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市場調查報告書

商品編碼

1569424

CRM 軟體市場規模、佔有率、成長分析，按組件、按部署模式、按服務、按應用程式、按行業、按地區 - 行業預測，2024-2031 年

CRM Software Market Size, Share, Growth Analysis, By Component, By Deployment Mode, By Service, By Application, By Vertical (Banking, Financial Services, & Insurance, Healthcare), By Region-Industry Forecast 2024-2031

出版日期: 2024年10月11日 | 出版商:

SkyQuest | 英文 197 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2022年全球CRM軟體市場規模將達到360.5億美元，預測期內（2024-2031年）複合年成長率為11.5%，從2023年的402億美元成長到2031年的960.3億美元。

由於幾個關鍵因素，全球客戶關係管理（CRM）軟體市場近年來出現了顯著成長。對以消費者為中心的策略的日益關注以及有效管理客戶資料的需求正在推動各行業對 CRM 解決方案的需求。此外，技術的進步，特別是人工智慧和分析的整合，正在增強 CRM 的功能，並提供可操作的見解，推動個人化的客戶互動。此外，雲端基礎的CRM 解決方案的廣泛採用正在促進各種規模的組織的擴充性和可訪問性。雖然北美繼續主導市場，但在新興經濟體不斷數位化和業務擴張的推動下，亞太地區顯示出巨大的成長潛力。這種動態格局凸顯了 CRM 系統在支援企業努力應對現代客戶參與的複雜性並在不斷發展的市場中保持競爭力方面的關鍵作用。

市場概況
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲國家地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲 (MEA)
- 海灣合作理事會國家
- 南非
- 其他中東/非洲地區

競爭格局

前5名企業對比
主要企業市場定位（2023年）
主要市場參與者所採取的策略
近期市集活動
主要企業市場佔有率（2023年）

主要企業簡介

Salesforce.com（US）
SAP AG（Germany）
Oracle Corporation（US）
Microsoft Corporation（US）
Adobe Systems Inc（US）
Freshworks Inc（US）
Convergys Corporation（US）
Huawei Technologies Co. Ltd（China）
Infor Solutions Inc（US）
SAS Institute Inc（US）
IBM Corporation（US）
The Sage Group Plc（UK）
SYNNEX Corporation（US）
Acquia（US）
Amdocs（US）
Jive Software（US）
Lithium（US）
Nimble（US）
Pegasystems（US）
Ramco Systems（India）
SugarCRM（US）
Allegiance（US）
ITC Infotech（India）
Nearstream（US）
Nextprinciples（US）
Tracx（US）

簡介目錄

Product Code: SQMIG45F2135

Global CRM Software Market size was valued at USD 36.05 billion in 2022 and is poised to grow from USD 40.20 billion in 2023 to USD 96.03 billion by 2031, growing at a CAGR of 11.5% in the forecast period (2024-2031).

The global Customer Relationship Management (CRM) Software marketplace has experienced significant growth in recent years, driven by several key factors. A heightened focus on consumer-centric strategies and the necessity for effective management of customer data are fueling the demand for CRM solutions across various industries, as businesses increasingly recognize the importance of fostering strong customer relationships for long-term success. Moreover, advancements in technology, particularly the integration of artificial intelligence and analytics, have enhanced CRM functionalities, providing actionable insights that facilitate personalized customer interactions. The widespread adoption of cloud-based CRM solutions also promotes scalability and accessibility for organizations of all sizes. While North America continues to dominate the market, the Asia-Pacific region presents substantial growth potential, propelled by rising digitalization and business expansion within emerging economies. This dynamic landscape underscores the critical role of CRM systems in supporting businesses as they navigate the complexities of modern customer engagement and strive to maintain a competitive edge in an evolving marketplace.

Top-down and bottom-up approaches were used to estimate and validate the size of the global crm software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

global crm software Market Segmental Analysis

Global CRM Software Market is segmented on the component, deployment mode, application, vertical, and region. By component, market is segmented into Software and Services. By deployment mode, market is segmented into On-Premise and Cloud solutions. By application, market is segmented into Customer Service, Customer Experience Management, CRM Analytics, Marketing Automation, Salesforce Automation, and Others. By Vertical, market is segmented into Banking, Financial Services, and Insurance (BFSI), Healthcare, IT & Telecommunication, Retail & E-commerce, Manufacturing, Government & Defense, Media & Entertainment, and Others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Driver of the global crm software Market

The escalating recognition of customer relationship management (CRM) as a cornerstone for business success is a significant driver for the global CRM software market. Organizations across various sectors are increasingly adopting customer-centric strategies, highlighting the demand for comprehensive CRM solutions that enhance customer engagement and loyalty. Technological advancements, particularly integrating artificial intelligence and advanced analytics, are transforming CRM functionalities, enabling businesses to derive actionable insights from customer data. Additionally, the rising trend toward cloud-based solutions addresses scalability and accessibility needs, further propelling the adoption of CRM software, as companies seek to optimize their customer interactions and drive sustainable growth.

Restraints in the global crm software Market

The global CRM software market faces significant restraints primarily due to the complexity involved in implementation and integration with existing systems, which can deter organizations from adopting new solutions. This challenge is exacerbated by high upfront and ongoing costs, presenting a barrier, particularly for small businesses with constrained financial resources. Additionally, resistance to change within organizations can hinder CRM adoption, as employees may be reluctant to transition from familiar processes to new technologies. Moreover, the requirement for extensive training to effectively utilize CRM systems further complicates the landscape, limiting the market's growth potential across various sectors.

Market Trends of the global crm software Market

The global CRM software market is experiencing a notable trend characterized by the rising integration of artificial intelligence (AI) and machine learning (ML), which enhance data analysis and provide predictive insights for tailored customer interactions. Additionally, the demand for mobile CRM applications is surging, allowing users to access crucial customer information seamlessly while on the move. Furthermore, the integration of social media within CRM systems is becoming increasingly prevalent, acknowledging the significant role of social platforms in shaping consumer engagement and feedback. This convergence of technologies is driving innovation and efficiency in customer relationship management, solidifying CRM's pivotal role in business strategy.

Introduction

Objectives of the Study
Definitions
Market Scope

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Market Overview Outlook
Supply Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers

Key Market Insights

Key Success Factor
Degree of Competition
Top Investment Pockets
Ecosystem of the Market
Value Chain Analysis
Technology Analysis
Patent Analysis
PESTEL Analysis
Technology Analysis

CRM Software Market, By Component

Market Overview
Software
Services

CRM Software Market, By Deployment mode

Market Overview
On-Premise
Cloud

CRM Software Market, By Application

Market Overview
Customer Service
Customer Experience Management
CRM Analytics
Marketing Automation
Salesforce Automation
Others

CRM Software Market, By Vertical

Market Overview
BFSI
Healthcare
IT & Telecommunication
Retail & E-commerce
Manufacturing
Government & Defense
Media & Entertainment
Others

CRM Software Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Activities in the Market
Key Companies Market Share (%), 2023

Key Company Profiles

Salesforce.com (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAP AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oracle Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Microsoft Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Adobe Systems Inc (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Freshworks Inc (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Convergys Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Huawei Technologies Co. Ltd (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Infor Solutions Inc (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAS Institute Inc (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IBM Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Sage Group Plc (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SYNNEX Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Acquia (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amdocs (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Jive Software (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lithium (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nimble (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pegasystems (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ramco Systems (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SugarCRM (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Allegiance (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ITC Infotech (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nearstream (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nextprinciples (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tracx (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments