首頁 > 市場調查報告書 > 食物/飲料

酒類

市場調查報告書

商品編碼

1304561

全球雞尾酒調酒器市場 - 2023-20230

Global Cocktail Mixers Market - 2023-20230

出版日期: 2023年07月07日 | 出版商:

DataM Intelligence | 英文 102 Pages | 商品交期: 最快1-2個工作天內

價格

※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

簡介目錄

市場概述

全球雞尾酒調酒器市場規模在2022年達到91億美元，預計到2030年將實現170億美元的強勁成長。在2023-2030年的預測期內，該市場的複合年成長率為8.2%。手工雞尾酒的日益流行推動了對高品質雞尾酒調配師的需求。

雞尾酒調配師市場的口味創新不斷增加。製造商正在嘗試獨特的異國風味組合，為消費者提供一系列令人興奮的選擇。接骨木花、木槿、墨西哥辣椒和生薑等風味正變得流行起來，為消費者提供了更多樣、更具冒險精神的雞尾酒調酒器選擇。消費者願意為使用天然成分和獨特口味的高品質手工調製雞尾酒支付高價。

優質和手工雞尾酒調和劑市場，包括即用型調和劑和糖漿/濃縮液，一直在穩步成長。方便性是消費者考慮的一個關鍵因素，雞尾酒調和劑市場正在不斷發展以滿足這一需求。即開即用型雞尾酒調配劑越來越受歡迎。預製瓶裝雞尾酒調酒器、雞尾酒調酒器小袋和單份調酒器使用方便，尤其適合家庭招待或隨身攜帶。

市場動態

千禧一代聚會數量的增加推動雞尾酒調酒器市場的成長

根據Statista的數據，2022年，千禧一代是美國最大的一代群體，估計人口為7224萬。千禧一代以其活躍的社交生活和喜歡舉辦派對和聚會而聞名。他們喜歡招待朋友並創造難忘的經歷。因此，千禧一代對雞尾酒調配師的需求越來越高，他們可以輕鬆調製出各種雞尾酒，給人留下深刻印象。

通過使用雞尾酒調配師，千禧一代可以調製出專業品質的雞尾酒，而不需要豐富的知識或對各種配料進行投資，因此成本效益很高。千禧一代以其對食品和飲料的冒險和嘗試精神而聞名。他們追求獨特和多樣化的口味體驗。雞尾酒調酒師提供多種口味，包括異國水果混合物、植物浸泡和創新組合，使千禧一代能夠在派對上探索和嘗試不同的口味。

手工雞尾酒運動的發展推動雞尾酒調配師市場的成長

手工雞尾酒運動強調在雞尾酒調製過程中使用高品質的優質配料。這種對品質的關注增加了對使用正宗頂級原料調製的雞尾酒調配劑的需求。消費者和調酒師都在尋求能夠複製手工雞尾酒風味和品質的調和劑。

手工雞尾酒以其複雜的風味（如柑橘、漿果、熱帶水果）和創新的組合而聞名。隨著手工雞尾酒運動的普及，消費者開始尋求能夠複製這些獨特風味體驗的雞尾酒調和劑。為此，生產商推出了具有多樣化和創新風味的調酒器，如手工水果混合調酒器、植物浸泡調酒器和獨特的香料組合調酒器。

無酒精飲料需求的成長抑制了雞尾酒調酒器市場的發展

在健康意識、指定駕駛和生活方式選擇等因素的推動下，消費者越來越傾向於選擇無酒精飲料。例如，無酒精和低酒精飲料的銷售量成長超過7%，2022年在10個重要的國際國家的銷售額超過110億美元。

根據IWSR飲料市場分析，這比2018年顯示的80億美元有所增加。隨著越來越多的人選擇減少或杜絕酒精消費，專門為含酒精雞尾酒設計的雞尾酒調酒師的需求可能會受到影響。

消費者的偏好正在發生變化，除了傳統的酒精雞尾酒之外，人們對探索多樣化飲料選擇的興趣也在不斷成長。這包括消費優質和手工製作的非酒精飲料，這可能會導致對傳統雞尾酒調酒劑的需求減少。

COVID-19影響分析

COVID-19影響分析包括COVID前情景、COVID情景和COVID後情景，以及價格動態（包括大流行期間和之後的價格變化，並與COVID前情景進行比較）、供求關係（由於貿易限制、封鎖和後續問題導致的供求變化）、政府計劃（政府機構為振興市場、行業或產業而採取的計劃）和製造商戰略計劃（製造商為緩解COVID問題而採取的措施）。

俄烏戰爭的影響

俄烏戰爭導致俄羅斯和烏克蘭之間的貿易和運輸路線中斷，影響了雞尾酒調配師的供應鏈。這兩個國家在生產和分銷雞尾酒調配師行業使用的各種原料和產品方面發揮著重要作用。供應鏈中斷，如限制進口/出口或物流延遲，會導致某些原料或成品調酒器短缺或價格上漲。

Market Overview

The Global Cocktail Mixers Market reached US$ 9.1 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 17.0 billion by 2030. The market is growing at a CAGR of 8.2% during the forecast period 2023-2030. The growing popularity of craft and artisanal cocktails has driven the demand for high-quality cocktail mixers.

The cocktail mixer market is witnessing increased innovation in flavor profiles. Manufacturers are experimenting with unique and exotic flavor combinations to offer consumers an exciting range of options. Flavors like elderflower, hibiscus, jalapeno, and ginger are becoming popular, providing consumers with more diverse and adventurous choices regarding their cocktail mixers. Consumers are willing to pay a premium for high-quality, handcrafted mixers made with natural ingredients and unique flavor profiles.

The market for premium and artisanal cocktail mixers, including ready-to-use mixers and syrups/concentrates, has been growing steadily. Convenience is a key consumer consideration, and the cocktail mixer market is evolving to meet this demand. Ready-to-use mixers that require minimal effort to prepare a cocktail are gaining popularity. Pre-bottled cocktail mixers, cocktail mix sachets, and single-serve mixers provide ease of use, especially for home entertaining or on-the-go consumption.

Market Dynamics

The Increasing Number of Parties Among Millennials is Driving the Market Growth of the Cocktail Mixers Market

According to Statista, millennials were the largest generation group in the U.S. in 2022, with an estimated population of 72.24 million. Millennials are known for their active social lives and love for hosting parties and gatherings. They enjoy entertaining friends and creating memorable experiences. As a result, there is a higher demand for cocktail mixers to create a variety of cocktails easily and impressively.

By using cocktail mixers, millennials can achieve professional-quality cocktails without the need for extensive knowledge or investment in a wide range of ingredients, making it cost-effective. Millennials are known for their adventurous and experimental approach to food and beverages. They seek unique and diverse flavor experiences. Cocktail mixers offer a wide range of flavors, including exotic fruit blends, botanical infusions, and innovative combinations, allowing millennials to explore and experiment with different taste profiles at their parties.

Expansion of the Craft Cocktail Movement is Driving the Market Growth of the Cocktail Mixers Market

The craft cocktail movement emphasizes the use of high-quality, premium ingredients in cocktail preparation. This focus on quality has increased the demand for cocktail mixers made with authentic and top-notch ingredients. Consumers and bartenders are seeking mixers that can replicate the flavors and quality of craft cocktails made from scratch.

Craft cocktails are known for their complex flavor profiles(e.g. citrus, berry, tropical) and innovative combinations. As the craft cocktail movement gains popularity, consumers seek cocktail mixers that can replicate these unique flavor experiences. Manufacturers are responding by introducing mixers with diverse and innovative flavor profiles, such as artisanal fruit blends, botanical infusions, and unique spice combinations.

Rising Demand for Non-Alcoholic Beverages is Restraining the Cocktail Mixers Market

There is a growing trend of consumers opting for non-alcoholic beverages, driven by factors such as health consciousness, designated driving, and lifestyle choices. For instance, Sales of non-alcoholic and low-alcohol beverages increased by more than 7% in volume and exceeded $11 billion in 2022 across 10 important international countries.

According to IWSR Drinks Market Analysis, this is an increase from the $8 billion displayed in 2018. As more individuals choose to reduce or eliminate alcohol consumption, the demand for cocktail mixers specifically designed for alcoholic cocktails may be impacted.

Consumer preferences are evolving, and there is a growing interest in exploring diverse beverage options beyond traditional alcoholic cocktails. This includes the consumption of premium and artisanal non-alcoholic beverages, which may lead to reduced demand for traditional cocktail mixers.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it to pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Russia-Ukraine war Impact

The Russia-Ukraine war led to disruptions in trade and transportation routes between Russia and Ukraine, it affected the supply chain of cocktail mixers. Both countries play a significant role in producing and distributing various ingredients and products used in the cocktail mixers industry. Supply chain disruptions, such as restrictions on imports/exports or delays in logistics, lead to shortages or increased prices of certain ingredients or finished mixers.

Segment Analysis

The Global Cocktail Mixers Market is segmented based on product type, distribution channel, and region.

Increasing Gin and Tonic Popularity

In 2022 , tonic water held the highest share of the cocktail mixers market based on product type. Tonic water is commonly used as a mixer in various classic and contemporary cocktails, most notably in the famous Gin and Tonic cocktail. For instance, Statista reports that in Spain, the greatest tonic water expenditure was $1.42 per person in 2021-an increase of 20 cents from 2018. The Gin and Tonic cocktail has been a long-standing favorite among consumers, and tonic water is an essential ingredient for this drink.

The global gin market has experienced significant growth in recent years, driven by increasing consumer interest in craft spirits and the rise of gin-based cocktails. For instance, According to the Distilled Spirits Council, in the US the sales volume of gin amounted to about 10 million 9-liter cases in 2022. As gin becomes more popular, the demand for tonic water as its essential mixer also increases.

Geographical Analysis

Increasing Cultural and Social Factors in Asia-Pacific Region

In 2022, the Asia Pacific region had a significant share in the cocktail mixers market. The Asia-Pacific region has experienced rapid urbanization and an increase in disposable income levels, leading to changing lifestyles and preferences. As people in this region adopt more cosmopolitan lifestyles, there is an increased demand for premium and innovative alcoholic beverages and drink mixers to enhance their social experiences. For instance, according to Statista, alcohol consumption in India amounted to about five billion liters in 2020.

The cocktail culture has been gaining popularity in Asia, with a growing interest in mixology and bartending skills. Consumers are becoming more knowledgeable about cocktails, experimenting with different flavors, and seeking quality drink mixers to create their favorite drinks at home or in bars. This trend has driven the market's demand for a wide range of cocktail mixers.

Competitive Landscape

The major global players include: Keurig Dr. Pepper, Inc., Fevertree Limited, The London Essence Company, Three Cents Co., Fentimans Ltd., Thomas Henry GmbH, East Imperial, Britvic plc, Bartisans, Q MIXERS

Why Purchase the Report?

To visualize the Global Cocktail Mixer Market segmentation based on product type, distribution channel, and region and understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous cocktail mixers market-level data points with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The Global Cocktail Mixers Market Report Would Provide Approximately 53 Tables, 47 Figures and 102 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Product
3.2. Snippet by Distribution Channel
3.3. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Increasing Number of Parties Among Millennials
  - 4.1.1.2. Expansion of the Craft Cocktail Movement
- 4.1.2. Restraints
  - 4.1.2.1. Rising Demand for Non-Alcoholic Beverages
- 4.1.3. Opportunity
  - 4.1.3.1. Product Innovation
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before Covid-19
- 6.1.2. Scenario During Covid-19
- 6.1.3. Scenario Post COVID-19
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Product Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 7.1.2. Market Attractiveness Index, By Product Type
7.2. Tonic Water*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Club Soda
7.4. Ginger Beer
7.5. Others

8. By Distribution Channel

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 8.1.2. Market Attractiveness Index, By Distribution Channel
8.2. On-Trade Channel*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Off-Trade Channel

9. By Region

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 9.1.2. Market Attractiveness Index, By Region
9.2. North America
- 9.2.1. Introduction
- 9.2.2. Key Region-Specific Dynamics
- 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.2.5.1. The U.S.
  - 9.2.5.2. Canada
  - 9.2.5.3. Mexico
9.3. Europe
- 9.3.1. Introduction
- 9.3.2. Key Region-Specific Dynamics
- 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.3.5.1. Germany
  - 9.3.5.2. The UK
  - 9.3.5.3. France
  - 9.3.5.4. Italy
  - 9.3.5.5. Spain
  - 9.3.5.6. Rest of Europe
9.4. South America
- 9.4.1. Introduction
- 9.4.2. Key Region-Specific Dynamics
- 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.4.5.1. Brazil
  - 9.4.5.2. Argentina
  - 9.4.5.3. Rest of South America
9.5. Asia-Pacific
- 9.5.1. Introduction
- 9.5.2. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.5.4.1. China
  - 9.5.4.2. India
  - 9.5.4.3. Japan
  - 9.5.4.4. Australia
  - 9.5.4.5. Rest of Asia-Pacific
9.6. Middle East and Africa
- 9.6.1. Introduction
- 9.6.2. Key Region-Specific Dynamics
- 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

10. Competitive Landscape

10.1. Competitive Scenario
10.2. Market Positioning/Share Analysis
10.3. Mergers and Acquisitions Analysis

11. Company Profiles

11.1. Keurig Dr. Pepper, Inc.*
- 11.1.1. Company Overview
- 11.1.2. Product Portfolio and Description
- 11.1.3. Financial Overview
- 11.1.4. Key Developments
11.2. Fevertree Limited
11.3. The London Essence Company
11.4. Three Cents Co.
11.5. Fentimans Ltd.
11.6. Thomas Henry GmbH
11.7. East Imperial
11.8. Britvic plc
11.9. Bartisans
11.10. Q MIXERS

LIST NOT EXHAUSTIVE