市場調查報告書
商品編碼
1370786
CRM 軟體市場 - 全球產業規模、佔有率、趨勢、機會和預測,2018-2028F-按部署、按企業、按應用、按行業垂直、按地區和競爭細分CRM Software Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F- Segmented By Deployment, By Enterprise, By Application, By Industry Vertical, By Region and Competition |
預計全球 CRM 軟體市場在預測期內將以高年複合成長率成長。客戶關係管理 (CRM) 軟體是一種技術解決方案,可協助企業管理與客戶的互動和關係。在多種因素的推動下,全球 CRM 軟體市場在過去幾年中一直快速成長。
市場概況 | |
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預測期 | 2024-2028 |
2022 年市場規模 | 614.2億美元 |
2028 年市場規模 | 1285.5億美元 |
2023-2028 年年複合成長率 | 13.15% |
成長最快的細分市場 | 雲 |
最大的市場 | 北美洲 |
在客戶參與需求不斷成長的推動下,全球 CRM 軟體市場預計在未來幾年將繼續保持成長勢頭。隨著社群媒體和行動科技的興起,客戶的聯繫比以往任何時候都更加緊密,企業需要透過多個管道和接觸點與他們互動,以建立牢固的關係並推動收入成長。 CRM 軟體為企業提供了管理客戶跨多種管道(包括電子郵件、社群媒體、聊天和電話)互動和參與所需的工具和功能。這包括客戶細分、行銷自動化、銷售線索管理和客戶服務管理等功能。透過利用這些功能,企業可以為其客戶提供個人化和一致的體驗,並建立更牢固的關係,從而提高忠誠度和收入成長。除了推動客戶參與之外,企業需要更了解客戶行為和偏好,也推動了對 CRM 軟體的需求不斷成長。 CRM 軟體為企業提供了客戶資料的全面視圖,使他們能夠分析趨勢、發現機會並做出資料驅動的決策,從而改善客戶體驗並推動業務成果。
最後,基於雲端的 CRM 解決方案的日益普及也推動了市場的發展。基於雲端的解決方案具有多種優勢,包括更低的前期成本、更快的部署和更輕鬆的可擴展性,這使得各種規模的企業都可以更輕鬆地使用它們。因此,對客戶參與的不斷成長的需求預計將在未來幾年推動全球 CRM 軟體市場的發展。隨著企業繼續專注於為客戶提供個人化和一致的體驗,對 CRM 軟體的需求只會繼續成長。
全球 CRM 軟體市場預計將受到對數據驅動洞察力不斷成長的需求的推動。在當今的數位時代,企業可以存取前所未有的大量客戶資料,利用這些資料對於推動成長和保持競爭力至關重要。 CRM 軟體為企業提供管理和分析客戶資料所需的工具和功能,幫助他們做出明智的決策並採取主動措施來改善客戶體驗。 CRM 軟體的主要優點之一是它能夠為企業提供全面的客戶資料視圖。這包括有關客戶行為、偏好以及跨不同接觸點的互動的資料。透過利用這些資料,企業可以深入了解客戶需求、偏好和痛點,從而調整行銷和銷售工作,以更好地滿足客戶需求。 CRM 軟體還使企業能夠分析客戶資料並識別趨勢和模式。這可以幫助企業識別成長機會,例如新產品或服務或新目標市場。它還可以幫助企業在潛在問題成為重大問題之前識別它們,從而使他們能夠採取主動措施來解決這些問題。此外,人工智慧和機器學習的興起使企業更容易利用 CRM資料來獲得洞察。基於人工智慧的 CRM 解決方案可以分析大量客戶資料,識別趨勢和模式,並提供個人化建議以改善客戶體驗。因此,對數據驅動洞察的需求不斷成長預計將在未來幾年繼續推動全球 CRM 軟體市場的發展。
基於雲端的解決方案的日益普及預計將在預測期內推動全球 CRM 軟體市場的發展。基於雲端的 CRM 解決方案具有多項優勢,包括更低的前期成本、更快的部署和更輕鬆的可擴展性,這使得各種規模的企業都更容易使用它們。基於雲端的 CRM 解決方案的主要優勢之一是能夠降低前期成本。使用傳統的本地 CRM 解決方案,企業通常必須在硬體和軟體方面進行大量的前期投資,以及持續的維護和支援成本。另一方面,基於雲端的解決方案通常以訂閱方式提供,允許企業只需為他們使用的內容付費,並避免與本地解決方案相關的前期成本。
此外,基於雲端的 CRM 解決方案可提供更快的部署時間,因為它們可以在幾小時或幾天內啟動並運行,而不是幾週或幾個月。這對於需要快速實施 CRM 解決方案以滿足不斷變化的業務需求的企業尤其有利。基於雲端的 CRM 解決方案的另一個主要優勢是能夠根據業務需求的變化輕鬆擴展或縮小規模。使用傳統的本地解決方案,隨著業務的成長,企業可能需要投資額外的硬體和軟體,這可能既昂貴又耗時。借助基於雲端的解決方案,企業可以根據需要輕鬆新增或刪除用戶,並根據需求擴大或縮小規模。最後,基於雲端的 CRM 解決方案提供了更大的靈活性和可訪問性,因為可以透過網路連線從任何地方存取它們。這使得企業能夠為員工提供對客戶資料和工具的遠端訪問,從而提高協作和生產力。因此,基於雲端的 CRM 解決方案的日益普及預計將在未來幾年推動全球 CRM 軟體市場的發展。隨著企業不斷尋求更具成本效益、靈活且易於存取的 CRM 解決方案,對基於雲端的 CRM 解決方案的需求預計將會成長。
根據部署,市場分為本地和雲端。以企業為基礎,市場分為大型企業和中小企業。根據應用,市場分為行銷和銷售自動化、客戶管理、運動偵測、潛在客戶開發和客戶保留等。按行業垂直分類,市場包括 BFSI、製造業、IT 和電信、零售和消費品以及醫療保健。市場分析也研究區域細分,以設計區域市場細分,分為北美、歐洲、亞太地區、南美以及中東和非洲。
CRM 軟體市場競爭激烈,各公司不斷尋求透過專業知識和成本效益使自己脫穎而出。隨著對創新產品的需求持續成長,CRM 軟體市場預計在未來幾年將進一步擴大。
在本報告中,除了以下詳細介紹的產業趨勢外,全球 CRM 軟體市場還分為以下幾類:
(註:公司名單可依客戶要求客製化。)
Global CRM software market is expected to grow at a high CAGR during the forecast period. Customer relationship management (CRM) software is a technology solution that helps businesses manage interactions and relationships with their customers. The global CRM software market has been growing rapidly over the past few years, driven by several factors.
The global CRM software market is expected to expand rapidly in the coming years due to the increasing demand for customer relationship management solutions from businesses of all sizes. The CRM software market is driven by the increasing need for customer insights and analytics, improved customer service, and cost savings associated with automation. CRM software solutions are designed to help organizations manage customer data and build customer relationships. CRM software solutions are being increasingly adopted by businesses to gain better customer insights, improve customer service, and increase revenue. With the help of CRM software, businesses can better understand their customers, target them with more personalized messaging, and create better customer experiences. Additionally, businesses are leveraging the power of data-driven insights to make better decisions and optimize their customer experience. The global CRM software market is expected to be driven by the increasing adoption of cloud-based CRM solutions. Cloud-based CRM solutions offer businesses a more cost-effective and scalable solution compared to traditional on-premises solutions. Additionally, these solutions provide businesses with access to advanced analytics and reporting tools, which enable them to gain better customer insights and make data-driven decisions. CRM software solutions are also being adopted by businesses to improve their customer service and sales operations. With the help of CRM software, businesses can automate their customer service operations and provide customers with a more personalized, efficient, and personalized experience. Additionally, businesses can leverage the power of analytics to better understand their customers' needs and preferences and target them with more effective marketing campaigns. The global CRM software market is expected to be further driven by the increasing demand for mobile-friendly CRM solutions. Mobile-friendly CRM solutions enable businesses to better manage customer data, track customer interactions, and access customer data anytime, anywhere. Additionally, businesses can use mobile-friendly CRM solutions to better understand their customers and target them with more personalized messaging. Thus, the global CRM software market is expected to grow rapidly in the coming years due to the increasing demand for customer relationship management solutions from businesses of all sizes. Moreover, the rising adoption of cloud-based solutions, the increasing demand for mobile-friendly solutions, and the growing need for better customer insights and analytics are expected to propel the growth of the market during the forecast period.
Market Overview | |
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Forecast Period | 2024-2028 |
Market Size 2022 | USD 61.42 Billion |
Market Size 2028 | USD 128.55 Billion |
CAGR 2023-2028 | 13.15% |
Fastest Growing Segment | Cloud |
Largest Market | North America |
The global CRM software market is expected to continue its growth trajectory in the coming years, driven by the increasing demand for customer engagement. With the rise of social media and mobile technology, customers are more connected and empowered than ever before, and businesses need to engage with them across multiple channels and touchpoints to build strong relationships and drive revenue growth. CRM software provides businesses with the tools and capabilities they need to manage customer interactions and engagement across multiple channels, including email, social media, chat, and phone. This includes features such as customer segmentation, marketing automation, lead management, and customer service management. By leveraging these capabilities, businesses can deliver personalized and consistent experiences to their customers and build stronger relationships that lead to increased loyalty and revenue growth. In addition to driving customer engagement, the growing demand for CRM software is being driven by the need for businesses to gain better insights into customer behavior and preferences. CRM software provides businesses with a comprehensive view of customer data, allowing them to analyze trends, identify opportunities, and make data-driven decisions that improve the customer experience and drive business outcomes.
Finally, the growing adoption of cloud-based CRM solutions is also driving the market. Cloud-based solutions offer several benefits, including lower upfront costs, faster deployment, and easier scalability, which are making them more accessible to businesses of all sizes. Thus, the increasing demand for customer engagement is expected to drive the global CRM software market in the coming years. As businesses continue to focus on delivering personalized and consistent experiences to their customers, the need for CRM software will only continue to grow.
The global CRM software market is expected to be driven by the rising need for data-driven insights. In today's digital age, businesses have access to an unprecedented amount of customer data, and leveraging that data is critical for driving growth and staying competitive. CRM software provides businesses with tools and capabilities they need to manage and analyze customer data, helping them make informed decisions and take proactive steps to improve the customer experience. One of the key benefits of CRM software is its ability to provide businesses with a comprehensive view of customer data. This includes data on customer behavior, preferences, and interactions across various touchpoints. By leveraging this data, businesses can gain insights into customer needs, preferences, and pain points, allowing them to tailor their marketing and sales efforts to better meet customer needs. CRM software also provides businesses with the ability to analyze customer data and identify trends and patterns. This can help businesses identify opportunities for growth, such as new products or service offerings or new target markets. It can also help businesses identify potential problems before they become major issues, allowing them to take proactive steps to address them. In addition, the rise of artificial intelligence and machine learning is making it easier for businesses to leverage CRM data to gain insights. AI-powered CRM solutions can analyze large volumes of customer data, identify trends and patterns, and provide personalized recommendations for improving the customer experience. Thus, the rising need for data-driven insights is expected to continue driving the global CRM software market in the coming years.
The growing adoption of cloud-based solutions is expected to drive the global CRM software market during the forecast period. Cloud-based CRM solutions offer several benefits, including lower upfront costs, faster deployment, and easier scalability, which are making them more accessible to businesses of all sizes. One of the key benefits of cloud-based CRM solutions is their ability to lower upfront costs. With traditional on-premises CRM solutions, businesses typically must make a significant upfront investment in hardware and software, as well as ongoing maintenance and support costs. Cloud-based solutions, on the other hand, are typically offered on a subscription basis, allowing businesses to pay only for what they use and avoid the upfront costs associated with on-premises solutions.
In addition, cloud-based CRM solutions offer faster deployment times, as they can be up and running within a matter of hours or days, rather than weeks or months. This can be particularly beneficial for businesses that need to quickly implement a CRM solution to meet changing business needs. Another key advantage of cloud-based CRM solutions is their ability to easily scale up or down as business needs change. With traditional on-premises solutions, businesses may need to invest in additional hardware and software as their business grows, which can be costly and time-consuming. With cloud-based solutions, businesses can easily add or remove users as needed, and scale up or down based on demand. Finally, cloud-based CRM solutions offer greater flexibility and accessibility, as they can be accessed from anywhere with an internet connection. This allows businesses to provide their employees with remote access to customer data and tools, which can improve collaboration and productivity. Thus, the growing adoption of cloud-based CRM solutions is expected to drive the global CRM software market in the coming years. As businesses continue to seek out more cost-effective, flexible, and accessible CRM solutions, the demand for cloud-based CRM solutions is expected to grow.
Based on deployment, the market is segmented into on-premises and clouds. Based on enterprise, the market is segmented into large enterprises and SMEs. Based on application, the market is segmented into marketing and sales automation, customer management, motion detection, lead generation & customer retention, and others. Based on industry vertical, the market is BFSI, manufacturing, IT & telecom, retail & consumer goods, and healthcare. The market analysis also studies the regional segmentation to devise regional market segmentation, divided among North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
The CRM Software market is highly competitive, with companies constantly seeking to differentiate themselves through their expertise, and cost-effectiveness. As the demand for innovative products continues to grow, the CRM Software market is expected to expand further in the coming years.
In this report, the global CRM Software market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
(Note: The companies list can be customized based on the client requirements.)