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市場調查報告書

商品編碼

1673868

傳統玩具和遊戲市場（按產品類型、分銷管道和地區分類）

Traditional Toys and Games Market, By Product Type, By Distribution Channel, By Geography

出版日期: 2025年02月07日 | 出版商:

Coherent Market Insights | 英文 170 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2025 年全球傳統玩具和遊戲市場規模估計為 96.3 億美元，預計到 2032 年將達到 121.7 億美元，2025 年至 2032 年的年複合成長率(CAGR)為 3.4%。

報告範圍		報告詳細資訊
基準年	2024	2025年的市場規模	96.3億美元
效能資料	從2020年到2024年	預測期	2025年至2032年
預測期：2025-2032年複合年成長率：	3.40%	2032年價值預測	121.7億美元

數字。 2025年傳統玩具和遊戲市場佔有率（按地區）

傳統玩具和遊戲市場是指不涉及先進技術或電子設備的玩具和遊戲。其中包括圖板遊戲、建築玩具、藝術和工藝品、拼圖、玩偶、人物模型、車輛和毛絨動物，這些玩具為幾代兒童帶來了歡樂。傳統玩具有助於培養兒童的身體、認知和社會情緒技能。傳統玩具鼓勵孩子們玩過家家，並透過與傳統玩具互動來發揮他們的想像。此外，親手玩積木、玩偶和樂高等玩具有助於培養運動技能。圖板遊戲可以幫助孩子學習輪流、遵守規則和觸覺解決問題。傳統玩具為各個年齡層的兒童提供了有趣的遊戲價值，讓他們在玩樂的同時也能學到知識。

市場動態：

傳統玩具和遊戲市場的成長是由兒童和父母對經典玩具的廣泛流行和懷舊所推動的。隨著現代玩具技術的不斷快速進步，人們對簡單且脫離螢幕的玩具的需求也日益成長。傳統玩具可以幫助孩子以自己的步調不受干擾地培養寶貴的技能。然而，由於數位玩具和智慧型手機越來越受歡迎，讓孩子們對它們著迷，市場也面臨限制。年輕一代越來越喜歡電子設備和互動遊戲。然而，由於玩具租賃和轉售業務的興起，我們看到了市場機遇，這些業務利用了傳統玩具的永恆吸引力和重複使用性。此外，推動傳統遊戲發展和社會效益的行業相關人員也在推動市場成長。如今，孩子們從小就接觸數位設備，並且傾向於購買新奇的電子產品。另一方面，人們對將傳統遊戲與技能習得結合的益智玩具的興趣日益濃厚，也為這個市場創造了機會。玩具公司也在尋求改進其經典玩具系列，以使其對現代孩子更具吸引力。

本研究的主要特點

本報告對全球傳統玩具和遊戲市場進行了詳細分析，並提供了預測期（2025-2032 年）的市場規模（十億美元）和年複合成長率（CAGR%），假設基準年為 2024 年。

它還強調了各個領域的潛在商機，並說明了該市場的有吸引力的投資提案矩陣。

它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景和主要企業採用的競爭策略的主要考察。

根據公司亮點、產品系列、主要亮點、財務表現和策略等參數列出了全球傳統玩具和遊戲市場的主要企業簡介。

研究涉及的主要企業包括 Dream International Limited、Hasbro, Inc.、Mattel, Inc.、Funskool Limited、Lego A/S、Jakks Pacific Inc.、Tomy Co.Ltd.、LeapFrog Enterprises Inc.、Spin Master Corp.、Bandai Namco Holdings Inc.、Playmates Toys。 AG 和 Games Workshop Group PLC。

本報告的見解將使負責人和公司經營團隊能夠就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。

本研究報告針對該產業的各個相關人員，包括投資者、供應商、產品製造商、經銷商、新進業者和財務分析師。

相關人員可以透過用於分析全球傳統玩具和遊戲市場的各種策略矩陣來促進他們的決策。

熱圖分析
市場佔有率分析（3x3矩陣）
公司簡介
- Dream International Limited
- Hasbro, Inc.
- Mattel, Inc.
- Funskool Limited
- Lego A/S
- Jakks Pacific Inc
- Tomy Co. Ltd.
- LeapFrog Enterprises Inc.
- Spin Master Corp
- Bandai Namco Holdings Inc
- Playmates Toys Limited
- Kids Ii Inc.
- Mega Brands Inc.
- Melissa &Doug Inc.
- Funko LLC
- K'NEX Brands, LP
- Ravensburger AG
- Games Workshop Group PLC

第9章分析師建議

機會
分析師觀點
Coherent Opportunity Map

第 10 章章節

參考
調查方法

簡介目錄

Product Code: CMI1243

Global Traditional Toys And Games Market is estimated to be valued at USD 9.63 Bn in 2025 and is expected to reach USD 12.17 Bn by 2032, growing at a compound annual growth rate (CAGR) of 3.4% from 2025 to 2032.

Report Coverage		Report Details
Base Year:	2024	Market Size in 2025:	USD 9.63 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	3.40%	2032 Value Projection:	USD 12.17 Bn

Figure. Traditional Toys And Games Market Share (%), By Region 2025

Traditional Toys and Games Market - IMG1

Traditional toys and games market refers to toys and games that do not involve advanced technology or electronics. These include board games, construction toys, arts and crafts, puzzles, dolls, action figures, vehicles, plush toys, and others that have entertained children for generations. Traditional toys help in developing important physical, cognitive, and social-emotional skills in children. They encourage role-playing and using their imagination as kids interact with classic toys. Hands-on play with toys like blocks, dolls, or Lego also aids in the development of fine motor skills. Board games help kids learn turn-taking, following rules, and tactile problem-solving. Traditional toys provide engaging play value and education through fun for children of all ages.

Market Dynamics:

Traditional toys and games market growth is driven by the widespread popularity and nostalgia associated with classic toys among children and parents. As technology continues to advance rapidly in modern toys, there is growing demand for simplicity and disconnect from screens. Traditional toys help foster valuable skills in kids at their own pace without distractions. However, the market faces restraints from the rising penetration of digital toys and smartphones that keep kids engaged. Younger generations are increasingly preference electronics and interactive games. But the market sees opportunities from rising toy rental and resale businesses capitalizing on the timeless appeal and reuse of traditional toys. Industry players promoting the developmental and social benefits of traditional play also boost the market growth. Younger kids today have exposure to digital devices from a very early age and tend to gravitate more towards newer gadgets. Meanwhile, the market sees opportunities from a growing focus on educational toys that blend traditional play with skills-building. Toy companies also look to refresh classic toy lines to make them appealing to modern kids.

Key Features of the Study:

This report provides in-depth analysis of the global traditional toys and games market, and provides market size (USD Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global traditional toys and games market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include Dream International Limited, Hasbro, Inc., Mattel, Inc., Funskool Limited, Lego A/S, Jakks Pacific Inc, Tomy Co. Ltd., LeapFrog Enterprises Inc., Spin Master Corp, Bandai Namco Holdings Inc, Playmates Toys Limited, Kids Ii Inc., Mega Brands Inc., Melissa & Doug Inc., Funko LLC, K'NEX Brands, L.P., Ravensburger AG, and Games Workshop Group PLC

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

The global traditional toys and games market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global traditional toys and games market

Market Segmentation

Product Type Insights (Revenue, USD, 2019 - 2032)
- Educational Toys
- Card Games
- Stuffed Toy
- Interactive Toys
- Outdoor and Sports Toys
- Model Vehicle
- Construction Sets
- Board Games
- Others
Distribution Channel Insights (Revenue, USD, 2019 - 2032)
- Online
- Offline
Regional Insights (Revenue, USD, 2019 - 2032)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
Key Players Insights
- Dream International Limited
- Hasbro, Inc.
- Mattel, Inc.
- Funskool Limited
- Lego A/S
- Jakks Pacific Inc
- Tomy Co. Ltd.
- LeapFrog Enterprises Inc.
- Spin Master Corp
- Bandai Namco Holdings Inc
- Playmates Toys Limited
- Kids Ii Inc.
- Mega Brands Inc.
- Melissa & Doug Inc.
- Funko LLC
- K'NEX Brands, L.P.
- Ravensburger AG
- Games Workshop Group PLC

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Product Type
- Market Snippet, By Distribution Channel
- Market Snippet, By Region

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
- Restraints
- PEST Analysis
- PORTER's Five Forces Analysis
- Market Opportunities
- Regulatory Scenario
- Key Developments
- Industry Trend

4. Global Traditional Toys and Games Market - Impact of Coronavirus (COVID-19) Pandemic

Overview
Factors Affecting the Global Traditional Toys and Games Market - COVID-19
Impact Analysis

5. Global Traditional Toys and Games Market, By Product Type, 2020-2032 (USD Bn)

Introduction
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Educational Toys
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
Card Games
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
Stuffed Toy
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
Interactive Toys
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
Outdoor and Sports Toys
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
Model Vehicle
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
Construction Sets
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
Board Games
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
Others
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends

6. Global Traditional Toys and Games Market, By Distribution Channel, 2020-2032 (USD Bn)

Introduction
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Online
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
Offline
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends

7. Global Traditional Toys and Games Market, By Region, 2020-2032 (USD Bn)

Introduction
- Market Share Analysis, By Region, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, For Region, 2021 - 2032
North America
- Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, For Region, 2021 - 2032
- Market Size and Forecast, By Product Type, 2020- 2032 (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020- 2032 (USD Bn)
- Countries
  - U.S.
  - Canada
Latin America
- Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, For Region, 2021 - 2032
- Market Size and Forecast, By Product Type, 2020- 2032 (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020- 2032 (USD Bn)
- Countries
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Europe
- Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, For Region, 2021 - 2032
- Market Size and Forecast, By Product Type, 2020- 2032 (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020- 2032 (USD Bn)
- Countries
  - U.K.
  - Germany
  - Italy
  - France
  - Spain
  - Russia
  - Rest of Europe
Asia Pacific
- Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, For Region, 2021 - 2032
- Market Size and Forecast, By Product Type, 2020- 2032 (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020- 2032 (USD Bn)
- Countries
  - China
  - India
  - Japan
  - ASEAN
  - Australia
  - South Korea
  - Rest of Asia Pacific
Middle East
- Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, For Region, 2021 - 2032
- Market Size and Forecast, By Product Type, 2020- 2032 (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020- 2032 (USD Bn)
- Sub-regions/Countries
  - GCC Countries
  - Israel
  - Rest of Middle East
Africa
- Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, For Region, 2021 - 2032
- Market Size and Forecast, By Product Type, 2020- 2032 (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020- 2032 (USD Bn)
- Regions/Countries
  - South Africa
  - North Africa
  - Central Africa

8. Competitive Landscape

Heat Map Analysis
Market Share Analysis (3x3 Matrix)
Company Profiles
- Dream International Limited
  - Company Overview
  - Chair Type Portfolio
  - Recent Developments/Updates
- Hasbro, Inc.
  - Company Overview
  - Chair Type Portfolio
  - Recent Developments/Updates
- Mattel, Inc.
  - Company Overview
  - Chair Type Portfolio
  - Recent Developments/Updates
- Funskool Limited
  - Company Overview
  - Chair Type Portfolio
  - Recent Developments/Updates
- Lego A/S
  - Company Overview
  - Chair Type Portfolio
  - Recent Developments/Updates
- Jakks Pacific Inc
  - Company Overview
  - Chair Type Portfolio
  - Recent Developments/Updates
- Tomy Co. Ltd.
  - Company Overview
  - Chair Type Portfolio
  - Recent Developments/Updates
- LeapFrog Enterprises Inc.
  - Company Overview
  - Chair Type Portfolio
  - Recent Developments/Updates
- Spin Master Corp
  - Company Overview
  - Chair Type Portfolio
  - Recent Developments/Updates
- Bandai Namco Holdings Inc
  - Company Overview
  - Chair Type Portfolio
  - Recent Developments/Updates
- Playmates Toys Limited
  - Company Overview
  - Chair Type Portfolio
  - Recent Developments/Updates
- Kids Ii Inc.
  - Company Overview
  - Chair Type Portfolio
  - Recent Developments/Updates
- Mega Brands Inc.
  - Company Overview
  - Chair Type Portfolio
  - Recent Developments/Updates
- Melissa & Doug Inc.
  - Company Overview
  - Chair Type Portfolio
  - Recent Developments/Updates
- Funko LLC
  - Company Overview
  - Chair Type Portfolio
  - Recent Developments/Updates
- K'NEX Brands, L.P.
  - Company Overview
  - Chair Type Portfolio
  - Recent Developments/Updates
- Ravensburger AG
  - Company Overview
  - Chair Type Portfolio
  - Recent Developments/Updates
- Games Workshop Group PLC
  - Company Overview
  - Chair Type Portfolio
  - Recent Developments/Updates