市場調查報告書
商品編碼
1517301
全球家用健身器材市場規模研究,按價格點、產品類型、配銷通路、最終用戶和區域預測 2022-2032Global At-Home Fitness Equipment Market Size Study, By Price Point, By Product Type, By Distribution Channel, By End User, and Regional Forecasts 2022-2032 |
2023 年全球家用健身器材市場價值約為 86 億美元,預計在 2024-2032 年預測期內將以超過 8.2% 的健康成長率成長。家用健身器材包括消費者在舒適的家中使用的用於增強肌肉力量、提高耐力和控制體重的設備或機器。全球肥胖率的驚人上升,特別是在城市地區,大大補充了市場的成長。據世界衛生組織稱,到2022 年,有25 億成年人(18 歲及以上)超重,其中8.9 億人患有肥胖症。糖尿病,導致肥胖者增加使用更多的健身器材,進而提高這些產品的銷售量。
常用的家用健身器材包括跑步機、健身車、爬樓梯機、划船機、橢圓機和自由重量器材。由於健康意識的增強,全球對居家健身器材的需求激增。肥胖的流行和健康意識的提高極大地推動了全球市場的成長。此外,城市人口的激增、可支配收入的增加、健身趨勢的成長以及政府倡導健康生活方式的舉措推動了家用健身器材的普及。由於可支配收入的增加以及保持身心健康的願望,新興市場的需求也在成長。
市場動態受到對便利健身選擇的渴望的影響,尤其是在 COVID-19 大流行後、忙碌的生活方式以及傳統健身房的使用機會有限等因素的影響下。科技進步極大地塑造了市場,智慧鏡子、互動式健身自行車和一體式家庭健身系統等連網健身設備變得越來越受歡迎。這些設備透過直播、錄製課程和虛擬輔導提供身臨其境的訓練體驗,徹底改變了個人參與體育活動的方式。然而,空間限制和設備成本高是市場成長的潛在限制。
消費者對健康和健康態度的改變進一步影響了市場動態。人們更加關注整體健康,促使製造商除了身體健康之外還納入了解決心理健康、減輕壓力和恢復的功能。人工智慧(AI)和機器學習技術在健身器材中的整合預計將推動市場成長。谷歌和蘋果等科技巨頭開發的基於人工智慧的私人教練和智慧穿戴設備為用戶提供基於健康資料的虛擬指導和幫助。久坐的生活方式和繁忙的日程安排導致人們採用家庭健身器材,因為在家運動可以節省健身房會員費用。由於健身房和健身中心關閉,COVID-19 大流行顯著促使人們購買居家健身器材。家庭健身器材市場的特點是快速創新、不斷變化的客戶偏好以及更加注重提供可行、客製化和全面的健身解決方案。
全球家用健身器材市場研究涵蓋的關鍵區域包括亞太地區、北美、歐洲、拉丁美洲和世界其他地區。就收入而言,北美是家用健身器材市場的主導地區。該地區市場的成長歸因於快速城市化、不斷成長的年輕人口以及人均可支配收入的增加等因素,這有助於家庭健身器材的普及。然而,由於運動和健康飲食習慣越來越受歡迎,預計亞太地區的市場將在預測期內以最快的速度成長。這是由於高可支配資金、健康意識的增強以及生活在非洲大陸的肥胖人數的增加等因素造成的。此外,包括糖尿病、心臟病、高血壓、肥胖症和其他骨骼疾病在內的生活方式疾病的盛行率正在上升。
Global At-Home Fitness Equipment Market is valued approximately at USD 8.6 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 8.2% over the forecast period 2024-2032. At-home fitness equipment encompasses devices or machines used by consumers in the comfort of their homes to develop muscular strength, improve stamina, and manage body weight. The alarming rise in global obesity, particularly in urban areas, significantly supplements the growth of the market. According to the WHO, 2.5 billion adults (18 years and older) were overweight, with 890 million living with obesity in 2022. Obesity is linked to numerous health issues, such as sudden cardiac arrest, hypertension, hypotension, and diabetes, driving obese individuals to use more fitness equipment, thereby boosting sales of these products.
The commonly used at-home fitness equipment includes treadmills, stationary cycles, stair climbers, rowing machines, ellipticals, and free weights. The demand for at-home fitness equipment has surged globally due to increased health awareness. The prevalence of obesity and rising health consciousness have majorly boosted the global market growth. Moreover, the upsurge in the urban population, rising disposable income, growing trend of bodybuilding, and government initiatives to promote a healthy lifestyle have fueled the adoption of at-home fitness equipment. The demand in emerging markets is also growing due to rising disposable income and a desire to maintain physical and mental health.
The market dynamics are influenced by the desire for easily accessible fitness options, especially post-COVID-19 pandemic, busy lifestyles, and limited access to conventional gyms. Technological advancements have significantly shaped the market, with connected fitness equipment such as smart mirrors, interactive exercise bikes, and all-in-one home gym systems becoming increasingly popular. These devices provide immersive training experiences through live streaming, recorded lessons, and virtual coaching, revolutionizing how individuals engage with physical activity. However, space limitations and the high cost of equipment are potential restraints to market growth.
Changing consumer attitudes toward wellness and health have further influenced the market dynamics. There is a greater focus on overall well-being, prompting manufacturers to include features addressing mental health, stress reduction, and recovery in addition to physical fitness. The integration of artificial intelligence (AI) and machine learning technology in fitness equipment is expected to drive market growth. AI-based personal trainers and smart wearable devices developed by tech giants like Google and Apple offer users virtual guidance and assistance based on health data. The sedentary lifestyles and hectic schedules have led to the adoption of at-home fitness equipment, as exercising at home saves gym membership expenses. The COVID-19 pandemic significantly induced people to buy at-home fitness equipment due to the closure of gyms and fitness centers. The market for at-home fitness equipment is defined by rapid innovation, shifting customer preferences, and a stronger emphasis on offering feasible, customized, and comprehensive fitness solutions.
The key regions considered for the global At-Home Fitness Equipment Market study include Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America is a dominating region in the At-Home Fitness Equipment Market in terms of revenue. The market growth in the region is being attributed to factors including fast urbanization, a growing young population, and rising per capita disposable income, which contributes to the adoption of at-home exercise equipment. Whereas, the market in Asia Pacific is anticipated to grow at the fastest rate over the forecast period fueled by exercise and healthy eating habits is gaining high popularity. This is due to factors including high disposable money, growing health consciousness, and a growth in the number of fat people living in the continent. In addition, the prevalence of lifestyle illnesses including diabetes, heart disease, hypertension, obesity, and other bone disorders is rising.