OTT 內容市場按收益模式、串流平台和地區分類

OTT Content Market, By Revenue Model, By Streaming Platform, By Geography

出版日期: 2025年02月19日 | 出版商:

Coherent Market Insights | 英文 150 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2025 年全球 OTT 內容市場規模預計為 2,921.5 億美元，預計到 2032 年將達到 7,967.2 億美元，2025 年至 2032 年的複合年成長率為 15.4%。

報告範圍		報告詳細資訊
基準年	2024	2025 年市場規模	2921.5億美元
效能資料	2020-2024	預測期	2025-2032
預測期：2025 年至 2032 年複合年成長率	15.40％	2032 年金額預測	7967.2億美元

數字。 2025 年 OTT 內容市場佔有率（按地區）

全球 OTT 內容市場的成長受到智慧型裝置和高速網路連線的日益普及的推動。 OTT（Over-The-Top Content）是指透過網路傳送影視內容，無需訂閱傳統的有線或衛星付費電視服務。隨著全球智慧型手機和網路普及率的提高，消費者，尤其是年輕人，擴大採用 OTT 媒體串流服務，以便他們可以隨時隨地使用智慧型裝置觀看自己喜歡的電影和電視節目。 OTT 平台提供的靈活性和便利性正在顛覆傳統的付費電視模式。

市場動態

全球 OTT 內容市場的成長主要得益於消費者對串流媒體服務的日益普及、網路連線價格的實惠以及網路基礎設施的進步。人們對點播媒體消費的偏好日益成長，以及透過串流媒體應用的媒體庫的激增可能會推動市場成長。然而，低度開發地區雲端連接不佳以及對數位盜版的擔憂可能會阻礙市場成長。低成本和更高連接能力的智慧型手機的廣泛使用將為新興國家的市場成長創造重大機會。市場參與企業正在透過注重策略夥伴關係關係和提供當地語言的在地化內容來擴大其區域影響力。

研究的主要特點

本報告對全球 OTT 內容市場進行了詳細分析，並以 2024 年為基準年，給出了預測期（2025-2032 年）的市場規模和年複合成長率（CAGR%）。
它還強調了各個領域的潛在商機，並說明了該市場的有吸引力的投資提案矩陣。
它還提供了關於市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景以及主要企業採用的競爭策略的主要考察。
本報告根據公司亮點、產品系列、關鍵亮點、財務績效和策略等參數，提供了全球 OTT 內容市場主要企業的概況。
本報告的見解將使負責人和企業經營團隊能夠就未來產品發布、新興趨勢、市場擴張和行銷策略做出明智的決策。
全球 OTT 內容市場報告迎合了該行業的各個相關人員，包括投資者、供應商、產品製造商、經銷商、新進業者和金融分析師。
相關人員將透過全球 OTT 內容市場分析中使用的各種策略矩陣來做出決策。

公司簡介
- Amazon.com, Inc.
- Apple Inc.
- AT& T Inc.
- BBC Studios
- CANAL+Group
- Comcast Corporation
- Eros International Plc
- Hulu LLC
- iQIYI, Inc.
- MEGOGO
- Netflix Japan Inc.
- Netflix, Inc.
- Rakuten Group, Inc.
- Sony Pictures Entertainment Inc.
- Star India Private Limited
- Tencent Holdings Limited
- The Walt Disney Company
- Warner Bros. Discovery
- Youku Tudou Inc.
- YouTube LLC

第 8 章分析師建議

興衰
一致的機會地圖

第 9 章章節

參考
調查方法

簡介目錄

Product Code: CMI4697

Global Ott Content Market is estimated to be valued at USD 292.15 Bn in 2025 and is expected to reach USD 796.72 Bn by 2032, growing at a compound annual growth rate (CAGR) of 15.4% from 2025 to 2032.

Report Coverage		Report Details
Base Year:	2024	Market Size in 2025:	USD 292.15 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	15.40%	2032 Value Projection:	USD 796.72 Bn

Figure. Ott Content Market Share (%), By Region 2025

Global OTT content market growth is driven by increasing proliferation of smart devices and high-speed internet connectivity. OTT or over-the-top content refers to the delivery of film and television content via the internet without requiring users to subscribe to traditional cable or satellite pay TV services. With rising smartphone and internet penetration worldwide, consumers, particularly young people, are increasingly adopting OTT media streaming services to watch their favorite movies and TV shows on demand from any location via their smart devices. The flexibility and convenience offered by OTT platforms has disrupted the traditional pay TV model.

Market Dynamics:

Global OTT content market growth is primarily driven by rising adoption of streaming media services among consumers, affordable internet connectivity and advancement of network infrastructure. Increasing preference for on-demand media consumption and proliferating media libraries across streaming apps can drive the market growth. However, inadequate cloud connectivity in underdeveloped regions and concerns around digital piracy can hamper the market growth. Proliferation of low-cost smartphones with improved connectivity can offer a significant opportunity for market growth in emerging countries. Market players are focusing on strategic partnerships and expanding regional presence by providing localized content in local languages.

Key features of the study:

This report provides in-depth analysis of the global OTT content market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year.
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
It profiles key players in the global OTT content market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies.
Key companies covered as a part of this study include Amazon.com, Inc., Apple Inc., AT&T Inc., BBC Studios, CANAL+ Group, Comcast Corporation, Eros International Plc, Hulu LLC, iQIYI, Inc., MEGOGO, Netflix Japan Inc., Netflix, Inc., Rakuten Group, Inc., Sony Pictures Entertainment Inc., Star India Private Limited, Tencent Holdings Limited, The Walt Disney Company, Warner Bros. Discovery, Youku Tudou Inc., YouTube LLC.
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
Global OTT content market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global OTT content market.

Detailed Segmentation:

By Revenue Model
- Subscription Based
- Advertising Based
- Transaction Based
By Streaming Platform
- Desktop and Laptop
- Gaming Consoles
- OTT Streaming Devices
- Smartphones and Tablets
- Smart TVs
- Others
By Regional
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East
- Africa
Key Players Insights
- Amazon.com, Inc.
- Apple Inc.
- AT&T Inc.
- BBC Studios
- CANAL+ Group
- Comcast Corporation
- Eros International Plc
- Hulu LLC
- iQIYI, Inc.
- MEGOGO
- Netflix Japan Inc.
- Netflix, Inc.
- Rakuten Group, Inc.
- Sony Pictures Entertainment Inc.
- Star India Private Limited
- Tencent Holdings Limited
- The Walt Disney Company
- Warner Bros. Discovery
- Youku Tudou Inc.
- YouTube LLC

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Revenue Model
- Market Snippet, By Streaming Platform
- Market Snippet, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
- Restraints
- Market Opportunities
Regulatory Scenario
Industry Trend
Merger and Acquisitions
New System Launch/Approvals
Impact of COVID-19 Pandemic

4. Global OTT Content Market, By Revenue Model, 2020-2032, (US$ Billion)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2020-2032
- Segment Trends
Subscription Based
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Billion)
Advertising Based
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Billion)
Transaction Based
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Billion)

5. Global OTT Content Market, By Streaming Platform, 2020-2032, (US$ Billion)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2020-2032
- Segment Trends
Desktop and Laptop
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Billion)
Gaming Consoles
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Billion)
OTT Streaming Devices
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Billion)
Smartphones and Tablets
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Billion)
Smart TVs
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Billion)
Others
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Billion)

6. Global OTT Content Market, By Region, 2020-2032, (US$ Billion)

Introduction
- Market Share Analysis, By Region, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2020-2032
North America
- Regional Trends
- Market Size and Forecast, By Revenue Model, 2020-2032, (US$ Billion)
- Market Size and Forecast, By Streaming Platform, 2020-2032, (US$ Billion)
- Market Size and Forecast, By Country, 2020-2032, (US$ Billion)
  - U.S.
  - Canada
Europe
- Regional Trends
- Market Size and Forecast, By Revenue Model, 2020-2032, (US$ Billion)
- Market Size and Forecast, By Streaming Platform, 2020-2032, (US$ Billion)
- Market Size and Forecast, By Country, 2020-2032, (US$ Billion)
  - U.K.
  - Germany
  - France
  - Russia
  - Rest of Europe
Asia Pacific
- Regional Trends
- Market Size and Forecast, By Revenue Model, 2020-2032, (US$ Billion)
- Market Size and Forecast, By Streaming Platform, 2020-2032, (US$ Billion)
- Market Size and Forecast, By Country, 2020-2032, (US$ Billion)
  - China
  - India
  - Japan
  - ASEAN
  - Australia
  - South Korea
  - Rest of Asia Pacific
Latin America
- Regional Trends
- Market Size and Forecast, By Revenue Model, 2020-2032, (US$ Billion)
- Market Size and Forecast, By Streaming Platform, 2020-2032, (US$ Billion)
- Market Size and Forecast, By Country, 2020-2032, (US$ Billion)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Middle East & Africa
- Regional Trends
- Market Size and Forecast, By Revenue Model, 2020-2032, (US$ Billion)
- Market Size and Forecast, By Streaming Platform, 2020-2032, (US$ Billion)
- Market Size and Forecast, By Country, 2020-2032, (US$ Billion)
  - South Africa
  - GCC Countries
  - Rest of the Middle East & Africa

7. Competitive Landscape

Company Profiles
- Amazon.com, Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Apple Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- AT&T Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- BBC Studios
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- CANAL+ Group
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Comcast Corporation
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Eros International Plc
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Hulu LLC
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- iQIYI, Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- MEGOGO
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Netflix Japan Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Netflix, Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Rakuten Group, Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Sony Pictures Entertainment Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Star India Private Limited
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Tencent Holdings Limited
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- The Walt Disney Company
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Warner Bros. Discovery
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Youku Tudou Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- YouTube LLC
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates