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市場調查報告書

商品編碼

1561535

2024-2032 年按類型、工具、最終用戶和地區分類的高級訊息傳遞市場報告

Premium Messaging Market Report by Type, Tools, End User, and Region 2024-2032

出版日期: 2024年09月10日 | 出版商:

IMARC | 英文 147 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄圖表

2023 年，全球優質訊息傳遞市場規模達到 771 億美元， 2024-2032 年複合年成長率 (CAGR) 為 4.5%。

高級訊息傳遞是指使用唯一的短代碼發送簡訊服務 (SMS) 的服務。與標準訊息費率相比，其訂閱需要支付額外費用，該費用計入用戶的行動信用額中。它可以使用快速撥號號碼存取各種資訊和服務，包括路線、測驗、音樂、翻譯、鈴聲、電話號碼、搜尋結果、競賽遊戲、聊天會話、背景圖像和證券交易所價格。如今，這些服務按需並按預定頻率運行，例如航班延誤和體育賽事結果。

高階訊息傳遞市場趨勢：

行動用戶數量的顯著增加以及雙重認證的大量採用是積極影響市場的關鍵因素之一。此外，企業正在利用雲端應用程式介面 (API) 以及嵌入式應用程式上下文通訊，例如現場服務軟體和客戶關係管理 (CRM)。這有助於註冊用戶、增強客戶互動以及在全球範圍內發送待處理服務的狀態更新。此外，進階訊息傳遞還可用於慈善和投票活動。例如，訂閱者可以輕鬆發送簡訊來捐贈資金並幫助自然災害期間有需要的人。它還提供天氣警報、交通更新和反向收費電話等好處。除此之外，醫療狀況的日益流行正在擴大醫療保健行業中高級訊息傳遞的使用，以自動提醒即將到來的預約和無障礙通訊。此外，它還應用於全球銀行、金融服務和保險 (BFSI) 行業，以增強與員工的內部和外部溝通、自動化後端 IT 流程以及改善客戶關係和服務。

本報告回答的關鍵問題

全球優質簡訊市場有多大？ 2024-2032 年全球優質訊息傳遞市場的預期成長率為何？
推動全球優質訊息傳遞市場的關鍵因素是什麼？
COVID-19 對全球優質訊息傳遞市場有何影響？
全球優質訊息傳遞市場按類型分類是怎樣的？
基於這些工具的全球優質訊息傳遞市場的細分如何？
基於最終用戶的全球優質訊息傳遞市場的詳細情形如何？
全球優質訊息傳遞市場的主要區域有哪些？
誰是全球優質訊息傳遞市場的主要參與者/公司？

BFSI
- 市場趨勢
- 市場預測
交通和旅遊
- 市場趨勢
- 市場預測
衛生保健
- 市場趨勢
- 市場預測
媒體與娛樂
- 市場趨勢
- 市場預測
零售與電子商務
- 市場趨勢
- 市場預測
資訊科技和電信
- 市場趨勢
- 市場預測
政府
- 市場趨勢
- 市場預測
其他
- 市場趨勢
- 市場預測

第 9 章：市場區隔：按地區

北美洲
- 美國
- 加拿大
亞太
- 中國
- 日本
- 印度
- 韓國
- 澳洲
- 印尼
- 其他
歐洲
- 德國
- 法國
- 英國
- 義大利
- 西班牙
- 俄羅斯
- 其他
拉丁美洲
- 巴西
- 墨西哥
- 其他
中東和非洲
- 市場趨勢
- 市場細分：按國家/地區
- 市場預測

第 10 章：SWOT 分析

概述
優勢
弱點
機會
威脅

第 11 章：價值鏈分析

第 12 章：波特五力分析

概述
買家的議價能力
供應商的議價能力
競爭程度
新進入者的威脅
替代品的威脅

第 13 章：價格分析

第14章：競爭格局

市場結構
關鍵參與者
關鍵參與者簡介
- AMD Telecom SA
- AT&T Inc.
- Comviva Technologies Limited (Tech Mahindra Limted)
- Infobip Ltd.
- Mavenir
- Sinch
- Syniverse Technologies LLC
- Tata Communications Limited
- Twilio Inc.
- Tyntec
- Verizon Communications Inc.

簡介目錄圖表

Product Code: SR112024A4397

The global premium messaging market size reached US$ 77.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 116.4 Billion by 2032, exhibiting a growth rate (CAGR) of 4.5% during 2024-2032.

Premium messaging refers to a service wherein Short Message Service (SMS) is sent using a unique short code. Its subscription requires an additional fee compared to the standard messaging rate, which is billed into the user's mobile credits. It gives access to various information and services, including routes, quizzes, music, translations, ringtones, phone numbers, search results, contest games, chat sessions, background images, and stock exchange prices, using speed dial numbers. Nowadays, these services operate on-demand and at a predetermined frequency, such as flight delays and sports results.

Premium Messaging Market Trends:

A significant increase in the number of mobile subscribers, along with the surging adoption of two-factor authentication, represents one of the key factors positively influencing the market. Moreover, enterprises are utilizing cloud application programming interface (API) with embedded contextual communications for applications, such as field service software and customer relationship management (CRM). This is aiding in registering users, enhancing customer interaction, and sending status updates on pending services globally. In addition, premium messaging can be used for charity and voting activities. For instance, subscribers can easily send an SMS message to donate funds and help people in need during a natural disaster. It also provides the benefits of weather alerts, transport updates, and reverse charge phone calls. Apart from this, the rising prevalence of medical conditions is expanding the use of premium messaging in the healthcare industry for automatic reminders about upcoming appointments and hassle-free communication. Furthermore, it is employed in the banking, financial services, and insurance (BFSI) sector across the globe to enhance internal and external communications with staff, automate back-end IT processes, and improve customer relations and services.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global premium messaging market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on type, tools and end user.

Breakup by Type:

A2P Messaging
P2A Messaging

Breakup by Tools:

Cloud API Messaging Platform
Traditional and Managed Messaging Services

Breakup by End User:

BFSI
Transport and Travelling
Healthcare
Media and Entertainment
Retail and E-Commerce
IT and Telecom
Government
Others

Breakup by Region:

North America
- United States
- Canada
Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
Latin America
- Brazil
- Mexico
- Others
Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being AMD Telecom S.A., AT&T Inc., Comviva Technologies Limited (Tech Mahindra Limted), Infobip Ltd., Mavenir, Sinch, Syniverse Technologies LLC, Tata Communications Limited, Twilio Inc., Tyntec and Verizon Communications Inc.

Key Questions Answered in This Report

1. How big is the global premium messaging market?
2. What is the expected growth rate of the global premium messaging market during 2024-2032?
3. What are the key factors driving the global premium messaging market?
4. What has been the impact of COVID-19 on the global premium messaging market?
5. What is the breakup of the global premium messaging market based on the type?
6. What is the breakup of the global premium messaging market based on the tools?
7. What is the breakup of the global premium messaging market based on the end user?
8. What are the key regions in the global premium messaging market?
9. Who are the key players/companies in the global premium messaging market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview
4.2 Key Industry Trends

5 Global Premium Messaging Market

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Type

6.1 A2P Messaging
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
6.2 P2A Messaging
- 6.2.1 Market Trends
- 6.2.2 Market Forecast

7 Market Breakup by Tools

7.1 Cloud API Messaging Platform
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
7.2 Traditional and Managed Messaging Services
- 7.2.1 Market Trends
- 7.2.2 Market Forecast

8 Market Breakup by End User

8.1 BFSI
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
8.2 Transport and Travelling
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
8.3 Healthcare
- 8.3.1 Market Trends
- 8.3.2 Market Forecast
8.4 Media and Entertainment
- 8.4.1 Market Trends
- 8.4.2 Market Forecast
8.5 Retail and E-Commerce
- 8.5.1 Market Trends
- 8.5.2 Market Forecast
8.6 IT and Telecom
- 8.6.1 Market Trends
- 8.6.2 Market Forecast
8.7 Government
- 8.7.1 Market Trends
- 8.7.2 Market Forecast
8.8 Others
- 8.8.1 Market Trends
- 8.8.2 Market Forecast

9 Market Breakup by Region

9.1 North America
- 9.1.1 United States
  - 9.1.1.1 Market Trends
  - 9.1.1.2 Market Forecast
- 9.1.2 Canada
  - 9.1.2.1 Market Trends
  - 9.1.2.2 Market Forecast
9.2 Asia-Pacific
- 9.2.1 China
  - 9.2.1.1 Market Trends
  - 9.2.1.2 Market Forecast
- 9.2.2 Japan
  - 9.2.2.1 Market Trends
  - 9.2.2.2 Market Forecast
- 9.2.3 India
  - 9.2.3.1 Market Trends
  - 9.2.3.2 Market Forecast
- 9.2.4 South Korea
  - 9.2.4.1 Market Trends
  - 9.2.4.2 Market Forecast
- 9.2.5 Australia
  - 9.2.5.1 Market Trends
  - 9.2.5.2 Market Forecast
- 9.2.6 Indonesia
  - 9.2.6.1 Market Trends
  - 9.2.6.2 Market Forecast
- 9.2.7 Others
  - 9.2.7.1 Market Trends
  - 9.2.7.2 Market Forecast
9.3 Europe
- 9.3.1 Germany
  - 9.3.1.1 Market Trends
  - 9.3.1.2 Market Forecast
- 9.3.2 France
  - 9.3.2.1 Market Trends
  - 9.3.2.2 Market Forecast
- 9.3.3 United Kingdom
  - 9.3.3.1 Market Trends
  - 9.3.3.2 Market Forecast
- 9.3.4 Italy
  - 9.3.4.1 Market Trends
  - 9.3.4.2 Market Forecast
- 9.3.5 Spain
  - 9.3.5.1 Market Trends
  - 9.3.5.2 Market Forecast
- 9.3.6 Russia
  - 9.3.6.1 Market Trends
  - 9.3.6.2 Market Forecast
- 9.3.7 Others
  - 9.3.7.1 Market Trends
  - 9.3.7.2 Market Forecast
9.4 Latin America
- 9.4.1 Brazil
  - 9.4.1.1 Market Trends
  - 9.4.1.2 Market Forecast
- 9.4.2 Mexico
  - 9.4.2.1 Market Trends
  - 9.4.2.2 Market Forecast
- 9.4.3 Others
  - 9.4.3.1 Market Trends
  - 9.4.3.2 Market Forecast
9.5 Middle East and Africa
- 9.5.1 Market Trends
- 9.5.2 Market Breakup by Country
- 9.5.3 Market Forecast

10 SWOT Analysis

10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
- 14.3.1 AMD Telecom S.A.
  - 14.3.1.1 Company Overview
  - 14.3.1.2 Product Portfolio
- 14.3.2 AT&T Inc.
  - 14.3.2.1 Company Overview
  - 14.3.2.2 Product Portfolio
  - 14.3.2.3 Financials
  - 14.3.2.4 SWOT Analysis
- 14.3.3 Comviva Technologies Limited (Tech Mahindra Limted)
  - 14.3.3.1 Company Overview
  - 14.3.3.2 Product Portfolio
- 14.3.4 Infobip Ltd.
  - 14.3.4.1 Company Overview
  - 14.3.4.2 Product Portfolio
- 14.3.5 Mavenir
  - 14.3.5.1 Company Overview
  - 14.3.5.2 Product Portfolio
- 14.3.6 Sinch
  - 14.3.6.1 Company Overview
  - 14.3.6.2 Product Portfolio
  - 14.3.6.3 Financials
- 14.3.7 Syniverse Technologies LLC
  - 14.3.7.1 Company Overview
  - 14.3.7.2 Product Portfolio
- 14.3.8 Tata Communications Limited
  - 14.3.8.1 Company Overview
  - 14.3.8.2 Product Portfolio
  - 14.3.8.3 Financials
  - 14.3.8.4 SWOT Analysis
- 14.3.9 Twilio Inc.
  - 14.3.9.1 Company Overview
  - 14.3.9.2 Product Portfolio
  - 14.3.9.3 Financials
  - 14.3.9.4 SWOT Analysis
- 14.3.10 Tyntec
  - 14.3.10.1 Company Overview
  - 14.3.10.2 Product Portfolio
- 14.3.11 Verizon Communications Inc.
  - 14.3.11.1 Company Overview
  - 14.3.11.2 Product Portfolio
  - 14.3.11.3 Financials
  - 14.3.11.4 SWOT Analysis

簡介目錄圖表

List of Figures

Figure 1: Global: Premium Messaging Market: Major Drivers and Challenges
Figure 2: Global: Premium Messaging Market: Sales Value (in Billion US$), 2018-2023
Figure 3: Global: Premium Messaging Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 4: Global: Premium Messaging Market: Breakup by Type (in %), 2023
Figure 5: Global: Premium Messaging Market: Breakup by Tools (in %), 2023
Figure 6: Global: Premium Messaging Market: Breakup by End User (in %), 2023
Figure 7: Global: Premium Messaging Market: Breakup by Region (in %), 2023
Figure 8: Global: Premium Messaging (A2P Messaging) Market: Sales Value (in Million US$), 2018 & 2023
Figure 9: Global: Premium Messaging (A2P Messaging) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 10: Global: Premium Messaging (P2A Messaging) Market: Sales Value (in Million US$), 2018 & 2023
Figure 11: Global: Premium Messaging (P2A Messaging) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 12: Global: Premium Messaging (Cloud API Messaging Platform) Market: Sales Value (in Million US$), 2018 & 2023
Figure 13: Global: Premium Messaging (Cloud API Messaging Platform) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 14: Global: Premium Messaging (Traditional and Managed Messaging Services) Market: Sales Value (in Million US$), 2018 & 2023
Figure 15: Global: Premium Messaging (Traditional and Managed Messaging Services) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 16: Global: Premium Messaging (BFSI) Market: Sales Value (in Million US$), 2018 & 2023
Figure 17: Global: Premium Messaging (BFSI) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 18: Global: Premium Messaging (Transport and Travelling) Market: Sales Value (in Million US$), 2018 & 2023
Figure 19: Global: Premium Messaging (Transport and Travelling) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 20: Global: Premium Messaging (Healthcare) Market: Sales Value (in Million US$), 2018 & 2023
Figure 21: Global: Premium Messaging (Healthcare) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 22: Global: Premium Messaging (Media and Entertainment) Market: Sales Value (in Million US$), 2018 & 2023
Figure 23: Global: Premium Messaging (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 24: Global: Premium Messaging (Retail and E-Commerce) Market: Sales Value (in Million US$), 2018 & 2023
Figure 25: Global: Premium Messaging (Retail and E-Commerce) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 26: Global: Premium Messaging (IT and Telecom) Market: Sales Value (in Million US$), 2018 & 2023
Figure 27: Global: Premium Messaging (IT and Telecom) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 28: Global: Premium Messaging (Government) Market: Sales Value (in Million US$), 2018 & 2023
Figure 29: Global: Premium Messaging (Government) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 30: Global: Premium Messaging (Other End Users) Market: Sales Value (in Million US$), 2018 & 2023
Figure 31: Global: Premium Messaging (Other End Users) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 32: North America: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
Figure 33: North America: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 34: United States: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
Figure 35: United States: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 36: Canada: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
Figure 37: Canada: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 38: Asia-Pacific: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
Figure 39: Asia-Pacific: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 40: China: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
Figure 41: China: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 42: Japan: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
Figure 43: Japan: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 44: India: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
Figure 45: India: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 46: South Korea: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
Figure 47: South Korea: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 48: Australia: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
Figure 49: Australia: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 50: Indonesia: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
Figure 51: Indonesia: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 52: Others: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
Figure 53: Others: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 54: Europe: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
Figure 55: Europe: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 56: Germany: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
Figure 57: Germany: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 58: France: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
Figure 59: France: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 60: United Kingdom: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
Figure 61: United Kingdom: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 62: Italy: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
Figure 63: Italy: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 64: Spain: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
Figure 65: Spain: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 66: Russia: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
Figure 67: Russia: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 68: Others: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
Figure 69: Others: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 70: Latin America: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
Figure 71: Latin America: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 72: Brazil: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
Figure 73: Brazil: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 74: Mexico: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
Figure 75: Mexico: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 76: Others: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
Figure 77: Others: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 78: Middle East and Africa: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023
Figure 79: Middle East and Africa: Premium Messaging Market: Breakup by Country (in %), 2023
Figure 80: Middle East and Africa: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 81: Global: Premium Messaging Industry: SWOT Analysis
Figure 82: Global: Premium Messaging Industry: Value Chain Analysis
Figure 83: Global: Premium Messaging Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Premium Messaging Market: Key Industry Highlights, 2023 and 2032
Table 2: Global: Premium Messaging Market Forecast: Breakup by Type (in Million US$), 2024-2032
Table 3: Global: Premium Messaging Market Forecast: Breakup by Tools (in Million US$), 2024-2032
Table 4: Global: Premium Messaging Market Forecast: Breakup by End User (in Million US$), 2024-2032
Table 5: Global: Premium Messaging Market Forecast: Breakup by Region (in Million US$), 2024-2032
Table 6: Global: Premium Messaging Market: Competitive Structure
Table 7: Global: Premium Messaging Market: Key Players

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