Global waffles market is expected to reach USD 5,931,348.75 thousand by 2031 from USD 4,016,110.88 thousand in 2023, growing at a CAGR of 5.1% during the forecast period of 2024 to 2031.
Market Segmentation
Global Waffles Market, By Type (Belgian Waffle, American Waffle, Liege Waffle, Savory Waffle, Brussels Waffle, Toaster Waffle, Pizzelle, and Others), Storage (Frozen Waffle and Ambient Waffle), Product Type (Plain Waffles, Chocolate Coated Waffles, Filled Waffles, and Others), Category (Conventional and Organic), Waffle Type (With Gluten and Gluten Free), Distribution Channel (Store Based Retailers and Online Retailers), End-User (Residential and Commercial), Country (U.S., Canada, Mexico, France, Germany, U.K., Italy, Spain, Russia, Turkey, Netherlands, Belgium, Switzerland, Sweden, Poland, Denmark, Rest of Europe, China, India, Indonesia, Vietnam, Thailand, Japan, Malaysia, Philippines, South Korea, Singapore, Australia, New Zealand, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, South Africa, Saudi Arabia, U.A.E., Kuwait, Oman, Qatar, and Rest of Middle East and Africa) - Industry Trends and Forecast to 2031.
Overview of Global Waffles Market Dynamics
- Driver
- Growing global snacking culture boosts the consumption of waffles as a snack item
- Restraint
- Rising awareness of health issues related to high sugar and calorie content in traditional waffles
- Opportunity
- Expansion in emerging regions with evolving culinary preferences
Market Players
Some of the key players operating in the global waffles market are:
- Kellanova
- General Mills Inc.
- Nature's Path Foods
- Conagra Brands, Inc.
- Lotus Bakeries Corporate
- Belgian Waffles Thijs
- AVIETA S.A.
- Van's Foods
- Kodiak Cakes, LLC
- Tregroes Waffles
- B Boys INC DBA Belgian Boys
- Kashi LLC
- Garner Wafers & Confectionery
- Otto Beier Waffelfabrik GmbH
- DELY Wafels
- Wafflemeister Trading Ltd.
- Julian's Recipe LLC
- J&J Snack Foods Corp.
- Griddle
- NOVA NOVA
TABLE OF CONTENTS
1 INTRODUCTION 47
- 1.1 OBJECTIVES OF THE STUDY 47
- 1.2 MARKET DEFINITION 47
- 1.3 OVERVIEW OF GLOBAL WAFFLES MARKET 47
- 1.4 CURRENCY AND PRICING 49
- 1.5 LIMITATIONS 49
- 1.6 MARKETS COVERED 49
2 MARKET SEGMENTATION 52
- 2.1 MARKETS COVERED 52
- 2.2 GEOGRAPHICAL SCOPE 53
- 2.3 YEARS CONSIDERED FOR THE STUDY 54
- 2.4 CURRENCY AND PRICING 54
- 2.5 DBMR TRIPOD DATA VALIDATION MODEL 55
- 2.6 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 58
- 2.7 DBMR MARKET POSITION GRID 59
- 2.8 MULTIVARIATE MODELLING 60
- 2.9 MARKET END-USER COVERAGE GRID 61
- 2.10 SECONDARY SOURCES 62
- 2.11 ASSUMPTIONS 62
3 EXECUTIVE SUMMARY 63
4 PREMIUM INSIGHTS 66
- 4.1 FACTORS INFLUENCING PURCHASE DECISION 68
- 4.2 INDUSTRY TRENDS AND FUTURE PERSPECTIVE OF GLOBAL WAFFLES MARKET 69
- 4.3 SUPPLY CHAIN ANALYSIS 70
- 4.3.1 RAW MATERIAL PROCUREMENT 70
- 4.3.2 MANUFACTURING PROCESS 71
- 4.3.3 MARKETING AND DISTRIBUTION 71
- 4.3.4 END USERS 71
- 4.4 VALUE CHAIN ANALYSIS: GLOBAL WAFFLES MARKET 72
5 MARKET OVERVIEW 73
- 5.1 DRIVERS 75
- 5.1.1 INCREASING DEMAND FOR CONVENIENT AND ON-THE-GO BREAKFAST 75
- 5.1.2 GROWING CONSUMER PREFERENCES FOR DIVERSE AND UNIQUE WAFFLE FLAVORS 76
- 5.1.3 WAFFLES GAINING TRACTION IN CAFES, BREAKFAST JOINTS, AND QUICK-SERVICE RESTAURANTS 77
- 5.1.4 GROWING GLOBAL SNACKING CULTURE BOOSTS THE CONSUMPTION OF WAFFLES AS A SNACK ITEM 77
- 5.2 RESTRAINTS 78
- 5.2.1 RISING AWARENESS OF HEALTH ISSUES RELATED TO HIGH SUGAR AND CALORIE CONTENT IN TRADITIONAL WAFFLES 78
- 5.2.2 INTENSE COMPETITION FROM OTHER BREAKFAST AND SNACK ALTERNATIVES 79
- 5.3 OPPORTUNITIES 80
- 5.3.1 INCREASING DEMAND FOR HEALTHIER WAFFLE OPTIONS, SUCH AS WHOLE-GRAIN OR GLUTEN-FREE WAFFLES 80
- 5.3.2 INTRODUCING INNOVATIVE AND EXOTIC FLAVORS, TOPPINGS, AND COMBINATIONS 81
- 5.3.3 EXPANSION IN EMERGING REGIONS WITH EVOLVING CULINARY PREFERENCES 82
- 5.4 CHALLENGES 83
- 5.4.1 VULNERABILITY TO DISRUPTIONS IN THE SUPPLY CHAIN AFFECTING THE AVAILABILITY OF KEY INGREDIENTS 83
- 5.4.2 ADHERENCE TO VARYING FOOD SAFETY AND LABELING REGULATIONS IN DIFFERENT REGIONS 83
6 GLOBAL WAFFLES MARKET, BY TYPE 85
- 6.1 OVERVIEW 86
- 6.2 BELGIAN WAFFLE 88
- 6.3 AMERICAN WAFFLE 88
- 6.4 LIEGE WAFFLE 89
- 6.5 SAVORY WAFFLE 90
- 6.6 BRUSSELS WAFFLE 91
- 6.7 TOASTER WAFFLE 91
- 6.8 PIZZELLE 92
- 6.9 OTHERS 93
7 GLOBAL WAFFLES MARKET, BY STORAGE 94
- 7.1 OVERVIEW 95
- 7.2 FROZEN WAFFLE 96
- 7.3 AMBIENT WAFFLE 97
8 GLOBAL WAFFLES MARKET, BY PRODUCT TYPE 98
- 8.1 OVERVIEW 99
- 8.2 PLAIN WAFFLES 100
- 8.3 CHOCOLATE COATED WAFFLES 101
- 8.3.1 CHOCOLATE COATED WAFFLES, BY CHOCOLATE TYPE 102
- 8.3.1.1 MILK CHOCOLATE 102
- 8.3.1.2 DARK CHOCOLATE 102
- 8.3.1.3 WHITE CHOCOLATE 102
- 8.4 FILLED WAFFLES 102
- 8.4.1 FILLED WAFFLES, BY FILLING FLAVORS 103
- 8.4.1.1 CHOCOLATE 103
- 8.4.1.2 STRAWBERRY 103
- 8.4.1.3 VANILLA 103
- 8.4.1.4 BLUEBERRY 104
- 8.4.1.5 RASPBERRY 104
- 8.4.1.6 MANGO 104
- 8.4.1.7 HONEY 104
- 8.4.1.8 OTHERS 104
- 8.5 OTHERS 104
9 GLOBAL WAFFLES MARKET, BY CATEGORY 105
- 9.1 OVERVIEW 106
- 9.2 CONVENTIONAL 107
- 9.3 ORGANIC 107
10 GLOBAL WAFFLES MARKET, BY WAFFLE TYPE 108
- 10.1 OVERVIEW 109
- 10.2 WITH GLUTEN 110
- 10.3 GLUTEN FREE 110
11 GLOBAL WAFFLES MARKET, BY DISTRIBUTION CHANNEL 111
- 11.1 OVERVIEW 112
- 11.2 STORE BASED RETAILERS 113
- 11.2.1 STORE BASED RETAILERS, BY TYPE 113
- 11.2.2 SUPERMARKETS/HYPERMARKETS 114
- 11.2.2.1 MULTI BRAND STORES 114
- 11.2.2.2 SPECIALTY STORES 114
- 11.2.2.3 CONVENIENCE STORES 114
- 11.2.2.4 OTHERS 114
- 11.3 ONLINE RETAILERS 114
- 11.3.1 ONLINE RETAILERS, BY TYPE 115
- 11.3.1.1 COMPANY-OWNED 115
- 11.3.1.2 3RD PARTY OWNED 115
12 GLOBAL WAFFLES MARKET, BY END-USER 116
- 12.1 OVERVIEW 117
- 12.2 RESIDENTIAL 118
- 12.2.1 RESIDENTIAL, BY TYPE 118
- 12.2.1.1 BELGIAN WAFFLE 119
- 12.2.1.2 AMERICAN WAFFLE 119
- 12.2.1.3 LIEGE WAFFLE 119
- 12.2.1.4 SAVORY WAFFLE 119
- 12.2.1.5 BRUSSELS WAFFLE 119
- 12.2.1.6 TOASTER WAFFLE 119
- 12.2.1.7 PIZZELLE 119
- 12.2.1.8 OTHERS 119
- 12.3 COMMERCIAL 120
- 12.3.1 COMMERCIAL, BY END USE 120
- 12.3.1.1 CAFES 120
- 12.3.1.2 RESTAURANT 120
- 12.3.1.2.1 RESTAURANT, BY TYPE 121
- 12.3.1.2.1.1 QSR 121
- 12.3.1.2.1.2 DINE-IN-RESTAURANT 121
- 12.3.1.3 HOTELS 121
- 12.3.1.4 TRAVEL AND LEISURE 121
- 12.3.1.5 OFFICE CANTEEN 121
- 12.3.1.6 SCHOOLS 121
- 12.3.1.7 OTHERS 121
- 12.3.2 COMMERCIAL, BY TYPE 122
- 12.3.2.1 BELGIAN WAFFLE 122
- 12.3.2.2 AMERICAN WAFFLE 122
- 12.3.2.3 LIEGE WAFFLE 122
- 12.3.2.4 BRUSSELS WAFFLE 122
- 12.3.2.5 TOASTER WAFFLE 122
- 12.3.2.6 SAVORY WAFFLE 122
- 12.3.2.7 PIZZELLE 123
- 12.3.2.8 OTHERS 123
13 GLOBAL WAFFLES MARKET, BY REGION 124
- 13.1 OVERVIEW 125
- 13.2 EUROPE 129
- 13.2.1 GERMANY 137
- 13.2.2 U.K. 142
- 13.2.3 FRANCE 145
- 13.2.4 ITALY 151
- 13.2.5 SPAIN 156
- 13.2.6 BELGIUM 161
- 13.2.7 NETHERLANDS 166
- 13.2.8 RUSSIA 171
- 13.2.9 SWITZERLAND 176
- 13.2.10 DENMARK 180
- 13.2.11 SWEDEN 184
- 13.2.12 POLAND 188
- 13.2.13 TURKEY 192
- 13.2.14 REST OF EUROPE 196
- 13.3 NORTH AMERICA 197
- 13.3.1 U.S. 204
- 13.3.2 CANADA 208
- 13.3.3 MEXICO 212
- 13.4 ASIA-PACIFIC 216
- 13.4.1 CHINA 224
- 13.4.2 JAPAN 229
- 13.4.3 INDIA 234
- 13.4.4 SOUTH KOREA 238
- 13.4.5 AUSTRALIA 242
- 13.4.6 SINGAPORE 246
- 13.4.7 THAILAND 250
- 13.4.8 INDONESIA 254
- 13.4.9 MALAYSIA 258
- 13.4.10 NEW ZEALAND 262
- 13.4.11 VIETNAM 266
- 13.4.12 PHILIPPINES 270
- 13.4.13 REST OF ASIA-PACIFIC 274
- 13.5 MIDDLE EAST AND AFRICA 275
- 13.5.1 SOUTH AFRICA 282
- 13.5.2 UNITED ARAB EMIRATES 286
- 13.5.3 SAUDI ARABIA 291
- 13.5.4 OMAN 295
- 13.5.5 QATAR 299
- 13.5.6 KUWAIT 303
- 13.5.7 REST OF MIDDLE EAST AND AFRICA 307
- 13.6 SOUTH AMERICA 308
- 13.6.1 BRAZIL 315
- 13.6.2 ARGENTINA 319
- 13.6.3 REST OF SOUTH AMERICA 323
14 WAFFLES MARKET: COMPANY LANDSCAPE 324
- 14.1 COMPANY SHARE ANALYSIS: GLOBAL 324
- 14.2 COMPANY SHARE ANALYSIS: EUROPE 325
- 14.3 COMPANY SHARE ANALYSIS: NORTH AMERICA 326
- 14.4 COMPANY SHARE ANALYSIS: ASIA-PACIFIC 327
- 14.5 PRODUCT LAUNCHES 328
- 14.6 AGREEMENT 328
- 14.7 CERTIFICATION 329
15 SWOT ANALYSIS 330
16 COMPANY PROFILES 331
- 16.1 KELLANOVA 331
- 16.1.1 COMPANY SNAPSHOT 331
- 16.1.2 REVENUE ANALYSIS 331
- 16.1.3 COMPANY SHARE ANALYSIS 332
- 16.1.4 PRODUCT PORTFOLIO 332
- 16.1.5 RECENT DEVELOPMENTS 333
- 16.2 GENERAL MILLS INC. 334
- 16.2.1 COMPANY SNAPSHOT 334
- 16.2.2 REVENUE ANALYSIS 334
- 16.2.3 COMPANY SHARE ANALYSIS 335
- 16.2.4 PRODUCT PORTFOLIO 335
- 16.2.5 RECENT DEVELOPMENTS 335
- 16.3 NATURE'S PATH FOODS 336
- 16.3.1 COMPANY SNAPSHOT 336
- 16.3.2 COMPANY SHARE ANALYSIS 336
- 16.3.3 PRODUCT PORTFOLIO 337
- 16.3.4 RECENT DEVELOPMENT 337
- 16.4 CONAGRA BRANDS, INC. 338
- 16.4.1 COMPANY SNAPSHOT 338
- 16.4.2 REVENUE ANALYSIS 338
- 16.4.3 COMPANY SHARE ANALYSIS 339
- 16.4.4 PRODUCT PORTFOLIO 339
- 16.4.5 RECENT DEVELOPMENT 340
- 16.5 LOTUS BAKERIES CORPORATE 341
- 16.5.1 COMPANY SNAPSHOT 341
- 16.5.2 REVENUE ANALYSIS 341
- 16.5.3 COMPANY SHARE ANALYSIS 342
- 16.5.4 PRODUCT PORTFOLIO 342
- 16.5.5 RECENT DEVELOPMENTS 342
- 16.6 AVIETA S.A. 343
- 16.6.1 COMPANY SNAPSHOT 343
- 16.6.2 PRODUCT PORTFOLIO 343
- 16.6.3 RECENT DEVELOPMENTS 343
- 16.7 B BOYS INC DBA BELGIAN BOYS 344
- 16.7.1 COMPANY SNAPSHOT 344
- 16.7.2 PRODUCT PORTFOLIO 344
- 16.7.3 RECENT DEVELOPMENTS 344
- 16.8 BELGIAN WAFFLES THIJS 345
- 16.8.1 COMPANY SNAPSHOT 345
- 16.8.2 PRODUCT PORTFOLIO 345
- 16.8.3 RECENT DEVELOPMENTS 345
- 16.9 DELY WAFELS 346
- 16.9.1 COMPANY SNAPSHOT 346
- 16.9.2 PRODUCT PORTFOLIO 346
- 16.9.3 RECENT DEVELOPMENTS 346
- 16.10 GARNER WAFERS & CONFECTIONERY 347
- 16.10.1 COMPANY SNAPSHOT 347
- 16.10.2 PRODUCT PORTFOLIO 347
- 16.10.3 RECENT DEVELOPMENT 347
- 16.11 GRIDDLE 348
- 16.11.1 COMPANY SNAPSHOT 348
- 16.11.2 PRODUCT PORTFOLIO 348
- 16.11.3 RECENT DEVELOPMENTS 348
- 16.12 J&J SNACK FOODS CORP. 349
- 16.12.1 COMPANY SNAPSHOT 349
- 16.12.2 REVENUE ANALYSIS 349
- 16.12.3 PRODUCT PORTFOLIO 350
- 16.12.4 RECENT DEVELOPMENTS 350
- 16.13 JULIAN'S RECIPE, LLC 351
- 16.13.1 COMPANY SNAPSHOT 351
- 16.13.2 PRODUCT PORTFOLIO 351
- 16.13.3 RECENT DEVELOPMENTS 351
- 16.14 KASHI LLC 352
- 16.14.1 COMPANY SNAPSHOT 352
- 16.14.2 PRODUCT PORTFOLIO 352
- 16.14.3 RECENT DEVELOPMENTS 352
- 16.15 KODIAK CAKES, LLC 353
- 16.15.1 COMPANY SNAPSHOT 353
- 16.15.2 PRODUCT PORTFOLIO 353
- 16.15.3 RECENT DEVELOPMENTS 353
- 16.16 NOVA 354
- 16.16.1 COMPANY SNAPSHOT 354
- 16.16.2 PRODUCT PORTFOLIO 354
- 16.16.3 RECENT DEVELOPMENTS 356
- 16.17 OTTO BEIER WAFFELFABRIK GMBH 357
- 16.17.1 COMPANY SNAPSHOT 357
- 16.17.2 PRODUCT PORTFOLIO 357
- 16.17.3 RECENT DEVELOPMENTS 357
- 16.18 TREGROES WAFFLES 358
- 16.18.1 COMPANY SNAPSHOT 358
- 16.18.2 PRODUCT PORTFOLIO 358
- 16.18.3 RECENT DEVELOPMENTS 358
- 16.19 VAN'S FOODS 359
- 16.19.1 COMPANY SNAPSHOT 359
- 16.19.2 PRODUCT PORTFOLIO 359
- 16.19.3 RECENT DEVELOPMENT 359
- 16.20 WAFFLEMEISTER TRADING LTD. 360
- 16.20.1 COMPANY SNAPSHOT 360
- 16.20.2 PRODUCT PORTFOLIO 360
- 16.20.3 RECENT DEVELOPMENT 361
17 QUESTIONNAIRE 362
18 RELATED REPORTS 366