市場調查報告書
商品編碼
1504187
家庭健身設備的市場規模,佔有率,預測,趨勢分析:各類型,各流通管道,價格-2031年前的全球預測Home Fitness Equipment Market Size, Share, Forecast, & Trends Analysis by Type (Cardio Strength Training ) Distribution Channel (Online, Retailer), Price - Global Forecast to 2031 |
居家健身器材市場預計到 2031 年將達到 146.3 億美元,2024 年至 2031 年複合年增長率為 6.0%。
經過廣泛的二次和初步研究以及對市場情景的深入分析,本報告對關鍵行業驅動因素、限制因素、市場驅動因素和課題進行了分析。肥胖和心血管疾病的高盛行率、家庭健身器材的技術進步、可支配收入的增加以及人們對定期運動的健康益處的認識不斷提高是推動家庭健身器材市場成長的動力。然而,缺乏私人教練和健身教練的指導以及需要空間來安裝家庭健身設備是限制市場成長的因素。
便利性和可及性推動了家庭健身的轉變,預計將為市場參與者提供重大的成長機會。然而,採購和維護替代健身程序和家庭健身設備的高成本是居家健身設備市場的主要課題。此外,人工智慧驅動的家庭健身訓練課程是家庭健身器材市場的成長趨勢。
(註:包含前5名公司的SWOT分析)
Home Fitness Equipment Market Size, Share, Forecast, & Trends Analysis by Type (Cardio [Exercise Bike, Rowers, Treadmills, Ellipticals], Strength Training [Dumbbells, Free Weight, Power Racks]), Distribution Channel (Online, Retailer), Price-Global Forecast to 2031
The home fitness equipment market is projected to reach $ 14.63 billion by 2031 at a CAGR of 6.0% from 2024 to 2031.
After extensive secondary and primary research and an in-depth analysis of the market scenario, the report provides an analysis of key industry drivers, restraints, opportunities, and challenges. The growth of the home fitness equipment market is driven by the high prevalence of obesity and cardiovascular diseases, technological advancements in home fitness equipment, rising disposable incomes, and increasing awareness regarding the health benefits of regular exercise among people. However, the lack of guidance from a personal trainer or fitness instructor and space requirements for home fitness equipment are considerations restraining the market's growth.
The convenience and ease of access propelling the shift toward home fitness are expected to offer significant growth opportunities for market players. However, alternative fitness routines and the high costs of procuring and maintaining home fitness equipment are major challenges in the home fitness equipment market. Also, AI-powered home fitness training sessions are a growing trend in the home fitness equipment market.
The report offers a competitive landscape based on an extensive assessment of the leading players' product portfolios, geographic presence, and key strategies adopted over the last four years (2020-2024). The key players operating in the home fitness equipment market are Peloton Interactive, Inc. (U.S.), Cybex International, Inc. (U.S.), Johnson Health Tech. Co., Ltd. (U.S.), ControllerTechnogym S.p.A. (Italy), Dyaco International Inc. (Taiwan), Decathlon SA (France), Precor Incorporated (U.S.), Hammer Sport AG (Germany), Tonal Systems, Inc. (U.S), HOIST Fitness Systems, Inc. (U.S.), and NordicTrack (U.S.).
Based on type, the home fitness equipment market is segmented into cardiovascular training equipment, strength training equipment, and other equipment and accessories. In 2024, the cardiovascular training equipment segment is expected to account for the largest share of over 54.5% of the home fitness equipment market. Cardiovascular training promotes heart and lung health and reduces the risk of obesity, high blood pressure, and diabetes. The large market share of this segment is attributed to the rising awareness and preference for cardiovascular training and the wide availability of cardiovascular training equipment in the market.
Based on price, in 2024, the medium segment is expected to account for the largest share of the home fitness equipment market. While purchasing home fitness equipment, customers look for a balance between quality and price. The wide availability of advanced products in the medium price range, coupled with a rise in spending among sports enthusiasts, supports the segment's large market share.
Based on distribution channel, the home fitness equipment market is segmented into online/e-commerce, and retail. In 2024, the retail segment is expected to account for the larger share of the home fitness equipment market. The large market share of this segment is attributed to the easy and wide accessibility of retail stores, installation services provided by retail stores, and the fear of receiving damaged products from online/e-commerce platforms. Fitness equipment for home use is heavy and bulky, has higher shipping costs, and the assembly is challenging. Retail sellers provide complementary services, including installation or assembly, through technical experts. Thus, buyers prefer retail stores over e-commerce.
An in-depth analysis of the geographical scenario in the home fitness equipment market provides detailed qualitative and quantitative insights into five major geographies (North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa) along with the coverage of major countries in each region. Asia-Pacific is slated to register the highest growth rate of over 7.0% during the forecast period. The countries in Asia-Pacific, including China and India, are projected to offer significant growth opportunities for the vendors in this market. The large share of this regional market is attributed to the increasing potential and availability of home fitness equipment in the region, increasing out-of-pocket expenditure for fitness, and an increase in the adoption of home fitness equipment. Expanding chains of fitness brands in APAC countries also support market growth. For instance, in March 2024, a renowned sports brand, Decathlon (France), announced investments in India to increase production and retail presence in India.
Home Fitness Equipment Market Assessment-by Type
Note: Other equipment & accessories include climbers, kettlebells, medicine balls, mini resistance bands, pull-up bars, and weight-lifting benches.
Home Fitness Equipment Market Assessment-by Price
Home Fitness Equipment Market Assessment-by Distribution Channel
Home Fitness Equipment Market Assessment-by Geography
(Note: SWOT Analysis of the Top 5 Companies Is Provided)