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1667886

頂級市場 - 全球行業規模、佔有率、趨勢、機會和預測，按內容類型、按平台、按用戶類型、按最終用戶、按地區和競爭，2020-2030F

Over The Top Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Content Type, By Platform, By User Type, By End User, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 182 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年全球 Over-The-Top (OTT) 市值為 5,423.4 億美元，預計到 2030 年將達到 3,6002.4 億美元，預測期內的複合年成長率為 20.25%。 OTT 市場的快速擴張受到多種關鍵促進因素的推動。高速網路存取的增加以及經濟實惠的資料計劃的廣泛普及使得串流媒體服務更容易被全球受眾所接受。此外，由於消費者喜歡隨時隨地透過各種裝置觀看電影、電視節目和體育節目，對隨選內容的需求激增。 OTT 平台也受惠於提供具有成本效益的訂閱模式，其價格通常低於傳統的有線或衛星電視服務。 Netflix、Amazon Prime 和 Disney+ 等平台製作的獨家高品質內容在吸引和留住訂閱用戶方面發揮著重要作用。此外，消費者從傳統有線電視轉向OTT服務的「剪線」趨勢持續推動市場的發展，促進了向數位娛樂消費的轉變。

市場概況
預測期 2026-2030
2024 年市場規模 5423.4 億美元
2030 年市場規模 36002.4億美元
2025-2030 年複合年成長率 20.25％
成長最快的領域 金融保險業協會
最大的市場 北美洲

主要市場促進因素

網路普及率提高：

主要市場挑戰

營運成本上升：

主要市場趨勢

體育直播日益普及：

目錄

第 1 章：簡介

第 2 章：研究方法

第 3 章：執行摘要

第 4 章：顧客之聲

第 5 章：全球 Over The Top (OTT) 市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 按內容類型（IP 語音、文字和媒體、視訊）
    • 按平台（智慧型手機、智慧型電視和機上盒、桌上型電腦和筆記型電腦、其他）
    • 依使用者類型（個人/家庭、中小型企業、大型企業）
    • 按最終用戶（媒體和娛樂、BFSI、IT 和電信、零售、醫療保健、其他）
    • 按區域
    • 依前 5 大公司分類，其他（2024 年）
  • 全球 Over The Top (OTT) 市場地圖與機會評估
    • 按內容類型
    • 按平台
    • 依使用者類型
    • 按最終用戶
    • 按區域

第 6 章：北美 Over The Top (OTT) 市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 北美：國家分析
    • 加拿大
    • 墨西哥

第 7 章：亞太地區 Over The Top (OTT) 市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 亞太地區：國家分析
    • 日本
    • 印度
    • 澳洲
    • 韓國
    • 印尼

第 8 章：歐洲 Over The Top (OTT) 市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 歐洲：國家分析
    • 英國
    • 義大利
    • 德國
    • 西班牙

第 9 章：南美洲 Over The Top (OTT) 市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 南美洲：國家分析
    • 哥倫比亞
    • 巴西

第 10 章：中東和非洲 Over The Top (OTT) 市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 土耳其

第 11 章：市場動態

  • 驅動程式
  • 挑戰

第 12 章：COVID-19 對全球 Over The Top (OTT) 市場的影響

  • 影響評估模型
    • 受影響的關鍵部分
    • 受影響的主要地區
    • 受影響的主要國家

第 13 章：市場趨勢與發展

第 14 章：競爭格局

  • 公司簡介
    • Amazon.com, Inc.
    • Eros Now Services
    • Hulu, LLC
    • Netflix Inc
    • Kuraakani Online
    • Telstra Corporation Limited
    • Home Box Office, Inc
    • Apple Inc.,
    • Nbc Universal Media, Llc.
    • CBS Interactive Inc.

第 15 章：策略建議/行動計劃

  • 重點關注領域
  • 按內容類型定位
  • 最終用戶目標

第16章 關於出版商,免責事項

簡介目錄
Product Code: 27672

The global Over-The-Top (OTT) market was valued at USD 542.34 billion in 2024 and is projected to reach USD 3,600.24 billion by 2030, growing at a CAGR of 20.25% during the forecast period. This rapid expansion of the OTT market is fueled by several key drivers. Increased access to high-speed internet and the widespread availability of affordable data plans have made streaming services more accessible to a global audience. Additionally, the demand for on-demand content has surged as consumers prefer the flexibility to watch movies, TV shows, and sports on various devices, anytime and anywhere. OTT platforms also benefit from offering cost-effective subscription models, often priced lower than traditional cable or satellite TV services. The production of exclusive, high-quality content by platforms such as Netflix, Amazon Prime, and Disney+ plays a significant role in attracting and retaining subscribers. Furthermore, the ongoing trend of cord-cutting, where consumers transition from traditional cable TV to OTT services, continues to drive the market, contributing to the shift toward digital entertainment consumption.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 542.34 Billion
Market Size 2030USD 3600.24 Billion
CAGR 2025-203020.25%
Fastest Growing SegmentBFSI
Largest MarketNorth America

Key Market Drivers

Increased Internet Penetration:

Increased internet penetration is a significant factor contributing to the OTT market's rapid growth. As of 2024, the global number of internet users is estimated at 5.5 billion, up from 5.3 billion the previous year, representing 68% of the world's population. The expansion of internet access, especially in developing regions, has allowed seamless content streaming to reach both urban and rural areas. Enhanced internet infrastructure, including the rollout of 4G and 5G networks, has improved streaming quality by reducing buffering and enabling high-definition content delivery. With more individuals gaining internet access, OTT platforms can target a wider audience, expanding their subscriber base and market share. Affordable data plans and the increasing use of smartphones, smart TVs, and other connected devices allow consumers to access OTT services anywhere, anytime. This increased internet penetration supports the OTT model, which delivers content directly over the internet, eliminating the need for traditional cable or satellite TV subscriptions, and offering users more flexibility and control over their entertainment options.

Key Market Challenges

Rising Operational Costs:

Rising operational costs present a major challenge for the OTT market. As competition intensifies, OTT platforms are under pressure to continually produce high-quality, exclusive content to attract and retain subscribers. The cost of content creation, particularly for original programming, has escalated, with platforms like Netflix and Amazon Prime investing billions in producing movies, TV shows, and documentaries. This substantial investment requires significant financial resources and presents challenges in balancing content quality with profitability. In addition to content creation, platforms must invest in infrastructure, including content delivery networks (CDNs), cloud storage, and technology upgrades to ensure seamless streaming and accommodate growing user bases. Continuous investment in maintaining robust platforms, capable of supporting millions of users, adds to operational costs, along with customer service requirements. Content acquisition costs, including licensing popular films, TV shows, and sports events, can also be prohibitive. As more OTT platforms enter the market, competition for exclusive content escalates, driving costs even higher and making it difficult for smaller platforms to compete effectively. These rising operational costs challenge OTT platforms to maintain profitability while delivering valuable content and high-quality service to their subscribers, impacting pricing models and business sustainability.

Key Market Trends

Rising Popularity of Sports Streaming:

The growing popularity of sports streaming is one of the key trends shaping the OTT market. According to recent studies, the number of U.S. viewers who stream sports events at least once a month is projected to exceed 90 million by 2025, up from 57 million in 2021. As consumers continue to shift away from traditional cable TV, the demand for live sports content on digital platforms is growing. OTT services like ESPN+, DAZN, and YouTube TV are capitalizing on this trend by offering exclusive live sports events, leagues, and tournaments to a global audience. Unlike traditional broadcasting, OTT platforms allow fans to watch sports on-demand, across various devices, and without the need for a cable subscription. This trend is particularly evident in niche sports, with OTT platforms offering specialized content such as MMA, soccer, and esports, which may not receive extensive coverage on traditional channels. Additionally, the ability to stream live sports in high-definition and 4K has increased consumer interest in OTT services. The flexibility of OTT platforms also enables pay-per-view models and subscription packages tailored to specific sports or events, providing more affordable and convenient viewing options. As sports leagues like the NFL, NBA, and Premier League continue to sign exclusive broadcasting deals with OTT platforms, this trend is expected to expand further, making sports streaming a central feature of the OTT ecosystem and driving continued market growth.

Key Market Players

  • Amazon.com, Inc.
  • Eros Now Services
  • Hulu, LLC
  • Netflix Inc
  • Kuraakani Online
  • Telstra Corporation Limited
  • Home Box Office, Inc.
  • Apple Inc.
  • NBCUniversal Media, LLC
  • CBS Interactive Inc.

Report Scope:

This report segments the global Over-The-Top (OTT) market into the following categories, in addition to detailing the industry trends:

OTT Market by Content Type:

  • Voice Over IP
  • Text & Media
  • Video

OTT Market by Platform:

  • Smartphones
  • Smart TV & Set-Top Box
  • Desktop & Laptop
  • Others

OTT Market by User Type:

  • Individual/Home
  • Small & Medium Enterprises
  • Large Enterprises

OTT Market by End User:

  • Media & Entertainment
  • BFSI
  • IT & Telecom
  • Retail
  • Healthcare
  • Others

OTT Market by Region:

  • North America
  • United States
  • Canada
  • Mexico
  • Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Indonesia
  • Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
  • South America
  • Argentina
  • Colombia
  • Brazil
  • Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: A detailed analysis of the major companies operating in the global OTT market.

Available Customizations:

TechSci Research offers customizations to the global OTT market report to meet a company's specific needs. The following customization options are available:

Company Information:

Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Market Overview
  • 3.2. Market Forecast
  • 3.3. Key Regions
  • 3.4. Key Segments

4. Voice of Customers

  • 4.1. Brand Awareness
  • 4.2. Factor Influencing Purchase Decision

5. Global Over The Top (OTT) Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Content Type Market Share Analysis (Voice Over IP, Text & Media, Video)
    • 5.2.2. By Platform Market Share Analysis (Smart Phones, Smart TV & Set-Top Box, Desktop & Laptop, Others)
    • 5.2.3. By User Type Market Share Analysis (Individual/Home, Small & Medium Enterprises, Large Enterprises)
    • 5.2.4. By End User Market Share Analysis (Media & Entertainment, BFSI, IT & Telecom, Retail, Healthcare, Others)
    • 5.2.5. By Regional Market Share Analysis
      • 5.2.5.1. North America Market Share Analysis
      • 5.2.5.2. Europe Market Share Analysis
      • 5.2.5.3. Asia Pacific Market Share Analysis
      • 5.2.5.4. Middle East & Africa Market Share Analysis
      • 5.2.5.5. South America Market Share Analysis
    • 5.2.6. By Top 5 Companies Market Share Analysis, Others (2024)
  • 5.3. Global Over The Top (OTT) Market Mapping & Opportunity Assessment
    • 5.3.1. By Content Type Market Mapping & Opportunity Assessment
    • 5.3.2. By Platform Market Mapping & Opportunity Assessment
    • 5.3.3. By User Type Market Mapping & Opportunity Assessment
    • 5.3.4. By End User Market Mapping & Opportunity Assessment
    • 5.3.5. By Regional Market Mapping & Opportunity Assessment

6. North America Over The Top (OTT) Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Content Type Market Share Analysis
    • 6.2.2. By Platform Market Share Analysis
    • 6.2.3. By User Type Market Share Analysis
    • 6.2.4. By End User Market Share Analysis
    • 6.2.5. By Country Market Share Analysis
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Over The Top (OTT) Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Content Type Market Share Analysis
        • 6.3.1.2.2. By Platform Market Share Analysis
        • 6.3.1.2.3. By User Type Market Share Analysis
        • 6.3.1.2.4. By End User Market Share Analysis
    • 6.3.2. Canada Over The Top (OTT) Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Content Type Market Share Analysis
        • 6.3.2.2.2. By Platform Market Share Analysis
        • 6.3.2.2.3. By User Type Market Share Analysis
        • 6.3.2.2.4. By End User Market Share Analysis
    • 6.3.3. Mexico Over The Top (OTT) Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Content Type Market Share Analysis
        • 6.3.3.2.2. By Platform Market Share Analysis
        • 6.3.3.2.3. By User Type Market Share Analysis
        • 6.3.3.2.4. By End User Market Share Analysis

7. Asia Pacific Over The Top (OTT) Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Content Type Market Share Analysis
    • 7.2.2. By Platform Market Share Analysis
    • 7.2.3. By User Type Market Share Analysis
    • 7.2.4. By End User Market Share Analysis
    • 7.2.5. By Country Market Share Analysis
  • 7.3. Asia Pacific: Country Analysis
    • 7.3.1. China Over The Top (OTT) Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Content Type Market Share Analysis
        • 7.3.1.2.2. By Platform Market Share Analysis
        • 7.3.1.2.3. By User Type Market Share Analysis
        • 7.3.1.2.4. By End User Market Share Analysis
    • 7.3.2. Japan Over The Top (OTT) Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Content Type Market Share Analysis
        • 7.3.2.2.2. By Platform Market Share Analysis
        • 7.3.2.2.3. By User Type Market Share Analysis
        • 7.3.2.2.4. By End User Market Share Analysis
    • 7.3.3. India Over The Top (OTT) Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Content Type Market Share Analysis
        • 7.3.3.2.2. By Platform Market Share Analysis
        • 7.3.3.2.3. By User Type Market Share Analysis
        • 7.3.3.2.4. By End User Market Share Analysis
    • 7.3.4. Australia Over The Top (OTT) Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Content Type Market Share Analysis
        • 7.3.4.2.2. By Platform Market Share Analysis
        • 7.3.4.2.3. By User Type Market Share Analysis
        • 7.3.4.2.4. By End User Market Share Analysis
    • 7.3.5. South Korea Over The Top (OTT) Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Content Type Market Share Analysis
        • 7.3.5.2.2. By Platform Market Share Analysis
        • 7.3.5.2.3. By User Type Market Share Analysis
        • 7.3.5.2.4. By End User Market Share Analysis
    • 7.3.6. Indonesia Over The Top (OTT) Market Outlook
      • 7.3.6.1. Market Size & Forecast
        • 7.3.6.1.1. By Value
      • 7.3.6.2. Market Share & Forecast
        • 7.3.6.2.1. By Content Type Market Share Analysis
        • 7.3.6.2.2. By Platform Market Share Analysis
        • 7.3.6.2.3. By User Type Market Share Analysis
        • 7.3.6.2.4. By End User Market Share Analysis

8. Europe Over The Top (OTT) Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Content Type Market Share Analysis
    • 8.2.2. By Platform Market Share Analysis
    • 8.2.3. By User Type Market Share Analysis
    • 8.2.4. By End User Market Share Analysis
    • 8.2.5. By Country Market Share Analysis
  • 8.3. Europe: Country Analysis
    • 8.3.1. France Over The Top (OTT) Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Content Type Market Share Analysis
        • 8.3.1.2.2. By Platform Market Share Analysis
        • 8.3.1.2.3. By User Type Market Share Analysis
        • 8.3.1.2.4. By End User Market Share Analysis
    • 8.3.2. United Kingdom Over The Top (OTT) Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Content Type Market Share Analysis
        • 8.3.2.2.2. By Platform Market Share Analysis
        • 8.3.2.2.3. By User Type Market Share Analysis
        • 8.3.2.2.4. By End User Market Share Analysis
    • 8.3.3. Italy Over The Top (OTT) Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Content Type Market Share Analysis
        • 8.3.3.2.2. By Platform Market Share Analysis
        • 8.3.3.2.3. By User Type Market Share Analysis
        • 8.3.3.2.4. By End User Market Share Analysis
    • 8.3.4. Germany Over The Top (OTT) Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Content Type Market Share Analysis
        • 8.3.4.2.2. By Platform Market Share Analysis
        • 8.3.4.2.3. By User Type Market Share Analysis
        • 8.3.4.2.4. By End User Market Share Analysis
    • 8.3.5. Spain Over The Top (OTT) Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Content Type Market Share Analysis
        • 8.3.5.2.2. By Platform Market Share Analysis
        • 8.3.5.2.3. By User Type Market Share Analysis
        • 8.3.5.2.4. By End User Market Share Analysis

9. South America Over The Top (OTT) Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Content Type Market Share Analysis
    • 9.2.2. By Platform Market Share Analysis
    • 9.2.3. By User Type Market Share Analysis
    • 9.2.4. By End User Market Share Analysis
    • 9.2.5. By Country Market Share Analysis
  • 9.3. South America: Country Analysis
    • 9.3.1. Argentina Over The Top (OTT) Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Content Type Market Share Analysis
        • 9.3.1.2.2. By Platform Market Share Analysis
        • 9.3.1.2.3. By User Type Market Share Analysis
        • 9.3.1.2.4. By End User Market Share Analysis
    • 9.3.2. Colombia Over The Top (OTT) Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Content Type Market Share Analysis
        • 9.3.2.2.2. By Platform Market Share Analysis
        • 9.3.2.2.3. By User Type Market Share Analysis
        • 9.3.2.2.4. By End User Market Share Analysis
    • 9.3.3. Brazil Over The Top (OTT) Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Content Type Market Share Analysis
        • 9.3.3.2.2. By Platform Market Share Analysis
        • 9.3.3.2.3. By User Type Market Share Analysis
        • 9.3.3.2.4. By End User Market Share Analysis

10. Middle East & Africa Over The Top (OTT) Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Content Type Market Share Analysis
    • 10.2.2. By Platform Market Share Analysis
    • 10.2.3. By User Type Market Share Analysis
    • 10.2.4. By End User Market Share Analysis
    • 10.2.5. By Country Market Share Analysis
  • 10.3. Middle East & Africa: Country Analysis
    • 10.3.1. South Africa Over The Top (OTT) Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Content Type Market Share Analysis
        • 10.3.1.2.2. By Platform Market Share Analysis
        • 10.3.1.2.3. By User Type Market Share Analysis
        • 10.3.1.2.4. By End User Market Share Analysis
    • 10.3.2. Saudi Arabia Over The Top (OTT) Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Content Type Market Share Analysis
        • 10.3.2.2.2. By Platform Market Share Analysis
        • 10.3.2.2.3. By User Type Market Share Analysis
        • 10.3.2.2.4. By End User Market Share Analysis
    • 10.3.3. UAE Over The Top (OTT) Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Content Type Market Share Analysis
        • 10.3.3.2.2. By Platform Market Share Analysis
        • 10.3.3.2.3. By User Type Market Share Analysis
        • 10.3.3.2.4. By End User Market Share Analysis
    • 10.3.4. Turkey Over The Top (OTT) Market Outlook
      • 10.3.4.1. Market Size & Forecast
        • 10.3.4.1.1. By Value
      • 10.3.4.2. Market Share & Forecast
        • 10.3.4.2.1. By Content Type Market Share Analysis
        • 10.3.4.2.2. By Platform Market Share Analysis
        • 10.3.4.2.3. By User Type Market Share Analysis
        • 10.3.4.2.4. By End User Market Share Analysis

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Impact of COVID-19 on Global Over The Top (OTT) Market

  • 12.1. Impact Assessment Model
    • 12.1.1. Key Segments Impacted
    • 12.1.2. Key Region Impacted
    • 12.1.3. Key Countries Impacted

13. Market Trends & Developments

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. Amazon.com, Inc.
      • 14.1.1.1. Company Details
      • 14.1.1.2. Products
      • 14.1.1.3. Financials (As Per Availability)
      • 14.1.1.4. Key Market Focus & Geographical Presence
      • 14.1.1.5. Recent Developments
      • 14.1.1.6. Key Management Personnel
    • 14.1.2. Eros Now Services
      • 14.1.2.1. Company Details
      • 14.1.2.2. Products
      • 14.1.2.3. Financials (As Per Availability)
      • 14.1.2.4. Key Market Focus & Geographical Presence
      • 14.1.2.5. Recent Developments
      • 14.1.2.6. Key Management Personnel
    • 14.1.3. Hulu, LLC
      • 14.1.3.1. Company Details
      • 14.1.3.2. Products
      • 14.1.3.3. Financials (As Per Availability)
      • 14.1.3.4. Key Market Focus & Geographical Presence
      • 14.1.3.5. Recent Developments
      • 14.1.3.6. Key Management Personnel
    • 14.1.4. Netflix Inc
      • 14.1.4.1. Company Details
      • 14.1.4.2. Products
      • 14.1.4.3. Financials (As Per Availability)
      • 14.1.4.4. Key Market Focus & Geographical Presence
      • 14.1.4.5. Recent Developments
      • 14.1.4.6. Key Management Personnel
    • 14.1.5. Kuraakani Online
      • 14.1.5.1. Company Details
      • 14.1.5.2. Products
      • 14.1.5.3. Financials (As Per Availability)
      • 14.1.5.4. Key Market Focus & Geographical Presence
      • 14.1.5.5. Recent Developments
      • 14.1.5.6. Key Management Personnel
    • 14.1.6. Telstra Corporation Limited
      • 14.1.6.1. Company Details
      • 14.1.6.2. Products
      • 14.1.6.3. Financials (As Per Availability)
      • 14.1.6.4. Key Market Focus & Geographical Presence
      • 14.1.6.5. Recent Developments
      • 14.1.6.6. Key Management Personnel
    • 14.1.7. Home Box Office, Inc
      • 14.1.7.1. Company Details
      • 14.1.7.2. Products
      • 14.1.7.3. Financials (As Per Availability)
      • 14.1.7.4. Key Market Focus & Geographical Presence
      • 14.1.7.5. Recent Developments
      • 14.1.7.6. Key Management Personnel
    • 14.1.8. Apple Inc.,
      • 14.1.8.1. Company Details
      • 14.1.8.2. Products
      • 14.1.8.3. Financials (As Per Availability)
      • 14.1.8.4. Key Market Focus & Geographical Presence
      • 14.1.8.5. Recent Developments
      • 14.1.8.6. Key Management Personnel
    • 14.1.9. Nbc Universal Media, Llc.
      • 14.1.9.1. Company Details
      • 14.1.9.2. Products
      • 14.1.9.3. Financials (As Per Availability)
      • 14.1.9.4. Key Market Focus & Geographical Presence
      • 14.1.9.5. Recent Developments
      • 14.1.9.6. Key Management Personnel
    • 14.1.10. CBS Interactive Inc.
      • 14.1.10.1. Company Details
      • 14.1.10.2. Products
      • 14.1.10.3. Financials (As Per Availability)
      • 14.1.10.4. Key Market Focus & Geographical Presence
      • 14.1.10.5. Recent Developments
      • 14.1.10.6. Key Management Personnel

15. Strategic Recommendations/Action Plan

  • 15.1. Key Focus Areas
  • 15.2. Target By Content Type
  • 15.3. Target By End User

16. About Us & Disclaimer