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市場調查報告書
商品編碼
1424293

員工計劃工具市場：按部署模型、按組織規模、按最終用戶、按地區

Employee Advocacy Tool Market, By Deployment Model, By Organization Size, By End-User, By Geography
出版日期: | 出版商: Coherent Market Insights | 英文 200 Pages | 商品交期: 2-3個工作天內

價格
簡介目錄

員工計劃工具市場規模預計將從 2023 年的 12 億美元增加到 2030 年的 50 億美元，預測期內複合年成長率為 22.6%。

報告範圍 報告詳情
基準年 2022年 2023/2024年市場規模 12億美元
實際資料 2018-2021 預測期 2023-2030
預測期間 2023/2024 至 2030/2031 年複合年成長率： 22.60% 2030/2031價值預測 50億美元
圖 1. 2023 年按地區分類的員工計劃工具的全球市場佔有率(%)
員工倡導工具市場-IMG1

在當今的數位時代，員工宣傳工具變得越來越重要。因為公司認知到員工在塑造品牌認知和推動業務成長方面的力量。這些工具使員工能夠成為品牌擁護者，共用公司內容，並在個人社群媒體平台上推廣產品和服務。透過利用員工網路，公司可以擴大其品牌訊息並擴大線上影響力。

市場動態：

由於多種因素，員工倡導工具市場正在經歷顯著成長。關鍵促進因素之一是員工產生的內容日益重要及其對品牌認知度的影響。現今的消費者比傳統的廣告方法更信任他們的同事和員工，這使得員工宣傳成為建立品牌信譽的有力工具。此外，公司正在意識到員工倡導在增加社群媒體影響力和參與度方面的潛力。透過利用員工社交網路，公司可以將其品牌訊息傳播給更多人，並產生更多潛在客戶和轉換。隨著公司意識到利用員工作為品牌倡導者的好處，員工倡導工具市場正在不斷成長。這種成長吸引了各種各樣的參與者，導致市場競爭和創新加劇。

但市場也存在挑戰和抑制因素。其中一項挑戰是確保員工有動力、有動力參與計劃活動。組織需要為員工積極參與計劃活動提供適當的獎勵和支持。此外，當員工在個人社群媒體帳號上共用公司內容時，可能會出現資料隱私和安全性問題。

本研究的主要特點

  • 該報告對全球員工倡導工具市場進行了詳細分析，並提供了以2022年為基準年的預測期（2023-2030年）的市場規模和年複合成長率（CAGR%）。
  • 它還揭示了各個細分市場的潛在商機，並為該市場說明了一系列有吸引力的投資提案。
  • 它還提供了有關市場促進因素、抑制因素、機會、新產品發布和核准、市場趨勢、區域前景、主要企業採取的競爭策略等的主要考察。
  • 該報告根據公司亮點、產品系列、主要亮點、績效和策略等參數，介紹了全球員工倡導工具市場的主要參與者。
  • 該報告的見解使行銷人員和經營團隊負責人就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。
  • 全球員工倡導工具市場報告迎合了該行業的各種相關人員，如投資者、供應商、產品製造商、經銷商、新進業者和財務分析師。
  • 相關人員可以透過用於分析全球員工倡導工具市場的各種策略矩陣來促進他們的決策。

目錄

第1章 研究目的與前提

  • 研究目標
  • 先決條件
  • 簡稱

第2章 市場展望

  • 報告說明
    • 市場定義和範圍
  • 執行摘要
  • Coherent Opportunity Map（COM）

第3章市場動態、法規及趨勢分析

  • 市場動態
  • 影響分析
  • 主要亮點
  • 監管場景
  • 產品發布/核准
  • PEST分析
  • 波特的分析
  • 併購場景

第 4 章 員工計劃工具市場 –冠狀病毒(COVID-19) 大流行的影響

  • 新型冠狀病毒感染疾病（COVID-19）的流行病學
  • 供需面分析
  • 經濟影響

第 5 章 2018-2030 年員工計劃工具市場（按部署模式）

  • 雲端基礎
  • 本地
  • 混合

第6章 員工計劃工具市場，依組織規模，2018-2030 年

  • 中小企業
  • 主要企業

第 7 章 員工計劃工具市場，依最終使用者分類，2018-2030 年

  • 資訊科技與電信
  • 零售和消費品
  • BFSI
  • 衛生保健
  • 媒體與娛樂
  • 其他

第 8 章 2018-2030 年按地區分類的員工計劃工具市場

  • 北美洲
  • 美國
  • 加拿大
  • 歐洲
  • 德國
  • 英國
  • 西班牙
  • 法國
  • 義大利
  • 俄羅斯
  • 其他歐洲國家
  • 亞太地區
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 韓國
  • ASEAN
  • 其他亞太地區
  • 拉丁美洲
  • 巴西
  • 阿根廷
  • 墨西哥
  • 其他拉丁美洲
  • 中東和非洲
  • 海灣合作理事會國家
  • 以色列
  • 南非
  • 中部非洲
  • 北非
  • 其他中東地區

第9章 競爭形勢

  • EveryoneSocial
  • Hootsuite
  • Sociabble
  • PostBeyond
  • Dynamic Signal
  • MarketBeam
  • Bambu by Sprout Social
  • Influitive
  • GaggleAMP
  • Rallyware
  • Ambassify
  • DrumUp
  • SocialChorus
  • Speakap
  • Others

第10章

  • 調查方法
  • 關於出版商
簡介目錄
Product Code: CMI6239

The employee advocacy tool market size is expected to reach US$ 5 Billion by 2030, from US$ 1.2 Billion in 2023, at a CAGR of 22.6% during the forecast period.

Report Coverage Report Details
Base Year: 2022 Market Size in 2023/2024: US$ 1.2 Bn
Historical Data for: 2018 to 2021 Forecast Period: 2023 - 2030
Forecast Period 2023/2024 to 2030/2031 CAGR: 22.60% 2030/2031 Value Projection: US$ 5 Bn
Figure 1. Global Employee Advocacy Tool Market Share (%), by Region, 2023
Employee Advocacy Tool Market - IMG1

Employee advocacy tools have become increasingly important in today's digital age, as companies recognize the power of their own employees in shaping brand perception and driving business growth. These tools enable employees to become brand advocates, sharing company content and promoting its products or services on their personal social media platforms. By harnessing the reach of their employees' networks, organizations can amplify their brand messaging and increase their online presence.

Market Dynamics:

The employee advocacy tool market is witnessing significant growth, driven by several factors. One of the key drivers is the rising importance of employee-generated content and its impact on brand perception. Consumers today trust their peers and employees more than traditional advertising methods, making employee advocacy a powerful tool for enhancing brand credibility. Furthermore, organizations are realizing the potential of employee advocacy in increasing their social media reach and engagement. By leveraging their employees' social networks, companies can extend their brand message to a wider audience, generating more leads and conversions. The employee advocacy tools market has seen growth as organizations recognize the benefits of harnessing their employees as brand advocates. This growth has attracted various players, leading to increased competition and innovation within the market.

However, there are also challenges and restraints in the market. One such challenge is ensuring that employees are engaged and motivated to participate in advocacy efforts. Organizations need to provide the right incentives and support to encourage employees to become active advocates. Additionally, there may be concerns regarding data privacy and security when employees share company content on their personal social media accounts.

Key features of the study:

  • This report provides in-depth analysis of the global employee advocacy tool market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2023-2030), considering 2022 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the global employee advocacy tool market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
  • Key companies covered as a part of this study include EveryoneSocial, Hootsuite, Sociabble, PostBeyond, Dynamic Signal, MarketBeam, Bambu by Sprout Social, Influitive, GaggleAMP, Rallyware, Ambassify, DrumUp, SocialChorus, Speakap, PostBeyond, Dynamic Signal, and others
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
  • The global employee advocacy tool market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global employee advocacy tool market

Employee Advocacy Tool Market Detailed Segmentation:

  • By Deployment Model
    • Cloud-based
    • On-premise
    • Hybrid
  • By Organization Size
    • Small & Medium Enterprises
    • Large Enterprises
  • By End User
    • IT & Telecom
    • Retail & Consumer Goods
    • BFSI
    • Healthcare
    • Media & Entertainment
    • Others
  • By Region
    • North America
    • Europe
    • Asia Pacific
    • Latin America
    • Middle East & Africa
  • Key Players
    • EveryoneSocial
    • Hootsuite
    • Sociabble
    • PostBeyond
    • Dynamic Signal
    • MarketBeam
    • Bambu by Sprout Social
    • Influitive
    • GaggleAMP
    • Rallyware
    • Ambassify
    • DrumUp
    • SocialChorus
    • Speakap
    • Others

Table of Contents

1. Research Objectives and Assumptions

  • Research Objectives
  • Assumptions
  • Abbreviations

2. Market Purview

  • Report Description
    • Market Definition and Scope
  • Executive Summary
    • Employee Advocacy Tool Market, By Deployment Model
    • Employee Advocacy Tool Market, By Organization Size
    • Employee Advocacy Tool Market, By End User
    • Employee Advocacy Tool Market, By Region
  • Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

  • Market Dynamics
    • Growth in renovation and remodeling activities
    • High initial and installation costs
    • Rising demand for quartzite stone slabs
  • Impact Analysis
  • Key Highlights
  • Regulatory Scenario
  • Product launch/Approvals
  • PEST Analysis
  • PORTER's Analysis
  • Merger and Acquisition Scenario

4. Employee Advocacy Tool Market - Impact of Coronavirus (COVID-19) Pandemic

  • COVID-19 Epidemiology
  • Supply Side and Demand Side Analysis
  • Economic Impact

5. Employee Advocacy Tool Market , By Deployment Model, 2018 - 2030, (US$ Bn)

  • Introduction
    • Market Share Analysis, 2023 and 2030 (%)
    • Y-o-Y Growth Analysis, 2018 - 2030
    • Segment Trends
  • Cloud-based
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2030,(US$ Bn)
  • On-premise
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2030,(US$ Bn)
  • Hybrid
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2030,(US$ Bn)

6. Employee Advocacy Tool Market , By Organization Size, 2018 - 2030, (US$ Bn)

  • Introduction
    • Market Share Analysis, 2023 and 2030 (%)
    • Y-o-Y Growth Analysis, 2018 - 2030
    • Segment Trends
  • Small & Medium Enterprises
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2030,(US$ Bn)
  • Large Enterprises
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2030,(US$ Bn)

7. Employee Advocacy Tool Market , By End User, 2018 - 2030, (US$ Bn)

  • Introduction
    • Market Share Analysis, 2023 and 2030 (%)
    • Y-o-Y Growth Analysis, 2018 - 2030
    • Segment Trends
  • IT & Telecom
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2030,(US$ Bn)
  • Retail & Consumer Goods
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2030,(US$ Bn)
  • BFSI
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2030,(US$ Bn)
  • Healthcare
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2030,(US$ Bn)
  • Media & Entertainment
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2030,(US$ Bn)
  • Others
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2030,(US$ Bn)

8. Employee Advocacy Tool Market , By Region, 2018 - 2030, (US$ Bn)

  • Introduction
    • Market Share Analysis, By Country, 2023 and 2030 (%)
    • Y-o-Y Growth Analysis, For Country 2018 -2030
    • Country Trends
  • North America
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, By Deployment Model, 2018 - 2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2018 - 2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Country, 2018-2030,(US$ Bn)
  • U.S.
  • Canada
  • Europe
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, By Deployment Model, 2018 - 2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2018 - 2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Country, 2018-2030,(US$ Bn)
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, By Deployment Model, 2018 - 2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2018 - 2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Country, 2018-2030,(US$ Bn)
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Latin America
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, By Deployment Model, 2018 - 2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2018 - 2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Country, 2018-2030,(US$ Bn)
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Middle East & Africa
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, By Deployment Model, 2018 - 2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2018 - 2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Country, 2018-2030,(US$ Bn)
  • GCC Countries
  • Israel
  • South Africa
  • Central Africa
  • North Africa
  • Rest of Middle East

9. Competitive Landscape

  • EveryoneSocial
    • Company Highlights
    • Product Portfolio
    • Key Developments
    • Financial Performance
    • Strategies
  • Hootsuite
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • Sociabble
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • PostBeyond
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • Dynamic Signal
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • MarketBeam
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • Bambu by Sprout Social
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • Influitive
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • GaggleAMP
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • Rallyware
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • Ambassify
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • DrumUp
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • SocialChorus
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • Speakap
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • Others
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • Analyst Views

10. Section

  • Research Methodology
  • About us