市場調查報告書
商品編碼
1292917
2023-2030年全球員工參與軟體市場Global Employee Engagement Software Market 2023-2030 |
全球員工參與軟體市場按部署類型、企業類型、功能和行業進行細分。基於部署類型,市場被細分為雲端和內部部署。基於企業類型,市場被細分為大型企業和中小型企業。基於功能,市場被細分為培訓、入職、客戶服務、協作與整合、獎勵與表彰。基於行業,市場被細分為零售業、金融服務業、政府、IT和電信業、酒店業、醫療保健和製造業。在各種功能中,協作與整合部分預計將佔有最大的市場佔有率。推動這一領域需求的關鍵因素是,這一功能允許員工進行即時溝通,從而提高他們的決策能力,並改善生產力。
基於部署類型,市場被細分為雲端和內部部署。其中,雲端部分預計將佔據市場的重要佔有率。企業擔心內部數據託管的費用,包括實施和維護方面的費用,這導致了對基於雲端的軟體解決方案的高需求。推動採用基於雲端的解決方案的另一個原因是,企業在數位化轉型和加快客戶互動方面的趨勢不斷上升,這兩者都能減少企業的開支。現收現付的雲端服務允許企業根據他們的使用頻率來支付云服務的費用,從而降低了成本。
全球員工敬業度軟體市場根據地域分類,包括北美(美國和加拿大)、歐洲(義大利、西班牙、德國、法國和其他)、亞太(印度、中國、日本、韓國和其他)和世界其他地區(中東和非洲以及拉丁美洲)。可以根據要求對特定地區或國家層面的市場進行分析。在這些地區中,北美地區預計將產生最高的市場佔有率,其次是亞太地區,原因是中小型企業組織對員工監控系統的接受度提高。此外,該地區不斷擴大的IT基礎設施將支持該地區的市場擴張。
對數位解決方案和人力資源技術工具的投資不斷增加,可能會推動區域軟體需求。根據蓋洛普的《2022年全球工作場所狀況》,美國有33%的員工參與了客戶服務和溝通,是全球比例的兩倍多。同樣,墨西哥目前正在繼COVID-19之後投資於以員工為中心的產品,以確保公司的連續性並提高員工的生產力。此外,由於Salesforce、甲骨文、IBM、微軟和谷歌等主要市場參與者的存在,該地區正在主導全球市場。這些公司在該領域提供高效的軟體解決方案。例如,Office vibe是一個員工參與平台,包括調查、反饋和表彰工具,幫助企業提高員工參與度和保留率。同樣,Glint是一個員工參與和績效管理平台,使用即時調查和數據來幫助公司提高員工參與度和保留率。此外,PMS解決方案在管理日常工作中的使用量不斷增加,企業的基礎設施迅速擴大,也是成長的原因。
服務於全球僱員參與軟體市場的主要公司包括: Humu, Inc., Imperva, Impraise, InterGuard, ObserveIT, 和其他。這些公司通過採取各種策略,包括合併和收購、夥伴關係、合作、投資和推出新的員工參與軟體來保持市場競爭力,大大促進了市場的成長。例如,2023年2月,致力於通過福利改善企業文化的企業Empyrean宣布收購員工溝通和參與平台Enspire。由於這次收購,Empyrean在其革命性的福利管理技術和體恤援助服務中增加了以人為本的部分。這個名為+YOU的新解決方案將Enspire的員工溝通和參與技術與Empyrean的福利管理平台結合起來,創造一個完全可客製化的、雇主品牌的人的體驗- 這是雇主在員工生產力、健康、溝通和福利方面的一套工具的單一入口。
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Global employee engagement software market is anticipated to grow at a considerable CAGR of 18.5% during the forecast period. The rising need for businesses to manage activities and workflow in order to accelerate development, as well as the rapid breakthroughs in machine learning (ML) and artificial intelligence (AI), are the primary reasons driving the market. Implementing technology-based solutions can assist firms in overcoming issues related to operational efficiency and transparency, resulting in higher revenue returns. As a result, these variables may aid market expansion in the next few years. Additionally, the rising usage of cloud computing in corporate operations, as well as enterprise mobility, smartphones, and bring your own device (BYOD) to extend the mobile workforce, is anticipated to drive demand for employee engagement software, adding to market development.
The global employee engagement software market is segmented by deployment type, enterprise type, function, and industry. Based on deployment type, the market is sub-segmented into cloud and on-premise. Based on enterprise type, the market is sub-segmented into large enterprises and small & medium enterprises. Based on function, the market is sub-segmented into training, onboarding, customer service, collaboration & integration, and rewards & recognitions. Based on industry, the market is sub-segmented into retail, BFSI, government, IT& telecom, hospitality, healthcare, and manufacturing. Among functions, the collaboration & integration segment is expected to hold the largest market share. The key factor driving this segment's demand is that this function allows real-time communication to employees, which increases their decision-making ability and improves productivity.
Based on deployment type, the market is sub-segmented into cloud and on-premise. Among these, the cloud segment is expected to hold a significant share of the market. Businesses are concerned about the expense of on-premises data hosting, both in terms of implementation and maintenance, which results in high demand for cloud-based software solutions. Another reason boosting the adoption of cloud-based solutions is the rising trend of organizations toward digital transformation and faster customer interaction, both of which reduce corporate expenses. Pay-as-you-go cloud services allow organizations to pay for cloud services based on how often they use them, resulting in lower costs.
The global employee engagement software market is segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the rest of the world (the Middle East and Africa and Latin America). The market can be analyzed for a particular region or country level as per the requirement. Among the regions, the North American region is expected to generate the highest market share, followed by Asia-Pacific, owing to the increased acceptance of employee monitoring systems by small- and medium-sized business organizations. Additionally, the region's expanding IT infrastructure will support market expansion in this region.
Growing investment in digital solutions and HR tech tools is likely to drive regional software demand. According to Gallup's State of the Global Workplace 2022, 33% of employees in the US are involved in customer service and communication, which is more than double the global percentage. Similarly, Mexico is currently investing in employee-focused products following COVID-19 to secure company continuity and increase staff productivity. Additionally, with the presence of major market players such as Salesforce, Oracle, IBM, Microsoft, and Google, the region is dominating the global market. These companies offer efficient software solutions in this field. For instance, Office vibe is an employee engagement platform that includes surveys, feedback, and recognition tools to help companies improve employee engagement and retention. Similarly, Glint is an employee engagement and performance management platform that uses real-time surveys and data to help companies improve employee engagement and retention. Besides, the rising usage of PMS solutions to manage routine duties and the rapidly expanding infrastructure in enterprises are also responsible for the growth.
The major companies serving the global employee engagement software market include: Humu, Inc., Imperva, Impraise, InterGuard, ObserveIT, and others. These companies are considerably contributing to the market's growth through the adoption of various strategies, including mergers and acquisitions, partnerships, collaborations, investments, and new employee engagement software launches to stay competitive in the market. For instance, in February 2023, Empyrean, a business dedicated to improving corporate cultures via benefits, announced the acquisition of Enspire, an employee communication and engagement platform. Empyrean adds a people-centric component to its revolutionary benefits administration technology and compassionate assistance services as a result of the acquisition. The new solution, called +YOU, combines Enspire's employee communication and engagement technology with Empyrean's benefits administration platform to create a fully customizable and employer-branded people experience - a single entry point to an employer's suite of tools for employee productivity, wellness, communications, and benefits.
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