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市場調查報告書
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1525324

2022-2032 年全球銀行 CRM 軟體市場規模研究（按產品、部署模式、應用程式和區域預測）

Global Banking CRM Software Market Size study, by Offering, by Deployment Mode, by Application and Regional Forecasts 2022-2032
出版日期: | 出版商: Bizwit Research & Consulting LLP | 英文 285 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2023年，全球銀行CRM軟體市場價值約為127.1億美元，預計在2024-2032年預測期內將以超過15.66%的健康成長率成長。銀行業客戶關係管理（CRM）的概念著重於建立和維持與客戶的長期關係，以使消費者和銀行都受益。這種方法使銀行能夠識別、分類並與每個客戶互動，從而建立持久的聯繫。在當今的商業環境中，銀行需要認知客戶的需求並調整其產品以增加收入。新 CRM 軟體的增加和先進技術的採用是推動銀行 CRM 軟體市場成長的一些趨勢。例如，2020 年 4 月，Temenos 推出了軟體即服務 (SaaS) 方案，利用創新的可解釋人工智慧 (XAI) 和雲端技術來幫助銀行業在冠狀病毒大流行期間管理消費者關係。此外，數位銀行活動的增加進一步推動了市場成長。

銀行 CRM 軟體可顯著提高資料品質，並協助企業開發永續的行銷模式，以滿足不斷成長的需求。該軟體擴大被採用來提高業務效率，推動銀行 CRM 軟體市場的成長。然而，對關鍵客戶資料潛在遺失和初始軟體成本高昂的擔憂限制了市場擴張。相反，進入未開發市場的機會和訓練有素的專業人員預計將在未來幾年創造利潤豐厚的機會。此外，投資銀行 CRM 的發展和舉措預計將為市場提供潛在的成長機會。

全球銀行CRM軟體市場的主要區域包括北美、歐洲、亞太地區、拉丁美洲、中東和非洲。到 2023 年，由於其強大的金融基礎設施、技術創新和數位銀行解決方案的大規模採用，北美將在收入方面主導銀行 CRM 軟體市場。該地區的主要金融機構優先考慮客戶關係管理 (CRM) 軟體，以提高客戶參與度、簡化營運並提高獲利能力。主要參與者的存在和金融科技新創公司強大的生態系統不斷創新適合銀行需求的 CRM 解決方案。監管合規性和資料安全措施進一步鞏固了北美的主導地位，塑造了全球產業標準。這種領先地位凸顯了該地區在塑造銀行業 CRM 技術未來方面的關鍵作用。此外，預計在 2024 年至 2032 年預測期內，亞太地區將經歷最快的市場成長。

目錄

第 1 章：全球銀行 CRM 軟體市場執行摘要

  • 全球銀行 CRM 軟體市場規模及預測（2022-2032）
  • 區域概要
  • 分部摘要
    • 透過提供
    • 按部署模式
    • 按申請
  • 主要趨勢
  • 經濟衰退的影響
  • 分析師推薦與結論

第 2 章：全球銀行 CRM 軟體市場定義與研究假設

  • 研究目的
  • 市場定義
  • 研究假設
    • 包含與排除
    • 限制
    • 供給側分析
      • 可用性
      • 基礎設施
      • 監管環境
      • 市場競爭
      • 經濟可行性（消費者的角度）
    • 需求面分析
      • 監理框架
      • 技術進步
      • 環境考慮
      • 消費者意識和接受度
  • 估算方法
  • 研究涵蓋的年份
  • 貨幣兌換率

第 3 章：全球銀行 CRM 軟體市場動態

  • 市場促進因素
    • 銀行業對 CRM 提升客戶體驗的高需求
    • 高銀行生產力與獲利能力
    • 更好的細分和客戶保留
  • 市場挑戰
    • 遺失重要客戶資料的可能性
    • 軟體初始成本昂貴
  • 市場機會
    • 進入未開發市場的機會
    • 訓練有素的專業人員的可用性
    • 投資銀行 CRM 的發展與舉措

第 4 章：全球銀行 CRM 軟體市場產業分析

  • 波特的五力模型
    • 供應商的議價能力
    • 買家的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭競爭
    • 波特五力模型的未來方法
    • 波特的 5 力影響分析
  • PESTEL分析
    • 政治的
    • 經濟
    • 社會的
    • 技術性
    • 環境的
    • 合法的
  • 頂級投資機會
  • 最佳制勝策略
  • 顛覆性趨勢
  • 產業專家視角
  • 分析師推薦與結論

第 5 章：全球銀行 CRM 軟體市場規模與預測：按產品分類 - 2022-2032 年

  • 細分儀表板
  • 全球銀行 CRM 軟體市場：2022 年和 2032 年提供收入趨勢分析
    • 解決方案
    • 服務

第 6 章：全球銀行 CRM 軟體市場規模與預測：依部署模式 - 2022-2032

  • 細分儀表板
  • 全球銀行 CRM 軟體市場：2022 年和 2032 年部署模式收入趨勢分析
    • 本地部署
    • 雲

第 7 章：全球銀行 CRM 軟體市場規模與預測：按應用分類 - 2022-2032

  • 細分儀表板
  • 全球銀行 CRM 軟體市場：2022 年和 2032 年應用收入趨勢分析
    • 客戶服務
    • 客戶體驗管理
    • 客戶關係管理分析
    • 行銷自動化
    • 銷售人員自動化
    • 其他

第 8 章：全球銀行 CRM 軟體市場規模與預測：按地區 - 2022-2032

  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 西班牙
    • 義大利
    • 歐洲其他地區
  • 亞太
    • 中國
    • 印度
    • 日本
    • 澳洲
    • 韓國
    • 亞太地區其他地區
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 拉丁美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 南非
    • 中東和非洲其他地區

第 9 章：競爭情報

  • 重點企業SWOT分析
  • 頂級市場策略
  • 公司簡介
    • Salesforce, Inc.
      • 關鍵訊息
      • 概述
      • 財務（視數據可用性而定）
      • 產品概要
      • 市場策略
    • Microsoft
    • Oracle
    • SugarCRM Inc.
    • LeadSquared
    • Pegasystems Inc.
    • Claritysoft
    • Zoho Corporation Pvt. Ltd.
    • HubSpot, Inc.
    • KAPTURE
    • Freshworks Inc.
    • SAP SE
    • Creatio
    • Nextiva
    • Nimble

第 10 章：研究過程

  • 研究過程
    • 資料探勘
    • 分析
    • 市場預測
    • 驗證
    • 出版
  • 研究屬性
簡介目錄

The Global Banking CRM Software Market is valued approximately at USD 12.71 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 15.66% over the forecast period 2024-2032. The concept of customer relationship management (CRM) in the banking sector is focused on establishing and maintaining long-term relationships with clients to benefit both consumers and banks. This approach enables banks to identify, categorize, and engage with each customer, fostering lasting connections. In today's business environment, banks need to recognize customer needs and tailor their offerings to enhance revenues. Increase in new CRM software and the adoption of advanced technologies are some of the trends driving the banking CRM software market growth. For instance, in April 2020, Temenos launched Software-as-a-Service (SaaS) propositions using innovative explainable artificial intelligence (XAI) and cloud technology to help the banking industry manage consumer relationships during the coronavirus pandemic. Moreover, the rise in digital banking activities is further fueling market growth.

Banking CRM software significantly improves data quality and helps businesses develop sustainable marketing models to meet increasing demands. This software is increasingly adopted to enhance business efficiency, driving the growth of the banking CRM software market. However, concerns regarding the potential loss of crucial customer data and high initial software costs are limiting market expansion. Conversely, opportunities to access unexplored markets and the availability of trained professionals are expected to create lucrative opportunities in the coming years. Additionally, developments and initiatives toward CRM for investment banking are anticipated to provide potential growth opportunities for the market.

The key region in the Global Banking CRM Software Market includes North America, Europe, Asia Pacific, Latin America, Middle East & Africa. In 2023, North America dominates the banking CRM software market in terms of revenue, due to its robust financial infrastructure, technological innovation, and large-scale adoption of digital banking solutions. Major financial institutions in the region prioritize customer relationship management (CRM) software to enhance customer engagement, streamline operations, and drive profitability. The presence of key players and a strong ecosystem of fintech startups continuously innovate CRM solutions tailored to banking needs. Regulatory compliance and data security measures further reinforce North America's dominance, shaping industry standards globally. This leadership underscores the region's pivotal role in shaping the future of CRM technologies within the banking sector. Furthermore, Asia-Pacific is anticipated to experience the fastest growth in the market during the forecast period 2024-2032.

Major market players included in this report are:

  • Salesforce, Inc.
  • SugarCRM Inc.
  • Microsoft
  • Oracle
  • LeadSquared
  • Pegasystems Inc.
  • Claritysoft
  • Zoho Corporation Pvt. Ltd.
  • HubSpot, Inc.
  • KAPTURE
  • Freshworks Inc.
  • SAP SE
  • Creatio
  • Nextiva
  • Nimble

The detailed segments and sub-segment of the market are explained below:

By Offering:

  • Solution
  • Service

By Deployment Mode:

  • On-Premises
  • Cloud

By Application:

  • Customer Service
  • Customer Experience Management
  • CRM Analytics
  • Marketing Automation
  • Salesforce Automation
  • Others

By Region:

  • North America
  • U.S.
  • Canada
  • Europe
  • UK
  • Germany
  • France
  • Spain
  • Italy
  • ROE
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • RoAPAC
  • Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
  • Middle East & Africa
  • Saudi Arabia
  • South Africa
  • RoMEA

Years considered for the study are as follows:

  • Historical year - 2022
  • Base year - 2023
  • Forecast period - 2024 to 2032

Key Takeaways:

  • Market Estimates & Forecast for 10 years from 2022 to 2032.
  • Annualized revenues and regional level analysis for each market segment.
  • Detailed analysis of geographical landscape with Country level analysis of major regions.
  • Competitive landscape with information on major players in the market.
  • Analysis of key business strategies and recommendations on future market approach.
  • Analysis of competitive structure of the market.
  • Demand side and supply side analysis of the market.

Table of Contents

Chapter 1. Global Banking CRM Software Market Executive Summary

  • 1.1. Global Banking CRM Software Market Size & Forecast (2022-2032)
  • 1.2. Regional Summary
  • 1.3. Segmental Summary
    • 1.3.1. By Offering
    • 1.3.2. By Deployment Mode
    • 1.3.3. By Application
  • 1.4. Key Trends
  • 1.5. Recession Impact
  • 1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Banking CRM Software Market Definition and Research Assumptions

  • 2.1. Research Objective
  • 2.2. Market Definition
  • 2.3. Research Assumptions
    • 2.3.1. Inclusion & Exclusion
    • 2.3.2. Limitations
    • 2.3.3. Supply Side Analysis
      • 2.3.3.1. Availability
      • 2.3.3.2. Infrastructure
      • 2.3.3.3. Regulatory Environment
      • 2.3.3.4. Market Competition
      • 2.3.3.5. Economic Viability (Consumer's Perspective)
    • 2.3.4. Demand Side Analysis
      • 2.3.4.1. Regulatory frameworks
      • 2.3.4.2. Technological Advancements
      • 2.3.4.3. Environmental Considerations
      • 2.3.4.4. Consumer Awareness & Acceptance
  • 2.4. Estimation Methodology
  • 2.5. Years Considered for the Study
  • 2.6. Currency Conversion Rates

Chapter 3. Global Banking CRM Software Market Dynamics

  • 3.1. Market Drivers
    • 3.1.1. High Demand for Banking CRM to Enhance Customer Experience
    • 3.1.2. High Bank Productivity and Profitability
    • 3.1.3. Better Segmentation and Customer Retention
  • 3.2. Market Challenges
    • 3.2.1. Possibility of Losing Crucial Customer Data
    • 3.2.2. Expensive Initial Cost of Software
  • 3.3. Market Opportunities
    • 3.3.1. Opportunity to Access Unexplored Markets
    • 3.3.2. Availability of Trained Professionals
    • 3.3.3. Developments & Initiatives Toward CRM for Investment Banking

Chapter 4. Global Banking CRM Software Market Industry Analysis

  • 4.1. Porter's 5 Force Model
    • 4.1.1. Bargaining Power of Suppliers
    • 4.1.2. Bargaining Power of Buyers
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
    • 4.1.6. Futuristic Approach to Porter's 5 Force Model
    • 4.1.7. Porter's 5 Force Impact Analysis
  • 4.2. PESTEL Analysis
    • 4.2.1. Political
    • 4.2.2. Economical
    • 4.2.3. Social
    • 4.2.4. Technological
    • 4.2.5. Environmental
    • 4.2.6. Legal
  • 4.3. Top investment opportunity
  • 4.4. Top winning strategies
  • 4.5. Disruptive Trends
  • 4.6. Industry Expert Perspective
  • 4.7. Analyst Recommendation & Conclusion

Chapter 5. Global Banking CRM Software Market Size & Forecasts by Offering 2022-2032

  • 5.1. Segment Dashboard
  • 5.2. Global Banking CRM Software Market: Offering Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 5.2.1. Solution
    • 5.2.2. Service

Chapter 6. Global Banking CRM Software Market Size & Forecasts by Deployment Mode 2022-2032

  • 6.1. Segment Dashboard
  • 6.2. Global Banking CRM Software Market: Deployment Mode Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 6.2.1. On-Premises
    • 6.2.2. Cloud

Chapter 7. Global Banking CRM Software Market Size & Forecasts by Application 2022-2032

  • 7.1. Segment Dashboard
  • 7.2. Global Banking CRM Software Market: Application Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 7.2.1. Customer Service
    • 7.2.2. Customer Experience Management
    • 7.2.3. CRM Analytics
    • 7.2.4. Marketing Automation
    • 7.2.5. Salesforce Automation
    • 7.2.6. Others

Chapter 8. Global Banking CRM Software Market Size & Forecasts by Region 2022-2032

  • 8.1. North America Banking CRM Software Market
    • 8.1.1. U.S. Banking CRM Software Market
      • 8.1.1.1. Offering breakdown size & forecasts, 2022-2032
      • 8.1.1.2. Deployment Mode breakdown size & forecasts, 2022-2032
      • 8.1.1.3. Application breakdown size & forecasts, 2022-2032
    • 8.1.2. Canada Banking CRM Software Market
  • 8.2. Europe Banking CRM Software Market
    • 8.2.1. U.K. Banking CRM Software Market
    • 8.2.2. Germany Banking CRM Software Market
    • 8.2.3. France Banking CRM Software Market
    • 8.2.4. Spain Banking CRM Software Market
    • 8.2.5. Italy Banking CRM Software Market
    • 8.2.6. Rest of Europe Banking CRM Software Market
  • 8.3. Asia-Pacific Banking CRM Software Market
    • 8.3.1. China Banking CRM Software Market
    • 8.3.2. India Banking CRM Software Market
    • 8.3.3. Japan Banking CRM Software Market
    • 8.3.4. Australia Banking CRM Software Market
    • 8.3.5. South Korea Banking CRM Software Market
    • 8.3.6. Rest of Asia Pacific Banking CRM Software Market
  • 8.4. Latin America Banking CRM Software Market
    • 8.4.1. Brazil Banking CRM Software Market
    • 8.4.2. Mexico Banking CRM Software Market
    • 8.4.3. Rest of Latin America Banking CRM Software Market
  • 8.5. Middle East & Africa Banking CRM Software Market
    • 8.5.1. Saudi Arabia Banking CRM Software Market
    • 8.5.2. South Africa Banking CRM Software Market
    • 8.5.3. Rest of Middle East & Africa Banking CRM Software Market

Chapter 9. Competitive Intelligence

  • 9.1. Key Company SWOT Analysis
  • 9.2. Top Market Strategies
  • 9.3. Company Profiles
    • 9.3.1. Salesforce, Inc.
      • 9.3.1.1. Key Information
      • 9.3.1.2. Overview
      • 9.3.1.3. Financial (Subject to Data Availability)
      • 9.3.1.4. Product Summary
      • 9.3.1.5. Market Strategies
    • 9.3.2. Microsoft
    • 9.3.3. Oracle
    • 9.3.4. SugarCRM Inc.
    • 9.3.5. LeadSquared
    • 9.3.6. Pegasystems Inc.
    • 9.3.7. Claritysoft
    • 9.3.8. Zoho Corporation Pvt. Ltd.
    • 9.3.9. HubSpot, Inc.
    • 9.3.10. KAPTURE
    • 9.3.11. Freshworks Inc.
    • 9.3.12. SAP SE
    • 9.3.13. Creatio
    • 9.3.14. Nextiva
    • 9.3.15. Nimble

Chapter 10. Research Process

  • 10.1. Research Process
    • 10.1.1. Data Mining
    • 10.1.2. Analysis
    • 10.1.3. Market Estimation
    • 10.1.4. Validation
    • 10.1.5. Publishing
  • 10.2. Research Attributes