPN+
Countries: China; Australia; India; Indonesia; Japan; South Korea; USA; Canada; Brazil; France; Germany; Italy; Spain; UK; Russia
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time-series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; live streaming pay-per-view indicators comparison.
Data segmentations: country and regional historic and forecast data; market share of competitors; market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

1 Executive Summary

1.1 Live Streaming Pay-Per-View - Market Attractiveness And Macro economic Landscape

2 Table Of Contents

3 List Of Tables

4 List Of Figures

5 Report Structure

6 Market Characteristics

6.1 General Market Definition
6.2 Summary
6.3 Live Streaming Pay-Per-View Market Definition And Segmentations
6.4 Market Segmentation By Component
- 6.4.1 Solutions
- 6.4.2 Services
6.5 Market Segmentation By Verticals
- 6.5.1 Sports
- 6.5.2 Media And Entertainment
- 6.5.3 Education
- 6.5.4 Other Verticals

7 Live Streaming Pay-Per-View Market - Macro Economic Scenario

7.1 COVID-19 Impact On The Live Streaming Pay-Per-View Market
7.2 Impact Of The War In Ukraine On The Live Streaming Pay-Per-View Market
7.3 Impact Of High Inflation On The Live Streaming Pay-Per-View Market

8 Major Market Trends

8.1 Launch Of Innovative Platforms To Improve Consumer Experience
8.2 Strategic Acquisitions To Expand Product Range And Capabilities
8.3 Focus On Investments To Expand Streaming Services To New Geographies
8.4 Utilization Of Cloud-Based Over-The-Top (OTT) Platforms For Sports Streaming Services

9 Global Market Size and Growth

9.1 Market Size
9.2 Historic Market Growth, 2018 - 2023, Value ($ Million)
- 9.2.1 Market Drivers 2018 - 2023
- 9.2.2 Market Restraints 2018 - 2023
9.3 Forecast Market Growth, 2023 - 2028, 2033F Value ($ Million)
- 9.3.1 Market Drivers 2023 - 2028
- 9.3.2 Market Restraints 2023 - 2028

10 Global Live Streaming Pay-Per-View Market Segmentation

10.1 Global Live Streaming Pay-Per-View Market, Segmentation By Component, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
10.2 Global Live Streaming Pay-Per-View Market, Segmentation By Verticals, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)

11 Live Streaming Pay-Per-View Market, Regional and Country Analysis

11.1 Global Live Streaming Pay-Per-View Market, By Region, Historic and Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
11.2 Global Live Streaming Pay-Per-View Market, By Country, Historic and Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)

12 Asia-Pacific Market

12.1 Summary
- 12.1.1 Market Overview
- 12.1.2 Region Information
- 12.1.3 Market Information
- 12.1.4 Background Information
- 12.1.5 Government Initiatives
- 12.1.6 Regulations
- 12.1.7 Regulatory Bodies
- 12.1.8 Major Associations
- 12.1.9 Taxes Levied
- 12.1.10 Corporate Tax Structure
- 12.1.11 Investments
- 12.1.12 Major Companies
12.2 Asia-Pacific Live Streaming Pay-Per-View Market, Segmentation By Component, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
12.3 Asia-Pacific Live Streaming Pay-Per-View Market, Segmentation By Verticals, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
12.4 Asia-Pacific Live Streaming Pay-Per-View Market: Country Analysis
12.5 China Market
12.6 Summary
- 12.6.1 Market Overview
- 12.6.2 Country Information
- 12.6.3 Market Information
- 12.6.4 Background Information
- 12.6.5 Government Initiatives
- 12.6.6 Regulations
- 12.6.7 Regulatory Bodies
- 12.6.8 Major Associations
- 12.6.9 Taxes Levied
- 12.6.10 Corporate Tax Structure
- 12.6.11 Investments
- 12.6.12 Major Companies
12.7 China Live Streaming Pay-Per-View Market, Segmentation By Component, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
12.8 China Live Streaming Pay-Per-View Market, Segmentation By Verticals, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
12.9 India Market
12.10 India Live Streaming Pay-Per-View Market, Segmentation By Component, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
12.11 India Live Streaming Pay-Per-View Market, Segmentation By Verticals, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
12.12 Japan Market
12.13 Japan Live Streaming Pay-Per-View Market, Segmentation By Component, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
12.14 Japan Live Streaming Pay-Per-View Market, Segmentation By Verticals, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
12.15 Australia Market
12.16 Australia Live Streaming Pay-Per-View Market, Segmentation By Component, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
12.17 Australia Live Streaming Pay-Per-View Market, Segmentation By Verticals, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
12.18 Indonesia Market
12.19 Indonesia Live Streaming Pay-Per-View Market, Segmentation By Component, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
12.20 Indonesia Live Streaming Pay-Per-View Market, Segmentation By Verticals, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
12.21 South Korea Market
12.22 South Korea Live Streaming Pay-Per-View Market, Segmentation By Component, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
12.23 South Korea Live Streaming Pay-Per-View Market, Segmentation By Verticals, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)

13 Western Europe Market

13.1 Summary
- 13.1.1 Market Overview
- 13.1.2 Region Information
- 13.1.3 Market Information
- 13.1.4 Background Information
- 13.1.5 Government Initiatives
- 13.1.6 Regulations
- 13.1.7 Regulatory Bodies
- 13.1.8 Major Associations
- 13.1.9 Taxes Levied
- 13.1.10 Corporate Tax Structure
- 13.1.11 Investments
- 13.1.12 Major Companies
13.2 Western Europe Live Streaming Pay-Per-View Market, Segmentation By Component, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
13.3 Western Europe Live Streaming Pay-Per-View Market, Segmentation By Verticals, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
13.4 Western Europe Live Streaming Pay-Per-View Market: Country Analysis
13.5 UK Market
13.6 UK Live Streaming Pay-Per-View Market, Segmentation By Component, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
13.7 UK Live Streaming Pay-Per-View Market, Segmentation By Verticals, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
13.8 Germany Market
13.9 Germany Live Streaming Pay-Per-View Market, Segmentation By Component, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
13.10 Germany Live Streaming Pay-Per-View Market, Segmentation By Verticals, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
13.11 France Market
13.12 France Live Streaming Pay-Per-View Market, Segmentation By Component, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
13.13 France Live Streaming Pay-Per-View Market, Segmentation By Verticals, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
13.14 Italy Market
13.15 Italy Live Streaming Pay-Per-View Market, Segmentation By Component, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
13.16 Italy Live Streaming Pay-Per-View Market, Segmentation By Verticals, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
13.17 Spain Market
13.18 Spain Live Streaming Pay-Per-View Market, Segmentation By Component, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
13.19 Spain Live Streaming Pay-Per-View Market, Segmentation By Verticals, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)

14 Eastern Europe Market

14.1 Summary
- 14.1.1 Market Overview
- 14.1.2 Region Information
- 14.1.3 Market Information
- 14.1.4 Background Information
- 14.1.5 Government Initiatives
- 14.1.6 Regulations
- 14.1.7 Regulatory Bodies
- 14.1.8 Major Associations
- 14.1.9 Taxes Levied
- 14.1.10 Corporate Tax Structure
- 14.1.11 Investments
- 14.1.12 Major Companies
14.2 Eastern Europe Live Streaming Pay-Per-View Market, Segmentation By Component, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
14.3 Eastern Europe Live Streaming Pay-Per-View Market, Segmentation By Verticals, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
14.4 Eastern Europe Live Streaming Pay-Per-View Market: Country Analysis
14.5 Russia Market
14.6 Russia Live Streaming Pay-Per-View Market, Segmentation By Component, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
14.7 Russia Live Streaming Pay-Per-View Market, Segmentation By Verticals, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)

15 North America Market

15.1 Summary
- 15.1.1 Market Overview
- 15.1.2 Region Information
- 15.1.3 Market Information
- 15.1.4 Background Information
- 15.1.5 Government Initiatives
- 15.1.6 Regulations
- 15.1.7 Regulatory Bodies
- 15.1.8 Major Associations
- 15.1.9 Taxes Levied
- 15.1.10 Corporate Tax Structure
- 15.1.11 Investments
- 15.1.12 Major Companies
15.2 North America Live Streaming Pay-Per-View Market, Segmentation By Component, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
15.3 North America Live Streaming Pay-Per-View Market, Segmentation By Verticals, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
15.4 North America Live Streaming Pay-Per-View Market: Country Analysis
15.5 USA Market
15.6 Summary
- 15.6.1 Market Overview
- 15.6.2 Country Information
- 15.6.3 Market Information
- 15.6.4 Background Information
- 15.6.5 Government Initiatives
- 15.6.6 Regulations
- 15.6.7 Regulatory Bodies
- 15.6.8 Major Associations
- 15.6.9 Taxes Levied
- 15.6.10 Corporate Tax Structure
- 15.6.11 Investments
- 15.6.12 Major Companies
15.7 USA Live Streaming Pay-Per-View Market, Segmentation By Component, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
15.8 USA Live Streaming Pay-Per-View Market, Segmentation By Verticals, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
15.9 Canada Market
15.10 Canada Live Streaming Pay-Per-View Market, Segmentation By Component, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
15.11 Canada Live Streaming Pay-Per-View Market, Segmentation By Verticals, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)

16 South America Market

16.1 Summary
- 16.1.1 Market Overview
- 16.1.2 Region Information
- 16.1.3 Market Information
- 16.1.4 Background Information
- 16.1.5 Government Initiatives
- 16.1.6 Regulations
- 16.1.7 Regulatory Bodies
- 16.1.8 Major Associations
- 16.1.9 Taxes Levied
- 16.1.10 Corporate Tax Structure
- 16.1.11 Investments
- 16.1.12 Major Companies
16.2 South America Live Streaming Pay-Per-View Market, Segmentation By Component, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
16.3 South America Live Streaming Pay-Per-View Market, Segmentation By Verticals, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
16.4 Brazil Live Streaming Pay-Per-View Market: Country Analysis
16.5 Brazil Market
16.6 Brazil Live Streaming Pay-Per-View Market, Segmentation By Component, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
16.7 Brazil Live Streaming Pay-Per-View Market, Segmentation By Verticals, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)

17 Middle East Market

17.1 Summary
- 17.1.1 Market Overview
- 17.1.2 Region Information
- 17.1.3 Market Information
- 17.1.4 Background Information
- 17.1.5 Government Initiatives
- 17.1.6 Regulations
- 17.1.7 Regulatory Bodies
- 17.1.8 Major Associations
- 17.1.9 Taxes Levied
- 17.1.10 Corporate Tax Structure
- 17.1.11 Investments
- 17.1.12 Major Companies
17.2 Middle East Live Streaming Pay-Per-View Market, Segmentation By Component, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
17.3 Middle East Live Streaming Pay-Per-View Market, Segmentation By Verticals, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)

18 Africa Market

18.1 Summary
- 18.1.1 Market Overview
- 18.1.2 Region Information
- 18.1.3 Market Information
- 18.1.4 Background Information
- 18.1.5 Government Initiatives
- 18.1.6 Regulations
- 18.1.7 Regulatory Bodies
- 18.1.8 Major Associations
- 18.1.9 Taxes Levied
- 18.1.10 Corporate Tax Structure
- 18.1.11 Investments
- 18.1.12 Major Companies
18.2 Africa Live Streaming Pay-Per-View Market, Segmentation By Component, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
18.3 Africa Live Streaming Pay-Per-View Market, Segmentation By Verticals, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)

19 Competitive Landscape And Company Profiles

19.1 Company Profiles
19.2 International Business Machines Corporation (IBM)
- 19.2.1 Company Overview
- 19.2.2 Products And Services
- 19.2.3 Business Strategy
- 19.2.4 Financial Overview
19.3 UFC Fight Pass
- 19.3.1 Company Overview
- 19.3.2 Products And Services
- 19.3.3 Business Strategy
- 19.3.4 Financial Overview
19.4 Sky Group Ltd
- 19.4.1 Company Overview
- 19.4.2 Products And Services
- 19.4.3 Business Strategy
- 19.4.4 Financial Overview
19.5 Amazon Web Services Inc
- 19.5.1 Company Overview
- 19.5.2 Products And Services
- 19.5.3 Business Strategy
- 19.5.4 Financial Overview
19.6 ESPN+
- 19.6.1 Company Overview
- 19.6.2 Products And Services
- 19.6.3 Business Strategy
- 19.6.4 Financial Overview

20 Competitive Benchmarking

21 Competitive Dashboard

22 Key Mergers And Acquisitions

22.1 JW Player Acquired InPlayer
22.2 Valsoft Corporation Acquired M&I Broadcast Services
22.3 Valsoft Corporation Inc. Acquired VSN Innovation and Media Solutions
22.4 Triller Acquired FITE TV
22.5 Live Nation Entertainment Acquired Veeps

23 Opportunities And Strategies

23.1 Global Live Streaming Pay-Per-View Market In 2028 - Countries Offering Most New Opportunities
23.2 Global Live Streaming Pay-Per-View Market In 2028 - Segments Offering Most New Opportunities
23.3 Global Live Streaming Pay-Per-View Market In 2028 - Growth Strategies
- 23.3.1 Market Trend Based Strategies
- 23.3.2 Competitor Strategies