市場調查報告書
商品編碼
1438053
Nitro雞尾酒市場至2030年的預測:按類型、包裝、分銷管道和地區分類的全球分析Nitro Cocktails Market Forecasts to 2030 - Global Analysis By Type (Spirit-based, Malt-based and Wine-based), Packaging (Bottles and Cans), Distribution Channel and By Geography |
根據Stratistics MRC的資料,2023年Nitro雞尾酒的全球市場規模為2,229萬美元,預計到2030年將達到7,401萬美元,預測期內年複合成長率為18.7%。
Nitro雞尾酒是一種混合飲料,加入氮氣以創造獨特的飲用體驗。注入氮氣為雞尾酒增添了獨特的質感和發泡,改善了視覺吸引力和口感。這個過程通常是透過使用專用的分配器系統來用氮氣對飲料加壓來實現的。即飲Nitro雞尾酒通常包含多種烈酒,並為經典配方注入新鮮元素。這一趨勢符合消費者對便利性、優質化的偏好以及對新體驗口味的渴望。
即飲飲料的成長趨勢
便利性日益成為消費者生活方式的首要考慮因素,導致預包裝和現成飲料的市場不斷成長。Nitro雞尾酒的即飲特性無需準備,使其成為忙碌的消費者的便利選擇。此外,這種趨勢在家庭飲料市場尤其明顯,客戶需要優質且獨特的飲料,而無需複雜的配方。為了吸引更廣泛的消費者,市場利用即飲趨勢,提供優雅、無憂的飲用體驗。
設備和分配器的挑戰
生產和分配Nitro雞尾酒需要專用的氮氣分配器系統,該系統的安裝成本高且複雜。許多酒吧和餐廳不願意投資這種設備,限制了含氮飲料的普及。它還需要適當的維護和員工培訓,這進一步增加了複雜性,並可能阻止Nitro雞尾酒無縫整合到設施中。因此,它阻礙了市場的成長。
對健康、低糖飲料的需求
隨著消費者越來越注重健康,Nitro雞尾酒提供了獨特的好處。氮氣注入製程改善了飲料的質地和口感,無需添加過量糖,滿足健康偏好。這使得Nitro雞尾酒成為傳統砂糖混合飲料的健康替代品。有機會將這些飲料作為複雜的低糖選擇進行行銷,以滿足注重健康的消費者不斷變化的偏好。此外,這種趨勢有助於改變人們對雞尾酒既是偏好又是一種健康選擇的看法。
嚴格規定
不斷變化的與酒精分銷、安全標準和氮氣使用相關的法律可能會給生產商和零售商帶來合規挑戰。回應並跟上不斷變化的監管條件可能需要大量資源並調整商業實踐,影響Nitro雞尾酒的製造、分銷和行銷的便利性。這是有可能的。克服這些監管障礙對於維持含氮飲料的成長和市場佔有率非常重要。違規可能會導致法律問題、罰款和監管,阻礙市場擴張。
COVID-19 的影響
在 COVID-19 大流行期間,Nitro雞尾酒市場既經歷了挑戰,也經歷了機會。一方面,封鎖和法規影響了酒吧和餐廳的家庭消費和Nitro雞尾酒的方面。然而,家庭消費的增加導致零售通路對即飲Nitro雞尾酒的需求增加。該行業以創新的包裝和行銷策略來應對,以瞄準尋求獨特在家體驗的消費者。
預計在預測期內,以烈酒為基礎的細分市場將是最大的
據估計,以烈酒為基礎的細分市場將佔據最大佔有率。以烈酒為基礎的Nitro雞尾酒將氮氣注入傳統雞尾酒,創造出獨特的、發泡的飲用體驗。在這個細分市場中,伏特加、琴酒、蘭姆酒和威士忌等各種烈酒被納入Nitro雞尾酒的生產過程中。氮氣的添加使飲料具有光滑的奶油質感,增加了其整體吸引力。此外,將烈酒引進Nitro雞尾酒領域可以讓調酒師和飲料愛好者探索創新組合,並將傳統飲料提升到新的高度。
預計酒類商店領域在預測期內年複合成長率最高
預計酒類商店業務在預測期內將出現良好成長。作為一個獨特的利基市場,酒類商店策劃並銷售各種預先包裝的Nitro雞尾酒,讓消費者可以輕鬆獲得這些創新飲料。該細分市場利用對即飲產品不斷成長的需求,使客戶能夠探索和購買各種Nitro雞尾酒品牌和口味。酒類商店在擴大Nitro雞尾酒的市場範圍方面發揮著非常重要的作用,為尋求傳統烈酒和尖端含氮雞尾酒的鑑賞家提供了一站式目的地。
由於可支配收入的增加、消費者偏好的變化以及雞尾酒文化的快速成長,亞太地區在估計期間佔據了最大的市場佔有率。在這座城市的夜生活中心,酒吧和餐廳順應這一趨勢,將Nitro雞尾酒納入菜單中。多樣化的口味、有效的行銷和社交媒體的知名度促成了這一趨勢的成功。隨著飯店業擁抱含氮飲料,該市場有望進一步擴大,其多樣化的風味特徵和獨特的簡報增加了Nitro雞尾酒在亞太地區的吸引力。
由於對獨特飲料體驗的需求不斷成長,預計北美在預測期內將實現盈利成長。提供注入氮氣的雞尾酒的酒吧和餐廳數量激增,尤其是在美國和加拿大的主要城市。這一趨勢是由在飲料選擇中尋求創新和奢華的消費者群體所推動的。即飲Nitro雞尾酒越來越受歡迎,因為它們滿足了北美消費者的便利偏好。此外,該地區濃厚的雞尾酒文化和多樣化的偏好有助於市場的持續擴張和實驗。
According to Stratistics MRC, the Global Nitro Cocktails Market is accounted for $22.29 million in 2023 and is expected to reach $74.01 million by 2030 growing at a CAGR of 18.7% during the forecast period. Nitro cocktails are mixed beverages that incorporate nitrogen gas to create a distinctive drinking experience. Nitrogen infusion adds a unique texture and effervescence to the cocktails, enhancing both the visual appeal and the mouthfeel. This process is achieved by pressurizing the drink with nitrogen, typically using specialized dispensing systems. Commonly found in ready-to-drink formats, nitro cocktails often feature various spirits, providing a novel twist to classic recipes. This trend aligns with consumer preferences for convenience, premiumization, and a desire for new, experiential flavours.
Rising trend of ready-to-drink beverages
Convenience is becoming a growing priority in consumer lifestyles, which has led to an increase in the market for pre-packaged and readily available drinks. Nitro cocktails are a convenient option for consumers who are always on the go because of their ready-to-drink nature, which eliminates the need for substantial preparation. Moreover, this trend can be especially seen in the at-home beverage market, where customers are looking for premium and unique drinks without having to deal with complicated blending. In order to reach a wider audience, the market takes advantage of the ready-to-drink trend by providing a classy and hassle-free drinking experience.
Equipment and dispensing challenges
The production and serving of nitro cocktails require specialised nitrogen dispensing systems, which can be costly and complex to install. Many bars and restaurants may hesitate to invest in this equipment, limiting the widespread availability of nitrogen-infused beverages. Also, the need for proper maintenance and staff training adds another layer of complexity, potentially hindering the seamless integration of nitro cocktails into establishments. Thus, it impedes market growth.
Demand for healthy and low-sugar beverages
As consumers increasingly prioritise wellness, nitro cocktails offer a unique advantage. The nitrogen infusion process enhances the drink's texture and mouthfeel without the need for excessive sugar, aligning with health-conscious preferences. This positions nitro cocktails as a healthier alternative to traditional sugary mixed drinks. The opportunity lies in marketing these beverages as a sophisticated, low-sugar option that caters to the evolving tastes of health-conscious consumers. Furthermore, by tapping into this trend, the market can contribute to changing perceptions of cocktails as indulgent yet health-conscious choices.
Stringent regulations
Evolving laws related to alcohol distribution, safety standards, and the use of nitrogen can create compliance challenges for producers and retailers. Adapting to and staying abreast of changing regulatory landscapes may require significant resources and adjustments to business practices, potentially impacting the ease of production, distribution, and marketing of nitro cocktails. Navigating through these regulatory hurdles is essential for sustaining the growth and market presence of nitrogen-infused beverages, as non-compliance could lead to legal issues, fines, or restrictions, hindering the market's expansion.
Covid-19 Impact
The Nitro Cocktails Market experienced both challenges and opportunities during the COVID-19 pandemic. On one hand, lockdowns and restrictions impacted the on-premise consumption and experiential aspect of nitro cocktails in bars and restaurants. However, the rise in at-home consumption led to increased demand for ready-to-drink nitro cocktails through retail channels. The industry adapted with innovative packaging and marketing strategies, targeting consumers looking for unique home experiences.
The spirit-based segment is expected to be the largest during the forecast period
The spirit-based segment is estimated to hold the largest share. Spirit-based nitro cocktails involve infusing traditional cocktails with nitrogen to create a unique and effervescent drinking experience. In this segment, various spirits such as vodka, gin, rum, or whiskey are incorporated into the nitro cocktail creation process. The addition of nitrogen imparts a smooth and creamy texture to the beverages, enhancing their overall appeal. Moreover, by incorporating spirits into the nitro cocktail realm, mixologists and beverage enthusiasts can explore innovative combinations, elevating classic drinks to new heights.
The liquor stores segment is expected to have the highest CAGR during the forecast period
The liquor stores segment is anticipated to have lucrative growth during the forecast period. As a distinct niche, liquor stores curate and distribute a range of pre-packaged nitro cocktails, providing consumers with convenient access to these innovative beverages. This segment capitalises on the rising demand for ready-to-drink options, allowing customers to explore and purchase a variety of nitro cocktail brands and flavours. Liquor stores play a pivotal role in expanding the market reach of nitro cocktails, offering a one-stop destination for enthusiasts seeking both traditional spirits and cutting-edge, nitrogen-infused cocktail experiences.
Asia Pacific commanded the largest market share during the extrapolated period owing to rising disposable income, evolving consumer preferences, and a burgeoning cocktail culture. Urban nightlife hubs embrace this trend, with bars and restaurants incorporating Nitro cocktails into their menus. Diverse flavour profiles, effective marketing, and social media visibility contribute to the trend's success. As the hospitality industry embraces nitrogen-infused beverages, the market is poised for further expansion, with diverse flavour profiles and unique presentation enhancing the appeal of nitro cocktails across the Asia-Pacific region.
North America is expected to witness profitable growth over the projection period, due to growing demand for unique beverage experiences. Major cities, particularly in the United States and Canada, have witnessed the proliferation of bars and restaurants offering nitrogen-infused cocktails. The trend is fuelled by a consumer base seeking innovation and premiumization in their drinking choices. Ready-to-drink nitro cocktails have gained traction, aligning with the convenience preferences of North American consumers. Furthermore, the region's robust cocktail culture and diverse preferences contribute to the continued expansion and experimentation within the market.
Key players in the market
Some of the key players in the Nitro Cocktails Market include FUNKIN Cocktails, Mocktail Beverages Inc., Straight Away Cocktails, Manchester Drinks Company Ltd., Bacardi Limited, Brown-Forman, SHANGHAI BACCHUS LIQUOR CO., Asahi Group Holdings and Pernod Ricard.
In December 2023, Mocktail Beverages, Inc. Introduces Alcohol-Free Nitro Canned Cocktails for Bars, Restaurants & Hotels/Resorts in the U.S. Nitrogen Technology Elevates Ready-to-Drink Presentation and Experience for Guests While Providing Bartenders with a Next Level Ready-to-Serve Solution.
In 2021, Molson Coors Beverage Company expanded its nitro-infused cocktail range by introducing a new line of canned cocktails, including a nitro-infused Moscow Mule and a nitro-infused Margarita.