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市場調查報告書
商品編碼
1325305

全球家庭雞尾酒市場 - 2023-2030

Global Home Cocktail Market - 2023-2030
出版日期: | 出版商: DataM Intelligence | 英文 160 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

市場概況

全球家庭雞尾酒市場在 2022 年達到 XX 萬美元，預計到 2030 年將達到 XX 萬美元，2023-2030 年預測期間年複合成長率為 xx%。雞尾酒文化和調酒學的出現讓消費者著迷，這增加了他們的好奇心和冒險感，進而推動了家庭雞尾酒市場的成長。

社交媒體平台極大地促進了調酒工藝的傳播。許多人被線上教程、視覺上漂亮的雞尾酒圖片和手工食譜分享所吸引，去探索家庭調酒的世界。為了改善雞尾酒製作體驗，消費者願意花錢購買高品質的原料、昂貴的烈酒和專業的酒吧用具，這推動了家庭雞尾酒市場的成長。

消費者的生活正在迅速變化，人們越來越重視在家中享受飲料體驗。為了在舒適的家中複製酒吧和餐館的氛圍，許多人選擇製作雞尾酒。喜歡在家自己製作酒精和非酒精飲料的顧客受到市場的迎合，市場為他們提供了材料、設備和靈感來製作獨特的雞尾酒。

市場動態

線上平台和社交媒體影響者的崛起正在推動家庭雞尾酒市場的成長。

隨著調酒學和手工烈酒越來越受歡迎，顧客在雞尾酒方面變得更加富有冒險精神和挑剔。他們願意嘗試使用不常見和優質的烈酒、混合器和原料，在家中製作客製化和手工雞尾酒。工藝釀酒廠、專業雞尾酒調酒師和高階家用雞尾酒用品都受益於這一繁榮。

認知到社交媒體和線上平台在影響客戶行為方面的力量非常重要。我們鼓勵顧客通過 Instagram 和 Pinterest 等社交媒體網站上展示的具有視覺吸引力的飲品和調酒方法來嘗試調酒。此外，線上平台使客戶可以更輕鬆地找到新產品、獲取雞尾酒配方以及參加虛擬雞尾酒研討會。

市場擴張的主要驅動力是消費者對調酒的興趣日益濃厚。

得益於家庭雞尾酒市場，客戶有多種可能性來嘗試各種口味和組合。雞尾酒混合器有多種口味，家用雞尾酒套件通常包含多種成分，吸引顧客嘗試新的、獨特的飲料混合物。

這種多樣性滿足了顧客對新奇事物的渴望，這也使他們能夠識別新的雞尾酒口味。酒吧和餐館的雞尾酒可能很貴，尤其是高級或精釀飲料。家庭雞尾酒產品為消費者提供了一種經濟高效的方式來享受優質雞尾酒，而無需為現場飲酒服務和加價支付更高的價格。

監管和法律限制正在限製家庭雞尾酒市場的成長。

不同地區和國家對酒類產品的製造、分銷和銷售有嚴格的法律和許可要求。一些消費者可能會對在家調製的雞尾酒的味道和外觀持謹慎態度，因為擔心自己達不到專業調酒師的水平。消費者對家庭雞尾酒產品的信心也會受到對人工成分使用或缺乏雞尾酒製作知識的擔憂的影響。

COVID-19 影響分析

COVID-19 分析包括新冠疫情前情景、新冠疫情情景和新冠疫情后情景以及定價動態（包括大流行期間和大流行後與新冠疫情前情景進行比較的價格變化）、供需譜（需求和供應的變化）由於貿易限制、封鎖和後續問題）、政府舉措（政府機構振興市場、部門或行業的舉措）和製造商戰略舉措（此處將介紹製造商為緩解新冠疫情問題所做的努力）。

目錄

第 1 章：方法和範圍

  • 研究方法論
  • 報告的研究目的和範圍

第 2 章：市場定義和概述

第 3 章：執行摘要

  • 市場片段（按類型）
  • 市場片段（按產品）
  • 市場摘要（按配銷通路）
  • 市場摘要（按地區）

第 4 章：市場動態

  • 市場影響因素
    • 司機
    • 限制
    • 機會
    • 影響分析

第 5 章：行業分析

  • 波特五力分析
  • 供應鏈分析
  • 定價分析
  • 監管分析

第 6 章：COVID-19 分析

  • COVID-19 分析
    • COVID-19 之前的情況
    • COVID-19 期間的情況
    • COVID-19 後的情景或未來的情景
  • COVID-19 期間的定價動態
  • 供需譜
  • 疫情期間政府與市場相關的舉措
  • 製造商戰略舉措
  • 結論

第 7 章：按類型

  • 以葡萄酒為基礎
  • 麥芽基
  • 精神為本
  • 其他

第 8 章：副產品

  • 酒類
    • 巧克力
    • 奶油
    • 咖啡
    • 草藥
    • 花的
    • 瘋狂的
    • 柑橘類
    • 果味
    • 大麻注入
    • 猶太潔食利口酒
  • 雞尾酒攪拌機
    • 湯力水
    • 蘇打水
    • 薑汁啤酒
    • 風味雞尾酒攪拌機
    • 其他
  • 配件
    • 酒吧工具
      • 玻璃
      • 混合器和搖床
      • 攪局者
      • 開瓶器
      • 開瓶器
      • 冰桶
      • 吉格爾
      • 酒吧工具套件
      • 其他
    • 冰櫃/製冰機
    • 其他

第 9 章：按配銷通路

  • 酒類專賣店
  • 超市/大賣場
  • 網路商店
  • 其他

第 10 章：按地區

  • 北美
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 義大利
    • 西班牙
    • 歐洲其他地區
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美洲其他地區
  • 亞太
    • 中國
    • 印度
    • 日本
    • 澳大利亞
    • 亞太其他地區
  • 中東和非洲

第 11 章：競爭格局

  • 競爭場景
  • 市場定位/佔有率分析
  • 併購分析

第 12 章：公司簡介

  • Diageo plc
    • 公司簡介
    • 產品組合和描述
    • 財務概覽
    • 主要進展
  • Brown-Forman
  • Bacardi Limited
  • Asahi Group Holdings, Ltd.
  • PernodRicard
  • Halewood Wines & Spirits
  • SHANGHAI BACCHUS LIQUOR CO., LTD.
  • Suntory Holdings Limited
  • Manchester Drinks Company Ltd.
  • Anheuser-Busch InBev

第 13 章：附錄

簡介目錄
Product Code: FB6648

Market Overview

Global Home Cocktail Market reached US$ XX million in 2022 and is expected to reach US$ XX million by 2030 growing with a CAGR of xx% during the forecast period 2023-2030. Consumers have been enthralled by the emergence of cocktail culture and mixology, which has increased their curiosities and sense of adventure, which in turn, is driving the growth of home cocktails market.

The spread of the mixology craft has been significantly aided by social media platforms. Many people have been enticed to investigate the world of home mixology by online tutorials, visually beautiful cocktail images, and the sharing of handmade recipes. To improve their cocktail-making experience, consumers are willing to spend money on high-quality ingredients, expensive spirits, and specialized barware, which is driving the home cocktails market growth.

Consumer lives have been changing quickly, and people are putting more emphasis on having beverage experiences at home. In order to replicate the atmosphere of bars and restaurants in the comfort of their homes, many people are choosing to make cocktails Customers who like making their own alcoholic and non-alcoholic beverages at home are catered to by the market, which gives them the materials, equipment, and inspiration to make distinctive cocktails.

Market Dynamics

Rise of Online Platforms and Social Media Influencers is Driving the Home Cocktail Market Growth.

As mixology and artisan spirits gain in popularity, customers are getting more adventurous and picky when it comes to cocktails. They are open to experimenting with uncommon and premium spirits, mixers, and ingredients to make custom and artisanal cocktails at home. Craft distilleries, specialized cocktail mixers, and high-end home cocktail goods have all benefited from this boom.

It is important to recognize the power of social media and online platforms in influencing customer behavior. Customers are encouraged to try their hand at mixology through the visually appealing drinks and bartending methods displayed on social media sites like Instagram and Pinterest. Additionally, online platforms make it simpler for customers to find new items, access cocktail recipes, and take part in virtual cocktail workshops.

The Primary Driver of Market Expansion is the Consumer's Rising Interest in Mixology.

Customers have a wide range of possibilities to experiment with various flavours and combinations thanks to the home cocktail market. Cocktail mixers come in a variety of flavours, and home cocktail kits frequently include a wide variety of ingredients, enticing customers to experiment with new and distinctive drink concoctions.

Customers' craving for novelty is satiated by this variety, which also enables them to identify new cocktail tastes. Cocktails in bars and restaurants may be pricey, especially if they are premium or craft drinks. Home cocktail products provide consumers with a cost-effective way to enjoy premium cocktails without having to pay higher prices for on-premise drinking service and markup.

Regulatory and Legal Constraints are Restraining the Home Cocktail Market Growth.

Different regions and nations have severe laws and licensing requirements governing the manufacture, distribution, and sale of alcoholic products. Some consumers can be cautious of the flavor and presentation of cocktails created at home because of concern that they would fall short of the calibre of expert bartenders. Consumer confidence in items for home cocktails can also be impacted by worries about the use of artificial components or a lack of knowledge in cocktail production.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global home cocktail market is segmented based on type, product, distribution channel, and region.

In the Global Market of Home Cocktail, the Liquor Segment Holds the Largest Market Share.

The global home cocktail market has been segmented by category into liquors, cocktail mixers, and accessories. The liquor segment held the largest home cocktail market share of 58.8% in 2022 in the home cocktail market analysis report. The demand for premium and unique liquors has increased as a result of the growing popularity of cocktail culture and mixology. Customers are becoming more interested in making sophisticated and distinctive cocktails at home utilizing various alcohol and flavor combinations.

Geographical Analysis

The North America Region Held the Largest Share in Home Cocktail Market.

The global home cocktail market is segmented into five parts of the world based on geography: North America, South America, Europe, Asia Pacific, the Middle East, and Africa. The North American home cocktail market held the largest market share of 35.6% in 2022 in the home cocktail market analysis.

North American consumers are probably overlooking a practical element as they research how to prepare cocktails at home. Despite the fact that fruit is a traditional ingredient in cocktail recipes, the majority of packaged fruit manufacturers don't advertise their goods as being appropriate for home mixology. A number of variables, including altered consumer preferences and habits, have contributed to the significant expansion and popularity of the worldwide home cocktail market growth.

Competitive Landscape

The major global players in the market include Diageo plc, Brown-Forman, Bacardi Limited, Asahi Group Holdings, Ltd., PernodRicard, Halewood Wines & Spirits, SHANGHAI BACCHUS LIQUOR CO., LTD., Suntory Holdings Limited, Manchester Drinks Company Ltd., and Anheuser-Busch InBev.

Global Recession/Ukraine-Russia War/COVID-19, and Artificial Intelligence Impact Analysis:

COVID-19 Impact:

Market conditions have improved as a result of the COVID-19 epidemic. The section took off once the COVID-19 pandemic hit the planet, despite the fact that demand for them was already soaring. The rise in demand is attributed to several factors, including the expansion of the culture of making cocktails at home, rising health and convenience concerns, and improved quality and variety of home cocktails.

In an effort to prevent contracting the virus, the pandemic has led to many consumers changing their purchasing behaviors and switching to internet shopping. Additionally, brick-and-mortar merchants are turning to online ordering and delivery services like Drizly in order to expand their customer base as they begin to recognize the value of creating an e-commerce strategy.

Why Purchase the Report?

  • To visualize the global home cocktail market segmentation based on type, product, distribution channel, and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities in the market by analyzing trends and co-development.
  • Excel data sheet with numerous data points of Home Cocktail market-level with all segments.
  • The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
  • Product mapping is available as Excel consists of key products of all the major market players.

The Global Home Cocktail market report would provide approximately 59 tables, 63 figures and 160 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

  • 3.1. Market Snippet, by Type
  • 3.2. Market Snippet, by Product
  • 3.3. Market Snippet, by Distribution Channel
  • 3.4. Market Snippet, by Region

4. Market Dynamics

  • 4.1. Market Impacting Factors
    • 4.1.1. Drivers
    • 4.1.2. Restraints
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID-19
    • 6.1.2. Scenario During COVID-19
    • 6.1.3. Scenario Post COVID-19 or Future Scenario
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Type

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 7.1.2. Market Attractiveness Index, By Type
  • 7.2. Wine Based*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Malt Based
  • 7.4. Spirit Based
  • 7.5. Others

8. By Product

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 8.1.2. Market Attractiveness Index, By Product
  • 8.2. Liquors*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
    • 8.2.3. Chocolate
    • 8.2.4. Creme
    • 8.2.5. Coffee
    • 8.2.6. Herbal
    • 8.2.7. Floral
    • 8.2.8. Nutty
    • 8.2.9. Citrus
    • 8.2.10. Fruity
    • 8.2.11. Cannabis Infused
    • 8.2.12. Kosher Liqueurs
  • 8.3. Cocktail Mixers
    • 8.3.1. Tonic Water
    • 8.3.2. Club Soda
    • 8.3.3. Ginger Beer
    • 8.3.4. Flavored Cocktail Mixer
    • 8.3.5. Others
  • 8.4. Accessories
    • 8.4.1. Bar Tools
      • 8.4.1.1. Glass
      • 8.4.1.2. Mixers and Shakers
      • 8.4.1.3. Muddlers
      • 8.4.1.4. Bottle Openers
      • 8.4.1.5. Corkscrew
      • 8.4.1.6. Ice Bucket
      • 8.4.1.7. Jigger
      • 8.4.1.8. Bar Tool Kits
      • 8.4.1.9. Others
    • 8.4.2. Freezers/Ice Maker
    • 8.4.3. Others

9. By Distribution Channel

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.1.2. Market Attractiveness Index, By Distribution Channel
  • 9.2. Liquor Stores
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Supermarkets/Hypermarkets
  • 9.4. Online Stores
  • 9.5. Others

10. By Region

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 10.1.2. Market Attractiveness Index, By Region
  • 10.2. North America
    • 10.2.1. Introduction
    • 10.2.2. Key Region-Specific Dynamics
    • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.2.6.1. The U.S.
      • 10.2.6.2. Canada
      • 10.2.6.3. Mexico
  • 10.3. Europe
    • 10.3.1. Introduction
    • 10.3.2. Key Region-Specific Dynamics
    • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.3.6.1. Germany
      • 10.3.6.2. The U.K.
      • 10.3.6.3. France
      • 10.3.6.4. Italy
      • 10.3.6.5. Spain
      • 10.3.6.6. Rest of Europe
  • 10.4. South America
    • 10.4.1. Introduction
    • 10.4.2. Key Region-Specific Dynamics
    • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.4.6.1. Brazil
      • 10.4.6.2. Argentina
      • 10.4.6.3. Rest of South America
  • 10.5. Asia-Pacific
    • 10.5.1. Introduction
    • 10.5.2. Key Region-Specific Dynamics
    • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.5.6.1. China
      • 10.5.6.2. India
      • 10.5.6.3. Japan
      • 10.5.6.4. Australia
      • 10.5.6.5. Rest of Asia-Pacific
  • 10.6. Middle East and Africa
    • 10.6.1. Introduction
    • 10.6.2. Key Region-Specific Dynamics
    • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

  • 11.1. Competitive Scenario
  • 11.2. Market Positioning/Share Analysis
  • 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

  • 12.1. Diageo plc
    • 12.1.1. Company Overview
    • 12.1.2. Product Portfolio and Description
    • 12.1.3. Financial Overview
    • 12.1.4. Key Developments
  • 12.2. Brown-Forman
  • 12.3. Bacardi Limited
  • 12.4. Asahi Group Holdings, Ltd.
  • 12.5. PernodRicard
  • 12.6. Halewood Wines & Spirits
  • 12.7. SHANGHAI BACCHUS LIQUOR CO., LTD.
  • 12.8. Suntory Holdings Limited
  • 12.9. Manchester Drinks Company Ltd.
  • 12.10. Anheuser-Busch InBev

LIST NOT EXHAUSTIVE

13. Appendix

  • 13.1. About Us and Services
  • 13.2. Contact Us