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市場調查報告書
商品編碼
1674385
動畫和VFX市場：依動畫平台和地區Animation and VFX Market, By Animation Platform (Television and OTT, Films, Advertisement, Gaming, and Other (Ed-tech, etc.)), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa) |
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2025年全球動畫和VFX市場規模估計為 2,001.8億美元，預計到2032年將達到 3,878.6億美元，2025-2032年的年複合成長率（CAGR）為 9.9%。
| 報告範圍 | 報告詳細資訊 | ||
|---|---|---|---|
| 基準年 | 2024 | 2025年的市場規模 | 2001.8億美元 |
| 歷史資料 | 從2020年到2024年 | 預測期 | 2025-2032年 |
| 預測期：2025-2032年年複合成長率： | 9.90% | 2032年價值預測 | 3878.6億美元 |
近年來，全球動畫和VFX市場發展迅速。娛樂和媒體產業對高品質動畫內容的需求不斷成長、線上串流平台的普及、行動遊戲產業的成長以及真人電影中視覺效果的採用日益增多等因素推動市場的成長。動畫和VFX廣泛應用於電影、電視、電玩、網路劇和廣告等多種類型。隨著動畫和VFX技術的創新不斷進步，現在可以以較低的成本製作高畫質內容，促進這些技術的廣泛應用。由於虛擬實境和擴增實境等領域的新興機會，動畫和VFX市場預計在預測期內將進一步成長。
市場動態：
推動全球動畫和VFX市場成長的關鍵因素是全球範圍內動畫和VFX電影和電視節目的日益普及，以及媒體和娛樂公司對動畫和VFX內容的投資不斷增加。此外，線上影片串流平台以及真人電影和電影預告片行業的普及為動畫和VFX技術的應用開闢了新的途徑。然而，製作動畫和VFX需要較高的前期投資和製作成本，對市場相關人員構成了重大挑戰。免費和盜版影像內容的出現也會影響公司的收益。另一方面，手機遊戲、虛擬實境和擴增實境等產業對動畫和VFX內容的需求不斷增加，預計將為市場進一步成長創造新的機會。
本研究的主要特點
本報告對全球動畫和VFX市場進行了詳細分析，並以2024年為基準年，提供預測期（2025-2032年）的市場規模和年複合成長率（CAGR%）。
強調了各個領域的潛在商機，並說明了該市場的有吸引力的投資提案矩陣。
提供有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景和主要企業採用的競爭策略的重要見解。
全球動畫和VFX市場的主要企業是根據公司亮點、產品系列、關鍵亮點、財務表現和策略等參數進行的分析。
主要企業包Adobe Inc.、Animal Logic、Digital Domain、Framestore、Industrial Light &Magic（ILM）、Luma Pictures、Method Studios、MPC（Moving Picture Company）、Pixar Animation Studios、Rhythm &Hues、Sony Pictures Imageworks、Technicolor Creative Studios、The Mill、Weta Digital、Worldwide FX。
本報告的見解將使負責人和公司經營團隊能夠就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。
全球動畫和VFX市場報告迎合了該行業的各個相關人員，包括投資者、供應商、產品製造商、經銷商、新進業者和金融分析師。
相關人員可以透過用於分析全球動畫和VFX市場的各種策略矩陣來更輕鬆地做出決策。
目錄
第1章 調查目的與前提條件
- 研究目標
- 先決條件
- 簡稱
第2章 市場展望
- 報告描述
- 市場定義和範圍
- 執行摘要
- Coherent Opportunity Map（COM）
第3章 市場動態、法規與趨勢分析
- 市場動態
- 促進因素
- 限制因素
- 市場機會
- 監管情景
- 產業趨勢
- 合併與收購
- 新系統實施/核准
- COVID-19疫情的影響
第4章 2020年至2032年全球動畫與VFX市場（依動畫平台）
- 電視和 OTT
- 電影
- 廣告
- 遊戲
- 其他（教育科技等）
第5章 2020年至2032年全球動畫和VFX市場（依地區）
- 北美洲
- 歐洲
- 亞太地區
- 拉丁美洲
- 中東和非洲
第6章 競爭格局
- 公司簡介
- Adobe Inc.
- Animal Logic
- Digital Domain
- Framestore
- Industrial Light &Magic（ILM）
- Luma Pictures
- Method Studios
- MPC（Moving Picture Company）
- Pixar Animation Studios
- Rhythm &Hues
- Sony Pictures Imageworks
- Technicolor Creative Studios
- The Mill
- Weta Digital
- Worldwide FX
第7章 命運之輪
- 機會
- 分析師觀點
- Coherent Opportunity Map
第8章 參考文獻與調查方法
- 參考
- 調查方法
Global Animation And Vfx Market is estimated to be valued at USD 200.18 Bn in 2025 and is expected to reach USD 387.86 Bn by 2032, growing at a compound annual growth rate (CAGR) of 9.9% from 2025 to 2032.
| Report Coverage | Report Details | ||
|---|---|---|---|
| Base Year: | 2024 | Market Size in 2025: | USD 200.18 Bn |
| Historical Data for: | 2020 To 2024 | Forecast Period: | 2025 To 2032 |
| Forecast Period 2025 to 2032 CAGR: | 9.90% | 2032 Value Projection: | USD 387.86 Bn |
The global animation and VFX market is witnessing rapid growth in recent years. Factors such as rising demand for high-quality animated content from entertainment and media industries, proliferation of online streaming platforms, growth of mobile gaming industry, and increasing adoption of visual effects in live-action films are fueling the growth of the market. Animation and VFX are widely used in various genres including movies, television, video games, web series, and advertisements. With increasing innovations in animation and VFX technologies, it is becoming possible to create high-definition content at lower costs which is supporting wider application of these technologies. The animation and VFX market is expected to further grow significantly during the forecast period on account of emerging opportunities in areas such as virtual reality and augmented reality.
Market Dynamics:
The key drivers propelling the growth of the global animation and VFX market are growing popularity of animation and VFX-based movies and television shows across the world and increasing investments by media and entertainment companies in animated and VFX content. In addition, proliferation of online video streaming platforms and the live-action/movie trailer industry has opened new avenues for the application of animation and VFX technologies. However, high initial investment and production costs involved in animation and VFX production is a major challenge for market players. In addition, availability of free and pirated video content affects the revenue generation of companies. On the bright side, increasing demand for animated and VFX-rich content from industries, such as mobile gaming, virtual reality, and augmented reality, is expected to create new opportunities for further growth of the market.
Key Features of the Study:
This report provides in-depth analysis of the global animation and VFX market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global animation and VFX market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Adobe Inc., Animal Logic, Digital Domain, Framestore, Industrial Light & Magic (ILM), Luma Pictures, Method Studios, MPC (Moving Picture Company), Pixar Animation Studios, Rhythm & Hues, Sony Pictures Imageworks, Technicolor Creative Studios, The Mill, Weta Digital, and Worldwide FX
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global animation and VFX market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global animation and VFX market
Detailed Segmentation:
- By Animation Platform
- Television and OTT
- Films
- Advertisement
- Gaming
- Other (Ed-tech, etc.)
- By Region:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
- Key Players Insights
- Adobe Inc.
- Animal Logic
- Digital Domain
- Framestore
- Industrial Light & Magic (ILM)
- Luma Pictures
- Method Studios
- MPC (Moving Picture Company)
- Pixar Animation Studios
- Rhythm & Hues
- Sony Pictures Imageworks
- Technicolor Creative Studios
- The Mill
- Weta Digital
- Worldwide FX
Table of Contents
1. Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
2. Market Purview
- Report Description
- Market Definition and Scope
- Executive Summary
- Market Snippet, By Animation Platform
- Market Snippet, By Region
- Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Drivers
- Restraints
- Market Opportunities
- Regulatory Scenario
- Industry Trend
- Merger and Acquisitions
- New System Launches/Approvals
- Impact of COVID-19 Pandemic
4. Global Animation and VFX Market, By Animation Platform, 2020-2032 (US$ Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021-2032
- Segment Trends
- Television and OTT
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
- Films
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
- Advertisement
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
- Gaming
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
- Other (Ed-tech, etc.)
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
5. Global Animation and VFX Market, By Region, 2020-2032 (US$ Bn)
- Introduction
- Market Share Analysis, By Region, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021-2032
- North America
- Regional Trends
- Market Size and Forecast, By Animation Platform, 2020-2032 (US$ Bn)
- Market Share Analysis, By Country, 2025 and 2032 (%)
- U.S.
- Canada
- Europe
- Regional Trends
- Market Size and Forecast, By Animation Platform, 2020-2032 (US$ Bn)
- Market Share Analysis, By Country, 2025 and 2032 (%)
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- Regional Trends
- Market Size and Forecast, By Animation Platform, 2020-2032 (US$ Bn)
- Market Share Analysis, By Country, 2025 and 2032 (%)
- China
- India
- Japan
- ASEAN
- Australia
- South Korea
- Rest of Asia Pacific
- Latin America
- Regional Trends
- Market Size and Forecast, By Animation Platform, 2020-2032 (US$ Bn)
- Market Share Analysis, By Country, 2025 and 2032 (%)
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Middle East & Africa
- Regional Trends
- Market Size and Forecast, By Animation Platform, 2020-2032 (US$ Bn)
- Market Share Analysis, By Country, 2025 and 2032 (%)
- South Africa
- Israel
- GCC Countries
- Rest of the Middle East & Africa
6. Competitive Landscape
- Company Profiles
- Adobe Inc.
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Animal Logic
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Digital Domain
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Framestore
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Industrial Light & Magic (ILM)
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Luma Pictures
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Method Studios
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- MPC (Moving Picture Company)
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Pixar Animation Studios
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Rhythm & Hues
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Sony Pictures Imageworks
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Technicolor Creative Studios
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- The Mill
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Weta Digital
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Worldwide FX
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Adobe Inc.
7. Wheel of Fortune
- Wheel of Fortune
- Analyst View
- Coherent Opportunity Map
8. Reference and Research Methodology
- References
- Research Methodology
- About us and Sales Contact
