CRM用All-in-one軟體市場:現狀分析與未來預測 (2024年～2032年)

CRM All-in-One Software Market: Current Analysis and Forecast (2024-2032)

出版日期: 2024年11月01日 | 出版商:

UnivDatos Market Insights Pvt Ltd | 英文 142 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

在預測期（2024-2032 年），CRM 一體化軟體市場預計將以 13% 的複合年增長率大幅成長。這主要是由於對具有更廣泛特徵的產品的需求不斷增長以及需要覆蓋更廣泛的消費者而增加的收購、戰略合作夥伴關係和技術整合正在成為重要趨勢。所有這些舉措都將提高我們提供人工智慧、分析和自動化應用支援的服務的能力。例如，2024 年 9 月 5 日，全球第一的 AI CRM Salesforce（NYSE：CRM）宣布已簽署最終協議，收購我所在的一家領先的資料保護和資料管理解決方案公司 Own Company。。 Own 為組織提供了新的方法來確保其關鍵任務資料的可用性、安全性和合規性，並從資料中獲得更深入的見解。

依照部署方式，市場分為基於雲端的和本地的。到 2023 年，基於雲端的技術將佔據壓倒性的市場佔有率。這主要滿足了 CRM 一體化軟體開發的需求，因為基於雲端的方法有助於提高可用性、增加儲存容量以及透過遠端或混合工作模式下的多個裝置進行即時資料存取。一些公司利用自動化不僅開發不同的業務方式，而且還獲得更多關於消費者的知識，以便客製化和改進決策。此外，該應用程式結合了電子商務和行動設備，提供高效的客戶體驗模型。例如，2021 年 9 月 28 日，全球關鍵任務企業軟體解決方案供應商 Aptean 宣布推出一項將客戶關係管理 (CRM) 軟體與 Aptean 工業製造 ERP Made2Manage 版整合的新服務。 CRM和ERP整合可讓客戶集中資料並減少因平台切換而導致錯誤的機會。

依組織規模，市場分為中小企業（SME）及大型企業。預計在預測期內（2024-2032 年），中小企業 (SME) 將以顯著的複合年增長率成長。這主要是由於對低成本、易於實施的策略的渴望，以提高客戶管理的效率。隨著業務的成長，該細分市場越來越多地轉向雲端解決方案，以降低成本並整合可擴展性和遠端存取功能。小型企業喜歡直覺的介面和自動化，以無摩擦地增加客戶互動。將您的 CRM 與電子商務和行動平台整合還可以增強您的 CRM，並使您有機會提供更有效的客戶體驗。

為了更了解 CRM 一體式軟體的市場介紹，市場為北美（美國、加拿大、北美其他地區）、歐洲（德國、法國、英國、西班牙、義大利、歐洲其他地區））、亞太地區（中國、日本、印度及亞太地區其他地區）以及世界其他地區。由於各行業對簡化客戶管理解決方案的需求不斷增加，預計亞太地區在預測期內（2024-2032年）將以顯著的複合年增長率成長。此外，基於雲端的 CRM 應用程式因其可移植性和最低的客戶成本而受到青睞，這對於 IT 成長水平參差不齊的國家來說是理想的選擇。因此，使用人工智慧來支援成長將由人工智慧提供動力，以實現對客戶互動至關重要的自動化洞察和客戶個人化。此外，還考慮了行動和社交媒體使用的連續性，從而將市場和營運擴展到適合亞太地區消費者行為的新水平和條件。

2023 年3 月1 日，專注於生命科學產業的全球企業SaaS 領導者Exeevo 宣布擴大與賽諾菲SA（納斯達克股票代碼：SNY）在中國的合作夥伴關係，提供下一代集成全通路OneCRM 引進客戶關係管理（CRM）平台。 OneCRM這項新解決方案將推動賽諾菲中國走在智慧創新的最前沿，成為中國數位化優先的市場領導者。這使得賽諾菲能夠提供卓越的客戶體驗和相應的商業成果。 Exeevo 的 Omnipresence 是唯一符合中國資料隱私法規（包括個人資訊保護法 (PIPL)）的解決方案。

向(到)進入到市場的主要企業，Salesforce, Inc.，Zoho Corporation Pvt. Ltd.，HubSpot, Inc.，SAP SE，Oracle，Microsoft，Pipedrive，Vtiger，Freshworks Inc.，Deskera等處於。

CRM All-in-One Software is a package of numerous CRM products that are interlinked and integrated into the system to address the issue of managing customer relationships through the sale, marketing, service, and reporting functions. It assists businesses to run their operations efficiently, achieve better communication, manage their customer relations through an array of features within the single package. Adding to this, the demand for this market and this is because of the need for businesses to increase efficiency and improve interaction with the clients besides ensuring efficiency in data collection. There is also the increased adoption of cloud solutions, as well as of AI and machine learning. In addition, increase in e- commerce and Mobile sales require integration of CRM applications to support customer relations and selling strategies.

The CRM All-in-One Software Market is expected to grow with a significant CAGR of 13% during the forecast period (2024-2032). This is mainly attributed to increasing acquisitions and strategic partnerships, as well as technological integration, becoming vital trends due to higher demands for products with broader characteristics and the necessity to cover a wider range of consumers. All these moves increase the ability to provide services that are supported by the application of AI, analytics, and automation. For instance, on September 05, 2024, Salesforce (NYSE: CRM), the world's #1 AI CRM, announced it had signed a definitive agreement to acquire Own Company, a leading provider of data protection and data management solutions. Own empowers organizations to ensure the availability, security, and compliance of mission-critical data, while unlocking new ways to gain deeper insights from this data.

Based on the deployment type, the market is segmented into cloud-based and on-premises. Cloud-based held a dominant share of the market in 2023. This is mainly because the cloud-based approach is satisfying the demands for CRM All-in-One Software development as it facilitates availability, increase in storage capacity and real time data access across multiple devices over the course of remote or hybrid work modes. Several companies are using automation to develop different methods in their operations as well as to gain more knowledge regarding consumers to customize and improve decision making. Further, the application combines e-commerce and portable devices to offer efficient customer experience models. For instance, on September 28, 2021, Aptean, a global provider of mission-critical enterprise software solutions, announced the launch of a new integrated offering joining its Customer Relationship Management (CRM) software and Aptean Industrial Manufacturing ERP Made2Manage Edition. The integration of CRM and ERP will enable customers to centralize data and decrease the likelihood of errors that can result from switching between platforms.

Based on the organization size, the market has been divided into small and medium enterprises (SMEs), large enterprises. Small and Medium Enterprises (SMEs) are expected to grow with a significant CAGR in the forecast period (2024-2032). This is mainly because of looking for low-cost and easily implementable strategies that enhance the efficiency of customer management. This segment is in the process of migrating to cloud solutions to reduce expenses and integrate the ability to expand and access remotely as they expand. SMEs prefer intuitive interfaces and automation, aspects that allow them to increase customer interactivity with little fuss involved. Also, the integration of CRM with e-commerce and mobile platforms strengthens them and offers them opportunities to deliver effective customer experience.

For a better understanding of the market adoption of CRM All-in-One Software, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, France, U.K., Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. The Asia-Pacific region is expected to grow at a notable CAGR in the forecast period (2024-2032) because of increasing demand for streamlined customer management solutions across industries. Adding to this, cloud-based CRM applications are preferred for their portability and minimum client cost and this is best suited for the countries where the level of IT growth is dissimilar. The use of artificial intelligence to support growth is therefore enhanced by AI for auto insights and customer personalization, which are crucial for customer interactions. Moreover, the continuity with the use of mobile and social media is also considered as the companies can extend their market and operation to new levels and conditions suited for the Asia-Pacific region consumer's behavior.

On March 1, 2023, Exeevo a global enterprise SaaS leader focused on the Life Sciences industry, announced its expanded partnership with Sanofi SA (NASDAQ: SNY) in China launching their next-generation unified omnichannel OneCRM customer relationship management (CRM) platform. This new solution OneCRM propels Sanofi China to the forefront of intelligent innovation as a digital-first market leader in China. It allows them to deliver outstanding customer experience and corresponding commercial results. Critically, Exeevo's Omnipresence was the only solution that adhered to Chinese data privacy regulations including the Personal Information Protection Law (PIPL).

Some of the major players operating in the market include Salesforce, Inc., Zoho Corporation Pvt. Ltd., HubSpot, Inc., SAP SE, Oracle, Microsoft, Pipedrive, Vtiger, Freshworks Inc., Deskera.

1.MARKET INTRODUCTION

1.1. Market Definitions
1.2. Main Objective
1.3. Stakeholders
1.4. Limitation

2.RESEARCH METHODOLOGY OR ASSUMPTION

2.1. Research Process of the CRM All-in-One Software Market
2.2. Research Methodology of the CRM All-in-One Software Market
2.3. Respondent Profile

3.EXECUTIVE SUMMARY

3.1. Industry Synopsis
3.2. Segmental Outlook
- 3.2.1. Market Growth Intensity
3.3. Regional Outlook

4.MARKET DYNAMICS

4.1. Drivers
4.2. Opportunity
4.3. Restraints
4.4. Trends
4.5. PESTEL Analysis
4.6. Demand Side Analysis
4.7. Supply Side Analysis
- 4.7.1. Merger & Acquisition
- 4.7.2. Investment Scenario
- 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.PRICING ANALYSIS

5.1. Regional Pricing Analysis
5.2. Price Influencing Factors

6.GLOBAL CRM ALL-IN-ONE SOFTWARE MARKET REVENUE (USD BN), 2022-2032F

7.MARKET INSIGHTS BY DEPLOYMENT TYPE

7.1. Cloud-Based
7.2. On-Premises

8.MARKET INSIGHTS BY ORGANIZATION SIZE

8.1. Small and Medium Enterprises (SMEs)
8.2. Large Enterprises

9.MARKET INSIGHTS BY REGION

9.1. North America
- 9.1.1. U.S.
- 9.1.2. Canada
- 9.1.3. Rest of North America
9.2. Europe
- 9.2.1. Germany
- 9.2.2. France
- 9.2.3. UK
- 9.2.4. Spain
- 9.2.5. Italy
- 9.2.6. Rest of Europe
9.3. Asia-Pacific
- 9.3.1. China
- 9.3.2. Japan
- 9.3.3. India
- 9.3.4. Rest of APAC
9.4. Rest of the World

10.VALUE CHAIN ANALYSIS

10.1. List of Market Participants

11.COMPETITIVE LANDSCAPE

11.1. Competition Dashboard
11.2. Competitor Market Positioning Analysis
11.3. Porter Five Forces Analysis

12.COMPANY PROFILES

12.1. Salesforce, Inc.
- 12.1.1. Company Overview
- 12.1.2. Key Financials
- 12.1.3. SWOT Analysis
- 12.1.4. Product Portfolio
- 12.1.5. Recent Developments
12.2. Zoho Corporation Pvt. Ltd.
12.3. HubSpot, Inc.
12.4. SAP SE
12.5. Oracle
12.6. Microsoft
12.7. Pipedrive
12.8. Vtiger
12.9. Freshworks Inc.
12.10. Deskera