按類型、格式和地區分類的播客市場

Podcasting Market, By Genre (News & Politics, Society & Culture, Comedy, Sports, Others), By Format (Interviews, Panels, Solo, Repurposed Content, Conversational), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)

出版日期: 2025年02月18日 | 出版商:

Coherent Market Insights | 英文 130 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2025 年全球播客市場規模預計為 325.4 億美元，預計到 2032 年將達到 1,734.9 億美元，2025 年至 2032 年的複合年成長率為 27.0%。

報告範圍		報告詳細資訊
基準年	2024	2025 年市場規模	325.4億美元
效能資料	2020-2024	預測期	2025-2032
預測期：2025 年至 2032 年複合年成長率	27.00％	2032 年金額預測	1734.9億美元

數字。 2025 年播客市場佔有率（按地區）

播客涉及透過網路向參與企業位音訊網點和行動裝置分發音訊和視訊節目。全球播客市場的成長受到多種因素的推動，例如點播音訊串流的日益普及、智慧型手機和行動應用程式的普及率不斷提高，以及涵蓋新聞、音樂和教育等不同興趣的免費播客內容的易於獲得。隨著越來越多的人在上下班或進行其他活動時透過行動裝置消費內容，播客作為一種創新的數位音訊媒體變得非常受歡迎。

市場動態

全球播客市場的成長得益於各類免費播客內容的日益普及以及透過播客應用程式和平台輕鬆存取播客。全球智慧型手機普及率的提高以及高速網路連線的普及預計將推動播客市場的成長。播客是一種引人入勝且方便的媒介，可供在旅途中或多工時消費內容。然而，與播客內容相關的普遍版權問題以及缺乏標準化的收益模式可能會阻礙市場成長。老牌媒體參與企業和科技巨頭進入播客業務可以透過策略性投資和夥伴關係提供市場擴張的機會。

研究的主要特點

本報告對全球播客市場進行了詳細分析，並以 2024 年為基準年，給出了預測期（2025-2032 年）的市場規模和年複合成長率（CAGR%）。
它還強調了各個領域的潛在商機並說明了該市場的有吸引力的投資提案矩陣。
它還提供了對市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景以及主要企業採用的競爭策略的重要見解。
它根據公司亮點、產品系列、關鍵亮點、財務業績和策略等參數，對全球播客市場的主要企業進行了概述。
本報告的見解將使負責人和公司經營團隊能夠就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。
全球播客市場報告針對該行業的各個相關人員，包括投資者、供應商、產品製造商、經銷商、新進業者和金融分析師。
相關人員將透過全球播客市場分析中使用的各種策略矩陣更輕鬆地做出決策。

Report Coverage	Report Details
Base Year:	2024	Market Size in 2025:	USD 32.54 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	27.00%	2032 Value Projection:	USD 173.49 Bn

Podcasting involves the distribution of audio programs or video programs through the internet for digital audio players and mobile devices. Global podcasting market growth is driven by factors like increasing popularity of on-demand audio streaming, rising adoption of smartphones and mobile applications, and easy availability of free podcast content covering diverse topics of interest such as news, music, education and others. As more people consume content on mobile devices while commuting or engaging in other activities, there is huge popularity of podcasts as an innovative digital audio medium.

Market Dynamics:

Global podcasting market growth is driven by rising availability of free podcast content across diverse genres coupled with the easy accessibility of podcasts through podcast apps and platforms. Increasing smartphone penetration worldwide and the availability of high-speed internet connectivity is expected to drive the podcasting market growth. Podcasts offer an engaging and convenient medium for content consumption while travelling or multi-tasking. However, widespread copyright issues associated with podcast content and lack of standardized monetization models can hamper the market growth. The entry of established media players and tech giants into the podcast business can offer opportunities for market expansion through strategic investments and partnerships.

Key features of the study:

This report provides in-depth analysis of the global podcasting market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year.
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
It profiles key players in the global podcasting market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies.
Key companies covered as a part of this study include Acast, Amazon.com, Inc., Alphabet Inc., Apple Inc., Audioboom Group Plc, Automattic Inc, Audacy Inc., iHeartMedia Inc., Megaphone LLC, Pandora Media, LLC, SoundCloud Limited, Spotify AB, Stitcher, TuneIn, Inc.
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
Global podcasting market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global podcasting market.

Detailed Segmentation:

Genre Insights (Revenue, US$ Bn, 2020 - 2032)
- News & Politics
- Society & Culture
- Comedy
- Sports
- Others
Format Insights (Revenue, US$ Bn, 2020 - 2032)
- Interviews
- Panels
- Solo
- Repurposed Content
- Conversational
Regional Insights (Revenue, US$ Bn, 2020 - 2032)
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East
- Africa
Key Players Insights
- Acast
- Amazon.com, Inc.
- Alphabet Inc.
- Apple Inc.
- Audioboom Group Plc
- Automattic Inc
- Audacy Inc.
- iHeartMedia Inc.
- Megaphone LLC
- Pandora Media, LLC
- SoundCloud Limited
- Spotify AB
- Stitcher
- TuneIn, Inc.

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Genre
- Market Snippet, By Format
- Market Snippet, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
- Restraints
- Market Opportunities
Regulatory Scenario
Industry Trend
Merger and Acquisitions
New System Launch/Approvals
Impact of COVID-19 Pandemic

4. Global Podcasting Market, By Genre, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
News & Politics
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
Society & Culture
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
Comedy
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
Sports
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
Others
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)

5. Global Podcasting Market, By Format, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
Interviews
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
Panels
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
Solo
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
Repurposed Content
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
Conversational
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)

6. Global Podcasting Market, By Region, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, By Region, 2025 and 2032 (%)
North America
- Regional Trends
- Market Size and Forecast, By Genre, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Format, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020-2032, (US$ Bn)
  - U.S.
  - Canada
Europe
- Regional Trends
- Market Size and Forecast, By Genre, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Format, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020-2032, (US$ Bn)
  - U.K.
  - Germany
  - France
  - Russia
  - Rest of Europe
Asia Pacific
- Regional Trends
- Market Size and Forecast, By Genre, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Format, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020-2032, (US$ Bn)
  - China
  - India
  - Japan
  - ASEAN
  - Australia
  - South Korea
  - Rest of Asia Pacific
Latin America
- Regional Trends
- Market Size and Forecast, By Genre, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Format, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020-2032, (US$ Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Middle East & Africa
- Regional Trends
- Market Size and Forecast, By Genre, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Format, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020-2032, (US$ Bn)
  - South Africa
  - GCC Countries
  - Rest of the Middle East & Africa

7. Competitive Landscape

Company Profiles
- Acast
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Amazon.com, Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Alphabet Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Apple Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Audioboom Group Plc
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Automattic Inc
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Audacy Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- iHeartMedia Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Megaphone LLC
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Pandora Media, LLC
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- SoundCloud Limited
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Spotify AB
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Stitcher
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- TuneIn, Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates