家用健身器材市場規模、佔有率、成長分析、按產品類型、按應用、按銷售管道、按地區 - 行業預測，2024-2031 年

2022年家庭健身器材市場規模為113億美元，從2023年的118億美元成長到2031年的173億美元，預計在預測期內（2024-2031年）複合年成長率為4.9%。

由於消費者對日常運動的渴望以及對預防保健的興趣日益濃厚，家庭健身器材市場正在經歷短期的需求激增。這一趨勢是由於在家鍛煉而不是去健身房的便利性推動的，特別是在健身房往往很昂貴的發展中地區。然而，容納笨重設備的有限空間正在成為一項挑戰，越來越多的健身俱樂部正在尋找創新、緊湊的解決方案，例如 Temple Studio 價格低於 400 美元的冰箱大小的一體化健身房。電子健康平台的興起進一步加強了這個市場，透過行動應用程式、視訊點播鍛鍊和現場課程提供量身定做的健身體驗。這場流行病加速了向數位健身的轉變，建立了線上平台作為保持健康的重要工具，特別是對於時間和空間有限的人來說。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制因素和挑戰
• 波特分析及影響
  • 競爭公司之間的敵對關係
  • 替代品的威脅
  • 買方議價能力
  • 新進入者的威脅
  • 供應商的議價能力

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2023）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 技術進步
• 監管環境
• 案例研究

家用健身器材市場規模：依產品類型及複合年成長率（2024-2031）

• 出氣筒
• 跑步機
  • 手動跑步機
  • 自動跑步機
• 啞鈴
  • 可調式啞鈴
  • 固定啞鈴
• 循環
  • 固定循環
  • 空中自行車
  • 橢圓機
• 舉重凳
• 阻力帶
• 其他

居家健身器材市場規模：按應用和複合年成長率（2024-2031）

• 心血管訓練
• 肌力訓練
• 其他

家用健身器材市場規模：依銷售管道及複合年成長率（2024-2031）

• 直接地
• 間接
  • 大賣場/超級市場
  • 專賣店/運動連鎖店
  • 多品牌商店
  • 折扣店
  • 獨立百貨公司
  • 體育用品店
  • 網路零售商

家用健身器材市場規模：依地區及複合年成長率（2024-2031）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東/非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2023）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分類的佔有率分析
  • 收益與前一年同期比較（2021-2023）

主要企業簡介

• Peloton
• Technogym
• Nautilus, Inc.
• ICON Health & Fitness
• Peloton
• Johnson Health Tech
• Brunswick Corporation
• True Fitness Technology
• Torque Fitness
• Core Health & Fitness
• TRUE Fitness
• Matrix Fitness
• Body Solid Inc.

結論和建議

Home Fitness Equipment Market size was valued at USD 11.3 billion in 2022 and is poised to grow from USD 11.8 billion in 2023 to USD 17.3 billion by 2031, growing at a CAGR of 4.9% in the forecast period (2024-2031).

The home fitness equipment market is experiencing a surge in short-term demand, driven by consumers' desire for daily exercise and an increasing focus on preventive healthcare. This trend is bolstered by the convenience of home workouts over gym visits, especially in developing regions where gym expenses can be prohibitive. However, limited space for bulky equipment poses a challenge, prompting more health clubs and innovative compact solutions, like Temple Studio's fridge-sized all-in-one gym, priced under USD $400. The rise of e-health platforms further enhances this market, offering tailored fitness experiences through mobile apps, video-on-demand workouts, and live sessions. The pandemic has accelerated this shift towards digital fitness, establishing online platforms as essential tools for maintaining health, particularly for those constrained by time or space.

Top-down and bottom-up approaches were used to estimate and validate the size of the Home Fitness Equipment market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Home Fitness Equipment Market Segmental Analysis

Global Home Fitness Equipment Market is segmented by Product Type, by Application, by Sales Channel and by Region. Based on Product Type, the market is segmented into Punching Bags, Treadmills, Dumbbells, Cycles, Weightlifting Benches, Resistance Bands, Others. Based on Application, the market is segmented into Cardiovascular Training, Strength Training, Others. Based on Sales Channel, the market is segmented into Direct, Indirect. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Home Fitness Equipment Market

The home fitness equipment market is experiencing significant growth driven primarily by the increasing preference for digital technology. The rise in popularity of fitness applications on smart devices has transformed how individuals approach personal fitness routines, significantly contributing to market expansion. For example, data from the World Economic Forum reported a remarkable 50% increase in fitness app usage during the first half of 2020. Additionally, the surge in online fitness classes has further fueled demand for home fitness equipment. Notably, institutions like Jawaharlal Nehru University in New Delhi have initiated online exercise programs to support their students' health, reflecting this growing trend.

Restraints in the Home Fitness Equipment Market

The growth of the home fitness equipment market is hindered by the high costs associated with many products, which particularly affects middle- and low-income consumers in developing regions. For example, premium items like the Life Fitness F1 Smart Folding Treadmill, priced at US$3,499, may deter potential buyers. Furthermore, the increasing establishment of commercial gyms has led to a decrease in investment in home fitness products, further limiting market growth. Data from the International Health, Racquet & Sportsclub Association in 2018 revealed that the United States alone boasts over 39,570 gyms, accumulating more than 6 billion visits, highlighting this shift in consumer behavior.

Market Trends of the Home Fitness Equipment Market

The home fitness equipment market is witnessing a significant trend as consumers increasingly seek to integrate fitness into their busy lifestyles. With the growing constraints of hectic schedules, overcrowded gyms, and accessibility issues, more individuals are opting for at-home workouts. This shift is driving demand for efficient and space-saving fitness equipment, which offers a convenient and cost-effective alternative to traditional gyms. Innovations such as mobile apps that connect users with personal trainers for tailored online or in-home sessions further enhance this trend, catering to diverse fitness goals, including bodybuilding and wellness. This evolution underscores a broader societal shift towards health-conscious living and personalized fitness solutions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies

Global Home Fitness Equipment Market Size by Product Type & CAGR (2024-2031)

• Punching Bags
• Treadmills
  • Manual Treadmills
  • Automatic Treadmills
• Dumbbells
  • Adjustable Dumbbells
  • Fixed Dumbbells
• Cycles
  • Stationary Cycles
  • Air Bikes
  • Elliptical Machines
• Weightlifting Benches
• Resistance Bands
• Others

Global Home Fitness Equipment Market Size by Application & CAGR (2024-2031)

• Cardiovascular Training
• Strength Training
• Others

Global Home Fitness Equipment Market Size by Sales Channel & CAGR (2024-2031)

• Direct
• Indirect
  • Hypermarkets/Supermarkets
  • Specialty Stores/Sports Chain Outlets
  • Multi-brand Stores
  • Discount Stores
  • Independent Departmental Stores
  • Sports Stores
  • Online Retailers

Global Home Fitness Equipment Market Size by Region & CAGR (2024-2031)

• North America, (by Product Type, by Application, by Sales Channel)
  • US
  • Canada
• Europe, (by Product Type, by Application, by Sales Channel)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (by Product Type, by Application, by Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (by Product Type, by Application, by Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (by Product Type, by Application, by Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Peloton
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Technogym
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nautilus, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ICON Health & Fitness
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Peloton
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson Health Tech
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brunswick Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• True Fitness Technology
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Torque Fitness
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Core Health & Fitness
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TRUE Fitness
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Matrix Fitness
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Body Solid Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation