企業 A2P SMS 市場：按部署、按應用、按行業、按地區

Enterprise A2p Sms Market, By Deployment, By Application, By Vertical, By Geography

出版日期: 2024年07月05日 | 出版商:

Coherent Market Insights | 英文 130 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

預計2024年全球企業A2P簡訊市場規模為640.7億美元，2031年將達898.3億美元，2024年至2031年複合年成長率為4.9%。

報告範圍		報告詳情
基準年	2023年	2024年市場規模	640.7億美元
實際資料	2019-2023	預測期	2024-2031
預測期，2024-2031年複合年成長率：	4.90%	2031 年金額預測	898.3億美元

圖：2024 年各地區企業 A2P 簡訊市場佔有率(%)

全球企業 A2P SMS 市場預計在未來幾年將顯著成長。企業 A2P 或應用程式對個人通訊是指從應用程式發送的 SMS文字訊息，而不是個人對個人通訊。各種企業應用程式使用 A2P SMS 來實現動態密碼、通知、促銷優惠、約會提醒和其他時間緊迫的通訊等目的。隨著企業越來越意識到行動參與的範圍並尋求更有效的方式來接觸客戶，對 A2P SMS 的需求正在快速成長。此外，全球行動普及率較高，為 A2P通訊服務創造了巨大的潛在市場。此外，技術進步簡化了簡訊與各種業務應用程式的整合，促進了市場成長。

市場動態：

全球企業 A2P SMS 市場的推動因素包括對行動行銷宣傳活動的需求不斷成長、對行動客戶參與的日益重視、跨行業企業的快速數位化以及支持商業 SMS 的不斷發展的監管標準。然而，市場面臨垃圾訊息、資料隱私問題和價格波動等限制因素。同時，進階通訊服務(RCS)、正在進行的 5G 部署以及 Wi-Fi 通話的擴展等發展正在創造新的機會。此外，許多公司正在探索聊天機器人和基於人工智慧的解決方案，以開發更個人化的文字體驗，這可能會重塑未來幾年的競爭格局。

本研究的主要特點

本報告對全球企業A2P SMS市場進行了詳細分析，並提供了以2023年為基準年的預測期（2024-2031）的市場規模和年複合成長率（CAGR%）。
它還強調了各個細分市場的潛在商機，並說明了該市場有吸引力的投資提案矩陣。
它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景、主要企業採取的競爭策略等的主要考察。
它根據公司亮點、產品系列、主要亮點、財務業績和策略等參數，對全球企業 A2P SMS 市場的主要企業進行了介紹。
該報告的見解使負責人和公司經營團隊能夠就未來的產品發布、升級、市場擴張和行銷策略做出明智的決策。
全球企業 A2P SMS 市場報告針對該行業的各個相關人員，如投資者、供應商、產品製造商、經銷商、新進業者和財務分析師。
透過用於分析全球企業 A2P SMS 市場的各種策略矩陣，將有助於相關人員做出決策。

Report Coverage	Report Details
Base Year:	2023	Market Size in 2024:	US$ 64.07 Bn
Historical Data for:	2019 to 2023	Forecast Period:	2024 to 2031
Forecast Period 2024 to 2031 CAGR:	4.90%	2031 Value Projection:	US$ 89.83 Bn

The global enterprise A2P SMS market is projected to grow substantially in the coming years. Enterprise A2P or application-to-person messaging refers to SMS text messages sent from an application, as opposed to person-to-person messaging. Various enterprise applications use A2P SMS for purposes like one-time passwords, notifications, promotional offers, appointment reminders, and other time-critical communications. As businesses increasingly recognize the scope of mobile engagement and seek more effective ways to reach customers, the demand for A2P SMS is rising at a tremendous pace. Moreover, the high mobile penetration globally has created a massive addressable market for A2P messaging services. Technological advancements are also simplifying the integration of SMS into various business applications, propelling the market growth.

Market Dynamics:

The global enterprise A2P SMS market is driven by factors such as growing demand for mobile marketing campaigns, increasing emphasis on mobile customer engagement, rapid digitalization of enterprises across industries, and evolving regulatory standards supporting commercial SMS. However, the market faces restraints from spam messages, data privacy concerns, and rate volatility. At the same time, developments like rich communication services (RCS), ongoing 5G deployments, and expansion of Wi-Fi calling create new opportunities. Furthermore, many companies are exploring chatbots and AI-based solutions to develop more personalized texting experiences, which can reshape the competitive landscape in the coming years.

Key Features of the Study:

This report provides in-depth analysis of the global enterprise A2P SMS market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year.
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players.
It profiles key players in the global Enterprise A2P SMS market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies.
Key companies covered as a part of this study include Accrete, AMD Telecom S.A., Beepsend, ClearSky, CLX Communications, Genesys Telecommunications, Infobip, MBlox, Nexmo Co. Ltd., Ogangi Corporation, OpenMarket Inc., SAP Mobile Services, SITO Mobile, Silverstreet BV, Soprano.
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
The global enterprise A2P SMS market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global enterprise A2P SMS market.

Detailed Segmentation:

By Deployment
- Cloud-based
- On-premises
By Application
- Pushed Content Services
- Interactive Services
- Promotional Campaigns
- Customer Relationship Management (CRM) Services
- Others
By Vertical
- BFSI
- Healthcare
- Media & Entertainment
- Retail & E-commerce
- Travel & Tourism
- Others
By Regional
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
Key Players Insights
- Accrete
- AMD Telecom S.A.
- Beepsend
- ClearSky
- CLX Communications
- Genesys Telecommunications
- Infobip
- MBlox
- Nexmo Co. Ltd.
- Ogangi Corporation
- OpenMarket Inc.
- SAP Mobile Services
- SITO Mobile
- Silverstreet BV
- Soprano

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Deployment
- Market Snippet, By Application
- Market Snippet, By Vertical
- Market Snippet, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
- Restraints
- Market Opportunities
Regulatory Scenario
Industry Trend
Merger and Acquisitions
New System Launches/Approvals
Impact of COVID-19 Pandemic

4. Global Enterprise A2P SMS Market, By Deployment, 2019-2031, (US$ Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019-2031
- Segment Trends
Cloud-based
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
On-premises
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)

5. Global Enterprise A2P SMS Market, By Application, 2019-2031, (US$ Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019-2031
- Segment Trends
Pushed Content Services
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
Interactive Services
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
Promotional Campaigns
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
Customer Relationship Management (CRM) Services
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
Others
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)

6. Global Enterprise A2P SMS Market, By Vertical, 2019-2031, (US$ Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019-2031
- Segment Trends
BFSI
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
Healthcare
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
Media & Entertainment
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
Retail & E-commerce
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
Travel & Tourism
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
Others
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)

7. Global Enterprise A2P SMS Market, By Region, 2019-2031, (US$ Bn)

Introduction
- Market Share Analysis, By Region, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019-2031
North America
- Regional Trends
- Market Size and Forecast, By Deployment, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Application, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Vertical, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Country, 2019-2031, (US$ Bn)
  - U.S.
  - Canada
Europe
- Regional Trends
- Market Size and Forecast, By Deployment, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Application, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Vertical, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Country, 2019-2031, (US$ Bn)
  - U.K.
  - Germany
  - France
  - Russia
  - Rest of Europe
Asia Pacific
- Regional Trends
- Market Size and Forecast, By Deployment, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Application, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Vertical, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Country, 2019-2031, (US$ Bn)
  - China
  - India
  - Japan
  - ASEAN
  - Australia
  - South Korea
  - Rest of Asia Pacific
Latin America
- Regional Trends
- Market Size and Forecast, By Deployment, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Application, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Vertical, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Country, 2019-2031, (US$ Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Middle East & Africa
- Regional Trends
- Market Size and Forecast, By Deployment, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Application, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Vertical, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Country, 2019-2031, (US$ Bn)
  - South Africa
  - GCC Countries
  - Rest of the Middle East & Africa

8. Competitive Landscape

Company Profiles
- Accrete
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- AMD Telecom S.A.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Beepsend
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- ClearSky
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- CLX Communications
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Genesys Telecommunications
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Infobip
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- MBlox
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Nexmo Co. Ltd.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Ogangi Corporation
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- OpenMarket Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- SAP Mobile Services
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- SITO Mobile
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Silverstreet BV
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Soprano
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates